Remove best de-dupe
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Data Strategy in an AI-First World: Here’s Where to Start

Salesforce Marketing Cloud

de-duped, error-free, and labeled appropriately)? Use best practices , such as data encryption, multi-factor authentication and identity and access management to ensure safeguard data security. Data strategy answers critical questions such as: Are you working with quality data (i.e. Where does the data originate?

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. Should they care? Should they fix it?

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Your Cheat Sheet for B2B Revenue Waterfall Transformation

LeanData

In the past, trying to shoehorn all that complexity into tried-and-true growth best practices proved challenging. At the same time, though, a team member from Marketing approached and informed Liz they had received many leads from the same Caterpillar division and asked if it was okay to de-dupe and delete the new leads. .

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. Should they care? Should they fix it?

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. Should they care? Should they fix it?

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7 not-quite-predictions for marketing technology in 2016

chiefmartech

Following up to #3, companies like Facebook, LinkedIn, and Google — and possibly others such as Apple, Amazon, Verizon, Comcast, Slack — will be the best positioned to connect brands and audiences with highly targeted adtech and martech services. This will be the best deal on MarTech tickets. Best wishes for a wonderful 2016!

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How to Choose the Right Sales Intelligence Tool for Your Business

SalesIntel

Sales managers want their sales staff to be at their best when they reach out, but there isn’t enough knowledge available to them. Data cleansing: Data cleansing includes discovering inaccuracies in data, rectifying them, normalizing data, de-duping it, and keeping the data up to date. Coverage and Accuracy of Data.