Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? Which are best for my industry and for my customers? What a godsend.

Marketing Automation Services 93

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 93

Martech

JUNE 15, 2023

It duplicated this capability in its CX offering to create 1:1 real-time customer journeys through its Customer Decision Hub, which essentially suggests the next-best-action (at the right time, in the right channel) for individual customers, based on countless behavioral data points. “That’s a lot of fun.”

Enterprise Management 107

Enterprise Management Marketing AI Work Management Marketing Management 107

SmartBug Media

AUGUST 11, 2020

Hiring a marketing agency can be an expensive endeavor, but oftentimes, the additional expense is worth the boost in customers, leads, and sales that it brings. A knowledgeable, experienced marketing agency can help your manufacturing company: Expand marketing efforts. Increase efficiency, productivity, and performance.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ad Agencies Companies 100

Customer Experience Matrix

FEBRUARY 3, 2010

post described the different mindsets of database and digital marketers but it was pretty short on differences between the two marketing methods themselves. DB or Not DB Database marketing is built around a marketing database that contains addressable, identifiable individuals.

Work Management 120

Work Management Paid Search Agency Marketing Management Database Marketing 120

Onalytica B2B

JANUARY 8, 2019

Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years. I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. And that was expected.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Valasys

AUGUST 18, 2020

Marketers should always personalize their approaches and must take care of how the personal data of buyers is stored and processed. The best lead generation strategies are often multichannel. Marketers can run ads on LinkedIn using Lead Gen Forms, or through the PPC campaigns. LinkedIn Marketing Strategy for B2B Marketers.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

ANNUITAS

NOVEMBER 18, 2020

These products were supposedly created to help us be more efficient and to foster a sense of community. I personally remember thinking the business model didn’t make sense, and as a marketer focused on B2B, I struggled to make the connection between the seemingly selfless intent of the platforms and the needs or desires of my clients.

Ethics 130

Ethics Personalization B2B Opt-out 130

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

SmartBug Media

JANUARY 20, 2021

Import these contacts in small groups to ensure they’re imported properly, to avoid future mistakes such as sending a poorly targeted marketing email to a lead who is about to sign off on a large deal. Pro Tip: Spend more time now in the import process to save you future time in trying to clean up a dirty database.

Hubspot 101

Hubspot Enterprise Management Work Management Marketing Management 101

The Point

MAY 6, 2010

A couple of weeks ago our firm prepared a detailed ROI analysis for a client helping them substantiate to their management the investment in a marketing automation platform. Inevitably, much of the business case for a marketing automation solution comes down to intangibles. How do you know where marketing automation will help?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

NuSpark Consulting

DECEMBER 14, 2013

When utilized correctly, email marketing is a powerful tool that can replenish and locate contacts for your company. These tips will ensure that you are efficiently marketing your emails to find fresh leads that will help your business grow. Focus on Your Core Demographics. Build Your Own B2B Email List. Advertising'

Buy 100

Buy Blast Campaigns B2B Curation 100

Webbiquity

AUGUST 19, 2016

Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results. Content marketing is broader than this and can take many different forms. SEO requires great content. Twitter: @ CustardMedia.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Biznology

JANUARY 30, 2015

Data entered by our sales people ends up as mush in our database. Here’s the best practice: Create a centralized data input group. Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. This can be an expensive, but very helpful, tool.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Valasys

AUGUST 29, 2023

This aids marketing teams in concentrating their efforts on the accounts with the best chances of converting. By adopting these AI-powered account targeting strategies, businesses can supercharge their ABM initiatives, deliver personalized experiences to target accounts, and drive greater ROI on their marketing efforts.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

SmartBug Media

FEBRUARY 11, 2021

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Well, every HubSpot account is given a unique code that helps HubSpot track their website traffic.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

The Point

AUGUST 17, 2010

Dimensional mail in particular can help you break through the clutter, especially when targeting top executives. Most small business owners receive their mail directly, and at their place of business. Plus many aren’t in front of PCs all day and so may only see your email after hours. Top Management. The results may surprise you.

Marketing Mix 100

Marketing Mix Planning Lead Nurturing Demand Generation 100

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80’s , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. Email Marketing Software. In 1986, ACT!,

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Unfortunately, the data in most CRM systems isn’t tight enough to help marketing. But they are different systems, focused on different processes.

