The Effective Marketer

MAY 21, 2012

To get the most out of it, make sure to include it as part of your content planning efforts and use the best type of webinar to the best type of persona. For example, consider the following types of webinars and how they can be used: What: Product demo. Focus: Product features and functions. What: Customer training.

Webinar Metrics 100

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The Effective Marketer

NOVEMBER 6, 2012

Does it have your product name sprinkled throughout? Does it focus on what your product does and describe features? The best way to start cleaning up your content is to review it with a buyer’s eyes. Sometimes marketers and especially product marketers suffer of what I am going to call industry-induced content myopia.

Marketing Automation Services 100

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The Effective Marketer

FEBRUARY 7, 2012

In addition to be instantaneous and simple, it’s a personal medium that can be tailored to every person, it’s opt-in, meaning that you’re reaching an already-engaged audience and, best of all, the cost of sending each email is effectively zero. Sometimes reviving a dull relationship is as simple as saying “Thank you”.

Email Marketing 100

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