KEO Marketing

OCTOBER 3, 2017

What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced ABM in 2003 as an innovative and strategic way to target high-value accounts. Researchers expect this upward trend in spending to continue in 2017.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

KEO Marketing

AUGUST 3, 2017

In today’s competitive business to business (B2B) technology environment, accumulating prospect names and contact information and sending out generic marketing collateral is simply not enough. Tech firms must take advantage of various methods and multiple channels to connect with leads throughout the buying cycle.

Practices 54

Practices Account Based Marketing B2B Marketing Advertising Agencies 54

Velocity Partners

APRIL 16, 2024

The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. JM : Nearly every CMO is struggling to grow pipeline with budgets that are static at best. You can find the other five blogs in the series here. What are you seeing?

Marketing Analytics Tools 82

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 82

ClickZ

JUNE 17, 2020

This list is not inclusive of every enterprise-level provider, but is meant to give mid-to-enterprise-level organizations an sense of the best-in-class tools that exist in the market today, and how organizations are using them to improve their marketing, sales, and customer experience initiatives. an agency) benefited from their solution.

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

NetLine

AUGUST 2, 2023

Automation Qualified Lead (AQL): As Forrester explains , this is “the stage where inquiries, both inbound and outbound, are loaded into the marketing automation platform (MAP). The AQL is the clearinghouse for capturing, cleansing, scoring, and routing the best inquiries to downstream functions.”

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Marketing Insider Group

JULY 1, 2020

Higher conversion rates. Organizations who use content marketing see 6 times higher conversion rates. Take Demandbase for example. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). Leaner budget. Content goes far beyond blog posts.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

PathFactory

SEPTEMBER 5, 2018

Hosted by PathFactory’s Director of Demand Gen, Chris Vandermarel, the panel came together on how to tackle common challenges and share best practices to find success on paid ad and social campaigns: John Dering , Senior Director of ABM, Technology & Strategy at Demandbase. John : At Demandbase, we’re all about ABM.

Paid Search Agency 40

Paid Search Agency Ads Paid Social Agency Account Based Marketing 40

SnapApp

DECEMBER 14, 2016

The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. We wanted to dive into the trenches and see what some of the best B2B marketers on the planet would be focusing on in 2017. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

DECEMBER 22, 2016

With tons of ideas on the best ways to use social media to boost your success, this blog will not disappoint. If you need more convincing, their blog has tons of information about marketing, how to use Facebook, the best ways to engage through email, and more. Check out their easy to read and informative blog! CoSchedule.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

QuanticMind

OCTOBER 25, 2017

QuanticMind is back for day 2 of SMX East 2017, with more insights and best practices from industry experts. Companies he classifies in the digital engagement tech stack, for instance, such as Demandbase , AppA nnie and B lueKai evince lots of capability and specialization with very little functional overlap. SMX East 2017, Day 2.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40