Martech

APRIL 11, 2024

B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. Effectiveness should be mastered and constantly invested in ahead of efficiency. Higher-ups want us to do more with less (efficiency). Technology is great at automation and efficiency. Here’s why.

Marketing AI 117

Marketing AI Work Management Effectiveness B2B Marketing 117

Marketing Insider Group

DECEMBER 18, 2023

This isn’t just about throwing content into the digital universe and hoping for the best. And who better to guide you through this than the pros who live and breathe effective content distribution every day? Because of these pricing models, you’ll want to make sure you’re only paying to share the best content you have.

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

Webbiquity

APRIL 18, 2023

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. B2B e-commerce tactics are designed to make the digital purchasing experience as engaging and efficient as possible. To achieve that result, it is best to hire a website designer.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Seismic

MARCH 26, 2024

Suffice it to say, a blended approach to learning is now a best practice. I recently partnered with my colleague Ashton Sword to discuss the best ways to understand blended and hybrid learning, as well as best practices that any organization can immediately put into action. Meeting users where they are is key!

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Marketing Insider Group

DECEMBER 1, 2023

Training methods include information transfer, modeling best practices, and sales practice with feedback. To make sales coaching effective, managers or coaches must know the specific performance elements that require coaching. This is why coaching has always been considered best done immediately following the call.

B2B Sales 175

B2B Sales Effectiveness Work Management Marketing Management 175

SalesGrape

OCTOBER 16, 2023

One crucial aspect of this process is appointment setting , which plays a vital role in boosting sales and efficiency. By implementing effective strategies, software development firms can secure valuable appointments with decision-makers who have the power to drive business growth.

Efficiency 52

Efficiency Telemarketing Software Effectiveness 52

ClearVoice

DECEMBER 13, 2020

Cutting down on adjectives is one of the best ways to uncomplicate your writing. Don’t just pull out your thesaurus and hope for the best. Take the word efficient , for example. Efficient is an adjective meaning performing or functioning in the best possible manner with the least waste of time and effort.

Efficiency 80

Efficiency Effectiveness Class Examples 80

Marketing Insider Group

NOVEMBER 6, 2023

This isn’t just throwing ads out there and hoping for the best. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. It’s straightforward, it’s efficient, and it lets us make decisions based on actual data.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Salesforce Marketing Cloud

OCTOBER 19, 2023

Contact center automation can help you deliver personalized, efficient, and complete service — all while reducing costs for your business. When you automate processes in your contact center, your agents can work more efficiently and provide better support for customers with more complex issues. What is contact center automation?

Efficiency 104

Efficiency Contacts Automation Work Management 104

Go Beyond SEO

JUNE 21, 2023

Helps to Identify Potential Customers Efficient lead generation will point your business in the direction of customers who are actually interested in your products or services. Increases Sales and Revenue Efficient lead generation is a priority if you are looking to boost sales and revenue.

Lead Generation 78

Lead Generation Efficiency Sales Qualified Leads Generation 78

Go Beyond SEO

JUNE 21, 2023

Helps to Identify Potential Customers Efficient lead generation will point your business in the direction of customers who are actually interested in your products or services. Increases Sales and Revenue Efficient lead generation is a priority if you are looking to boost sales and revenue.

Lead Generation 78

Lead Generation Efficiency Sales Qualified Leads Generation 78

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. Here’s an example: Awareness.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

SalesGrape

NOVEMBER 5, 2023

Streamlining Lead Generation Processes with Chatbots: Enhancing Efficiency and Productivity One key advantage offered by chatbots is their ability to streamline lead generation processes, enhancing efficiency and productivity for businesses. Here are some best practices to consider: 1.

Lead Generation 83

Lead Generation Efficiency Marketing AI Sales Qualified Leads 83

Heinz Marketing

OCTOBER 25, 2022

As a recession looms, organizations are now speaking less of scale and more of efficiency. However, the momentary break from scaling allows us to take a breath and re-evaluate how the bureaucratic systems that support our marketing process can be made more efficient. Make no mistake, this is a bummer. This is not the way to glory.

