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How To Strategize For The New Eloqua Release


This week I attended the Atlanta Eloqua User Group at Oracle’s Atlanta offices. It was a great meetup, as we had Thamina Christenson with the Eloqua Product Marketing team presenting Eloqua’s latest features and future roadmap. Currently Program Builder processes 66 lead per minute, the new Program Canvas processes 6,000 lead per minute. Keep innovating, always.

Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 per share, which comes to $871 million. This was a bit of a surprise, given that Eloqua just went public in August. It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued. The stock had been hovering around $17.50

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Secret Sauce: 8 Tips from Demand Generation “Master Chefs”

It's All About Revenue

Sam works with enterprise clients to develop demand generation strategies. Success in demand generation is like cooking: It’s the just-right combination of careful planning, meticulous measurement, and making sure the oven is always set to the right temperature. Without a winning team in place, I do not think the best marketing automation practices are possible,” he noted.

The B2B Lead Generation-Demand Generation Book “Hall of Fame”


The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. Makes complicated processes easy to understand. One of the best books on B2B social media. 

10 Things Your CEO Needs to Know Now about B2B Demand Generation

Fearless Competitor

10 Things Your CEO Needs to Know Now about B2B Demand Generation. This man badly needs the help of a marketing leader well versed in B2B demand generation, who can  create a program to fill sales funnels with warm leads. Here are Jeff Ogden , the award-winning President of Find New Customers  shares his list of  10 Things Your CEO Need to Know Now about B2B demand generation.

Introducing: The Modern Marketer’s Guide to Video

It's All About Revenue

Not only are there tools you can use to better measure the performance of your video readily available to you, but based on a few really awesome video campaigns, there are best practices you can follow to ensure you start using video more strategically. Introducing: The Modern Marketer’s Guide to Video is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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Thought Leadership Interview #8 – Brian Kardon, CMO of Eloqua

Fearless Competitor

We interviewed a great marketing expert, Brian Kardon , Chief Marketing Officer of Eloqua. Blogs and content sharing are critical elements like websites and the Eloqua blog – It’s All about the Revenue is very popular. The best leads get sent to sales, all the people who just wanted a free pen get put into nurturing programs.  Demand Generation Thought Leadership Interview

Best Social PR Guides and Tips of 2010 (So Far)


Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). Social media has fundamentally altered the practice of public relations. Like what?

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3 Key Takeaways From Megan Heuer’s Sales and Marketing Therapy Session

It's All About Revenue

You’ve tried everything to show you care from marketing automation to expensive investments in process and content. This model isn’t well served by traditional, broad-based demand creation. With these insights in mind, marketing can recommend the right tactics for the best results. In fact, you’re showing the love with more leads than ever.

4 Dimensions of Effective B2B Marketing Plans

It's All About Revenue

Image a planning process so streamlined marketers could model and predict their impact on revenue before they spent a dime. To deliver on these demands, marketing leaders have become more activity focused — executing more campaigns, programs and tactics into their markets. Demand Modeling. Think of the demand model as the intelligence behind marketing plans.

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Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton

It's All About Revenue

This assessment comes from “the source” — or LinkedIn’s Senior Manager of Social Marketing, Koka Sexton , who shared some serious scoop about the effectiveness of social selling during a webinar hosted by Demand Gen Report this week. The The webinar titled  “Adding Social Fuel To Demand Generation Programs” underscored the fact that, because buyers like to access content and information from their peers, there is a huge opportunity to cultivate more meaningful roles on channels where information exchange thrives (like LinkedIn and Twitter). They know it’s effective. SocialDG.

Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee

It's All About Revenue

Join Ardath Albee , author of eMarketing Strategies for the Complex Sale , and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. Can you speak to the significance of the role’s growing demand?  . One thing that a storytelling approach contributes to the marketing process is an increase to pipeline momentum. Can you explain?

Content Creation Fundamentals


think it comes from wanting to be the best at everything and just not knowing how to start. According to the State of Content Marketing Report 2014  Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content. How to start the writing process when you don’t know where to begin? People have an irrational fear of writing I think. Ask them.

Fostering Innovation - Eloqua Experience Day Two Keynotes.


Agile marketing has paid off in many ways including: Major shift in velocity Prioritization Resourcing Clarity Approval Process Video has been the single most important thing has done in the past year, because of the ‘fidelity’ of the message. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up.

Buying software is easy. Fixing lead generation is hard.

Fearless Competitor

SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. This is not a knock on products from companies such as Marketo, Eloqua, Silverpop, Neolane, and Pardot. B2B Lead Generation | Buying stuff is easy – fixing problems is hard. Welcome to all our new  followers on Linkedin. Last week’s show, Speak E.A.S.Y , was terrific.

Sales Enablement Danger


I am a huge proponent of utilizing innovative technologies to streamline business processes and I am fascinated by the history of technology. However, even as amazing as email is for demand generation, used outside the context of a solid demand generation strategy, it can have a negative effect on productivity, communications, brand, revenue and growth.

