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LeadSloth

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What Lead Nurturing Content to Send When?

LeadSloth

Web visits, document downloads, form submissions and email clicks will all give you an indication of the stage prospects are in. The Best Email Sequence. It’s often best to start with linear campaigns: just sending one message after another, rather than branching based on the prospect’s behavior.

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5 Ways to Use Social Media in Marketing Automation

LeadSloth

This is already commonplace in office applications like Microsoft Office and Google Docs, where you can add notes in the documents themselves, rather than putting those in an email. If multiple people work together on campaigns, it’s extremely useful if you can collaborate in the application itself.

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Lead Nurturing for Software Trials

LeadSloth

Realize that your best customers will be the last to unsubscribe, so don’t worry about unsubscribes too much. Examples are a link to a piece of documentation, a usage tip, a link to the login page, or a personalized coaching call. a link to documentation) while others can be high-commitment (e.g.

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Marketing Automation Trends for 2010

LeadSloth

Best in class marketing teams successfully implement social media programs as part of their marketing mix, while others struggle to understand how social media fits in the puzzle: Is it sales enablement? Today, however, most reporting pulled from those tools is focused on telling what happened, and not on illuminating the best path forward.