ViewPoint

OCTOBER 30, 2012

As social media expert, Jay Baer says your business is not in the “publishing business” but rather in the “action business.”. Pick an itch your customer has and scratch it with blog, video or some other form of content. Pick an itch your customer has and scratch it with blog, video or some other form of content.

Planning 120

Planning Marketing Plans Top of Funnel Content Marketing 120

ViewPoint

MARCH 22, 2011

an independent research and publishing firm focused on customer-centric business management, and Founder/Editor-in-Chief of CustomerThink.com , the world's largest community dedicated to customer-centric business. But based on your grungy attire it doesn't seem likely (to the banker) that you'll be a valuable customer.

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

ViewPoint

NOVEMBER 27, 2012

They want to buy into (believe in) a fix—a solution to their problem or unique experience your Group…or product or service provides. Through my own research and marketing my products and services, I’m finding the only way to: a. The problem with the 'follow your passion' chorus: We can’t all love the products we work with.

Linkedin 120

Linkedin Work Management Peer-to-peer Marketing Management 120

ViewPoint

DECEMBER 17, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. The quantity was so vast that we published it in a supplementary spreadsheet , so that our research report itself would be kept to a readable size.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. ” Gaining the support of the CEO around this initiative should be simple—any CEO worth his or her salt grasps the value of a customer-centric strategy.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

ViewPoint

OCTOBER 14, 2011

Guy originally published this post on October 9, 2011, and it is republished here with his permission. ” They can tell you what is wrong with your product, but they cannot make a great one. Customers cannot tell you what they need. The best daisy-wheel printer companies were introducing new fonts in more sizes.

Pricing 120

Pricing Price Verticals Work Management 120

ViewPoint

SEPTEMBER 24, 2013

I summarized Ardath’s thoughts, and mine, in a blog published on July 11, 2013. In other words, what environment is the purchaser in and how can a sales person leverage that context to make a compelling case for their product or service?". I have written articles and blogs against BANT (as a lead qualifying criterion) for years.

Opinions 120

Opinions Sales Qualified Leads Lead Scoring Lead Ranking 120