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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. .&# IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales. Wait a minute, isn’t that what Content or Inbound marketing is all about?

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. In my view, these marketers live by four best practices.

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

What are the top owned media best practices? What are the top earned media best practices? What are the top paid media best practices? What are the top shared media best practices? What are the top owned media best practices? What are the top earned media best practices? What is owned media?

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

We wanted to dive into the trenches and see what some of the best B2B marketers on the planet would be focusing on in 2017. The best way to do both of those things is to simply ensure that the content is so good that readers want to share it and link to it. Maximise your presence on Twitter and LinkedIn to harvest relationships.