B2B lead generation and lead management is a complicated process that can’t be detailed all in one book.  If you’ve toured the NuSpark Marketing website, it’s evident that proper funnel optimization and lead management approaches must focus on the specific micro elements of the funnel in order for the entire lead generation process to work seamlessly.  By reading books from the best thought leaders in the country, a tremendous amount of insight, strategies, and tactics can be reviewed, and hopefully implemented in your firm. . Makes complicated processes easy to understand. MORE >>

Today, I want to share with you a similar change in philosophy that we just made at Eloqua, that had equally passionate debates. Last week we opened up public access to Eloqua’s best practices community portal where the biggest and most vibrant community of marketers gets to work, tackles challenging business problems, and builds the lead management processes that power their businesses. This caused substantial debate internally, that is likely not unique to Eloqua, as we wrestled with the pros and cons of making this change. Why do Marketers Upgrade? MORE >>

B2B Demand Generation | The Importance of Content Marketing. If you’ve invested in Eloqua , Marketo , Silverpop , Pardot or the like, this post is for you. Find New Customers is a Gold partner for Silverpop and closely aligned with Eloqua and Marketo.). It requires a process, it requires a program, and that I think of marketing automation and fishing with a hook, but the content is the bait.  Buyer Personas Buying Process Content marketing Demand Generation lead generation Lead Nurturing Leadership Management best practices Marketing Marketing Automation MORE >>

We interviewed a great marketing expert, Brian Kardon , Chief Marketing Officer of Eloqua. Blogs and content sharing are critical elements like websites and the Eloqua blog – It’s All about the Revenue is very popular. From the data of our clients, web leads are the best leads – they close faster, have higher win rates, and command better pricing than non-web leads. was the CMO at Forrester Research for 5 years before I came to Eloqua.  The best leads get sent to sales, all the people who just wanted a free pen get put into nurturing programs.  It’s fun. MORE >>

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Fostering Innovation – Eloqua Experience Day Two Keynotes October 20th, 2010 | By Jeremy Victor The morning of keynotes at day two of Eloqua Experience provided attendees an opportunity to learn from two of their peers and get inspired by one of the most compelling and inspiring speaker’s today. Experimentation Is The New Best Practice 6. Know your audience. Sign up. MORE >>