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A guide to an effective email newsletter: Strategic planning best practices (Part 1 of 3)

SmartBrief - Marketing

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. That is a 40x ROI.

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B2B Email Design Best Practices for More Effective Email Marketing Performance

Launch Marketing

Whether your B2B emails are designed to perfection or you are on the search for a bit more guidance, we have you covered with these B2B email design best practices and tactics for more effective B2B email marketing. Distributes Information Effectively: The way an email is designed determines how effectively information is spread.

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7 Best Content Marketing Platforms For An Effective Strategy via @sejournal, @gwthhackguides

Search Engine Journal

The post 7 Best Content Marketing Platforms For An Effective Strategy appeared first on Search Engine Journal. Scale your content to new heights by investing in a great content marketing platform. Here are our top picks.

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5 Best Practices for Effective Lead Scoring

Prospectr

Check out these best practices to eliminate the stumbling and get there fast: 1. The post 5 Best Practices for Effective Lead Scoring appeared first on Prospectr Predictable Revenue. Don’t worry. I got you covered. Lead scoring has huge time-savings and conversion benefits once you have it down well.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science.

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7 Best Practices for Sending Effective Email Notifications

SendGrid

Learn more about notification emails and best practices for customer engagement. The post 7 Best Practices for Sending Effective Email Notifications appeared first on SendGrid. Notification emails are an important part of your marketing strategy.

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How to Create Effective Email CTAs [7 Best Practices + Examples]

SendGrid

The post How to Create Effective Email CTAs [7 Best Practices + Examples] appeared first on SendGrid. And one of the most important email elements to help you reach that goal is the call to action (CTA). At first glance, a CTA might seem simple, but it takes intentional strategy and email design to ensure that this […].

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A Proven Guide to Recruiting Passive Candidates

However, it's not efficient or cost-effective to be in the active recruitment mode all the time. Download the guide for tips that can help you build a recruitment strategy that attracts both active and passive candidates for the best possible mix. It's important to also invest in building a passive candidate pipeline.

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The 7-Step Guide to Sales Acceleration for B2B Marketers

Give your sales acceleration formula a makeover with our 7 wildly effective strategies that drive revenue. Packed with insights, examples and best practices, these tried and tested strategies provide a framework to help you design and deploy an effective sales acceleration strategy for your business.

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11 Email Deliverability Strategies to Reach the Inbox

Marketers highly value email as an effective, reliable channel to engage with your audience and drive revenue for your company. Real-world examples from 9 companies applying deliverability best practices. Yet, to reap the benefits, you must ensure your campaigns reach their intended recipients.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. and get a practical roadmap for effectively leveraging intent data once you receive it. Intent signal data can go a long way toward shortening sales cycles and closing more deals.

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The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Develop an effective customer health scoring model to mitigate churn and identify opportunities across your customer base.

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An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

During this webinar you will learn: Today’s best data sources when building out your ideal customer profile. The most effective channels to use in today’s world to get your brand in front of your most important accounts. How the TEAM framework relates to an effective go-to-market strategy and plan.

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Outbound Prospecting – Filling Your Sales Pipeline

Speaker: Mark Hunter, CSP, “The Sales Hunter”

In this webinar you will learn how to: Determine who your best leads are. Develop the best communication methods. Use your time effectively. Join Mark Hunter, CSP, “The Sales Hunter”, as he details the importance of knowing your market and how that dictates who you should be prospecting. Turn a lead into a prospect.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. Or, do you think the webinars you are presenting could be more effective? Have you held back on doing webinars because of the level of effort required?