Marketing Craftmanship

AUGUST 31, 2018

B2B firms that are most successful in consistently making the short list apply the following disciplines: STRONG CRM — Effective database management is essential for firms that are serious about communicating with clients, prospects and referral sources. If you’re not on the short list, you’re not in the game.

Work Management 100

Work Management Marketing Management Marketing Automation Services CRM 100

Marketing Craftmanship

SEPTEMBER 21, 2011

The most recent issue of Chief Executive magazine features an insightful piece on “Raising Sales Force Effectiveness,” by the CEO of the Chally Group , and Ohio-based firm that focuses on sales force potential and performance measurement. Do the top 20% really bring in 80% of the bacon?

Rules 100

Rules Loyalty Training Act-On 100

Marketing Craftmanship

FEBRUARY 13, 2015

Effective thought leadership can involve a broad range of marketing tactics, but should always be designed to achieve measurable goals; not to simply have people think you’re smart. Investor conferences are high-cost tactics that can be effective for hedge funds. Leverage your firm’s intellectual capital.

Transparency 100

Transparency Thought Leadership Planning Enterprise Management 100

Marketing Craftmanship

NOVEMBER 17, 2011

Firms that are most successful in consistently making the short list apply the following disciplines: STRONG CRM – Effective database management is essential for firms that are serious about communicating with clients, prospects and referral sources. Senior management must make CRM a priority. They believe their putt will drop.

Sales Cycle 100

Sales Cycle Marketing Management Lead Nurturing Sales Qualified Leads 100

Marketing Craftmanship

NOVEMBER 18, 2013

Despite PRSA’s best efforts, its APR designation does not carry the same weight as MD, JD, CPA, CFA, an MBA degree, or even a Six Sigma belt. Armed with objective evidence that supports the inclusion of PR as a best practice of corporate governance, the profession will have a solid platform that resonates with CXOs.

Public Relations 100

Public Relations Work Management PR Ethics 100

Marketing Craftmanship

JUNE 7, 2011

Let’s assume this consumer behavior – driven by form rather than substance – is based on the likelihood that review readers conclude that if the restaurant’s online reviews are well written, that the restaurant’s clientele are educated, well-heeled, with discriminating taste and likely to eat at only the best restaurants.

Ethics 100

Ethics Opinions Blogger Marketing Proposals 100

Marketing Craftmanship

MARCH 11, 2015

So based solely on their websites, here are two small funds that can serve as examples of marketing best practices: Monterey, California-based Topturn Capital – a single, low volatility hedge fund, and. And here’s why these two firms are exceptional: Both funds demonstrate that small firms can market themselves very effectively.

Practices 100

Practices Marketing Management Thought Leadership Best Practices 100

Marketing Craftmanship

JULY 19, 2013

Even people whose personalities clash with Doc Martin appreciate (eventually) that he’s a skilled practitioner who has their best interests at heart. Although Doc Martin is not always effective in enforcement of his own rules, there’s never any question about what he expects from people. Know Your Stuff. Set Clear Expectations.

Television marketing 100

Television marketing Public Relations Thought Leadership Blogger 100

Marketing Craftmanship

SEPTEMBER 15, 2013

For example, an accounting firm celebrating its 25 th anniversary might publish an interview series featuring CEOs of 25 long-term clients, who share the best business advice they’ve ever received. Framing the core messages that will be expressed through the program, and.

B2B Thought Leadership 100

B2B Thought Leadership Allocation Ideal Customer Profiles Thought Leadership 100

Marketing Craftmanship

JANUARY 5, 2012

Effective workforce management, however, does not ensure a positive outcome on the site. For example, Texas-based Beryl Health (formerly Beryl Companies) is well-known for its employee-focused culture, and is a “Best Place to Work in Healthcare” according to Modern Healthcare magazine.

PR 100

PR Social Media Tools Media 100

Marketing Craftmanship

AUGUST 7, 2011

Take the High Road First – If your company has made mistakes or fallen short of expectations, it’s best to man up quickly. The most effective way to reduce and offset brand sabotage is to consistently generate online content that positions your company in a positive manner. Here’s a list of them.

Brand Identity 100

Brand Identity Branding Viral Marketing Opinions 100

Marketing Craftmanship

FEBRUARY 8, 2017

One very effective means of counteracting negative media exposure is to address the matter in head-on fashion by taking opposing viewpoints directly to target audiences. The best known example involves Mobil Oil and the Wall Street Journal, but the tactic is still used frequently, with far less fanfare than the Mobil incident.

Media 100

Media Press Paid Search Agency Mobile Advertising 100

Marketing Craftmanship

MARCH 27, 2013

The outcome of widespread abuse of white papers – driven by marketers grasping for new ways to put lipstick on a pig, or too lazy to produce rigorous research that might empower customers to draw their own conclusions – is that the tactic has lost its franchise as an effective B2B marketing asset class.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Marketing Craftmanship

MARCH 7, 2016

” Apparently, there is now a “butterfly effect” in marketing, where an individual hedge fund’s failure to use social media can handicap the entire asset class. On behalf of semi-rational marketing professionals everywhere, I apologize to the global hedge fund community for unhelpful “market research” like this.

Social Media 100

Social Media Work Management Marketing Management Media 100

Marketing Craftmanship

NOVEMBER 9, 2017

With rare exception, companies assign very little planning or resources to proactively managing the effects of a restructuring on its brand equity. For the sake of this discussion, brand equity is best defined as the sum total of market perceptions, customer loyalty and employee engagement. Centralize All Communications.

Brand Identity 100

Brand Identity Branding Urgency Marketing Enterprise Management 100

Marketing Craftmanship

FEBRUARY 16, 2013

Lacking that discipline, your time may be best spent building an effective distribution capability, in advance of seeking additional publicity.). Based on how people gather information, simply typing, “from The New York Times ,” or a similar attribution, is about 75% less effective than actually depicting the New York Times logo.

Merchandising 100

Merchandising Lead Scoring Lead Ranking Public Relations 100

Marketing Craftmanship

SEPTEMBER 4, 2015

or political savvy – is capable of understanding and managing effectively the nation’s complex domestic and foreign affairs, while simultaneously acting as its commander-in-chief, cheerleader, comforter and ceremonial leader. In 2015, no single individual – regardless of experience, I.Q.

Television marketing 100

Television marketing Ad Agencies Opinions Act-On 100