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Trends in B2B Email: ABM, Deliverability & Integrated Campaigns

The Point

More broadly, however, it’s online media that are being implemented alongside email, particularly channels like LinkedIn, Facebook, Google and programmatic platforms like ListenLoop through which companies can target online ads to members of a specific email list. DGR) Are you seeing any trends/challenges around email deliverability?

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Five B2B Video Marketing Strategies to Drive Demand

Webbiquity

In this regard, they are often the best kind of material to use when making a video ad. With Facebook Live, LinkedIn Live, and other streaming platforms, you can also take advantage of the power of social media to reach an even broader audience. Researching video marketing data to know where to host your short-form videos (i.e.

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How B2B Data Quality Impacts Email Deliverability

DealSignal

How B2B Data Quality Impacts Email Deliverability? The best email marketing campaigns achieve higher performance by targeting the right audience with engaging, personalized emails that land in their inboxes at the right time. Let’s explore the best practices of using B2B data in email marketing.

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Litmus Live 2021 Speaker: Meet Lauren Meyer, Email Deliverability Expert

Litmus

Follow Lauren on LinkedIn and Twitter. Lauren’s session will teach you about email deliverability, what impacts inbox placement most, and more. ( My session is all about email deliverability and what tactics you should (and should not) consider on your path to hitting the inbox. Lauren Meyer. Chief Marketing Officer, SocketLabs.

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LinkedIn Lead Gen Forms: How to Make the Best Use of It?

Smarte

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. Statistics have shown that the platform isn’t just a good choice for B2B marketers – it’s undoubtedly the best. Lead Gen Forms is among the most popular advertising products on LinkedIn.

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Our Best Performing Influencer Marketing Strategies to See Actual ROI

SocialPilot

For example, our overarching marketing goals were: Increasing product awareness Lead generation Market penetration in a specific niche Strengthening brand positioning Driving conversions That led us to collaborate with Luke Shalom, a micro-influencer with over 49K followers on Linkedin. That’s exactly why we chose to collaborate with Luke.

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LinkedIn Lead Gen Forms: How to Make the Best Use of It?

Smarte

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. Statistics have shown that the platform isn’t just a good choice for B2B marketers – it’s undoubtedly the best. Lead Gen Forms is among the most popular advertising products on LinkedIn.