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Data Privacy Marks the End of Digital Feudalism

Content Standard

In short: The world’s largest web browsers are shutting down their support for third-party cookies, meaning that behavioral targeting, retargeting, ad management, and ad measurement will lose nearly all their effectiveness. Content quality, relevance, and compelling differentiation have always been central to effective marketing.

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TOP 15 Content Marketing Agencies in South East Asia

Outgrow

iProspect Indonesia. iProspect is a global marketing agency and caters to some of the best brands around the world. Furthermore, their unique approach to content marketing has rightfully earned them a place among the best content marketing agencies in South East Asia. Dog Digital. KKC Outsourcing Corporation.

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The Complete Guide to Multivariate Testing

Convert

In this article, we will take you through: what multivariate testing is, its benefits, its downsides, how to effectively run an MVT test, an example of an MVT test powered by our tool. In the above MVT test, you’re testing different elements (headlines, color and image) at once in different combinations to find the best one.

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4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

Brian Klais , of Pure Oxygen Labs , presented it best when he explained how mobile marketing is a three-dimensional opportunity. ” At a tactical level , consider conversion actions such as application download, click-to-call, how to create effective form submissions, etc. . Clearly Define Mobile Marketing Goals.

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Banner Ads Work; Really

NuSpark Consulting

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Some of the best, most efficient placements of banner ads can be had on vertical networks, trade press websites, and the Google content network. The above is true of a b2b message as well.

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Marketer’s Guide to Blending Search and Display

KEO Marketing

This report discusses the evolution of the two online advertising channels, and explains why it is important for marketers to develop a comprehensive strategy that best combines both venues. iProspect ). The Best of Both Worlds. Specific Media ). Specific Media ). Retargeting Offers a Laser-Like Focus.

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MarTech Europe preview: here’s what to expect in 6 weeks

chiefmartech

Sophie Wooller, consultancy lead at iProspect , will give a case-driven talk on People: The Most Important Martech Integration. He’ll also illustrate the advantages that accrue to genuine marketing ops organisations and provide suggestions on how to get started or improve your own operations.