When it comes to effective Web content, it’s no longer enough to post simple text with a graphic. Consider the tips mentioned above, and as always, observe what other blogs are doing so that you can best respond to a growing hunger for interaction. You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago. Your Blog as an Interactive Tool. Polls. MORE >>

HootSuite also keeps track of all of the keywords that you have been focusing on so that you can manage the SEO end of your social media campaign more effectively. If the main problem that you are running into with using Twitter effectively is scheduling your tweets effectively, Twaitter is may be the only Twitter business app that you really need at the moment. She most recently wrote about the best colleges online. Today’s post was written by Louise Baker, freelance blogger and journalist. CoTweet. HootSuite. Twaitter. Blog this on Blogger. Digg this! MORE >>

In a recent survey done by the social media branding firm BRANDfog , respondents said that CEOs and other company leaders who use platforms like Twitter effectively are regarded more highly by customers and their employees. Once one is in place, metrics should be used to measure the effectiveness of social media campaigns in order to make the best use of company time. Metric systems should be developed in order to determine the effectiveness of social media in business activity. Twitter is not just for kids. Image: FreeDigitalPhotos.net ). And then there’s this…. MORE >>

Keeping these four things in mind, you can create more effective marketing that reaches the subconscious brains of your consumers. What are the best ways to market to you, considering your nature? If you are writing content designed to persuade and influence, you need to know what makes people tick. photo courtesy of digitalart/FreeDigitalPhotos.net ). There are  universal drives  that are common in all human beings, across cultures, across the globe. We can learn a lot from  evolutionary studies. Our brains haven’t changed much, nor have our fundamental motivations. MORE >>

Here’s a checklist for reviewing your 2011  content marketing results so you can know where to spend your time and energy in 2012: What were your most effective blog posts in terms of numbers of page views? What email promotional subject lines got the best open rates? Although it’s a bit dated, a tried and true review of some sophisticated blog writing concepts is Sonia Simone’s  review of the best of Copyblogger for 2008.   (I warned you, it’s a bit dated, but the concepts are proven and stand the test of time.). What about you? Happy writing! MORE >>