Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Begin by creating buyer personas—who are your buyers? But they’re just that: tools. What problems do they face?

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

SWZD

SEPTEMBER 11, 2019

This week, we spoke to Michell Liro , Vice President of Demand Generation at PTC. Michelle gave us excellent insights on best practices at a company that has successfully riden several waves of technological change over the past three decades, and has positioned itself nicely to catch the next massive wave that is just forming now.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

SnapApp

MAY 12, 2015

Sometimes called a persona or personality test , an assessment is an interactive questionnaire structured to match people with specific personalities, patterns, or identities based on their responses. ,” over 60% of the people who completed it shared it with their networks. Demand Metric. Unconvinced? Stay with me.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Heinz Marketing

MARCH 1, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. So we’ll automate that process. You can even ask Alexa!

Trigger Marketing 106

Trigger Marketing Intent Signal B2B Sales CMO 106

Kapost

DECEMBER 12, 2016

Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. Rightfully so, marketing started demanding real recognition for driving both sales opportunities and revenue with data to back up how their work had influenced the buying process. Keeping it process-driven and visible is the key.

Account Based Marketing 48

Account Based Marketing Top of Funnel ABM Content 48

DealSignal

APRIL 5, 2018

So what’s interesting about humans is they actually have complex cortexes and the best performers often have the best human intelligence. It can corrupt your process, and it can corrupt your trust between sales marketing. And then you have to test it. So, bad data can corrupt your systems.

Top of Funnel 45

Top of Funnel Work Management Marketing Automation Services Marketing Management 45

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. Give it your best effort. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Televerde

AUGUST 1, 2019

This is often the case for many marketers when it comes to demand generation. However, before you freak out and start questioning everything you thought you knew about demand generation, take a deep breath! Like many concepts in modern B2B marketing, every company has their definition of demand generation. Ideal buyer personas.

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

SnapApp

APRIL 4, 2018

It's best to focus on one specific goal and one desired outcome. A good guideline for choosing the best overall KPI is to choose the metric that best fits your goal and is furthest down the funnel, closest to the bottom-line. . #3 This information also identifies top performing channels and where budgets are best utilized.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

DealSignal

MARCH 28, 2023

But ABM’s success depends upon careful planning and execution, starting with putting six foundational building blocks in place: Systems, Data, Processes, Content, Analytics, ICP and Alignment. Processes: Planning which channels to use and how you will execute your ABM strategy 4. Table of Contents [Open] [Close] 1.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

Ledger Bennett

SEPTEMBER 25, 2018

We’ve spoken about the Demand Unit Waterfall® quite a few times. But if you haven’t had the chance to read those or attend the summit or you’re not familiar with the SiriusDecisions Demand Unit Waterfall®, don’t worry, here’s our quick recap of what you need to know. 1 The Original Demand Waterfall®. In principle, the V.1

Lead Ranking 45

Lead Ranking Top of Funnel Demand Marketing Qualified Leads 45

Televerde

MARCH 3, 2020

Manufacturing processes are rapidly and increasingly becoming automated. You’re already automating your manufacturing processes, and it may be time for your stakeholders to think about modernizing marketing for increased profitability. Typical problems include: Not anticipating process changes in advance. We’ve got you.

Marketing Automation Services 52

Marketing Automation Services Eloqua Buyer Personas Digital Marketing Funnels 52

DealSignal

MAY 31, 2023

This doesn’t have to be a long, involved process. With 3rd party, high-quality B2B data, intent data + your effective sales techniques, data, and processes humming together, you can scale to 3x your typical volume, all while reaching out to quality leads. What size company (in terms of revenue, employee base, etc.)?

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Televerde

DECEMBER 19, 2017

Not long after integrating Eloqua with Salesforce CRM, this client recouped its investment and created a $36 million opportunity pipeline. Part of our engagement involved helping this client understand different buyer personas and mapping out the decision points leading to a purchase. The Time to Add Technology Is Now.

Marketing Automation Services 74

Marketing Automation Services Eloqua Forrester Buyer Personas 74

DealSignal

MARCH 29, 2018

Every basketball team relies on five principal individuals to be the best in their respective roles and also build chemistry to seamlessly run plays and execute on a game plan. Processes , at Small Forward, penetrating the defense and always driving for the score. Who are the contacts at those accounts that fit my customer personas?

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

Single Grain

MAY 31, 2023

This article will provide an in-depth understanding of the current AI marketing landscape, and the best example use cases of AI in advertising. This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. Let’s begin! Work With Us What Is AI for Marketing?

