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Are White Papers Dead?

The ROI Guy

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

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Interview with Brian Hansford

Onalytica B2B

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. And the buying process needs to be made as easy as possible. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. Location: Redmond, WA USA.

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How to Woo B2B Buyers With Interactive Assessments

SnapApp

The modern B2B buyer does a huge amount of research during their purchase process. Assessments give marketers the opportunity to support their prospect’s research process with personalized recommendations. . Demand Metric. ,” over 60% of the people who completed it shared it with their networks. is perfect top-of-funnel content.

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Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools.

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inContact: Using Video Marketing to Drive Millions in Pipeline

Vidyard

At Dreamforce this year we met up with Scott Logan, Marketing Campaign Manager at inContact, and we were thrilled to hear about how they’re using video to make the buying process easier for customers, and closing a significant number of deals based on a clients’ initial interaction with video content.

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

People said they couldn’t remember downloading the white paper.” Without these two critical elements in place, even the best planned content syndication program can meet with sales apathy and disappointing results. We had real problems with lead quality.” “We We couldn’t reach half the contacts.” Bookmark the permalink.