Remove best effective

ViewPoint

article thumbnail

5 (doable) ways to drive revenue growth now

ViewPoint

PointClear has proven methods for driving sales—and they’re discussed in detail in a white paper available for download now. They are logical, doable, effective steps you can put in place—and they work. Are sales and marketing aligned on what they’re telling the market, and the best ways to reach out, or are efforts mismatched?

article thumbnail

How to Blow $100,000 on a Lead Generation Campaign

ViewPoint

4,319 contacts who downloaded a white paper but may or may not be in targeted companies or have any need or authority to buy (email addresses, many bogus, no company firmographics and no telephone numbers). Marketing was convinced that sales never effectively followed-up on any leads. Read more in this white paper.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Successful Lead Generation - One Size Does Not Fit All

ViewPoint

Despite their best intentions, many B2B companies are not able to generate the frequent high-quality content necessary to fuel an inbound marketing lead generation program. Remember that high-quality persuasive content is not your corporate brochure or a sales pitch, thinly disguised as a white paper.

article thumbnail

4 Revenue Sources Most ROI Calculators Miss (Part 1 of 2)

ViewPoint

In the epiphany stage they want education and unique perspectives; in the awareness stage they want product information and subject matter experts (SMEs); and in the interest stage they want benchmarks and best practices.”. Effective follow-up on pipeline, nurture and no-response prospects can triple the revenue from marketing campaigns.

ROI 159
article thumbnail

How Much Do Your Leads Cost?

ViewPoint

So while the leads were cost effectively generated, none panned out, and all money spent was wasted. In fact, proactive outbound prospecting produced the most cost-effective method of highly qualified sales opportunities while other sources cost substantially more—as much as two to nine times more.

article thumbnail

Good Reads for B2B Marketing - 5 Buyer Behaviors Reshaping B2B Marketing

ViewPoint

Ryan also observed that new attendees aren''t just tire-kickers and prospects are armed with more knowledge than ever—asking tough questions for which the best B2B marketers must be prepared. The most sought after content are research reports, white papers, case studies and product reviews. Via GreatB2BMarketing.

article thumbnail

PowerViews with Anthony Iannarino: Changing Business Models

ViewPoint

You can also read his feature article Make 2013 Your Best Sales Year Ever in the January 2013 issue of Success Magazine. Click to start video at this point — The fact that most sales teams don’t even know how to use little data effectively should indicate that trying to tackle big data would be a fruitless task.