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5 Of the Best Data Visualization Examples from Content Marketers


In this post, we’ll examine several of the best data visualization examples from the brands Think With Google, Castlight Health, KISSmetrics, OK Cupid and LinkedIn. These two data visualization examples capture all of those impressive qualities, specifically in the travel category. This micro content can best be described as joy-inducing because of its endless creativity.

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. And in Holger Schulze’s  2014 B2B Content Marketing Trends Report , LinkedIn tops the list as the most effective social media platform for delivering content. Why LinkedIn Again? Xand Griffin.

6 Best Practices For More Effective Direct Mail Campaigns


The data is clear – engaging your customers where they want to be engaged in multiple formats improves response rates and the effectiveness of campaigns across every channel. It’s a highly effective B2B marketing channel that can help you reach out to prospects and customers offline. Best Practices for Direct Mail Campaigns. 1) Adopt a data-first approach. response rate.

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Successful Sales Coaching Best Practices


In order for a company to succeed, it needs to have a well-developed, well-trained team — one that is able to authentically connect with customers and set more meetings, schedule more demos, and close with confidence. Dave: I subscribe to a methodology I refer to as the “Best Known Method.” Best known method for onboarding a new hire. THAT would be wrongful thinking.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. them the best rather than reaching for more eyeballs. place in B2B marketing in 2016 in order to become a dominant force: 1). For example, if in the IT market. great example is Moz’s Web Developer’s SEO. activities, such as campaign effectiveness.

29 Guides to Beautiful and Effective Website Design


How can sites be best designed to optimize search visibility ? Effectively convert visitors to sales prospects and buyers? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. ” Top 60 Parallax Examples by Intechnic. Offer an optimal mobile experience? ”).

15 Creative Examples of Branded Pop-Up Shops


To inspire your next branded experience, we've curated a list of 15 innovative and visually stunning pop-up events. 1 5 Examples of Next-Level Pop-Up Events. 1) COS Los Angeles. It's a perfect example of a pop-up event enabling a company to take creative risks with its brand by stepping outside of its typical business model. Image Credit: Snarkitecture. 2) BarkShop Live. Not quite.

8 Examples of Brilliant Healthcare Marketing


Sure, the healthcare industry may have once been considered a slow adopter to the world of inbound marketing, but it’s safe to say that these eight examples of true marketing brilliance are busy making up for lost time. 1) Carilion Clinic: #YESMAMM. In order for a hashtag-driven marketing campaign to be successful, it has to be memorable and worth sharing. Posted by.

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

In order to succeed, you not only need to be better at your craft; you need to be smarter at it as well. One of the highlighted findings from this year’s CMI report was that 60% of those surveyed with a documented content marketing strategy rated themselves highly in terms of content marketing effectiveness; compared with 32% of those who only have a verbal strategy.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. them the best rather than reaching for more eyeballs. place in B2B marketing in 2016 in order to become a dominant force: 1). For example, if in the IT market. great example is Moz’s Web Developer’s SEO. activities, such as campaign effectiveness.

UPDATE 16 Examples of Awesome Email Marketing Campaigns


So to ensure you're sending modern emails that warrant some of your recipient's precious time and attention, we've compiled a list of effective email examples to inspire your next campaign. And for help creating effective email marketing campaigns of your own, download our free guide here. 16 of the Best Email Marketing Campaign Examples. 1) PayPal. 10) Bonobos.

Promotional products: making them effective branding tools for your business


However; they are still effective marketing tools even in today’s digital marketing world. The strategy for making promotional gifts an effective part of your marketing arsenal has three keys. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime.

29+ Actionable Content Writing Tips [+Examples]


Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. 1. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. Example: Don’t just tell your readers about that easy-to-make vegan cake that you made. Use White Space Effectively.

7 Keys to Giving Effective Feedback to Creatives


And in order to get the final creative you really want, giving effective feedback is crucial. Whether or not it seems that way, everyone’s trying to do their best, and egos can easily get bruised once the feedback starts flowing. Or find examples that do what you’re trying to do more successfully. Both stats underscore the need for better communication.