Efficiency 112

Efficiency Elasticity Ad Building Planning 112

SalesIntel

APRIL 6, 2023

Sales efficiency is a crucial aspect of any successful business. However, with the ever-evolving business landscape, achieving optimal sales efficiency can be challenging. In this article, we will discuss the top four sales efficiency challenges that businesses face today and provide practical solutions to overcome them.

Ideal Customer Profiles 96

Ideal Customer Profiles Efficiency High Quality Lead Account Based Marketing 96

Seismic

AUGUST 25, 2019

“Efficiency is doing things right; effectiveness is doing the right things.” The 2015 MHO Best Practices Study reveals that “having a strategy and knowing the right things to do [is] a huge differentiator between top performers and others” Sales Efficiency and Sales Effectiveness – What Do They Mean?

Efficiency 72

Efficiency Effectiveness Enterprise Management Work Management 72

Martech

APRIL 4, 2024

Service mindset The best marketers don’t just sell. Efficiency Marketers, especially email marketers, have historically been short on time, human resources and budget. That’s why efficiency-minded marketers are so valuable. Dig deeper: 9 steps to make an email reactivation program that really works 2.

Email Marketing 89

Email Marketing Effectiveness Work Management Planning 89

Seismic

AUGUST 31, 2023

But when it comes to understanding how AI works, knowing when to use it, and how to integrate AI into our existing workflows for better efficiency, it can be challenging. Thankfully Dr. Lisa provided actionable ideas and best practices for attendees. These tips and best practices only scratch the surface of what Dr. Lisa shared.

Marketing AI 88

Marketing AI Marketing Analytics Tools Efficiency Webinar Metrics 88

LeanData

SEPTEMBER 29, 2021

What we don’t know is if leads are being followed up with in a timely and effective manner. . Manual processes drain the efficiency out of go-to-market (GTM) motions across every function of the revenue team, particularly when you’re attempting to grow at scale. Simply, manual processes kill efficiency and effectiveness.

Efficiency 52

Efficiency Marketing Analytics Tools Work Management Marketing Management 52

Conductor

MAY 4, 2022

With companies across all industries now prioritizing a digital-first strategy across the organization, it’s essential that you’re optimizing workflows to support the best possible ROI. It’s not an easy task, but it’s necessary if you want to drive efficiency and see organic success. Why is the organic marketing workflow so important?

Efficiency 99

Efficiency Organization Paid Search Agency SME 99

SmartBug Media

NOVEMBER 17, 2023

Businesses often want to improve operational efficiency and productivity, and they know that adjusting their tech stack can help. Our recent webinar, " Right-Sizing Your Tech Stack: Building Your Revenue Systems Landscape for Operational Efficiency," digs into optimizing your tech tools for better operations. Best practice?

Efficiency 59

Efficiency Ad Building Budget Programs Validation 59

Vision Edge Marketing

APRIL 16, 2024

Let’s explore how your organization can leverage digital tools and technologies within iterative processes and harness data to achieve sustained success and reap these benefits: Improved operational efficiency (40%) Faster time to market (36%), and Better meeting customer expectations (35%). This was the case for Coca-Cola Bottling Co.

Digital Transformation 216

Digital Transformation Work Management Terms and Conditions Marketing Management 216

Heinz Marketing

JUNE 15, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This is the year of efficiency—at least, according to Mark Zuckerberg. Earlier this year, Meta had to lay off 13% of its workforce in the name of “efficiency.” But marketing and sales teams can only be efficient if they have a trusted strategy behind their efforts.

