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| | IT'S ALL ABOUT REVENUE
APRIL 29, 2013 Define and Conquer: Tips to Improve Sales and Marketing Alignment
'by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Sam Boush, the President of Lead Lizard , a marketing automation agency based in Portland, Oregon that delivers world-class demand generation strategy, lead nurturing and lead scoring programs, lead management processes, and sales enablement programs. 2 – Qualify Leads using Best Practices. Brad Giles, Sr.
| | CUSTOMER EXPERIENCE MATRIX
SEPTEMBER 1, 2010 Hard Data to Justify Your Marketing Automation Investment
The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. These follow a standard format: use performance to classify companies as best-in-class (top 20%), average (mid 50%) and laggard (bottom 30%) companies, and then look at differences the business processes and technology. Here's a bunch. If anyone else cares to expand on this list, even better.
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| | THE EFFECTIVE MARKETER
JUNE 1, 2012 Getting Started Guide for Marketing Automation
Before you jump into it head first and spend countless hours setting up all the landing pages, workflows, and start messing with scoring models it’s best to take a step back and make sure you and all your team are in sync. If you did your marketing automation purchase following best practices, the sales team (or at least sales management) was involved to help make the selection. Content drives marketing automation, so the best starting point is to understand what you already have. Grande Guide to Lead Nurturing , by Eloqua. Now what? Step 2: Buyer Personas.
| | VIEWPOINT
JULY 11, 2011 Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics
Lauren Carlson, an analyst at Marketing Automation Software Guide , recently wrote an article that looks at marketing automation vendors like Marketo and Eloqua who are considering IPOs, their recent venture capital funding, and the type of financial performance they may need to warrant shareholder valuations comparable to publicly-held SaaS companies. Demand for customization and integration from large customers may increase time and cost to complete sales and divert sales and professional resources. Significant market competition from established packaged and on-demand vendors.
| | IT'S ALL ABOUT REVENUE
MAY 12, 2011 Follow the Yellow Brick Road to Revenue Performance Management
Back in February, Brian Kardon wrote a blog post “ The Revenue Performance Bandwagon ” where he talked about the birth of this concept within Eloqua. RPM is the culmination of a variety of best practices and concepts that have been used by B2B Marketers to outperform their peers for years. But RPM is fundamentally different from traditional best practices. Share email. Reddit.
| | INDUSTRIAL MARKETING TODAY
MAY 11, 2010 Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.
An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this. So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales. This one caught me by surprise.
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DELICIOUS B2BMARKETING Numeric Scoring: The Key To Lead Management Success
| FRIDAY, JULY 31, 2009
Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua
’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua
team has produced. In my view, these marketers live by four best
practices. Do you have any best
practices when evaluating lead scoring? No, but it’s a start. MORE >>
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