Smashmouth Marketing

JULY 1, 2010

Testimonials and referrals (word-of-mouth marketing) is one of the best -- if not the greatest -- source of new prospects for most companies. Accelerate word of mouth marketing (WOM) - How many of you bought iPhones because someone let you hold it? Is this Sales 2.0?

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Word of Mouth WOM 100

Smashmouth Marketing

JUNE 15, 2009

Tags: data nurturing lead gen demand marketing greenleads meetings appointments sales.

Work Management 100

Work Management Marketing Management B2B Lead Gen 100

Smashmouth Marketing

JUNE 19, 2009

Increased ROI of the program can contribute to increased demand gen programs. Outsourced vendors or inside sales teams can operate more efficiently, providing higher quality as well as additional services.

Work Management 100

Work Management B2B Best Practices Stats 100

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? By far the best value on the market for the quality you receive. We obviously try to sell up to our high level appointment setting service , but not all companies are ready for that.

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

MARCH 1, 2010

If content syndication and webinars are part of your demand gen mix, you should explore Focus in more detail. Also, kudos to the ON24 staff for sharing best practices. Join me and Craig Rosenberg, the Funnelholic , Tuesday March 2, at 10AM PST / 1PM EST. You can register here: The 10 Pillars of an Ideal B2B Demand Gen Platform.

Webinar Metrics 100

Webinar Metrics Class Lead Gen Content 100

Smashmouth Marketing

JUNE 7, 2009

Unfortunately, I'll have to do my best to attend the most relevant sessions on my own. Tags: marketingprofs demand marketing b2b sales2.0 Just thought I would highlight the conference schedule , which is so chock full of marketing value, I wish I was bringing a whole team of Green Leads' folks to attend them all. More later.

B2B 100

B2B Marketing Budget Conference B2B Sales 100

Smashmouth Marketing

APRIL 1, 2010

Measuring the effectiveness of lead gen programs is always at the top of a demand gen expert's list of priorities. That said, I think that my best selling is when people get to meet me, in person, and can feel the integrity and passion that I bring to each project.

Lead Gen 100

Lead Gen Lead Leads Marketing Qualified Leads 100

Smashmouth Marketing

MAY 18, 2009

Some of my best clients have solid inside sales teams that we augment. Even if you have the best team in the world in place, there are times that you need an extra hand. But, let me ask you this Mike, you have been around the Demand Generation track a few times, what do you see as the top 3 benefits of an outsourced model?

Top of Funnel 100

Top of Funnel Budget Programs Lead Ranking Vendors 100

Smashmouth Marketing

NOVEMBER 4, 2010

Even when I thought I had done my best and had enough, I would take a breather and come back and SWING! I wanted to beat my best score, and. I wanted to beat their best scores. I would put up better numbers. It was addicting. It was all so gratifying, and it was all about the numbers! It's addictive. It's energizing.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Peer-to-peer 100

Smashmouth Marketing

JUNE 22, 2009

It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. Jeff Ogden : "I believe the best approach is an aged and gentle follow up with a subsequent action 3 business days or more out." Since then we've had a great experience using it.

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

MAY 13, 2010

Linda and I got our demand gen start at BAO, and they are a class act with good people. Henry Glickel, BAO's top recruiter, presented on best practices for Inside Sales Recruiting. Being one of just a few By Appointment Only competitors is always a challenge. Competing with them on a daily basis keeps us honest.

Trends 100

Trends Cold Calling Class Act-On 100

Smashmouth Marketing

SEPTEMBER 23, 2009

sherpab2b09 kimalbee : SMB Newsletter Response: Look beyond the opening click to conversions when examining response and best day to deliver #sherpab2b09 viewstream : @KenricVanWyk landing page driven site fueled only by organic search. SO leverage content, and find inexpensive ways to produce. sherpab2b09 [link].

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Read up, schedule the best for tweets on HootSuite with Send Later. Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM. HootSuite - been using this since I uninstalled tweetdeck for locking up my system every day.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 30, 2008

but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Good Lists - There are lots of sources for lists out there, and the best solution is to pay for the better product. The best lists we've seen for the money are from Jigsaw hands down. Call it Lead Gen 2.0,

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? By far the best value on the market for the quality you receive. We obviously try to sell up to our high level appointment setting service , but not all companies are ready for that.

Jigsaw 100

Jigsaw B2B Sales Sales Leads Sales Qualified Leads 100

Smashmouth Marketing

AUGUST 31, 2009

Where do you see demand gen programs shifting to better serve your team? Kevin: One of the major changes I'm seeing is demand gen people taking responsibility of a revenue number. Kevin: A short one hopefully.seriously, I'll be sharing a couple of best practices, and taking some questions.

Conference 100

Conference B2B Thought Leadership Forecasting B2B Sales 100

Smashmouth Marketing

AUGUST 31, 2009

Where do you see demand gen programs shifting to better serve your team? Kevin: One of the major changes I'm seeing is demand gen people taking responsibility of a revenue number. Kevin: A short one hopefully.seriously, I'll be sharing a couple of best practices, and taking some questions.

Conference 100

Conference Forecasting B2B Thought Leadership Thought Leadership 100

Smashmouth Marketing

JUNE 7, 2009

Unfortunately, I'll have to do my best to attend the most relevant sessions on my own. Eight Secrets to Delivering Top B2B Demand Gen Results. Just thought I would highlight the conference schedule , which is so chock full of marketing value, I wish I was bringing a whole team of Green Leads' folks to attend them all.

B2B 100

B2B Marketing Budget Conference CMO 100

Smashmouth Marketing

AUGUST 18, 2010

Appointment Setting is a part of demand generation that is done through vendors that specialize in the task, or by inside sales teams that add it to their roster of tasks. Building a performing team of appointment setters, as a business or a function of inside sales, requires best practices, tips and tricks -- and most of all -- discipline.

