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A guide to an effective email newsletter: Strategic planning best practices (Part 1 of 3)

SmartBrief - Marketing

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. That is a 40x ROI.

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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

Effective marketing strategies for complex products are essential to driving business growth. Effective marketing works in reverse. Use User-Generated Content One of the best ways to reach your target audience is through your audience members themselves. Traditional marketing starts with the product.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

This isn’t just about throwing content into the digital universe and hoping for the best. And who better to guide you through this than the pros who live and breathe effective content distribution every day? Because of these pricing models, you’ll want to make sure you’re only paying to share the best content you have.

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Infographic – Blueprint for an Effective LinkedIn Ad

The Point

However, whereas there’s plenty of information online about the mechanics of LinkedIn advertising (bid strategy, audience definition), it’s much harder to find proven best practices for the creative aspects of an effective LinkedIn ad. The post Infographic – Blueprint for an Effective LinkedIn Ad appeared first on The Point.

Linkedin 241
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science.

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Effective B2B Sales Coaching Via Situational Fluency

Marketing Insider Group

Training methods include information transfer, modeling best practices, and sales practice with feedback. To make sales coaching effective, managers or coaches must know the specific performance elements that require coaching. This is why coaching has always been considered best done immediately following the call.

B2B Sales 169
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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

Effective PPC Strategies for Ecommerce Campaigns Use these five PPC strategies to improve your ecommerce assets’ visibility, drive prospects to those assets, and boost conversions over time. Effective PPC content solves the SERP degradation issue and curates relevant, high-quality solutions for savvy users.

PPC 277
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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. and get a practical roadmap for effectively leveraging intent data once you receive it. Intent signal data can go a long way toward shortening sales cycles and closing more deals.

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A Proven Guide to Recruiting Passive Candidates

However, it's not efficient or cost-effective to be in the active recruitment mode all the time. Download the guide for tips that can help you build a recruitment strategy that attracts both active and passive candidates for the best possible mix. It's important to also invest in building a passive candidate pipeline.

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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). That’s why all the automation tools, best practices, data analytics won’t help get better results until you master empathizing with your customers. But connecting with and converting buyers has never been more challenging.

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What Is the Gemini Effect in B2B Marketing?

One clear advantage is to understand the unique phenomenon commonly referred to as The Gemini Effect. Download this white paper from B2B loyalty experts, Reward Paths, to gain some experience-based insight on how best to approach this unique characteristic. In such a complex environment, how can loyalty marketing help?

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Mastering Intent Data: Understanding its Importance & Best Practices

Speaker: Joe Apfelbaum, CEO of Ajax Union

You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts. In this webinar, Joe Apfelbaum, CEO of Ajax Union and business strategist, will take you through the ABCs of intent data.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

Success tips for improving the effectiveness of your engagement channels. Ways to craft a personalized contact strategy for each buying role at each stage in the buying process. The key metrics to drive your thinking and declare success (Hint: it’s not revenue!). You don't want to miss out on this amazing webinar!

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The 7-Step Guide to Sales Acceleration for B2B Marketers

Give your sales acceleration formula a makeover with our 7 wildly effective strategies that drive revenue. Packed with insights, examples and best practices, these tried and tested strategies provide a framework to help you design and deploy an effective sales acceleration strategy for your business.

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An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

During this webinar you will learn: Today’s best data sources when building out your ideal customer profile. The most effective channels to use in today’s world to get your brand in front of your most important accounts. How the TEAM framework relates to an effective go-to-market strategy and plan.