15 Examples of Brilliant Homepage Design


Despite mom's best advice, unfortunately, a lot of people still judge a book by its cover. Get ready to learn about excellent homepage design through these 15 real-life examples! Steven Krugg sums it up best in his best-selling book, Don't Make Me Think. The best homepages avoid "corporate gobbledygook," and eliminate the fluff. That's right. Always changing.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. them the best rather than reaching for more eyeballs. place in B2B marketing in 2016 in order to become a dominant force: 1). For example, if in the IT market. great example is Moz’s Web Developer’s SEO. activities, such as campaign effectiveness.

E-Quip Blog: Leading Change by Example


Leading Change by Example. Leaders are more effective when they show others what to do than when they just tell them. The best leaders influence others by their example. As illogical as that may seem, I would list company managers failing to lead by example as one of the top reasons that change efforts fail. But this has a deleterious effect on your change effort.

The 28 Best Influencer Marketing Tools


Because “influencer marketing is more cost-effective than paid advertising and leads to more credible brand recommendations, which 92% of consumers are more likely to trust.” Here are 28 of the best tools for influencer research and outreach. 1) Klout. Interest in influencer marketing is skyrocketing. Google Review Count:  217,000. ” —  ViralBlog. Pricing:  free.

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7 Great Examples of 'Welcome' Emails To Inspire Your Own Strategy


To help ensure you're making the best first impression possible, we've rounded up some examples of standout welcome emails from brands big and small. As you'll soon discover, each example showcases different tactics and strategies for engaging new email subscribers. Examples of Standout Welcome Emails. 1) Kate Spade. Know of any other standout examples of welcome emails?

The Power of Visual Storytelling: 15 Stunning Examples to Inspire You


Below you'll find 15 of the very best examples of visual storytelling from B2C, B2B, crowdfunding, and SaaS. 15 Stunning Examples of Visual Storytelling. 1) Modcloth. After just a few seconds, I’m ready to start planning my own road trip with my best friend -- and when I do, I know exactly the clothes I want to pack (just have to order them first). Check 'em out.

15 Habits of Highly Effective Content Marketers


The other day, I realized something while reading a bunch of articles about becoming a more effective content marketer. In my craze to develop habits to become more effective at content creation, I reached out to top content marketers and asked them one question: "What’s one habit the best content marketers have?". think the most effective content marketers live in 'idea mode.'

3 Must-Haves for Effective Sales Enablement

CMO Essentials

But, while investing in a relevant content management technology solution, for example, has evolved from “nice to have” into an essential operational platform, most organizations have yet to adopt the crucial process and organizational capabilities required to turn such investments into true sales enablers. Why a Clear View of Content Utilization is Essential. Now What?

7 Examples of SaaS Companies with Exceptional Marketing


But all of them are amazing examples of what can happen when you get creative with your inbound strategy. Countless blogs mention the service, organizations rave about how much it’s helped them organize tasks quickly and easily, and how cost-effective it is. Finally, Intercom created a short video (less than 2 minutes) for each job to effectively show how it gets it done.

7 Creative Examples of Bottom-of-the-Funnel Marketing


In this post, we’ll not only look at who’s using bottom of the funnel marketing, but also at some creative examples that you can pull ideas from, too. Working together, team members are focused on making sure the sales proposition looks like the best possible option for the customer, speeding up the process, and helping leads overcome any remaining obstacles to conversion.

The New Manager's Guide to Effective Leadership


But here you are, and the best thing you can do is to lean in to this experience as an opportunity for your own development. For example, you can ask yourself: What will you, the new manager, want to look like to your team? By answering these questions for yourself, you’ll be able to develop your leadership persona or the best portrait of yourself as a leader. Congratulations!

The Ultimate Guide to Hiring Effective Marketers


Here it is – the only guide you’ll ever need for how to hire effective marketers. But, before we get to the meat of the post, first you need to understand the data on why effective hiring matters. Besides, in this post, I talk about a results-orientation being a key attitude for effective marketing. So here it is: your guide to hiring an effective marketer.

The seven traits of an effective digital enterprise

grow - Practical Marketing Solutions

It is a wonderful example of establishing thought leadership through content. recent post, The sevent traits of an effective digital enterprise by  ’Tunde Olanrewaju, Kate Smaje, and Paul Willmott was particularly thought-provoking. The best people in digital product management or user-experience design may not work in your industry. Be unreasonably aspirational.

25 of the Very Best Content Marketing Resources in 2016 … So Far


If you want to be the best, isn’t it smart to learn from the best? This means your content will be more relatable to your target audience and — by default — more effective.  . 5.  This is a compilation of some of the best tips, tools, and templates from the CMI blog. The Best Ways to Come Up with New Content Ideas. Well … good content. Am I right? So here it is!

