Remove best de-dupe help
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Data Strategy in an AI-First World: Here’s Where to Start

Salesforce Marketing Cloud

de-duped, error-free, and labeled appropriately)? Having answers to these questions help you complete the puzzle by understanding how and when your customer is interacting with your brand. Identify the specific use cases you are trying to solve and see how AI can help meet those requirements. Where is the data sent to?

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. Should they care? Should they fix it?

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. Should they care? Should they fix it?

article thumbnail

Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. Should they care? Should they fix it?

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7 not-quite-predictions for marketing technology in 2016

chiefmartech

It will be a great year for marketing technologists who can help. Following up to #3, companies like Facebook, LinkedIn, and Google — and possibly others such as Apple, Amazon, Verizon, Comcast, Slack — will be the best positioned to connect brands and audiences with highly targeted adtech and martech services.

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How to Choose the Right Sales Intelligence Tool for Your Business

SalesIntel

Sales managers want their sales staff to be at their best when they reach out, but there isn’t enough knowledge available to them. It is important to have your goal in mind – using software aimlessly has never helped anyone. They help you reach the decision-maker directly especially when you are a step away from closing the deal.

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How to ABM Like a Boss (Part 2): Establish an ABM Team

Engagio

Leaders of the most iconic brands share an appreciation for the people that helped build them: “The competition to hire the best will increase in the years ahead. The secret of my success is that we have gone to exceptional lengths to hire the best people in the world.” – Steve Jobs, Apple. Dig into each answer.