best Effectiveness Related Topics 
LeadSloth
AUGUST 5, 2010
DemandBase has just announced a webinar series called B2B Marketing Best Practices that Need to Die (I will present one of the sessions). Today, I’m working on my presentation for Monday’s lead nurturing webinar 7 steps to finding untapped revenue in your marketing database , where I’m presenting real best practices.
LeadSloth
OCTOBER 26, 2010
As such there are a variety of best practices to be followed in order to maximize the use of these systems. Below are some of the best practices we have found within our customer base that helped drive success with marketing automation. Cramer, President & Co-Founder, LeadLife Solutions.
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LeadSloth
SEPTEMBER 8, 2010
If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. For example, many CRM systems have a ‘campaign’ feature to measure campaign effectiveness. That way there is only one way to define and measure campaign effectiveness. What if you’re choosing a CRM system today?
LeadSloth
AUGUST 31, 2010
Email is still the most effective way to promote your content, but it’s hard to get noticed in today’s overflowing inbox. Most copywriters focus on whitepapers and press releases, fewer copywriters are good at direct marketing, and even fewer can apply direct marketing best practices to email marketing.
LeadSloth
AUGUST 30, 2009
I suggest three areas: More cost-effective lead generation. Lead Generation: with close loop measurements, you can easily see the effectiveness of each lead generation campaign. One of the best examples is in Marketo’s “Secret Sauce&# webinar. That’s a valid question. More efficient sales force.
LeadSloth
NOVEMBER 16, 2010
Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. Everyone agreed that plain formatting worked the best for these "sales" emails. In one case, the best performing email was actually just one line. Database Segmentation. Segmentation came up several times.
LeadSloth
SEPTEMBER 3, 2009
Some long-standing VPs of Marketing seem the best marketers of their own performance: by staying vague about results and telling a good story they can hold on to their jobs for quite a while. However, the truly effective VPs of Marketing promote transparency and have an intense focus on improving the few metrics that matter.
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