Ideal Customer Profiles 86

Ideal Customer Profiles Efficiency Allocation Top of Funnel 86

Only B2B

AUGUST 21, 2023

In the modern business environment, accurate and reliable data serve as the cornerstone of effective decision-making. Key Data Hygiene Challenges Faced by Businesses The challenges of data hygiene, such as duplicate entries, inconsistent formatting, and incomplete information, hinder operational efficiency and decision-making.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

SalesIntel

OCTOBER 18, 2023

You’re poised for the successful deployment of an exceptionally efficient Account Based Everything (ABX) strategy. Many organizations need help devising an effective ABX strategy because of misalignment between sales and marketing. Data-Driven Decision-Making: Effective collaboration involves sharing and analyzing data.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Efficiency 52

Martech

MARCH 12, 2024

You also know who those “best” customers are. The metric that illuminates your best customers is customer lifetime value. But do you know who your next best customers are? Those who will replace your current set of best customers as they “age out” or perhaps join and augment your profitability? Get MarTech!

Ideal Customer Profiles 96

Ideal Customer Profiles Account Based Marketing ABM SME 96

Navigate the Channel

OCTOBER 16, 2023

If the meeting’s goal(s) can be accomplished with an email, instant message, phone call or a quick online meeting in a virtual meeting space, opt for one of these more efficient methods. Effective leaders share as much information as possible so meeting participants are fully prepared to discuss the nuances of the pertinent topic(s).

Effectiveness 65

Effectiveness Allocation FAQ Opt-out 65

LeanData

FEBRUARY 23, 2023

Across the business landscape, nearly all of us are being tasked with being more efficient — to “do more with less.” Within LeanData’s product suite of revenue orchestration and scheduling tools, customers are utilizing a number of features to gain better efficiency, to produce better and more results with less from their revenue tech stack.

Efficiency 52

Efficiency Work Management Marketing Analytics Tools Allocation 52

SmartBug Media

OCTOBER 13, 2023

Whether you are merging databases, implementing a new system, or simply looking to improve the quality of your data, following a set of data hygiene best practices will help you optimize your database, enhance efficiency, and unlock your business’s true potential. What Is Data Hygiene? This is where data hygiene comes into play.

Data Hygiene 105

Data Hygiene Practices Best Practices Allocation 105

Heinz Marketing

AUGUST 20, 2019

Ideally, I’d like to point out a few things to keep in mind when creating a campaign and maybe some best practices or tips I’ve used along the way. I’ve seen some people have one Campaign Group for everything, no matter the objective, initiative, or broader campaign it’s associated to – it’s up to you what will work best.

Linkedin 68

Linkedin Efficiency Campaigns Effectiveness 68

Salesforce Marketing Cloud

FEBRUARY 21, 2023

And as CIOs look to consolidate apps, streamline workflows, and become more efficient, data lakehouses can make a significant impact on their bottom lines. With a data lakehouse, you can become more efficient and lower costs — without sacrificing innovation. But what is a data lakehouse? Open the door What is a data lakehouse?

Efficiency 98

Efficiency Marketing AI Enterprise Management Marketing Management 98

Seismic

JANUARY 18, 2024

We look forward to sharing best practices and thought leadership that will help you develop your plans now, for 2024 and beyond. It requires a well-managed and effective change management strategy. However, we can take steps forward by identifying how various personas can best accept and handle change. Why change at all?

Enterprise Management 111

Enterprise Management Work Management Marketing Management Practices 111

ClickDimensions

OCTOBER 24, 2023

. – Source In this blog post, we will explore the best practices for data hygiene that can help you maximize the effectiveness of your marketing efforts. Cost Efficiency: Maintaining clean data can save you money by preventing wasted marketing spend on incorrect or outdated information.

Data Hygiene 97

Data Hygiene Practices Best Practices Segmentation 97

Salesforce Marketing Cloud

OCTOBER 11, 2022

” Those are among a handful of common refrains I hear from sales leaders these days — many of whom are on the hook for promoting efficient growth, even as we face an economic recession. Sales leaders will need to zero in on where they and their teams can increase efficiency, manage risk, and most importantly, drive revenue.

Efficiency 98

Efficiency Resources Promotion Enterprise Management 98