Aprimo 8.0 Puts a New Face on Campaign Management
Customer Experience Matrix
JANUARY 17, 2008
Over the past few years the company acquired additional technology from Doubleclick, picking up the SmartPath workflow system and Protagona Ensemble consumer-oriented campaign manager. It has offered traditional campaign management as well, although with more of a business-to-business slant than its competitors. which came out last November.
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