The 10 Best Corporate Blogs in the World

grow - Practical Marketing Solutions

recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University.  In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world. IBM, SAP and Oracle are examples of innovative and remarkable blogs. And many of these blogs are U.S.-based Think again.

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Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing

B2B Lead Generation Blog

But what’s the best way to optimize your lead gen efforts? The best marketers don’t rely on one specific tactic to generate leads. The best way to build this concept is to approach your marketing strategy in the same way a portfolio manager would approach a mutual fund. Here’s what we’ve learned in 2014 to make content marketing the best it can be.

8 Examples of Successful Co-Branding Partnerships (And Why They're So Great)


Strategic partnerships like that one can be a highly effective way to build a business, boost brand awareness, and break into new markets. There are a lot of great examples out there -- too many to list in one post. Below, we've curated a shortlist of eight examples of great co-branding partnerships to inspire you. Seriously, you can still buy them.). Image Credit: Dezinable.

How to Define Market Needs to Align Content Effectively

CMO Essentials

Naturally, in order to properly align your marketing efforts ? Below are eight key ways you can more effectively define your market, as well as some useful resources to offer deeper dives into each tactic. 1. For more in-depth insights on building effective buyer personas, you can read the aptly titled post, The One Thing You Have to Do When Creating a Buyer Persona. 2.

Best Practices For Identifying And Developing Marketing Personas For ABM


In-person meetings or phone calls are the best way to get the information necessary to develop your personas. Here’s the type of information that you’ll want in order to be able to leverage your personas for effective ABM. Quotes, examples, data, etc. These are the types of key stakeholders that you expect to be involved in the deal. Identifying Marketing Personas.

10 Examples of Brilliant Email Marketing (and Why They're So Great)


It doesn''t matter whether you''re a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college -- we all need to see examples of outstanding content. But there''s one marketing channel that is really, really hard to find good examples of unless you''re already in the know: email. However you like to be inspired is fine by us! Who knows?

The World’s Best Non-Profit Blogs

grow - Practical Marketing Solutions

Blogs are a cost-effective way to tell stories and build a consistent emotional connection with constituents. What are the best in the world? Helen knows non-profits and has devoted her career to teaching some of the biggest organizations in the world how to raise funds more effectively. Here, in no particular order, are the best non-profit blogs in the world.

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The 19 Best Content Marketing Blogs From 2014

B2B Marketing Insider

also listed some of my own favorites to come up with this list of the 19 best content marketing blogs of 2014. I am sure you have your own favorites, so please add them in the comments below. These are in no particular order, grouped by publisher. 1. And he provides a couple of great examples on who is doing it and how. 2. 20+ Amazing Examples Of Content I Wish We Created.

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25 of the Best Web Presence Optimization Guides of 2012


How can you best manage a team of digital marketing professionals to coordinate and optimize overall efforts? You’ll find the answers to those questions and many more here in more than two dozen of the best WPO guides, tips,  tactics and strategies of the past year. How is the role of social media evolving in online visibility? You have to have a way to get the word out.

Demand Gen vs. ABM Engagement Reporting -- Ranking Your Best Content


When there are so many ways to measure content success, how do you know which articles are the best? Here’s An Industry Analysis of the Most Effective B2B Marketing Channels. Awesome Examples of LinkedIn Ads That Convert. Seriously Effective Demand Generation Tactics You Can't Ignore. Must Follow Demand Generation Best Practices. Best Practices For UTM Parameters.

How Effective Managers Organize Their Time: 9 Pro Tips From Real HubSpot Managers


How do effective managers manage their time? We all know email can be one of the biggest time sucks, but it's also still one of the best ways for others -- including members of your team -- to reach you with questions and information. As a manager, it's especially important to be on top of what's coming into your inbox and to prioritize effectively. The best part? Asana.

[Ebook] 3 Best Practices for Your Mobile Marketing Strategy

Modern B2B Marketing

Take a page from Hollywood, which understands that they need to be on top of the latest trends in order to create compelling content that captivates their audience. For example, Uber uses app engagement to inform their email communications, sending disengaged users new offers to reactive them. How can they do it? You go it—the use of a mobile device. In fact, in the U.S.