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New York’s happiest B2B database marketer

Biznology

So after the session, I collared one of the hand-raisers, Adam Gelles, who turned out to be a partner at Marketing2Marketers, a B2B agency specializing in ad-sales marketing. Please meet New York’s happiest database marketer. Lastly, we have a special technology that direct integrates our Salesforce Instance with LinkedIn data.

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How to use LinkedIn as a Marketing Platform for Lead Generation

Valasys

LinkedIn needs no introduction. Professionals use LinkedIn to connect with one another, hunt for jobs, and be aware of the latest developments in their industries and shifting audience preferences. According to LinkedIn, 80% of B2B leads coming from social media are generated by LinkedIn.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Linkedin Ads.

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MarTech Salary and Career: Greg Morales on the joy of always learning

Martech

A: On my LinkedIn network, there was a time at the beginning of 2022 when I’d see 50 people a day posting, ‘I’m starting a new position at ….’ And that’s all marketing technology people. Everybody’s trying to retool and understand how they can best use the investments they already have in place.

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15 cutting-edge tools every B2B marketer should know

Martech

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? Which are best for my industry and for my customers?

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Interview with Brian Hansford

Onalytica B2B

I also began working with CRM systems to enable database marketing efforts and lead results analytics. I started consulting in 2010 which really forced me to learn enough to provide the best advice and guidance for my clients. OUTSIDE OF B2B MARKETING WHO ELSE INFLUENCES YOU? You can contact me via Twitter or LinkedIn.

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B2B prospecting data just keeps getting better

Biznology

Links to LinkedIn profiles of company managers (Stirista). Imagine what marketers could do with a treasure trove of data elements like these to help identify high-potential prospects. We conclude from this study that B2B prospecting data is richer and more varied than most marketers would have thought.