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Understanding A/B Testing for Email Marketing (Definition and Best Practices)

SendX

But, how do we truly discern which element elicits the best response from our audience? As email marketers, we constantly juggle with design aesthetics, captivating copy, and that ever-elusive perfect subject line.

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Ultimate Guide to Email Segmentation [Definition, Benefits and Best Practices]

SendX

I will also talk about the email list segmentation best practices. Source: Email list segmentation results When is the best time to start email segmentation? Email List Segmentation Best Practices Image source: emailmonday.com Here are effective ways on how to segment your email list to increase ROI.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

But if you are looking for something more powerful in terms of understanding and guiding user behavior on your site or in your app, MixPanel is definitely worth checking out (their support is also excellent). 3 reviews) For small to midsized B2B companies without complex visitor-site interaction needs, this may be the best option.

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White Paper: The Definitive Practical Guide to Influencer Relationship Management

Onalytica B2B

We’re excited to announce that we’ve published The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy.

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The Definitive Guide to Remote Sales Coaching

Advanced remote coaching tips and best practices. In this comprehensive remote sales coaching guide we’ll cover: How to coach individuals and teams remotely. The types of remote sales coaching. How to choose the right technologies for remote coaching. And much more!

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Content Marketing Mistakes You’re Definitely Making

Benchmark Email

We all like to believe that our content is air-tight, but even the best marketers may be making mistakes without even knowing it. If you’re slipping up, though, you might be losing out on a lot… The post Content Marketing Mistakes You’re Definitely Making appeared first on Benchmarkemail.

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The Definitive Guide to Addressing Negative Business Reviews

Zoominfo

Track branded keywords on Twitter: Social media has changed the definition of a customer review, as a simple tweet can serve as a negative review of your business. Based on the information provided, assign responsibility to the department, employee, or account owner best suited to handle the issue. Delegate ownership of the review.

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4 Cardinal Keys to Mastering ABM Measurement

Speaker: Steve Robinson, Founder and CEO of Brilliant Metrics

Join Steve Robinson as he breaks down the 4 key metrics he has found work best for determining success behind ABM programs as well as the diagnostic indicators you can use to optimize your programs in near real-time. In this webinar, you will learn: Key definitions that simplify the array of metrics available to ABM marketers.