Vidyard

SEPTEMBER 2, 2015

Luckily for you, we’ve compiled a list of some of the best marketing automation blogs because we’re helpful like that. So without further ado: Eloqua “Marketing Automation Does Not Equal Lead Nurturing…Technology will not deliver lead nurturing any more than buying lumber and nails will build a home.” Read the post.)

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

ANNUITAS

MAY 17, 2016

Email deliverabilty and data quality are paramount for any successful Demand Generation Strategy. Last week at the Atlanta Eloqua User Group Meeting, email deliverablity and privacy expert, Chris Arrendale of InboxPros , shared his knowledge on deliverability and privacy essentials. List management isn’t simple.

Deliverability 100

Deliverability CAN-SPAM Eloqua Privacy 100

Everything Technology Marketing

FEBRUARY 26, 2013

(Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Customer Experience Matrix

AUGUST 28, 2014

Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. Stages are defined in consultation with the client.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

MARCH 26, 2015

Despite my best efforts, and much cooperation from Adobe, I’m sure it still misses many nuances of how Adobe components do or don’t work together. The system automatically monitors response and optimizes its bids to get the best results within a company’s campaign budget. ad inventory. sales stages.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Cintell

NOVEMBER 9, 2015

In today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best. Erika has over 15 years of B2B marketing, public relations and demand generation expertise. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. However, the purchasing committee will generally include someone from IT, the CFO, and in smaller firms possibly even the CEO.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

The Effective Marketer

JUNE 1, 2012

Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. But let’s say you got approval and have purchased the marketing automation software of your dreams.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Vidyard

AUGUST 7, 2015

Are you scoring leads to make sure you’re flipping only the best over to the Sales team? Or, give the on-demand webinar a listen for yourself!) The buying process is changing The Internet has changed how consumers and researchers conduct business. You should: 72% of people watch video throughout the path to purchase.

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

SnapApp

MAY 12, 2015

The modern B2B buyer does a huge amount of research during their purchase process. A study by Acquity Group found that 94 percent of B2B buyers report that they conduct some form of online research before purchasing a business product, and 55 percent of B2B buyers conduct online research for at least half of their corporate purchases.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

markempa

DECEMBER 29, 2011

In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. Paul explains how here: The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management. It’s a continuous loop that makes the database and the lead-generation process better and better.”.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Ranking Lead Scoring 120

Kapost

DECEMBER 12, 2016

Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. Rightfully so, marketing started demanding real recognition for driving both sales opportunities and revenue with data to back up how their work had influenced the buying process. Keeping it process-driven and visible is the key.

Account Based Marketing 48

Account Based Marketing Top of Funnel ABM Content 48

SnapApp

APRIL 4, 2018

The lead becomes an opportunity when they progress to talking about an upcoming purchase decision. At this point, they are not only qualified, but actively communicating their intent to purchase. This usually means a purchase timeline has been discussed, and budget and decision have been established. 5: Opportunities. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Heinz Marketing

AUGUST 3, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. What are some best practices you recommend to just be better at sharing consistently? We are featuring some of the best and brightest minds in B2B sales and marketing each week.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Televerde

AUGUST 1, 2019

This is often the case for many marketers when it comes to demand generation. However, before you freak out and start questioning everything you thought you knew about demand generation, take a deep breath! Like many concepts in modern B2B marketing, every company has their definition of demand generation. Let’s dive in. .

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

The ROI Guy

MARCH 24, 2013

According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. 10% in the final Decision phase – determining which solution can best deliver the lowest cost, least risk, and best value solution, helping answer “Why Your Solution?”

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

markempa

SEPTEMBER 13, 2017

One of them, before I started Eloqua in 2000, was as a research scientist. I also wanted to spend more time with my wife, so I left the research world to get in the business world and joined a Bain & Company as a management consultant; from there I started Eloqua. I got the idea while I was at Eloqua. I was actually a Ph.D.

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

Single Grain

MAY 31, 2023

This article will provide an in-depth understanding of the current AI marketing landscape, and the best example use cases of AI in advertising. This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. Let’s begin! Work With Us What Is AI for Marketing?