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

DealSignal

MAY 16, 2018

But ABM success depends upon careful planning and execution, starting with putting five foundational building blocks in place: Systems, Data, Processes, Content, and Analytics. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Who are the contacts at those accounts that fit my customer personas?

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

DealSignal

MAY 8, 2018

But ABM success depends upon careful planning and execution, starting with putting six foundational building blocks in place: Systems, Data, Processes, Content, Analytics, Alignment. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Contact discovery can help fill that gap.

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

ANNUITAS

FEBRUARY 20, 2014

I think it comes from wanting to be the best at everything and just not knowing how to start. According to the State of Content Marketing Report 2014 Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content. How to start the writing process when you don’t know where to begin?

Eloqua 100

Eloqua Content Buyer Personas Buying Cycle 100

DealSignal

JANUARY 19, 2021

This doesn’t have to be a long, involved process. With 3rd party, high-quality B2B data, intent data + your effective sales techniques, data, and processes humming together, you can scale to 3x your typical volume, all while reaching out to quality leads. How to deal with the demand for content. Where are they located?

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

LeanData

DECEMBER 28, 2015

Buyer Personas: The fictional representations of people inside an account. These are created to provide a playbook on how best to penetrate an account. They also are valuable in generating specific messaging toward the real people who fit those personas. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

DealSignal

MARCH 30, 2018

Every basketball team relies on five principal individuals to be the best in their respective roles and also build chemistry to seamlessly run plays and execute on a game plan. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Who are the contacts at those accounts that fit my customer personas?

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

LeanData

DECEMBER 28, 2015

Buyer Personas: The fictional representations of people inside an account. These are created to provide a playbook on how best to penetrate an account. They also are valuable in generating specific messaging toward the real people who fit those personas. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

LeanData

DECEMBER 28, 2015

Buyer Personas: The fictional representations of people inside an account. These are created to provide a playbook on how best to penetrate an account. They also are valuable in generating specific messaging toward the real people who fit those personas. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

Buyer Personas: The fictional representations of people inside an account. These are created to provide a playbook on how best to penetrate an account. They also are valuable in generating specific messaging toward the real people who fit those personas. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

Inbox Insight

NOVEMBER 13, 2018

As a result, audiences are getting more demanding. Getting your content in front of the right people, at critical touch points, is an art form in its own right, demanding its own set of skills and marketing know-how. The internet is crowded with free content. The days of posting something and waiting for audiences to find you are gone.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

LeadSloth

JANUARY 12, 2010

David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. Steve Woods , CTO, Eloqua. With shiny new marketing automation platforms now in place, 2010 promises to be the year that marketers begin to create business processes to measure and manage the marketing funnel. Demand Generation?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Heinz Marketing

OCTOBER 29, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. As you know, for those of you who’ve been listening to the podcast for a while, we feature some of the best and brightest people in B2B sales and marketing. Let’s put it that way.

Top of Funnel 61

Top of Funnel Work Management Enterprise Management Conference 61

Vidyard

OCTOBER 27, 2019

Drop all of your team’s videos into a video library and organize them around topics that matter to your business, such as vertical, use case, or persona. Here are some of the best places to let your video content live. Best Practices for Using Video in Email Learn more about how to use video in your email marketing campaigns.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Drop all of your team’s videos into a video library and organize them around topics that matter to your business, such as vertical, use case, or persona. Here are some of the best places to let your video content live. Best Practices for Using Video on Landing Pages. Best Practices for Using Video in Email.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

B2B Marketing Zone Posts

MAY 3, 2010

Best of B2B Marketing. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. April 2010. Great stuff this month in the world of B2B Marketing.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Content Standard

NOVEMBER 3, 2015

According to Econsultancy, email marketing was ranked as the best channel in terms of ROI (68 percent), an increase of 3 percent from last year. Send different messages targeting your various personas and segments. This allows you to address your prospects’ specific needs or demands.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

According to Econsultancy, email marketing was ranked as the best channel in terms of ROI (68 percent), increasing 3 percent from last year. Send different messages targeting your various personas and segments. Curt Franke – Application Sales Manager, Eloqua (Oracle Marketing Cloud).

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

Metadata

MARCH 16, 2021

And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. And so we were the champions of that first MQ, because that was our best shot for an upper right placement. Megan Eisenberg had Eloqua handlers with her at all times.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

SnapApp

DECEMBER 14, 2016

We wanted to dive into the trenches and see what some of the best B2B marketers on the planet would be focusing on in 2017. I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62