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Best Social PR Guides and Tips of 2010 (So Far)


Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). Digg this! Like what? Will Traditional, Social Media Blend? by Journalistics.

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The Impact of M&A on the Marketing Automation Industry

It's All About Revenue

He or she hires/retains the best talent. For example, as we cement our lead in the enterprise sector, Eloqua has had to build out our professional services team to meet the unique demands of global businesses. Revenue Performance Management Act-on Eloqua Joe Payne M&A Marketbright marketing automationby Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. He or she makes sure there is always enough cash in the bank. Share email. Facebook. Reddit.

Is a Player in Marketing Automation Software?


However, there are several best-of-breed players in the market that have developed robust, feature-rich systems that can handle the most sophisticated marketing strategies. In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Digg this! Share this on Bebo.

Case Study: How e.Republic Went from Awkward Conversations to Automation

It's All About Revenue

So Noel turned to Eloqua and it didn’t take long to see the results. Best yet, e.Republic’s marketing automation investment has meant a lot less awkward conversations and a lot more high-fives. Demand Generation Drew Noel e.Republic Eloqua lead generation lead management marketing automation marketing managementAnd it’s one Drew Noel remembers well. Share email. Reddit.

5 Ways Marketing Automation is Like the Oscars

It's All About Revenue

From the red carpet fashion show, through the Best Picture award, to the catty recap shows, there’s a rhythm to the Academy Awards that’s a little like the road map companies follow as they race toward demand generation practices.  (How’s that for an unapologetic transition?). As CMO of Eloqua, I get to see lots of companies deploying marketing automation.  Today, demand generation is no less social than the Academy Awards.  by Brian Kardon | Tweet this. Lionel Logue : [ as George "Berty" is lighting up a cigarette ] Please don’t do that. Humor. 3.

“Sirius” About Marketing Operations

It's All About Revenue

Two or three years ago, many of the panel discussions and speeches were evangelistic about marketing operations, at this year’s summit (Disclosure: Eloqua is a sponsor of the SiriusDecisions Summit) there’s little need to advocate for the role. by Jesse Noyes | Tweet this. Jonathan Block, of SiriusDecisions, says marketing operations is a fast-growing role. The research bears him out.

Digg 19

What Your Business Needs To Know About Google+

It's All About Revenue

For instance, I have an Old Colleagues circle and an Eloqua circle. I can tailor any post only to be seen by past co-workers or my current colleagues. Google is saying it received “insane” demand in the first couple of days and has turned off the spigot as it tries to perfect the system. For now, the best you can do right now is sign up to be notified when Google open the doors.

Google 108

How Many Invites Will It Take To Get You In This Webinar?: The Best From Topliners

It's All About Revenue

Like many of you, we’re a data-driven culture at Eloqua: what worked, what didn’t, how can we push ourselves next quarter? Most Popular Do It Posts: There are two inter-related posts in the Do It area that are nearly tied for top position: the Eloqua Cloud Connector Overview presentation earns first place, but  Eloqua Cloud Connector Instructions for Adobe Connect is close on its heels. Marketing Efficiency cloud connectors Demand Generation Email Marketing Jocelyn Brown lead management marketing operations steve kellogg top-line revenue topliners webinars

Book Review: eMarketing Strategies for the Complex Sale


Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale.

Overcoming the B2B Marcom Manager's Content Conundrum


For example, when you’re monitoring your news feeds, copy one or two articles/posts and quickly post them to your social media status updates or your Facebook fan page, and then bookmark them on Delicious or Digg them.  Your repository can be as simple as a “content” folder on your desktop and a Delicious social bookmarking account or a Digg account.   Or Does It? 5.

5 Sites To Help You Find People To Follow On Twitter | B2Bbloggers.


That is the easiest and best way to describe the Followerwonk. wefollow wefollow is a Twitter directory and search to help you find like minded people with common interests created by digg. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Experimentation Is The New Best Practice 6. Here’s my list and ratings. Sign up.

Sites 20

14 Sanity Saving Apps For Business Travelers

It's All About Revenue

It’s a frequent traveler’s best friend. airports and international hubs for the airline’s lounge, the ATM machine, the best cup of coffee, good places to connect to the internet, etc. You can select by featured stations, show, state or even stream some on-demand podcasts. Ann Handley , Chief Content Officer at MarketingProfs. Twitter Mobile App. Ann Handley.

Follow the Yellow Brick Road to Revenue Performance Management

It's All About Revenue

Back in February, Brian Kardon wrote a blog post “ The Revenue Performance Bandwagon ” where he talked about the birth of this concept within Eloqua.  RPM is the culmination of a variety of best practices and concepts that have been used by B2B Marketers to outperform their peers for years. But RPM is fundamentally different from traditional best practices. Share email. Reddit.

MQL 22

Numeric Scoring: The Key To Lead Management Success

delicious b2bmarketing

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. In my view, these marketers live by four best practices. Do you have any best practices when evaluating lead scoring? No, but it’s a start.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

B2B Lead Management Market Heats Up

delicious b2bmarketing

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. My point: B2B marketers are looking elsewhere for help generating demand. 3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to