Writing on the Web

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7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

We’ve been writing about the CAST system for effective blog content: C ontent (compelling). Simply put, the best way to get more likes and followers is to engage your audience. 3. One of the best things about social media is that it can help you understand what your customers think about your products and services. ssets (free). ocial Media. Like-baiting. Author Bio.

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

This is the fifth element in the CAST system for effective blog content : C ontent (compelling). Ensure your subscribe buttons are near the top of your blog post, and encourage readers to subscribe. I’m not an expert in blog analytics software and systems, but I know it’s important to understand what gets the best results and invest your time accordingly. ssets (free). ocial Media.

5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

Writing on the Web

Generate new business from current clients:  There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business. Attract visitors from search engines: Well-executed search engine optimization (SEO) can be an effective way to get your site highly ranked and generating a steady stream of new visitors.

How to Start a Blog: 7 Steps BEFORE You Blog

Writing on the Web

We really wanted to know how we could best be of service. Sure enough, a quick reference back to the user manual clearly showed that I was inserting the needle backwards, and not producing the right effect. I put down my work and never went back to that hobby ever again. How do I start a blog ? . Last fall Kris and I spent some time interviewing clients. Loud and clear. Well, no.

Study: How Much of Your Content Marketing Is Effective?

Marketing is Effective? CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? 3 I. Conclusion 14 Table of Contents CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? effective in measuring business results. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE?

How Content Marketing Works on Pinterest

Writing on the Web

Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. The key to effective content marketing is focusing on high-quality, informative and interesting content. For a social media site to truly step into the spotlight, it has to have something special. So how does your content marketing strategy work for this site? What to Share.

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The ABC’s of Business Blogging:How to be Heard above the Noise

Writing on the Web

Sometimes saying what you mean is the best route to attracting readers. In the world of direct marketing, these classics have proven themselves to be effective in getting people to read and buy. When you’re competing online with other experts in your field, what makes you stand out? How are your prospects (and clients) finding you among all the other blogs and sites online?

5 Ways to Get Readers to Respond

Writing on the Web

When it comes to effective Web content, it’s no longer enough to post simple text with a graphic. Consider the tips mentioned above, and as always, observe what other blogs are doing so that you can best respond to a growing hunger for interaction. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago. 1. Polls. External Links.

Basic Human Motivation: 4 Ways to Engage Readers

Writing on the Web

Keeping these four things in mind, you can create more effective marketing that reaches the subconscious brains of your consumers. What are the best ways to market to you, considering your nature? If you are writing content designed to persuade and influence, you need to know what makes people tick. photo courtesy of digitalart/FreeDigitalPhotos.net ). How can you market to me?

Social Business Success Starts at the Top

Writing on the Web

In a recent survey done by the social media branding firm BRANDfog , respondents said that CEOs and other company leaders who use platforms like Twitter effectively are regarded more highly by customers and their employees. Once one is in place, metrics should be used to measure the effectiveness of social media campaigns in order to make the best use of company time.

SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do

Writing on the Web

There’s an excellent explanation of how to determine the best keywords to use for your business here on this blog. Additionally, you may want to look into taking an online course or training that will familiarize you with keyword research best practices. One of the best tools for mastering SEO basics is a subscription to ScribeSEO Tool. This article explains the basics.

Content Methodology: A Best Practices Report

Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Content methodology is a process to continuously improve the effectiveness of a. 6Content Methodology: A Best Practices Report II. effectiveness.

Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

Undoubtedly, you could learn how to write more effectively for the web. However, blogs work best as referral generating machines when they get updated regularly with exciting, innovative, search engine friendly content.Say you want to take a three-month business trip (or, God forbid, well earned vacation). Guest post by  Adam Kosloff. You’re swamped. Hopefully, it can.

5 Goals for Your Blog & Website… and One Big Challenge

Writing on the Web

Generate new business from current clients:  There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business. Attract visitors from search engines:  Well-executed search engine optimization (SEO) can be an effective way to get your site highly ranked and generating a steady stream of new visitors.

Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog

Writing on the Web

The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. Readers are great, but getting a good core of loyal followers can exponentially increase the effectiveness of your marketing efforts. Michael Martine’s Best Blog Traffic Tips. Just look at Perez Hilton. Use social media.

