DiscoverOrg

JANUARY 22, 2019

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. I’m going to let you in on a little secret: It’s not the best way. I would know. Contently made Inc.’s s 5000 list and submitted their employee count as 83.

Social Media 184

Social Media Contingency Planning Media Linkedin 184

DiscoverOrg

APRIL 25, 2017

Premature investments, failure to understand customers’ needs, and overly optimistic revenue projections are all common business missteps with disastrous consequences. Sadly, all of these dramatic statements are false, but people love to repeat them anyway. Remember the Sony Betamax ? Us either.).

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

DiscoverOrg

NOVEMBER 17, 2016

He is perhaps best known for his work creating large-scale online communities such as the B2B Technology Marketing Community on LinkedIn with over 97,000 followers across the world (at the time of this publication). Where do the greatest levels of interest exist: sales intelligence, productivity, or sales gamification? 30th 2016) now!

Marketing Automation Services 120

Marketing Automation Services Blast Campaigns Work Management Marketing Management 120

DiscoverOrg

OCTOBER 23, 2016

Even more telling than the growth of sales enablement tools is the fact that many of these products, currently residing in the technology ecosystem for either Sales or Marketing, have a use case for their counterpart. As a sales rep, forging relationships with both sales and marketing will help close opportunities.

Budget Programs 120

Budget Programs Tools Lead Ranking Work Management 120

DiscoverOrg

MARCH 27, 2017

This post is an original piece from guest author, Brandon Redlinger, and first published on DiscoverOrg’s blog on 3/27/2017. Account-Based Customer Success. Q: How can outbound and inbound focused teams best come together to create a cohesive ABE strategy? Account-Based Marketing. Account-Based Sales Development.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

DiscoverOrg

MAY 8, 2018

Your would-be customer doesn’t agree. DiscoverOrg’s Senior Customer Success Manager, Ricky Kalmbach, suggests using the 5×5 Method. You finally found a direct phone number for the perfect decision-maker – AND a hot tip that the company finally got funding in place to purchase a solution like yours. The only problem?

Cold Calling 241

Cold Calling Work Management Marketing Management Marketing Automation Services 241

DiscoverOrg

JANUARY 20, 2017

By contrast, most low growth teams admitted they had not figured out the best way to do cold calling yet. For a look at results produced by top performing SDRs we reference an article published by Steve Richard, CRO of ExecVision and Founder of Vorsight—an outsourced appointment setting firm. It means more custom content.

Cold Calling 120

Cold Calling Paid Search Agency Companies Account Based Marketing 120