The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. BONUS TIP: 11.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Onalytica B2B

JULY 18, 2018

Cited as Brand Ambassador for Informa’s Ovum TMT business unit, he reaches tens of thousands of followers as part of the Big on Data blogging team at ZDNet, along with his Twitter and LinkedIn blogging feeds. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU? WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100

SendX

MAY 18, 2020

Fuel the excitement with Email Sequences Email marketing is one of the best ways to promote affiliate deals. These emails are also a great time to invite your subscribers to connect with you on Facebook, Twitter, or LinkedIn for more useful content. I’ve found that email marketing is the best way to promote these bonuses.

Promotion 309

Promotion Email Marketing Urgency Marketing Paid Search Agency 309

Sprout Social

MAY 18, 2016

If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. What Is Demand Generation? Demand generation is the idea of creating a need for your product or service in the minds of your potential customers. Demand Generation vs. Lead Generation.

Demand Generation Agencies 82

Demand Generation Agencies Demand Generation Demand Webinar Metrics 82

Webbiquity

AUGUST 1, 2019

Here are a few of the best lead generation processes and tools to help quickly grow your lead volume: CRM: Customer relationship management (CRM) software is at the core of B2B lead generation. At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide. Connect with him on Facebook and Twitter.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

ANNUITAS

SEPTEMBER 29, 2016

In answer to the age-old question of which platform is the best one for B2B marketing? Why Facebook over Twitter and LinkedIn, you may ask? All that being said, I interpret the findings like this: People generally visit Facebook more than they visit LinkedIn or Twitter. Not exactly an earth-shaking declaration. This is so true.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. Meeting people is the best way to influence them. You can contact me via Twitter or LinkedIn.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

KoMarketing Associates

SEPTEMBER 10, 2012

Savvy B2B marketers know that a successful content marketing strategy can generate demand, drive relevant traffic, and establish your brand as a thought leader. But content can do more than generate demand; the right content can also be invaluable to a successful lead nurturing campaign. You can find her on Twitter and Google+.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Hinge Marketing

FEBRUARY 27, 2020

Tweets — I love Twitter because it forces marketers to refine messages and get their point across in 280 characters. But unlike Twitter, you have 1,300 characters to work with, giving you much more breathing room to write about each research statistic you choose to profile. On-demand webinars — Webinar binge and chill?

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Content4Demand

OCTOBER 27, 2020

B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member. Social Media Comments LinkedIn, Twitter and even Facebook and Instagram are all active watering holes for your prospects, customers and partners to connect and share stories.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Litmus

OCTOBER 25, 2022

Don’t forget—you can watch all the sessions on-demand for one year, with a paid MAX ticket.). Catch all the sessions on-demand with a paid MAX ticket ?. As keynote speaker Jenny Haggard (Creative Strategy, NA Lead, Spotify ) puts it: building and breaking habits help us become the best version of ourselves. Here's how.

Trigger Marketing 90

Trigger Marketing Work Management Marketing Automation Services Email Marketing 90

Navigate the Channel

OCTOBER 5, 2022

With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format. Use this HubSpot blog post to get an idea about what questions are best for event surveys. LinkedIn for Long-Lasting Event Connections.

Social Media 65

Social Media Event Marketing Trade Show Social Marketing 65

DealSignal

APRIL 27, 2023

Use Ideal Customer Profiles to define your best-fit buyers An Ideal Customer Profile (ICP) simply defines who is your best-fit customers (i.e., Ideal Customers include current customers and prospects along with companies that are similar to your best customers. Follow Michael on Twitter @Michael_R_Levy.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

The Point

JUNE 8, 2016

However, a more balanced, integrated nurture program – one that incorporates other communication channels – can help accelerate the lead lifecycle and improve demand generation ROI by maximizing the chances that your nurture message reaches its intended recipient. That’s not because email is going away any time soon.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Leads Lead 100

Anything Goes Marketing

NOVEMBER 15, 2009

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). Step 2: Make Tiers for distribution plans Not all content will be distributed the same way and different content demands different amounts of effort be put into distribution. It’s a grind.

Distribution 52

Distribution Top of Funnel Work Management Content 52

DealSignal

MAY 6, 2019

Use Ideal Customer Profiles to define your best-fit buyers. An Ideal Customer Profile (ICP) simply defines who are your best-fit customers (i.e., Ideal Customers include current customers and prospects along with companies that are similar to your best customers. Follow Michael on Twitter @Michael_R_Levy.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

Webbiquity

APRIL 21, 2020

Marketing is an integral part of creating awareness and demand while supporting the company’s strategic direction. We’ve had quite a bit of success when we focus our content (white papers, editorials, webinars), around productivity. You can connect with Tim Duncan on LinkedIn and Twitter. The Takeaways.

