MARKETING ACTION | MONDAY, AUGUST 31, 2015
[Best, Custom Publishing] 5 Steps to Set Up, Launch, and Manage an Online Display Campaign
Not long ago, I was talking with a client about all the different channels they can use to get their business in front of prospects and customers. With display advertising you get the chance to place your brand and message in front of prospects and customers as they engage in these day-to-day activities. Why choose display advertising?
MADISONLOGIC B2B WHITE PAPERS | THURSDAY, AUGUST 27, 2015
[Best, Custom Publishing] Quantifying the Value of Social Media Engagement in B2B Marketing
customer Insights” as a top reason to monitor Social Media. for benchmarking best practices. to be influenced by conversations with, colleagues, friends, family, competitors, former/current customers, competitors, and each other. the organization, the products, the. customer experience and deliver value. topic.
MADISONLOGIC B2B WHITE PAPERS | THURSDAY, AUGUST 27, 2015
[Best, Custom Publishing] Start engaging from the first click in the Customer Journey
Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
MADISONLOGIC B2B WHITE PAPERS | THURSDAY, AUGUST 27, 2015
[Best, Custom Publishing] Closing the Loop on Social Leads
With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. to your brand First and foremost, learn what your customers, your competitor’s customers and those discussing topics. Using custom. So, as social.
THIRD AND TWO B2B WHITE PAPERS | THURSDAY, AUGUST 27, 2015
[Best, Custom Publishing] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
awareness IBM, Oracle, General Dynamics—they publish. end-user and product type, of course.) A better idea than 80-something percent of. customer expectations? friend or Twitter follower calls customer service. create product guides. need to know their customer. customer base and industry to do.
B2B MARKETING INSIDER | WEDNESDAY, AUGUST 26, 2015
[Best, Custom Publishing] Can’t Stop. Won’t Stop. Why You Should Stop Selling In Your Content Marketing
We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. ” Stop promoting products in your content marketing for these reasons: Content marketing must help the buyer. Brands need to think and act like publishers. We gave publishers the content.
JUNTA 42 | WEDNESDAY, AUGUST 26, 2015
[Best, Custom Publishing] Native Advertising Is Not Content Marketing
From the moment I started in this industry over 15 years ago, everyone used different terms – customer media, branded content (please don’t!), custom publishing, custom content. Content marketing is an ongoing process that is best integrated into an overall marketing strategy. Do you think of content marketing?
HUBSPOT | TUESDAY, AUGUST 25, 2015
[Best, Custom Publishing] Agility in Digital Media: 6 Steps to Follow
Publishing is a traditional industry, and much of what happens on a day-to-day basis is grounded in routine. Here are 6 tips to keep in mind when bringing change to your publishing organization. Look for partnership opportunities and products to create. Keep your customers and advertisers even closer. Start Small. Media
B2B MARKETING INSIDER | TUESDAY, AUGUST 25, 2015
[Best, Custom Publishing] The Best Way To Convert New Buyers Is To Help Them First
They also need to commit to publishing content every single day on the topics that are related to the business. We also see teams of collaborators and curators and designers who find ways to generate quality content at scale. We also see a managing editor who decides what gets published and shares to social. At the highest level.
HUBSPOT | TUESDAY, AUGUST 25, 2015
[Best, Custom Publishing] 10 Signs Your CEO Has an Outdated View of Marketing
Then show that cascading “non-effect” carries through to your leads, qualified leads, opportunities, and new customers. How much traffic are those posts getting compared to ones that are helpful to customers? And what about the number of leads and customers they generate? However, it isn’t necessarily the CEO’s fault. Uh-oh.
MODERN B2B MARKETING | MONDAY, AUGUST 24, 2015
[Best, Custom Publishing] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
Author: Sesame Mish Customers are the lifeblood of any business. But for the many B2B marketers that have taken the plunge, they’ve found that it’s an ideal vehicle for building relationships with B2B customers, especially with products and services with long sales cycles. Strategy #1: Content Marketing. Tradeshows.
HUBSPOT | MONDAY, AUGUST 24, 2015
[Best, Custom Publishing] Designing a Website Blueprint: How to Create Your XML Sitemap
They're useful for the internal planning process, but it's the XML sitemaps that are relevant to SEO best practices. Should site visitors be able to get from the "About Us" page directly to the product page, for example? What are best practices for top-level navigation, you might be asking? Image Credit: Wikimedia. and so on).
