Start-Up Briefing Media Ltd. Blends Old with New
B2B Memes
SEPTEMBER 9, 2010
It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. While these B2B publishers have a highly evolved understanding of their markets, their inability to sacrifice the “ cash cow in the coal mine ” keeps them mired in the past. Rory Brown.
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