Enterprise Management 172

Enterprise Management Work Management Marketing Management Budget Programs 172

Marketing Insider Group

APRIL 20, 2015

I spent about half my career in marketing creating, tweaking and optimizing the demand generation process, most recently for the world’s largest software company. Someone who downloads a white paper or registers for your webcast is not a lead. What Are The Best Lead Stage Definitions? Demand Generation'

Lead Ranking 100

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 100

ANNUITAS

SEPTEMBER 29, 2016

In answer to the age-old question of which platform is the best one for B2B marketing? Why Facebook over Twitter and LinkedIn, you may ask? All that being said, I interpret the findings like this: People generally visit Facebook more than they visit LinkedIn or Twitter. Not exactly an earth-shaking declaration. This is so true.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

The Point

OCTOBER 14, 2010

The clients we work with are concerned with more basic, day-to-day issues: enhancing sales productivity, converting more inquiries to sales-ready leads (or trial users to paying customers), better leveraging their marketing database, and increasing demand generation ROI. I’m just not sure the rest of us are quite there yet.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. What Makes the Best Storytellers the Best – @bryankramer https://t.co/hsNgcPdJnV Missed the countdown? sBYbNu7kSi.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

The Point

JULY 12, 2013

Here, Silverpop includes top navigation (Facebook, Twitter, Website) and a footer with contact information, more links back to the main Website, and yet more social links. For more tips on how to improve the success of your Webinar campaigns, download a free copy of our white paper on “ Top 10 Tips for Webinar Invitation Success.”.

Webinar Metrics 100

Webinar Metrics Demand Generation Design Email Marketing 100

ClearVoice

SEPTEMBER 4, 2020

The best time to send an email is around 10 a.m. People spend more time viewing ads on Twitter than other major social platforms. Demand Metric ). Demand Metric ). Content for Demand ). More than 90 percent of people on Twitter plan to make a purchase from a business they follow. SmartInsights ). Statista ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Ambal's Amusings

FEBRUARY 18, 2010

Blog Marketing Interactions Twitter Ardath421. "Go Where Your Best Prospects Spend Their Time" Ardath Albee's Bio. Consider these five steps for determining the best way to get found: 1. For example, some companies think they have to be on Twitter. Blog The Point Twitter HJSewell. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Smashmouth Marketing

SEPTEMBER 23, 2009

sherpab2b09 kimalbee : SMB Newsletter Response: Look beyond the opening click to conversions when examining response and best day to deliver #sherpab2b09 viewstream : @KenricVanWyk landing page driven site fueled only by organic search. SO leverage content, and find inexpensive ways to produce. sherpab2b09 [link].

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

The Point

JULY 13, 2012

As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute. Jon wrote the book on lead nurturing ( literally ) but, personally, I have concerns about extending Twitter rules into the realm of email marketing.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

Adobe Experience Cloud Blog

JULY 25, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising sections and sales training materials. We are very excited to welcome him. Harnessing B2B ‘Peer Power’ Via Social Media.

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

Marketing Insider Group

SEPTEMBER 15, 2010

So I thought it was best to identify a clear framework for marketers to use to create successful social media strategies. In social media content is not necessarily about creating white papers or videos. I closely follow people on Twitter who are active in sharing information relevant to my job.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

SnapApp

JULY 13, 2017

But feeding the never-ending demand for content can appear impossible for resource-strapped teams. Dedicating precious design resources to a what can feel like less significant piece of content than say, your pillar white paper or guide for a quarter, can seem silly. . Are thematically linked to your social media post.

Social Media 54

Social Media Media Paid Search Agency Template 54

NuSpark Consulting

JULY 24, 2011

Landing pages are best used to complement advertising and social media. Free demo” “Free white paper” “Register Now” “Download Now” are all common terms seen in ads with the goal to attract a prospect’s attention with a form of thought leadership without having to go through a multi-page website. Here’s how: Pay-Per-Click.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Landing pages are best used to complement advertising and social media. Free demo” “Free white paper” “Register Now” “Download Now” are all common terms seen in ads with the goal to attract a prospect’s attention with a form of thought leadership without having to go through a multi-page website. Here’s how: Pay-Per-Click.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Aberdeen

APRIL 17, 2017

As he puts it, “Our finest works of literature remain, now as ever, our best writing instructors.” ” Given that even in the best case scenario you are only getting eight seconds of attention, you better make them count! Well, research shows that slightly more than 50% of emails get read in their entirety.

Opinions 61

Opinions Email Marketing Paper Order 61

The Point

APRIL 21, 2010

Specifically they wanted to: * generate more search traffic from medical practices looking for best practices and other information related to profitability, cash management, and related topics. Navicure turned to its demand generation agency, Spear Marketing Group , for help. convert that search traffic to measurable sales leads.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

KEO Marketing

JULY 21, 2017

A defined strategy will help you understand how best to allocate marketing resources. They must determine how best to utilize both inbound and outbound marketing tactics. They are expressing demand, you just have to show up where they are expressing it. However, 51% of them do not have a marketing strategy in place.

Inbound Marketing 48

Inbound Marketing Allocation Account Based Marketing Paid Search Agency 48

Ambal's Amusings

JULY 22, 2010

Blog Marketing Interactions Twitter Ardath421. An example of a tactical objective: Post to Twitter, a minimum of two tweets, three times per day with a collaboration focus. The best way to do that is with an editorial calendar based on a messaging storyline. What are best practices they need to know? Ardath Albee.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100

Marketing Insider Group

JULY 13, 2010

Business pros find value from social media channels in 3 main ways: to “Connect” on sites like LinkedIn and Facebook , to “Collaborate” on sites like Toolbox or the SAP Community Network (disclosure: I work for SAP) and to “Share” on sites like Twitter and Slideshare. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Peer-to-peer Social Marketing Trends 100