Jigsaw 100

Jigsaw B2B B2B Sales Class 100

Smashmouth Marketing

NOVEMBER 4, 2009

What are some of the measures you look for in your demand gen programs? What's the best Columbo question you use? Just one more thing."

Lead Gen 100

Lead Gen Advertising Benchmark Training Lead Scoring 100

Smashmouth Marketing

SEPTEMBER 8, 2009

Mike: Another critical activity right now is demand gen. We all know that b2b demand gen has shifted dramatically in this 2.0 The best salespeople today don't sell, they consult. Where do you see outbound marketing and inbound marketing impacting the top line in the next 12 months? Can we have a sneak peek? Selling is dead.

Conference 100

Conference B2B Sales Paid Search Agency Marketing Prospects 100

Smashmouth Marketing

SEPTEMBER 8, 2009

Mike: Another critical activity right now is demand gen. We all know that b2b demand gen has shifted dramatically in this 2.0 The best salespeople today don't sell, they consult. Where do you see outbound marketing and inbound marketing impacting the top line in the next 12 months? Can we have a sneak peak? Selling is dead.

Conference 100

Conference B2B Sales Paid Search Agency B2B Marketing 100

Smashmouth Marketing

APRIL 6, 2010

It originally was a name that sounded great for a demand gen company, and "green" had lots of connotations: Money, greenfield opportunities and of course living green, which my wife Linda and I believe in and do our best to do our part. Someone asked me recently where the Green in Green Leads came from?

Vendors 100

Vendors Lead Gen Purchase B2B Sales 100

Smashmouth Marketing

AUGUST 8, 2010

” I’d like to share with you some ideas on how you can “get it” and keep yourself from becoming a Demand Gen Twit: Remember, it’s not always about you -- If there’s one thing that burns me up about Twitter, it's the people who are shameless self-promoters. SHAMELESS.

B2B 100

B2B Word of Mouth Twitter B2B Sales 100

Smashmouth Marketing

JULY 9, 2019

The report details such information as the right time of day to call, the best day of the week, how the response time to a lead impacts conversion, etc. Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. It got me thinking.

Lead Generation 100

Lead Generation Tips Lead Gen Generation 100

Smashmouth Marketing

JUNE 23, 2009

It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. Jeff Ogden : "I believe the best approach is an aged and gentle follow up with a subsequent action 3 business days or more out.". Since then we've had a great experience using it.

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

MAY 5, 2009

Some of my best clients have solid inside sales teams that we augment. Even if you have the best team in the world in place, there are times that you need an extra hand. But, let me ask you this Mike, you have been around the Demand Generation track a few times, what do you see as the top 3 benefits of an outsourced model?

Top of Funnel 100

Top of Funnel Budget Programs Lead Ranking Vendors 100

Smashmouth Marketing

JANUARY 31, 2009

The best marketing service providers, however, rarely suffer this pain. I was reminded of this this past week when a young gun manager of demand generation turned on me with a rude "I just got a quote from your competitor that was 30% lower than your price. Many companies simply try to extract their pound of flesh with every contract.

Work Management 100

Work Management Demand Generation Agencies Marketing Management List Brokers 100

Smashmouth Marketing

JANUARY 15, 2009

The best marketing service providers, however, rarely suffer this pain. I was reminded of this last week when a young gun manager of demand generation turned on me with a rude, "I just got a quote from your competitor that was 30% lower than your price. Many companies simply try to extract their pound of flesh with every contract.

Work Management 100

Work Management Demand Generation Agencies Marketing Management List Brokers 100

Smashmouth Marketing

DECEMBER 30, 2008

but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Good Lists - There are lots of sources for lists out there, and the best solution is to pay for the better product. The best lists we've seen for the money are from Jigsaw hands down. Call it Lead Gen 2.0,

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

SEPTEMBER 30, 2009

We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. Mike: When it comes to demand generation, do you see social media at the top of the funnel, further down, or throughout? Mike: People are bombarded with so many options.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. Mike: When it comes to demand generation, do you see social media at the top of the funnel, further down, or throughout? Mike: People are bombarded with so many options.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

MAY 4, 2011

SCOTTSDALE, AZ (Marketwire – May 4, 2011) – Today, at the SiriusDecisions Summit, Green Leads announced the acquisition of Target 250 to form the fastest-growing pay-for-performance demand generation company in the industry. and Europe.”

Sales Qualified Leads 100

Sales Qualified Leads Demand Lead Scoring Lead Ranking 100

Smashmouth Marketing

OCTOBER 6, 2009

Besides, we all know from experience that the best campaigns engage prospects over time with multiple media. Our focus with blogging, though, is to spread prolific content about demand gen and appointment setting. And from what I can see, traditional media outlets aren’t dying but they are adapting. Are there other benefits?

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 8, 2009

Besides, we all know from experience that the best campaigns engage prospects over time, with multiple media. Our focus with blogging, though, is to spread prolific content about demand gen and appointment setting. And from what I can see, traditional media outlets aren't dying, but they are adapting. Are there other benefits?

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

MAY 1, 2009

advocates keeps focusing on the merging of sales and marketing, demand gen, etc. is all about moving the company into the land of greater possibility where best practice methodology merges with better technology to create more customer value, to drive up productivity and to accelerate the sales cycle. Mike : Sales 2.0 conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

advocates keeps focusing on the merging of sales and marketing, demand gen, etc. is all about moving the company into the land of greater possibility where best practice methodology merges with better technology to create more customer value, to drive up productivity and to accelerate the sales cycle. Mike : Sales 2.0 conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100