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How to Send Effective Order Confirmation Emails [Examples + Template]

Hubspot

If you're a frequent online shopper like I am, you're likely already well-acquainted with order confirmation emails. At its most basic, an order confirmation email needs to signal to the customer that their order has been processed -- without receiving one, a customer might believe their transaction hasn't gone through properly.

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5 Best Ways to Spice Up Your Email Marketing With Videos

SendX

No matter how much you want to deny it, one of the best marketing campaigns around is still your stale, old email marketing. According to the stats, including videos to your marketing emails can increase open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%.

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. The good news is that even a small increase in your free-to-paid conversion rate can lead to a big revenue boost. For best results, build urgency to your offer. That’ll most likely annoy them.

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Top 8 Strategies for Effective Remarketing Campaigns

Outgrow

Top 8 Strategies for Effective Remarketing Campaigns Ever felt like a website has a sixth sense, advertising you the exact products you just checked out on another website? Your remarketing campaigns must be well-thought-out and executed strategically to be effective. Effective Techniques for Successful Remarketing Campaigns 1.

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Top 8 Strategies for Effective Remarketing Campaigns

Outgrow

Top 8 Strategies for Effective Remarketing Campaigns Ever felt like a website has a sixth sense, advertising you the exact products you just checked out on another website? Your remarketing campaigns must be well-thought-out and executed strategically to be effective. Effective Techniques for Successful Remarketing Campaigns 1.

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Click-Through Rate vs. Click-to-Open Rate: What’s the Difference?

Delivra

Whatever the case, succeeding with email marketing requires mastering a handful of central metrics in order to gauge the effectiveness of your email marketing strategy. Two of the most important metrics are the click-through rate and the click-to-open rate. Click-through rate vs. click-to-open rate.

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8 Best Welcome Emails and How to Implement Them

Vision6

They should leave a positive first impression which will help contribute to higher engagement rates. But let’s take a look at all the benefits in finer detail: Higher open and click rates Did you know welcome emails have an average open rate of 42%, which is significantly higher than your average email open rate?