3 Reports Every Marketer Should Run to Measure Lead Scoring Effectiveness

It's All About Revenue

by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Alexandre Papillaud , Director, Global Demand Center at McAfee. After you read these reporting analysis tips, go into Eloqua and in your CRM and generate these reports: #MQLs by Lead Score and Geography. Check out Eloqua’s Grande Guide to Lead Scoring. MQLs Converted by Lead Score.

Marketing automation starves without a Content Marketing strategy

Fearless Competitor

B2B Demand Generation | The Importance of Content Marketing. If you’ve invested in Eloqua , Marketo , Silverpop , Pardot or the like, this post is for you. Find New Customers is a Gold partner for Silverpop and closely aligned with Eloqua and Marketo.). I’m the President of Find New Customers and I recently had the pleasure of interviewing Jim Burns, CEO of Avitage , in a podcast.  I asked Jim for an example of why great content is so important in B2B lead generation. Marketing Automation without great content is a like a Ferrari sitting in the garage.

‘Snackable’ Formats Driving Content Marketing

It's All About Revenue

by Eloqua | Tweet this What makes being a Modern Marketer so special? When Oracle Eloqua and LookBookHQ, teamed up to produce our report on the State of Content Marketing 2014 for the Eloqua community, one of our most promising observations is that Modern Marketers are making their content more ‘snackable’, visual and engaging, which is fantastic news for B2B prospects!

18 Marketing Challenges Cited by Leaders at the CMO Club Summit

It's All About Revenue

The changing role of the CMO (digital and data demands). Managing the longevity of the CMO’s role with improved accountability processes. 18 Marketing Challenges Cited by Leaders at the CMO Club Summit is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Many centered on content, data, and unifying the customer experience.

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Marketing as a Revenue Engine

Fearless Competitor

Steve Woods , CTO and Co-Founder of Eloqua leads a panel discussion at Dreamforce. Find New Customers helps companies with 150 to 5,000 employees and complex products to implement  lead generation programs to improve the way you find and acquire high quality  sales leads using best practices in online lead generation. B2B Lead Generation : Is Marketing Really a Revenue Engine?

Define and Conquer: Tips to Improve Sales and Marketing Alignment

It's All About Revenue

by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Sam Boush, the President of Lead Lizard , a marketing automation agency based in Portland, Oregon that delivers world-class demand generation strategy, lead nurturing and lead scoring programs, lead management processes, and sales enablement programs. Check out Eloqua’s Grande Guide to Lead Scoring.

4 Must Haves To Enhance Your Marketing Analysis Strategy [New Guide]

It's All About Revenue

by Eloqua | Tweet this Are you reporting on the right information to support your organization’s efforts, and more importantly, maximized experiences with your brand? The Sirius Decisions Demand Waterfall ™ is a great place to start. With methodologies and best practices for converting from Inquiries to MQLs, MQLs to SALs, SALs to SQLs, and finally Closed Deals.

Go For the 2013 Markie Awards! 4 Reasons to Share Your Marketing Flair

It's All About Revenue

We’re gearing up for Eloqua Experience 2013 , the Modern Marketing event that brings together marketers to learn, grow, and celebrate success! Eloqua Experience, which takes place October 23-25 at the Hilton San Francisco, is home to the 2013 Markie Awards , an event to honor creative thinking, innovative implementation methods, and most importantly: success! See it! Do it!

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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

B2B Lead Generation Blog

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. As a result there’s been a surge of interest in software and tools to manage the process of lead management, lead nurturing and lead generation with a greater emphasis on measurability.

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Right Time, Real Time Selling

Fearless Competitor

Editor’s note: Eloqua has been acquired by Oracle and my LinkedIn Profile is at the top right of this blog, which is a blogging best practice and I welcome your visit. Here’s a radical change idea — from a young firm in Toronto formerly called Eloqua, which is now part of the Oracle Marketing Cloud. eloqua selling Thanks, Marketo! Right Nows.”

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New Benchmark Conversion Rates for Lead Stages [Infographic]

It's All About Revenue

by Eloqua | Tweet this Maribeth Ross, Chief Content Officer and Marketing Effectiveness and Strategy analyst at the Aberdeen Group, recently released  new research   on how Best-in-Class companies are measuring and reporting conversion through lead stages. “The best way to leverage marketing automation to its fullest is to have the foundational elements in place,” Ross notes.

“If we just do _, everything will be fine”

Fearless Competitor

“We need someone who knows Eloqua and Salesforce and has recently implemented it.&#. If it were that easy to crank up B2B lead generation, savvy companies like  Eloqua ,  Kinaxis ,  Amazon and  Zappos would be a dime a dozen. You need to craft stories and build solid processes, like comprehensive lead nurturing programs. We need results now.&#. They are not. Thank you.

