Digital B2B Marketing

APRIL 29, 2014

My own research last fall showed marketing content on Forbes was getting significantly less distribution that editorial content as well. There is still a short-term opportunity for native publishing, but long-term the best marketers will work to build their own audience. An Ugly Outcome for Native Publishing.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Advertorials 100

Digital B2B Marketing

NOVEMBER 3, 2011

Dan and Dino can use their privileged position as Triberr founders to help distribute their story through Triberr. Kristi Hines (@ kikolani ) has manually done some of this, explained in one of the best How I Use Triberr posts I have seen, but it needs to be far easier to do.

Twitter 100

Twitter Work Management CAN-SPAM Paid Search Agency 100

Digital B2B Marketing

MAY 17, 2012

At best, the resulting program is a list of relatively targeted contacts, not leads that are qualified and appropriate to pass to a sales team as leads. Do not limit nurturing to just content distributed by email. Leads are just an inventory line , driven by the number of available leads a publisher can provide.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 100

Digital B2B Marketing

SEPTEMBER 19, 2013

It shouldn’t be a surprise, as marketers increasingly turn to content, publishers need to offer solutions to promote and distribute that content. But do native advertising programs that let marketers publish directly on a media property distribute content effectively? Forbes BrandVoice: Disappointing Distribution?

Advertisements 100

Advertisements Advertising Research Distribution 100

Digital B2B Marketing

JANUARY 22, 2014

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. But advertising as a way to distribute content, not advertising messages, in order to increase purchase consideration? In B2C marketing, buyers distribute their own content, essentially using ads to drive distribution of more ads.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

DECEMBER 10, 2013

Even the best content isn’t automatically discovered and appreciated on its own, but you act like if you publish it, blast it and Tweet it, then Poof! Content audience developement Bach content distribution content marketing institute Joe Pullizi' Related: Why Your B2B Marketing Content Sucks.

Budget Programs 100

Budget Programs Content Marketing Paid Search Agency Wikipedia 100

Digital B2B Marketing

FEBRUARY 16, 2012

For content to create significant demand, it must be broadly distributed. Combining Demand Generation and Lead Generation For the best results, you cannot combine lead generation and demand generation. Content educates your audience, shapes their perspective and positions your offerings.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Lead Generation Demand 100

Digital B2B Marketing

MARCH 24, 2011

Content is distributed freely, newsletters require only an email address. If you don’t say it, we will expect (at best) average behavior, and average behavior is what landed marketers in this situation. Marketers have some marketing to do, they need to change our behavior, starting by changing our perception.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

FEBRUARY 27, 2013

Write provocative and well researched perspectives on the following topics: Best practices or insider tips for each of 10 priorities for your audience (10 articles). Engage your PR team to assist in placing articles and distributing your research. Create Short Form Content. Begin Drip Publishing. Launch Your Campaign.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

JANUARY 17, 2012

Analyst firms ( irony: whose papers you may listen and distribute ), media companies (who you purchase advertising from) and individual influencers are all competing to be your audience’s primary information source. Your content may have been good when it was created, but now it’s merely average. Someone else will.

Mobile Advertising 100

Mobile Advertising Content Work Management Mobile Marketing 100