Guest Blogging: How to Write a Compelling Email Offer

Writing on the Web

The email is very effective and can be copied by any small business professional as an outreach offer. I’ll even spell it out for you as a template. Best Regards. Too busy to keep up with posting on your business blog? very smart tactic for small business professionals is to invite guest bloggers. Let’s face it, publishing frequently is time consuming. Brian Williams.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. latest trends, and the ones with the best reputations. effectiveness of their content.

A Checklist for 2012 Content Marketing Plans

Writing on the Web

Here’s a checklist for reviewing your 2011  content marketing results so you can know where to spend your time and energy in 2012: What were your most effective blog posts in terms of numbers of page views? What email promotional subject lines got the best open rates? Photo courtesy Rawich/ FreeDigitalPhotos.net ). Which posts generated the most comments? What about you?

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Content Marketing for Professionals: Time-Saving Tips Webinar

Writing on the Web

What’s the least time-consuming, most effective way to build up your web presence? How to use ready-to-publish content to get the best reader responses. Did you know there are time-saving and very effective ways to blog? I’ll talk about two blogging solutions. What are the best outsourcing resources to use, that are low-cost or free? Or your blog? Get known.

My Business Website: Content for Customers… or SEO?

Writing on the Web

Search engines determine the quality of each page in order to provide the best possible results for the searcher. Remember your mission and endeavor to effectively communicate it through the content on each page. Should my business website focus on keywords and getting search engine results ? Or quality content for customers ? You need to make your keywords obvious.

Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

Undoubtedly, you could learn how to write more effectively for the web. However, blogs work best as referral generating machines when they get updated regularly with exciting, innovative, search engine friendly content.Say you want to take a three-month business trip (or, God forbid, well earned vacation). (Guest post by Adam Kosloff ). You’re swamped. Hopefully, it can.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. how to “do content marketing” effectively, there’s no. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. as effective, compared to a 35 percent average. Tracking the effect that. 16% 2.9%

Online Persuasion: How to Write to Create Desire

Writing on the Web

Online persuasion works best when you appeal to both the logical and emotional centers in the brain. Effective content marketers, however, follow a unique, almost hidden pattern: Grab the audience’s attention ? When writing online , how can you appeal to readers’ emotions on a business-oriented site? If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about  emotional triggers AND provide reasons to act. It’s easier than you might think.  Analyze it ?Recommend Recommend a solution. Analogies.

Content Marketing with Videos: Free Webinar

Writing on the Web

It’s the best way to get new viewers to your website and blog. Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to produce. How to brand your channel to effectively promote your business. Publishing video on your site is like a client magnet. But what if you want to do it yourself?

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Are Infographics Becoming Too Complex?

Writing on the Web

There are some instances when written posts are far more effective than an infographic. If you’re trying to tell a story in some way or another, the written word is more effective. The very best infographics are attractive as well as useful;  boxes and lines everywhere can make things look far too complicated. Get Your Point Across. This is especially when presenting data.

Twitter: the little bird that grew up strong

Writing on the Web

And if you want a FREE step-by-step report on how to set up an effective Twitter profile, get my report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” here. from The Wharton School and is co-founder of the social media marketing company Miller Mosaic Power Marketing that works with clients to effectively use social media marketing for their businesses. Best Tip for Using Twitter? Thus I didn’t join. Another few days later I got my business partner Yael K. Her main blog is at [link]. Add this to 100 bookmarks.

Staffing and Launching Your Content Marketing Program

compounding effect. from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. The late, great David Carr put it best when he said, “Creating. we’ve found putting our readers first is the best way to. ROI Best practices for tying content to business results.

A Tale of Two Websites: Good/Bad Content

Writing on the Web

They may not know which is best so your online site has to do some convincing and comparing. Joe wants to be more effective in his work and in his life. How do you sell something that people don’t know they want or need? Or, maybe they know they need it, but don’t want to admit it? And how do you do that through your online content ? He’s not a psychologist. ’”.

Content Marketing Tips: Get Your Stories Straight

Writing on the Web

In effect, we create our own reality. Client Stories Make the Best Content for Marketing. Good content marketing requires good storytelling. Fortunately, the human brain is a story-creating machine. In our lives, we take whatever happens and impose logic and chronology upon it. Consider these common phrases: Everything happens for a reason. One door closes and another one opens. More will be revealed. Things happen in threes. People have a hard time accepting the randomness of life. We refuse chaos and can’t stand unanswered questions. So we make things up. Digg this!

