Customer Experience Matrix

SEPTEMBER 1, 2010

Neolane “ Making the Business Case for Enterprise Marketing Software ”. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% First, they compare Best-in-Class to all other companies, rather than Average performers.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

The Point

JANUARY 13, 2015

As a B2B agency , our firm creates and executes dozens of email campaigns every month, and that experience tells me that a large percentage of B2B marketers, even at companies that otherwise do a very sophisticated job at demand generation , fail to measure or compare email campaign performance using any metrics other than opens and clicks.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

The Effective Marketer

JUNE 1, 2012

Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. But let’s say you got approval and have purchased the marketing automation software of your dreams.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

ViewPoint

JULY 11, 2011

Demand for customization and integration from large customers may increase time and cost to complete sales and divert sales and professional resources. Significant market competition from established packaged and on-demand vendors. One answer includes applying, tracking and measuring best-practice sales lead management processes.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. In my view, these marketers live by four best practices.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Convince & Convert

JULY 15, 2016

It’s Jay Baer from Convince & Convert and welcome to another episode of Marketing Marvels, where I bring together some of the most interesting, fascinating and useful marketing technology in the world, we do a quick demo and I tell you who should buy this software. Aaron: I’ll do my best. We try to find. We try to find.

Top of Funnel 102

Top of Funnel Marketing Automation Services Advertising Funnels Content 102

SnapApp

DECEMBER 14, 2016

We wanted to dive into the trenches and see what some of the best B2B marketers on the planet would be focusing on in 2017. The best way to do both of those things is to simply ensure that the content is so good that readers want to share it and link to it. While many familiar trends were mentioned, some new ones surfaced.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62