Chris Koch

MARCH 25, 2011

Some companies have companywide competitions for the best ideas or the best white paper. One company has created an internal portal where project members submit ideas that are vetted and voted on by the project customers. The winning ideas are implemented. Make it competitive. This process is usually facilitated by marketing.

Social Media 100

Social Media Organization Peer-to-peer SME 100

Chris Koch

AUGUST 7, 2009

To market to these people effectively, you’re going to have to get to know them as being part of multiple, unique segments. CIOs are in fact so different that marketing to them all with the same message means that you’ll be irrelevant at best, and offensive at worst to most of the people you’re trying to reach. Business Strategist.

Planning 100

Planning Segmentation Work Management Gartner 100

Chris Koch

AUGUST 7, 2009

To market to these people effectively, you’re going to have to get to know them as being part of multiple, unique segments. CIOs are in fact so different that marketing to them all with the same message means that you’ll be irrelevant at best, and offensive at worst to most of the people you’re trying to reach. Business Strategist.

Planning 100

Planning Segmentation Work Management Gartner 100

Chris Koch

JULY 29, 2011

The trouble started when the McKinsey Quarterly published an article in early June entitled How US health care reform will affect employee benefits, based on a survey the firm did about what will happen to employer-sponsored health care insurance coverage when the President’s health care law goes into effect in 2014.

Social Media 100

Social Media Thought Leadership Paid Search Agency Companies 100