B2B Memes

DECEMBER 16, 2010

Well-known influencers like David Meerman Scott , Valeria Maltoni , and Joe Pulizzi have all made the case that journalistic skills like telling stories, doing research, and understanding audiences are critical to effective content creation. Not all journalists can claim that talent, but the best can, and it’s what makes journalism shine.

Content Marketing 100

Content Marketing Content Paid Search Agency Education 100

B2B Memes

MARCH 12, 2010

The challenge for editors is not to eliminate such content, but to manage it effectively. The brilliance of the Demand Media model is that it understands that commodity content is best produced by mass-production methods. Like it or not, there is a role in most publications for run-of-the-mill, commodity content.

Demand 100

Demand Advertorials Media Content 100

B2B Memes

MAY 9, 2012

Writing about Ben Huh, GigaOm’s Ingram says that “in order to be effective, journalism needs to be personal.” but rather Is this my best, most honest, and most personally true assessment of those facts? Neither her Twitter followers nor her employers found it amusing. But I suspect her reactions were not truly personal.

Twitter 100

Twitter Social Media Advertising Mediums Marketing Report 100

B2B Memes

MARCH 26, 2010

What bothers Spolsky isn’t that his intent or his ideas were changed; in fact, he says, they were communicated more effectively. At best, we get to throw in a “ sic &# here and there (not counting wikis, of course, but that’s a topic for another day). His problem is that his voice was changed.

Social Media 100

Social Media SIC Media Wiki 100

B2B Memes

SEPTEMBER 9, 2010

It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. Hundreds of hours of work goes into building our content sets to ensure that the very best information is sorted and categorized. Rory Brown.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

SEPTEMBER 28, 2011

These filters are reinforced on a larger scale by devices like best-seller lists or books such as Andrew Keen’s The Cult of the Amateur , which either by effect or intent try to set limits on what is worth writing, publishing, or reading. 5 Keys to Effective B2B Content.

Barriers 100

Barriers Sample Statistics Impressions 100

B2B Memes

AUGUST 12, 2011

While this analysis suggests that many editors may not be making the best use of Twitter, it doesn’t necessarily mean they are not effective at social media in general. The other editors do at least a little curation of outside content, but only two, Editors 1 and 6, are much disposed towards conversation.

Twitter 100

Twitter B2B Curation Ethics 100