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 20, 2015
[Best, Custom Publishing] 100+ Quick Ways to Find Blog Post Inspiration
You don’t have to be a “writer” by profession to publish a blog post or tweet out an article. In fact, as my colleague Casie notes in a recent post, writing is one of the best ways to grow your SEO career. Use Hashtagify to search on the best hashtags to reach your audience. Write a “Best of” post. There are 1,025,109.8
HUBSPOT | TUESDAY, AUGUST 18, 2015
[Best, Custom Publishing] How Are Digital Publishers Approaching Monetization: 4 Key Takeaways
When it comes to the digital publishing landscape, experimentation is the new norm. Seeking to counteract declining ad revenues, publishers are facing more questions than answers. HubSpot’s Digital Publishing Benchmarks Report tackles these, and many other questions, head-on. Media leaders provide more than platforms. Media
MARKETING ACTION | MONDAY, AUGUST 17, 2015
[Best, Custom Publishing] 63 Digital Advertising Terms Every Marketer Should Know
This is because the goal of these tests is to determine which variables generate the best responses from the audience. Ad Exchange : A technology-facilitated marketplace that allows Internet publishers and advertisers to buy and sell advertising inventory in real-time auctions. Cost per Acquisition : The cost of acquiring one customer.
HUBSPOT | FRIDAY, AUGUST 14, 2015
[Best, Custom Publishing] 7 Signs Your Content Marketing Is Stuck in a Bizarro World
To help you decide, I've outlined some of the most common signs that your content marketing efforts are stuck in Bizarro World. 1) Your “strategy” consists of calling product datasheets and sales events “content.”. Don’t get me wrong -- there’s still a place for product marketing. Yeah, that Bizarro World. Is it content marketing?
THE FORWARD OBSERVER | FRIDAY, AUGUST 14, 2015
[Best, Custom Publishing] How To Plan Your B2B Lead Generation Content Over Three Martinis
And the way to do that is to publish helpful content online that is aligned with the buyer (and their search terms) as they go through the buyer’s journey. That doesn’t mean creating content exclusively about your company, its products and services. And most importantly, bring one of your customers. Lead Generation Has Changed.
JUNTA 42 | SATURDAY, AUGUST 8, 2015
[Best, Custom Publishing] This Week in Content Marketing: Chaos in the Media Coming Soon to a Platform Near You
Content marketing and the finance industry (3:50): Financial marketers operate in a heavily regulated industry and their customers can no longer be categorized as being interested in only business finance or only personal finance. To make matters worse, HubSpot published a ridiculous news release that airs its dirty laundry in public.
MODERN B2B MARKETING | FRIDAY, AUGUST 7, 2015
[Best, Custom Publishing] Why Your Content Plan Must Include Interactive Content
If your customers are people (hint: they are), chances are they’ll interact with a quiz that speaks to them! 2. That’s right—you, the marketer, can hook an interactive content marketing platform up, design and publish content, and pull data without involving the IT department AT ALL (I’m sure they’ll thank you for that.). 5. Period.
HUBSPOT | THURSDAY, AUGUST 6, 2015
[Best, Custom Publishing] What to Look at When Segmenting Your Audience for Sponsored Content
So what tools and information should a publisher focus on when segmenting their audiences? Have a content management system in place that can detect device type and adapt your content so mobile and desktop readers automatically get the best viewing experience possible. Did They Attend Any Events or Purchase a Digital Product?
B2B MARKETING INSIDER | WEDNESDAY, AUGUST 5, 2015
[Best, Custom Publishing] How To Create B2B Website Content That Sells
Educate and offer value – Sure, your website should have information about your products and services. Avoid “we are the best” chest-thumping and instead take a “this is how we can help you” approach. 3. Customer confirmation – Your potential buyers want to know that you’ve made other customers happy. Those days are over.
CRIMSON MARKETING | TUESDAY, AUGUST 4, 2015
[Best, Custom Publishing] 5 Ways to Boost Your B2B Marketing into Overdrive
They take the time to investigate the market, to find out what is available, and to analyze which products meet their needs. They could guide buyers through product demos allowing for familiarization with product capabilities, and could highlight their strengths vis-à-vis the buyer needs. No longer is Sales driving the bus.
MARKETING ACTION | MONDAY, AUGUST 3, 2015
[Best, Custom Publishing] Buying Marketing Technology: Whose Recommendations Do You Trust?
You are probably buying something several (or many) people will use, and you don’t want them to hate you for making them live with an awful product. Software-as-a-service vendors promise simple deployment, but their products generally must be integrated with other systems to build a complete solution, adding complexity back into the mix.