Infusionsoft Helps Clients Map Their Marketing Strategy

Customer Experience Matrix

Indeed, you could sniff that Infusionsoft is only now adding campaigns, in the sense of a container to link separate process flows. Others have used its sequential processes either separately, to automate a variety of annoying manual tasks, or by painstakingly stringing them together by themselves or with professional help. Other savings come from running simple automated processes against that integrated data. Only a few Infusionsoft users have added value by running more complex processes, although the crowd at Infusioncom was clearly eager to join them. corporate?

How to Prioritize Sales Leads Part 1 – Mac McConnell of Bluebird Strategies

Fearless Competitor

Marketing automation like Eloqua, Marketo and Silverpop have empowered companies to drive many more sales opportunities in an automated manner. Companies need to set up lead scoring to automate the process of qualifying sales opportunities. B2B Lead Generation | How to Prioritize Leads | Part 1 of 3. They broke down the content into a series of three videos. What do you think?

Getting Started Guide for Marketing Automation

The Effective Marketer

Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. Before you jump into it head first and spend countless hours setting up all the landing pages, workflows, and start messing with scoring models it’s best to take a step back and make sure you and all your team are in sync. Content drives marketing automation, so the best starting point is to understand what you already have. Now what?

Eloqua SmartStart Speeds Marketing Automation Deployment, But It's Still Work

Customer Experience Matrix

Summary: Eloqua's SmartStart gets marketers rolling in less than one week. It does require extensive preparation, but Eloqua leads you through that too. Let's face it, folks: putting a good demand generation program in place is real work. Eloqua last week announced a money-back satisfaction guarantee for clients who participate in its SmartStart deployment program. Eloqua Director of Key Accounts Jill Rowley scheduled a talk with me a few days later and filled me in. Skeptical creature that I am, I wanted to hear the details before writing about it.

Expert Q&A: Transform Marketing With A Revenue-Relevant Customer Experience Strategy

It's All About Revenue

We talked to Peter O’Neill, Vice President and Principal Analyst at Forrester Research , where he leads research on B2B demand generation and channel marketing, managing a small group of analysts and working with other analysts who serve CMOs and other marketing leaders. Neill will deliver the keynote address at Eloqua Experience Europe , 5-26 June 2013 at the Millennium Gloucester Hotel in London, where he will highlight why customer experience has become increasingly critical to B2B marketing strategy. Peter O’Neill: Yes, that is true. But that isn’t so easy to do.

Does your Eloqua Ferrari collect dust?

Fearless Competitor

Are you a client of Eloqua ? That car needs racing fuel and an expert driver (remarkable content and well-honed demand generation processes.). Our Marketing Automation Acceleration Package for Eloqua is exactly what the doctor ordered. Learn more (and check out our free offer) by visiting Get More from your Eloqua Purchase. One problem.

Buying software is easy. Fixing lead generation is hard.

Fearless Competitor

SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. This is not a knock on products from companies such as Marketo, Eloqua, Silverpop, Neolane, and Pardot. B2B Lead Generation | Buying stuff is easy – fixing problems is hard. Editor’s note: just contacted us and said they loved this article. Look at this image.

Lead Generation: When To Use Registration Forms

B2B Marketing Insider

The problem is that not everyone in the buying process is ready for this type of content. For definitional purposed, “gating” refers to the process of requiring someone to fill out a registration form in order to view or download a piece of content. Generate Demand With Content Marketing. Demand GenerationMaybe you do the same? What is Content Gating? Photo Source.

6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

Standard integrations are available for , Oracle Eloqua and Marketo. APIs can load data from other sources, potentially including other CRM marketing automation products, Web logs, order processing, call centers, media impressions, and pretty much anything else. Individual models predict the individual’s likelihood to be the best sales contact. The system can also estimate what product each company is most likely to purchase, when it will buy, and what stage it has reached in the buying process. Stages are defined in consultation with the client.

Personal review: Aprimo Lead Management

Fearless Competitor

It is clear that Aprimo belongs with the top marketing automation vendors, such as Eloqua, Marketo and Silverpop. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation. Business relationships Buyer Personas Buying Process Demand Generation Leadership Lessons Marketing Marketing Automation marketing campaigns Sales 2.0 Does Aprimo Lead Management Measure Up? What do you think?

3 Cool Lead Nurturing Programs You’re Not Running

It's All About Revenue

Not only does it automate marketing processes , but it also alleviates some of the pain sales feels when trying to build relationships. Cool Lead Nurturing Programs You’re Not Running is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Lead Nurturing b2b marketing Content Marketing Demand Generation Email Marketing lead generation lead management lead nurturing best practices marketing automationby Jennifer Talcott | Tweet this I’ve been in the marketing automation community for about 7 years. The “Competitive Sale” Nurture.

5 Reasons Thought Leadership Marketing Matters

It's All About Revenue

by Jesse Noyes | Tweet this The more than 1,000 sales and marketing pros heading to Eloqua Experience tomorrow are in for an insightful mix of best practices and big picture strategies. At Eloqua Experience, Ernst will talk about thought leadership, why businesses need it and how to do it well. Because the Sales Process Starts Early and Ends Late. Jeff Ernst. 3.