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

Biznology

NOVEMBER 27, 2013

Imagine what marketers could do with a treasure trove of data elements like these to help identify high-potential prospects. We conclude from this study that B2B prospecting data is richer and more varied than most marketers would have thought. Links to LinkedIn profiles of company managers (Stirista).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

SmartBug Media

JANUARY 20, 2021

Import these contacts in small groups to ensure they’re imported properly, to avoid future mistakes such as sending a poorly targeted marketing email to a lead who is about to sign off on a large deal. Pro Tip: Spend more time now in the import process to save you future time in trying to clean up a dirty database.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

SalesIntel

JANUARY 24, 2022

At SalesIntel, we have years of experience connecting clients to the right sales tools to help them take their B2B sales to the next level. Here are tips we have developed over the years to help our clients get the most from their sales stack investment. . Marketing Automation And ABM. That’s where we come in. CRM Software.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Top of Funnel 52

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80's , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. Email Marketing Software. In 1986, ACT!,

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Conversica

JULY 31, 2020

Then what about the leads that score too low, do we continue to leave them in the database? Marketing Automation? Now you may say: So long as our digital marketing matches our messaging, it’s enough. Marketers still need to produce content that attracts potential customers and then qualify those leads as conversation-ready.

Marketing AI 52

Marketing AI Planning Lead Scoring Lead Ranking 52

ViewPoint

JUNE 29, 2017

Involving planning, collaboration and accountability processes, these sure-fire action items will help marketing leaders like you make real sales impact. Here they are—the 5 silver bullets you need to drive revenue growth: Market focus and intelligence. Marketing measurement. K now your audience. Testing’s a must.

PointClear 204

PointClear Sales Qualified Leads Forecasting Paper 204

The Point

OCTOBER 14, 2010

Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. For one, I can report that no companies are coming to our firm asking us to help them align sales and marketing. Think you have enough content?

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Customer Experience Matrix

MAY 15, 2011

In fact one of the best data scientists I know never took a stats course. Membership of the Direct Marketing Association and those who attended the NCDM (National Center for Database Marketing) is a good place to start. It’s not a matter of having the right degree its more of who they are.

Data Hygiene 120

Data Hygiene Stats Conference Work Management 120

Leadspace

OCTOBER 6, 2019

In the last 10 years, every B2B business has discovered content marketing, so now they need to understand their analytics just to break through with their message. The kind of audience analysis that’s possible today for fueling content marketing was unheard of even five years ago. These are great days to be a B2B marketer.

B2B Marketing 48

B2B Marketing Top of Funnel Enterprise Management Paid Search Agency 48

Biznology

MAY 30, 2012

There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. It’s tough to do sustainable marketing on faith.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

Hinge Marketing

MARCH 1, 2016

Digital marketing technologies that help us reach out to prospects, convert leads into clients and then retain those clients. Database marketing systems that personalize communications with prospects and clients. Marketing and sales tools that automate and optimize lead generation and our nurturing efforts.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Directive Agency

MARCH 27, 2017

The best B2B marketers are always looking to improve their craft and hone their skills, which is why the following fifteen B2B marketing books are required reading for any marketer looking to create and foster lasting inter-business relationships. The Fundamentals of Business to Business Sales and Marketing by John M.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

PureB2B

AUGUST 3, 2016

Suffice it to say, blogging is best done the old fashioned way. Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

PureB2B

DECEMBER 30, 2019

In this rapidly changing e-commerce environment, SEO techniques can be quite dynamic making it vital for your marketers to stay on top of the ball. Having the right SEO techniques will help your business boost your rankings and increase your monthly visitors from organic searches.

SEO 62

SEO Marketing & Strategy B2B Lead Scoring 62

PureB2B

NOVEMBER 26, 2019

Listing the benefits of your services on your website increases engagement and the chances of converting; and at the very least, can help improve your domain authority. Setting up prominent call to action buttons will help increase conversion rates. Constantly keeping up with industry standard will help improve your landing pages.

Landing Pages 62

Landing Pages Conversion Top of Funnel Lead Scoring 62

PureB2B

AUGUST 3, 2016

Suffice it to say, blogging is best done the old fashioned way. Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

MarketJoy

JUNE 25, 2018

Not limiting oneself to e-blasts and direct mails, marketers should think creatively, witness the latest trends, and figure out the best solutions. Collaborating With Inbound Procedures – The optimization of inbound marketing, along with outbound can target some consumer bases.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Hubspot

JULY 10, 2015

Before you start smashing information together in hopes that a pretty picture will emerge, you'll need a strategy to get your data ready to talk to each other, collect funnel data, and ultimately drive marketing efforts automatically. Here are some tips to help you build a powerful unified database. Yes, it’s possible.

ROI 28

ROI Marketing Automation Services Funnel Advertising Digital Marketing Funnels 28

Biznology

JUNE 29, 2017

Are you looking for the best ways to reactivate dormant customers and reduce churn? Here’s a roundup of the ten most effective practices today, in both business and consumer markets. And don’t forget to set aside some budget for ongoing retention and reactivation marketing. It’s the best money you can spend. .

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196