Quantifying the Value of Lead Nurturing: A Case Study
Sales Engine
AUGUST 2, 2017
Testing the Effectiveness of Lead Nurturing To examine the effectiveness of lead warming more closely, Sales Engine performed a study on one of its clients. Expensive enterprise sales reps with high quotas can’t afford to follow up on MQLs when even the best MQLs only convert to appointments at a rate of 5 percent.
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