The Effective Marketer

JUNE 1, 2012

Before you jump into it head first and spend countless hours setting up all the landing pages, workflows, and start messing with scoring models it’s best to take a step back and make sure you and all your team are in sync. Step 1: Sales and Marketing Alignment and Documentation. Grande Guide to Lead Nurturing , by Eloqua.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Markempa

NOVEMBER 13, 2018

So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. The best reps used to do this manually with Excel spreadsheets. They’re helpful datasets, documents, or whatever the case might be, or trials, or experiences.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. In my view, these marketers live by four best practices.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40