Avitage

JANUARY 8, 2018

Effective sales content is a strategic imperative when selling in a digital age of hyper-connected, hard to engage, low attention span buyers. It is axiomatic that you must diagnose problems correctly to understand and apply the best remedies. Notice how clear, specific, consistent and actionable the responses are.

Content 220

Content Statistics B2B Sales Webinar Metrics 220

Avitage

OCTOBER 21, 2016

They looked at what the best B2B sales people have actually been doing. We’ve discovered many nuances that have a significant effect on the quality of execution and level of results. Being aware of Challenger concepts is one thing, applying them through effective practices that produce significant results is very different.

B2B Sales 120

B2B Sales B2B Practices Research 120

Avitage

FEBRUARY 9, 2017

This works best when organizations incorporate the right knowledge, learning, communication support, and high-value content into daily activities and operating systems. B2B selling organizations know they must arm sales, marketing and channel professionals with high-value content to effectively perform their jobs.

Lock-In 120

Lock-In B2B Sales Paid Search Agency Order 120

Avitage

MARCH 21, 2013

This is based upon the customer’s understanding of their problem, vendor products and solutions available to solve their problem, and their ability to make effective buying and deployment decisions. Sales Enablement Behavior Sales sales best practices'

Lead Ranking 120

Lead Ranking B2B Sales Vendors Buy 120

Avitage

MARCH 21, 2013

This is based upon the customer’s understanding of their problem, vendor products and solutions available to solve their problem, and their ability to make effective buying and deployment decisions.

Lead Ranking 120

Lead Ranking Vendors B2B Sales Buy 120

Avitage

FEBRUARY 2, 2016

Training methods include information transfer, modeling best practices, and sales practice with feedback. Training programs provide the initial vehicles to “prepare sales for the fray” as one of my colleagues says. Training prepares sales reps to execute. Sales coaching, as discussed here, is focused on coaching sales execution.

B2B Sales 120

B2B Sales Training Differentiation Acquisitions 120

Avitage

AUGUST 6, 2012

It is certainly boring, and generally not very effective. Television news professionals, arguably some of the best on camera talent that exists, long ago learned the importance of “b-roll” because of the difficulty of on camera delivery. Most business people barely communicate effectively in live conversations.

Video Marketing 120

Video Marketing Television marketing Advertising Mediums Effectiveness 120