According to Adele Revella of the Buyer Persona Institut e, over 1/2 of marketers (56%) have developed buyer personas.But there’s a very important question: Are these buyer personas effective? Becoming buyer experts is a very new skill … marketers have never learned how to interview buyers (effectively.). My guess is that most of them are not very effective based on these reasons. Author : Buffer, Inc Website : [link] --> The post How Effective are Your Buyer Personas? 'Buffer Find New Customers introduces a free grading service to evaluate buyer personas. MORE >>

What does Google’s +1 functionality mean for marketers and their goal of improving marketing effectiveness ? Not only does it help them find some of the best stuff on the web, it offers the opportunity for another conversation start! Marketers can customize what the snippet for their content will look like to increase its effectiveness, from the photo that appears to the teaser text that draws people in. Online marketing effectiveness for websites rank in Google search is going to be a whole new ballgame! B2B Marketing Social Media Marketing Effectiveness MORE >>

These are usually the best audience, but often the hardest place to get placement. How to be an effective guest blogger. Just like applying for a job, you need to put your best foot forward when pitching a guest post to a potential blog owner. Do your research, be well known before you pitch, and put your best work in their hands, and you can have a better chance at a positive response. 'In the world of today’s SEO, it simply isn’t enough to throw some key phrases on your website’s pages, or start a blog to create a steady content stream. MORE >>

follow button social buttons social links social marketing Social Media social media Social Media Best Practices social media marketing social networks social plugins twitterOur final post in the Driving Social Engagement series will focus on Twitter, and how you can incorporate the appropriate social buttons or social links for your business. Twitter is a social network that allows you to scale followers, amplify conversations, and accelerate engagement with 140 simple characters. Is mobile an important part of your digital marketing strategy? Is Twitter right. Tweeters On Mobile: 54%. MORE >>

Marketing and sales professionals can apply lead scoring algorithms to leads, effectively sorting and prioritizing them for nurturing programs and sales follow-up. More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. Many of us will remember when we used to process raw Excel lists, handing over hundreds of names with job titles and companies to our sales department, only to find that leads weren’t being followed up on. Recent advances in marketing automation and sales CRM software have made it easier to streamline the whole process. MORE >>