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9 Best Practices to Help You Use Stock Photos and Avoid the Ridiculousness Effect

Bannersnack

Now imagine how helpful it can be to have access to premium stock photography images that don’t cost you thousands of dollars. […]. The post 9 Best Practices to Help You Use Stock Photos and Avoid the Ridiculousness Effect appeared first on Creatopy Blog.

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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time. It includes details like: Customer names Contact information Purchase history Interaction history Preferences This information is invaluable for businesses looking to tailor their marketing strategies effectively.

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5 Essential Sales Enablement Best Practices to Speed Up Sales Cycles

Act-On

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Fortunately, a few sales enablement best practices can set you on the right path to hitting your goals. Enabling sales: How to build an effective program Building any new strategy starts with goals.

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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness. To make video content more effective, it’s crucial to know your audience, set clear objectives, focus on quality, optimize for SEO, encourage engagement, and analyze performance.

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A Proven Guide to Recruiting Passive Candidates

However, it's not efficient or cost-effective to be in the active recruitment mode all the time. Download the guide for tips that can help you build a recruitment strategy that attracts both active and passive candidates for the best possible mix. It's important to also invest in building a passive candidate pipeline.

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B2B Digital Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. Here’s 8 of our favorite digital marketing best practices that help secure a positive ROI. Pain Points.

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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

An IBM study found that chatbots can help businesses reduce their customer service costs by as much as 30%. By efficiently handling routine inquiries, chatbots free up human agents to focus on more complex issues, optimizing overall customer service effectiveness. Reducing costs is only one side of the coin. Even so, tread carefully.

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The 7-Step Guide to Sales Acceleration for B2B Marketers

Give your sales acceleration formula a makeover with our 7 wildly effective strategies that drive revenue. Packed with insights, examples and best practices, these tried and tested strategies provide a framework to help you design and deploy an effective sales acceleration strategy for your business.

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11 Email Deliverability Strategies to Reach the Inbox

Marketers highly value email as an effective, reliable channel to engage with your audience and drive revenue for your company. Data Axle’s deliverability experts developed this guide to help you overcome the challenges that stand in the way of optimal inboxing. You’ll learn: The most common deliverability issues and why they happen.

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The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Develop an effective customer health scoring model to mitigate churn and identify opportunities across your customer base.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. and get a practical roadmap for effectively leveraging intent data once you receive it. Intent signal data can go a long way toward shortening sales cycles and closing more deals.

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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). That’s why all the automation tools, best practices, data analytics won’t help get better results until you master empathizing with your customers. December 14th, 2021 at 11:00 am PST, 2:00 pm EST, 6:00 pm GMT

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An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

Either way, you're on the right track and we have just the thought-leaders to help you! During this webinar you will learn: Today’s best data sources when building out your ideal customer profile. The most effective channels to use in today’s world to get your brand in front of your most important accounts.

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What Is the Gemini Effect in B2B Marketing?

In such a complex environment, how can loyalty marketing help? One clear advantage is to understand the unique phenomenon commonly referred to as The Gemini Effect. Download this white paper from B2B loyalty experts, Reward Paths, to gain some experience-based insight on how best to approach this unique characteristic.