Paul Gillin

JANUARY 6, 2011

A much more effective strategy is to reach out to the people who already have the audience’s attention and get them engaged. Effective social marketing campaigns require commitment, patience and constant innovation. Avaya’s Paul Dunay (left) said it best in a recent webcast. “We There are many blind alleys and few big scores.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

MARCH 1, 2012

The Facebook timeline is an effective counter to Twitter, as is the recently introduced subscribe feature. Facebook has responded to competitors by co-opting their best features without trying to stamp them – Microsoft-like – into oblivion. Facebook Answers rained on Quora ‘s parade (remember Quora?).

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

FEBRUARY 24, 2011

Effective communications is about storytelling. B2B customers have intense information needs, and their questions are often best answered by the people who build and service the products they use. The best way to encourage individual contributors to participate in your social media programs is to celebrate them. Tell Stories.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

JANUARY 16, 2012

Effective deployment strategies demand a mix of promotion, training and tolerance of the adoption strategies that employees choose. Best practices are recognized through online nomination and voting in which people recognize the accomplishments of their peers. Make it part of the organic learning process.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

JULY 9, 2012

I worked at a company that used a similar system, and in the right scenario it’s actually pretty effective. Futurist Thornton May recently told me that Microsoft goes into the top engineering schools each year and scoops up as many of the best graduates as it can get.

Work Management 50

Work Management Marketing Management Thought Leadership Blogger 50

Paul Gillin

SEPTEMBER 8, 2010

Ultimately, the authors suggest, sales representatives must be encouraged and actually rewarded for suggesting lower-cost or even competitive products if that advice is in the best interests of the customer. Businesses must effectively become integrators because otherwise their customers will do the integration themselves.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

APRIL 28, 2011

It’s the single best piece of writing advice I’ve ever had. In writing The Joy of Geocaching with Dana two years ago, I had the chance to use one of the best opening sentence I’ve ever written: “In early 2003 Ed Manley decided to kill himself.&#. We write best about topics that stir our passion.

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

OCTOBER 10, 2012

Its Centennial video was outstanding, and it used video very effectively for the whole Watson Jeopardy challenge. We instinctively relate to the experiences of others, and that’s why framing your point in the context of a story is so effective. Here’s one: I like IBM’s customer videos a lot ( example ).

Video Marketing 50

Video Marketing B2B Storytelling Youtube 50

Paul Gillin

JANUARY 16, 2012

Improve forecasting effectiveness. Lotus is effectively replacing the inbox with the social network. We use the power of collaboration to lead transformation to high-quality, cost-effective health care.” Leverage skills and distribute workload. Alistair Rennie at Lotusphere 2012. ” “Kids are the new normal.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

NOVEMBER 28, 2011

Most CIOs are taking an attitude of, at best, benign neglect toward social networks. While those numbers have improved from two years ago, they still indicate an entrenched suspicion that social networks are at best time-wasting extravagances and at worst latent security threats. Same Old Song and Dance.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

JUNE 24, 2010

Not only was the webcast promotion more cost-effective, but it carried a predictable cost of about $1,500 per webcast, compared to the variable cost of the discount. Effective CRM requires discipline to capture every customer contact from initial website visit through sale and continuing with ongoing support.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

AUGUST 9, 2012

The combination of speed and hash tags has made Twitter an effective medium for managing crowds. Best Defense. The best defense against a Twitter attack is to listen. Another distinguishing – if not unique – value of Twitter is its speed. Messages can be fired off in a few seconds and instantly reach a global audience.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50