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

MAY 13, 2013

In the past nine or so years, I''ve evaluated, purchased, implemented, and used over ten different email marketing and marketing automation platforms (there may be more but I''ve lost count). Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

thePoint

MAY 25, 2018

Now let’s evaluate the best sources of knowledge and skills to fill the gaps in your lower-scoring areas. Note: management might push you towards certain people – however, my experience is that you find those with the best insight in unusual places (e.g., Keep them informed, educated, and involved in the process.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

DealSignal

MAY 31, 2023

This doesn’t have to be a long, involved process. With 3rd party, high-quality B2B data, intent data + your effective sales techniques, data, and processes humming together, you can scale to 3x your typical volume, all while reaching out to quality leads. What size company (in terms of revenue, employee base, etc.)?

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

ClickZ

OCTOBER 1, 2020

As martech players emerge to address increased shifts to digital, companies are caught in the middle of an explosion of complexity, trying to figure out how best to leverage new technology with little time to plan. This indicates seismic changes in the way consumers purchase products,” explains one of our board members. Source: Forbes.

Cost 122

Cost Digital Transformation Trends Top of Funnel 122

SmartBug Media

MARCH 10, 2020

The data and utility of your CRM or account management system are critical to managing account details and communication, but your CRM can also help you determine the best accounts to prioritize and help you map essential stakeholders and past relationships to accounts. This tool is only available when you purchase the platform.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Televerde

MARCH 3, 2020

Manufacturing processes are rapidly and increasingly becoming automated. You’re already automating your manufacturing processes, and it may be time for your stakeholders to think about modernizing marketing for increased profitability. Typical problems include: Not anticipating process changes in advance. We’ve got you.

Marketing Automation Services 52

Marketing Automation Services Eloqua Buyer Personas Digital Marketing Funnels 52

Televerde

DECEMBER 19, 2017

Not long after integrating Eloqua with Salesforce CRM, this client recouped its investment and created a $36 million opportunity pipeline. Part of our engagement involved helping this client understand different buyer personas and mapping out the decision points leading to a purchase. The Time to Add Technology Is Now.

Marketing Automation Services 74

Marketing Automation Services Eloqua Forrester Buyer Personas 74

ANNUITAS

FEBRUARY 20, 2014

I think it comes from wanting to be the best at everything and just not knowing how to start. According to the State of Content Marketing Report 2014 Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content. How to start the writing process when you don’t know where to begin?

Eloqua 100

Eloqua Content Buyer Personas Buying Cycle 100

Heinz Marketing

SEPTEMBER 3, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We are regularly featuring some of the best and brightest minds in sales and marketing, and B2B, and today is no different. We’ve got some great guests coming up. Very excited for him.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

LeanData

DECEMBER 28, 2015

These are created to provide a playbook on how best to penetrate an account. Content Marketing: The process of creating and distributing relevant information to target accounts with the goal of generating interest in your product or solution. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

Vidyard

OCTOBER 27, 2019

Here are some of the best places to let your video content live. Twitter Online Video Distribution: The Most Important Channels Website It’s an established fact that buyers go through nearly 70% of the buying process on their own before ever talking to sales. Contents 1. Online Video Distribution: The Most Important Channels 1.1

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Here are some of the best places to let your video content live. It’s an established fact that buyers go through nearly 70% of the buying process on their own before ever talking to sales. Best Practices for Using Video on Landing Pages. Best Practices for Using Video in Email. After all, that’s the point.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Customer Experience Matrix

MAY 20, 2009

Summary: basic demand generation features are close to a commodity. One of the most popular posts ever on this blog is Low Cost Systems for Demand Generation , which listed several options that started at under $500 per month. Basic demand generation is on the verge of becoming a commodity if it isn’t one already.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

LeanData

DECEMBER 28, 2015

These are created to provide a playbook on how best to penetrate an account. Content Marketing: The process of creating and distributing relevant information to target accounts with the goal of generating interest in your product or solution. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

LeadSloth

JANUARY 12, 2010

David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. Steve Woods , CTO, Eloqua. With shiny new marketing automation platforms now in place, 2010 promises to be the year that marketers begin to create business processes to measure and manage the marketing funnel. Demand Generation?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Inbox Insight

NOVEMBER 13, 2018

As a result, audiences are getting more demanding. Getting your content in front of the right people, at critical touch points, is an art form in its own right, demanding its own set of skills and marketing know-how. B2B sales processes tend to be long and nonlinear with multiple touch points.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

LeanData

DECEMBER 28, 2015

These are created to provide a playbook on how best to penetrate an account. Content Marketing: The process of creating and distributing relevant information to target accounts with the goal of generating interest in your product or solution. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40