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Instagram vs. Facebook: Differences & Best Practices in 2020

Emplifi

See the latest trends and insights that are critical for any social media campaign this year. Get side-by-side comparisons of data from Q1 2019 – Q1 2020.

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Organic vs. Paid Marketing: Differences, Benefits, and Best Practices

ClearVoice

However, the best marketing plans include a pinch of paid marketing and a dash of organic marketing. Organic vs. Paid Marketing: Differences, Benefits, and Best Practices Click To Tweet. What are organic marketing best practices? If the answer is no, the content may not be the best fit for an organic marketing strategy.

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Wix vs. WordPress: The Key Differences and What Is the Best Choice for You?

SEMrush

In this post, we‘re going to cover the differences between Wix vs. WordPress so you can make an informed choice when it comes to launching your own website. Read through our head-to-head competition and we‘ll give you plenty of tips.

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What’s the Difference between SEM and SEO and What Strategy Is the Best for Your Brand?

Smartyads

Although they might sound the same at first, their respective approaches to search optimization are different. Hence, you need to understand how these two strategies work to select the best one for your. Choosing between SEO and SEM can be difficult especially if you are still new to search optimization.

SEM 52
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16 Go-to-Market Plays for Your Entire Sales Funnel

That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you. These 16 plays are aligned to different stages of the sales funnel. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key.

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4 Things the Best Global Marketing Organizations Do Differently in Marketing Planning

Allocadia

The best-performing global marketing organizations have one thing in common: they’re extraordinarily competent at marketing planning. The question is: what, specifically, do they do differently in marketing planning? What sets them apart from the rest of the pack?

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What You Need to Know About OpenAI CustomGPT

Marketing Insider Group

CustomGPT evolves with your business, learning from new data to enhance accuracy and relevance, and can be integrated across different business functions for targeted support. CustomGPT can also create code but is mainly made for creating different kinds of text, not just code. Ready to make your content the best it can be?

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12 Plays to Kickstart Your Recruitment Process

That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce. Good people are the foundation of any organization. To stay ahead in this race, every recruiter needs a good playbook. Download now!

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A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

These steps encompass setting the right goals with selecting the appropriate tactics and channels however, what is the best way to get started? In this webinar you will learn how to: Determine the appropriate ABM channels and tactics for different stages in the buyer cycle. What criteria should influence the choice of tactics and KPIs?

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Lead Generation Checklist

You spend time, energy, and money doing demand generation to capture leads, but it's how you manage them that makes the difference between success and failure. This lead generation checklist will help you better manage your leads and give you the best chance of success. Download the checklist today!

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

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4 Cardinal Keys to Mastering ABM Measurement

Speaker: Steve Robinson, Founder and CEO of Brilliant Metrics

Join Steve Robinson as he breaks down the 4 key metrics he has found work best for determining success behind ABM programs as well as the diagnostic indicators you can use to optimize your programs in near real-time. How different ABM approaches require different measurement strategies.

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An ABM Content Strategy You Can Steal

Speaker: Mason Cosby - Director of Growth at Gravity Global

Instead of stressing about your ABM campaign content, join Mason Cosby, Gravity's Director of Growth, to learn: The 9 different approaches to ABM. The content types that work best based on different ABM approaches. If you're trying to implement an ABM strategy but your accounts aren't engaging, this workshop is for you.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey. Join us to find out where different video types perform best in the buyer’s journey and how you can use them to generate, qualify, and convert more leads.

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Intent Signal Data 101

This infographic clarifies three common areas of confusion: How does company-level and contact-level data differ? Which type of intent data is best for meeting specific goals? But there are many intent signal data options and many confusing terms used to describe them. What exactly is first-party, second-party and third-party data?