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Demandbase vs ReachForce SmartForms – Eloqua Topliners Discussion

B2B Lead Blog

The Eloqua Topliners forum is one of the best resources on line for anything related to marketing automation best practice. Eloqua has done an amazing job of connecting demand generation and marketing automation folks in a vibrant, helpful space where marketers routinely dig in on tough challenges, ask for — and receive — help from their peers, and trade insights to inform their purchase decisions. Recently on Topliners, marketers weighed in on lead scoring solutions in a discussion of the merits of ReachForce SmartForm vs Demandbase.

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Demandbase vs ReachForce SmartForms – Eloqua Topliners Discussion

B2B Lead Blog

The Eloqua Topliners forum is one of the best resources on line for anything related to marketing automation best practice. Eloqua has done an amazing job of connecting demand generation and marketing automation folks in a vibrant, helpful space where marketers routinely dig in on tough challenges, ask for — and receive — help from their peers, and trade insights to inform their purchase decisions. Recently on Topliners, marketers weighed in on lead scoring solutions in a discussion of the merits of ReachForce SmartForm vs Demandbase.

A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark

Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. But again, this information is tied to a company visit; not a user visit.  Feel free to offer these prospects a white paper, and if they accept, put them into a nurturing sequence.

New Infographic: B2B Lead Generation & Content Marketing Trends

NuSpark

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. 2011 B2B Website Demand Gen Survey Results, DemandBase/Focus.com.