B2B Marketing Traction

APRIL 19, 2013

Effective marketing is not about winning design awards. Effective marketing is about getting results. In the book, Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, authors Mike Schultz and John E.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

JUNE 17, 2014

Today there are many options for your website technology platform, and it’s important to know which one will best suit the needs of your company. WordPress is open source and extremely cost-effective, but if a site calls for custom features and designs it may be more cost-effective to code the site from scratch.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

MAY 23, 2013

Social media isn’t the only way, it’s just a newer, cost-effective way. And, one of the best ways for a technology company to cross the chasm is through industry analysts’ (such as Gartner) recommendations. Social media can help tech companies cross that chasm.

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

MARCH 9, 2012

You can use traditional marketing to generate leads, but it is probably more cost-effectively used to build brand awareness or build loyalty after the initial lead generation. Integrating inbound marketing that includes content marketing and social media with traditional marketing is the best approach.

Inbound Marketing 100

Inbound Marketing Sales Qualified Leads Loyalty High Quality Lead 100

B2B Marketing Traction

APRIL 27, 2012

Effective blogging takes a lot of time and effort. If you want to learn more, I’ve blogged a lot about marketing personas – perhaps the post I wrote that best explains what they are is Why B2B Marketing Buyer Personas Rule.). Over 90% of blogs that get started are abandoned. One solution can be to hire a blog ghostwriter.

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

B2B Marketing Traction

JANUARY 16, 2014

Here are the top skills an effective Chief Marketing Officer must have to produce marketing results. It was a very interesting conversation, and it got me thinking about the breadth and depth of skills today’s CMO has to have to effect change and growth for their organization.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

OCTOBER 27, 2011

A marketing audit is a cost-effective review process where an expert looks at your marketing strategy, tactics, and results to make sure you are getting the best results possible without wasting money. Are you sure that the marketing you spend money on is working? As a new year approaches, this is a perfect time for a marketing audit.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 8, 2013

It’s a really effective facilitated discussion each week about best practices in B2B marketing. I know for a fact that businesses that use Twitter to share relevant articles, studies and messages about their products and industries get results. I participate in a great Twitter chat for B2B marketers every Thursday at 5 PM PST.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

SEPTEMBER 18, 2015

“We provide blue widgets to office workers to improve productivity at a cost-effective price.” If you forget to do it, anything you do will be less effective. Do you need help identifying the best positioning statement for your company? Fourth, you need to distill what you learn into a positioning statement.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

FEBRUARY 28, 2013

These marketers base their decisions and actions on their personal interests – what will best serve them. They regularly apply prevailing ethical norms and laws and also have moral imagination – the ability to imagine the effects and ramifications of certain marketing actions. Egotistic or relativistic marketers.

Ethics 100

Ethics Marketing Management CMO Case Studies 100

B2B Marketing Traction

SEPTEMBER 21, 2012

An Outsource CMO can find new market opportunities, analyze strengths and weaknesses, identify the best positioning for your product or service, and create standard messaging that will carry throughout all communications. Create a strategic plan for marketing your product or service. Manage the initial branding process.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

AUGUST 11, 2011

What’s the best way to price your product or service for business to business (B2B) marketing? Blog entry excerpted from Jennifer Beever's Marketing chapter in The Book on Business from A to Z. This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster.

Pricing 100

Pricing Price Elasticity Work Management 100

B2B Marketing Traction

JUNE 22, 2011

Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

MAY 20, 2010

According the Aberdeen Group , 78% of best practice companies track and measure their marketing results, compared to just 42% of companies that perform at industry average and 37% of companies defined as laggards. It’s amazing to me that very few B2B marketers track marketing ROI, let alone any other marketing performance stats.

ROI 100

ROI Cost per Lead Trade Show Paid Search Agency 100

B2B Marketing Traction

JANUARY 10, 2010

The best renewable source of energy is solar, but it’s expensive. My major take-aways from the program are that: The fastest and most cost-effective way to effect a solution to global-warming and increased demand for energy is conservation by all of us. in a similar clean technology program with L.A.

Planning 100

Planning Paid Search Agency Marketing & Strategy Distribution 100

B2B Marketing Traction

JUNE 20, 2014

There are many benefits, but there are also some disadvantages to these cost-effective, “easy-to-use” website platforms. The best solution to keeping a site consistent and running well is to keep the original or another website vendor involved. Here’s one of the biggest. Keep a web developer involved.

Marketing Websites 100

Marketing Websites Guidelines Paid Search Agency Vendors 100

B2B Marketing Traction

MARCH 12, 2010

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Here are some examples of marketing strategies and inbound marketing tactics that are best suited to each stage.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

JUNE 4, 2015

If you have a process for measuring effectiveness of your services, such as a survey or phone interview, you can explain that in the video. A video of your best sales presentation. Do you have a quality assurance or testing process for your product or service that you can convey in a video? A video that includes a thought of the day.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

DECEMBER 13, 2012

What tactics will get you the best results in 2013? We provide a range of cost-effective services, from facilitating marketing brainstorming sessions to writing thoroughly-researched marketing plans. Here are six new marketing ideas for increased success in the coming year. Please comment below.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 1, 2009

But in today’s marketing world of “lead nurturing,” there are several factors you must have in place to ensure that your drip marketing campaign is effective and does not annoy (or torture!) Do you know what tone your communications should have and what images and colors best appeal to your prospects? your prospects.

Psychographics 100

Psychographics Campaigns Planning RSS 100

B2B Marketing Traction

DECEMBER 20, 2012

Maybe the best way to understand infographics is to look at some samples. The Best and Worst Times to Send an Email (Infographic). They are cost-effective and easy to share on social media. He’s right! How on earth can anyone absorb all they need to know? It’s our job as marketers to make it easier.

Planning 100

Planning Marketing Plans Tactics B2B Marketing 100

B2B Marketing Traction

NOVEMBER 23, 2011

Marketing content has been democratized, and transparency is prized over the subliminal or sneaky (see my previous post, Transparency is the Best Policy for B2B Marketers ). They will take advantage of the long-tail of demand , which allows them to get found online for even the most obscure products and services very cost-effectively.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100