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Writing on the Web

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5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

Writing on the Web

Generate new business from current clients: There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business. This builds a marketing database of people interested enough to leave their email with you.

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5 Goals for Your Blog & Website… and One Big Challenge

Writing on the Web

Generate new business from current clients: There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business. One of the side-effects of these changes has been the fact that many low-cost SEO tactics have lost their effectiveness and power.

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7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

We’ve been writing about the CAST system for effective blog content: C ontent (compelling). Simply put, the best way to get more likes and followers is to engage your audience. One of the best things about social media is that it can help you understand what your customers think about your products and services.

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Managing Your Newsletter Email List:5 Must-Do’s

Writing on the Web

Here are five things you must do to manage your email list effectively: How do you currently manage your contacts? Using the database that best fits your needs can exponentially improve team collaboration, productivity, customer service, and even sales. Creating a newsletter email list is no exception.

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5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

This is the fifth element in the CAST system for effective blog content : C ontent (compelling). I’m not an expert in blog analytics software and systems, but I know it’s important to understand what gets the best results and invest your time accordingly. A ssets (free). S ocial Media. What do you think?

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Are Infographics Becoming Too Complex?

Writing on the Web

There are some instances when written posts are far more effective than an infographic. If you’re trying to tell a story in some way or another, the written word is more effective. The very best infographics are attractive as well as useful; boxes and lines everywhere can make things look far too complicated.

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How to Start a Blog: 7 Steps BEFORE You Blog

Writing on the Web

We really wanted to know how we could best be of service. Sure enough, a quick reference back to the user manual clearly showed that I was inserting the needle backwards, and not producing the right effect. Last fall Kris and I spent some time interviewing clients. I’d been doing them all backwards.