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3 Reasons Why SEO and Content Marketing Fit Together

Writing on the Web

In order to effectively market your content, you need to use keywords. Even when you only want to reach out to specific people, you will have to use local SEO services so as to get the best results. Those who have mastered the best ways to use optimization for content marketing have recorded better results than they ever had. But don’t let that scare you.

Content Marketing Writers: How’s Your Cognitive Fitness?

Writing on the Web

What can you do that’s time and cost effective, and fun? The best way to prevent your brain from aging is to stimulate it with new learning, new activities. What’s the most important thing you can do to improve your skills as a writer, blogger, or content marketer? I’m not sure there’s any one right answer, but my vote goes to working on your cognitive fitness.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. them the best rather than reaching for more eyeballs. This content is effectively evergreen because it is updated and. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities.

Remembering Family and Other Pillars

Writing on the Web

mention this because it has had a strange effect on my philosophy of life. My best to you. Back in the U.S., it’s Memorial Day when Americans honor our soldiers who died in service. My father, Marion Rae Wilkerson, was a 25-year Navy veteran, and while he didn’t die in service, I always remember him on this weekend. didn’t know that until today. Blog this on Blogger.

If Your Blog Writing Still Stinks…

Writing on the Web

Attention is generally done more effectively by negative content. write an award-winning blog that is on several best blog lists and have helped countless clients become better blog writers. I’ve made my living online for over ten years.  I’m probably doing something right. Ba-da-boom , instant sales and subscriptions! That’s because negative stories wake us up.

Online Persuasion: Creating Desire

Writing on the Web

Online persuasion works best when you appeal to both the logical and emotional centers in the brain. Effective content marketers, however, follow a unique, almost hidden pattern: Grab the audience’s attention ? How can you appeal to readers’ emotions on a business-oriented site? If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. It’s easier than you might think. Analyze it ?Recommend Recommend a solution. Stimulate desire ? Reinforce with reasons. Format your content for easy reading.

3 Great Twitter Apps for Content Marketers

Writing on the Web

HootSuite also keeps track of all of the keywords that you have been focusing on so that you can manage the SEO end of your social media campaign more effectively. If the main problem that you are running into with using Twitter effectively is scheduling your tweets effectively, Twaitter is may be the only Twitter business app that you really need at the moment. She most recently wrote about the best colleges online. Today’s post was written by Louise Baker, freelance blogger and journalist. CoTweet. HootSuite. Twaitter. Blog this on Blogger. Digg this!

Content Marketing Playbook: Strategy and Roadmap

effectiveness, compared with 32 percent of those who. approach delivers the best results: Target a primary and. two audience segments at at time can jeopardize the fo- cus and effectiveness of a nascent content operation. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. years prior.

Content Marketing Ideas: Rethinking Blogging

Writing on the Web

blog is still “The best darn content marketing tool on the planet!&# But it’s not about “the blog…&#. It’s not how you do it, what matters is that you do it effectively. There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. Digg this!

If Your Blog Writing Stinks…

Writing on the Web

Attention is generally done more effectively by negative content. write an award-winning blog that is on several best blog lists and have helped countless clients become better blog writers. I’ve made my living online for over ten years.  I’m doing something right. Your blog writing can improve. Ba-da-boom , instant sales and subscriptions. Blog this on Blogger. Digg this!

Writing Well: A Little More Authenticity, Please…

Writing on the Web

What does it mean to live authentically, to live well, write well, and do your best work? Then I read this in Simon Sinek’s beautiful book, Start with Why : “For values or guiding principles to be truly effective they have to be verbs. How do you go into someone’s office (or send them an email if you’re working virtually) and request them to “put a little more authenticity into your writing, please?&# Sure, marketing is vastly improved when it sounds authentic. The problem is that as an instruction it is totally unactionable. Blog this on Blogger.

The Brain Science of Online Persuasion

Writing on the Web

believe this is important stuff for any professional who wants an effective online presence. The most effective content marketing occurs with a mixture of both rational and emotional tactics. In a split second – out of our awareness – our brains’ emotional center (the amygdala ) helps us make the best choice long before the rational brain is activated. What has brain science taught us about how people are persuaded to take action online ? And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? Digg this!

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. them the best rather than reaching for more eyeballs. This content is effectively evergreen because it is updated and. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities.

The 23 Best Content Ideation Tools

Webbiquity

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. What are the best tools for finding great content ideas? 14) Popurls.

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