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In Defense of Unsolicited Email

The Point

And marketing automation – the technology that empowers more personal, timely, relevant emails – just may be the best thing to happen to marketing since the Sears Catalog. Full disclaimer: my firm, Spear Marketing Group , is a leading Marketo partner.). In those select situations, list buys still have their place.

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How Often Should I Email My Database?

The Point

A client writes: “What’s best practice in terms of how many times per month you hit each key contact in your database?” This is becoming a common question, driven in part by the trend in B2B towards more proactive lead nurturing and the rapid adoption of marketing automation systems. Suddenly, companies have the tools at [.].

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New White Paper: Top 10 Tips for Lead Nurturing Success

The Point

Other topics on tap include: * Scrapping Traditional for Content Marketing. * 10 Best Practices for Lead Generation & Pipeline Acceleration. Matching a Marketing Automation System to Your Needs. For more information on the summit and to register, click here.

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How Quickly Should I Suspend or Delete Non-Responsive Leads?

The Point

A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? What best practices should we put in place? Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license.

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10 Questions: Do You Need Marketing Automation?

The Point

In other words, a company whose lead management, database marketing, and sales follow-up are all horrific beyond words has much more to gain from marketing automation than a competitor who follows best practices dutifully, even if they don’t have the machinery in place to automate the process.

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5 Ways To Incorporate Direct Mail Into Your Marketing Mix

The Point

Tags: B2B Marketing Database Marketing Demand Generation Dimensional Mail Direct Mail Installed Base Marketing Lead Management Lead Nurturing direct marketing b2b demand generation b2b lead generation direct marketing best practices.

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Can Games Play a Role in B2B Marketing?

The Point

So where does this leave the B2B marketer? Or are games best suited for the consumer domain? To learn more, I talked with Mark Talkington, a senior sales executive with Blockdot , a Spear Marketing Group partner and world-renowned digital studio specializing in Interactive Entertainment and Advergaming technologies.