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What's it take to generate leads that fuel your forecast?

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Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. Intimate customer tribes over impersonal mass markets. Small experiments, testing and data, intimate customer tribes, engagement and transparency?

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Good Reads for B2B Sales - Selling at Every Level

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Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Integrating customer relationship management and marketing automation systems can be expensive, complicated and scary, but doing so is necessary for your organization''s optimal performance, writes Justin Gray, CEO of LeadMD. Via Funnelholic.

B2B Sales 120
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Does Your Sales Team Know How to Follow-Up on a Lead?

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Today we will discuss why it’s vital for marketing to develop a training guide for sales so all are on the same page as far as understanding what constitutes a lead in your organization, and what’s the best way to follow up on one. Many sales reps lack insights on the best way to follow up on a lead. Set sales straight—it’s a win win.

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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

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The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. One of the best practices I've seen associated with that is making sure that any customer communications come directly from either their account manager or assigned salesperson.

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Good Reads for B2B Sales - Cold Calling Revisited

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PointClear''s staff and Sales Sphere features relevant blog articles from our digital circles about B2B sales. Customers need strong business justified solutions, he exclaims. Cold Call, revisited: Best practices for getting in the door. Sales Coaching - The Use and Abuse of Modeling. Going Beyond Cost-Benefit Analysis.

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What is Value Selling and How to Generate Leads in Companies that Buy Value

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Value selling is PointClear's bread and butter. I am really interested in the finer points of value selling, which is why I constantly reach out to credible sources to make sure we're on top of the industry's best thinking on the topic. Your customer used to have a manual stock and inventory system. Let’s Take an Example.

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Marketing and Sales: Done Well (2015) Do Better (2016) - Part 3 of 3

ViewPoint

It’s a relief to see a return to a balanced approach to selling, and those sales teams who best blend new methods and old, using all means available, had, and will continue to have, the most success. All of their efforts will be focused on converting these accounts from contact information to paying customer. Final Thoughts from Dan.