JUNTA 42 | SATURDAY, AUGUST 1, 2015
[Best, Custom Publishing] This Week in Content Marketing: Don’t Build Your Content House on Rented Land
In a strange parallel, Moz publishes a report that says it’s focused on inbound marketing – but its real impact is much broader than that. Google Plus is no more (9:25): Google has finally announced that your Google+ profile will no longer be your identity in all Google products. This week’s show. Content marketing in the news.
MARKETING ACTION | FRIDAY, JULY 31, 2015
[Best, Custom Publishing] How to Get a Bigger Bang from Your Press Releases
Include it in the boilerplate language as a CTA for readers to engage, and a way to discover more information about your product. With every release you publish, make sure you include language after the boilerplate that allows readers to follow and engage with your company’s social pages. Press releases drew eyes.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JULY 30, 2015
[Best, Custom Publishing] How to use Product Hunt to boost your business
By now you might have heard about Product Hunt – a website and mobile app that ranks new products every day. But it might be a little harder to tell if Product Hunt is the right platform for your own company. Only silly products like “Ship Your Enemies Glitter?” ” Why does Product Hunt matter?
B2B MARKETING INSIDER | TUESDAY, JULY 28, 2015
[Best, Custom Publishing] Want More Leads But Don’t Have A Blog? Here’s How To Get Started
By creating valuable, high-quality content that is targeted at a specific audience (like your prospective customers), you will attract more visitors to your website. More importantly, you will attract the right visitors because they are likely to convert into leads and customers. Write for your customers. Now publish one a week.
B2B MARKETING INSIDER | MONDAY, JULY 27, 2015
[Best, Custom Publishing] The Best In B2B Technology Content Marketing
CONTENT CUSTOMIZED TO DIFFERENT BUYING STAGES: 60% of buyers look for different types of content depending on their needs at the time. CASE STUDIES: Salesforce’s Customer Success Stories. Since the beginning, however, sharing customer success has been at the forefront of its marketing strategy. Content Marketing
MARKETING ACTION | MONDAY, JULY 27, 2015
[Best, Custom Publishing] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
Analyze your current customer base to find common denominators. When you did your buyer persona research, you should have uncovered the steps that your best buyers took to become your customers. Best practices recommend that sales follow up on leads within 30 minutes of receipt and no longer than one day. Fill out a form?
HUBSPOT | FRIDAY, JULY 24, 2015
[Best, Custom Publishing] 12 About Us Page Examples That Are Probably Better Than Yours
12 of the Best About Page Examples 1) Yellow Leaf Hammocks Why the 'About Us' Page Rocks: It tells us a story. Have a cool story about how your product or service was helps change lives? Good stories humanize your brand and provide context and meaning for your product. Customer testimonials are a great way to show your value.
MODERN B2B MARKETING | THURSDAY, JULY 23, 2015
[Best, Custom Publishing] 7 Lessons To Help You Produce Content That Converts
It is obvious that every content marketer aspires to consistently publish “content that converts”. These objectives can range from brand awareness to lead generation, to user/customer engagement, to sales, to lead nurturing, to social advocacy, and to professional networking. The date that a content piece will be published.
THE FORWARD OBSERVER | WEDNESDAY, JULY 22, 2015
[Best, Custom Publishing] Why B2B Lead Generation Without Content Is Like Fishing Without Bait
Companies will spend a lot of money on website redesigns, salespeople salaries, sales training, sales conferences, direct mail, advertising, promotional products, travel, golf outings, booze and strippers and still see their sales pipeline drying up. And thanks to technology, customers can avoid unwanted, interruptive marketing messages.
VERTICAL RESPONSE | WEDNESDAY, JULY 22, 2015
[Best, Custom Publishing] 7 Ways to Use Marketing Automation to Grow Your Business [GUIDE]
Implementing automated features make attracting and maintaining customers a snap. Reach customers in a timely manner. By using automated features, you’ll reach your customers quickly. Turn prospective customers into paying customers. Treat your loyal customers. Encourage active customers to buy again.
HUBSPOT | TUESDAY, JULY 21, 2015
[Best, Custom Publishing] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
But I hate to let perfection get in the way of progress, so let's just get something down on paper so we have a basis for discussion: Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customers. Email.
HUBSPOT | MONDAY, JULY 20, 2015
[Best, Custom Publishing] Today’s Biggest Content Marketing Challenge (And How to Overcome It)
Despite the fact that overall content marketing adoption, production and budgets have increased significantly since 2010, relatively little progress has been made in quality; marketers are still struggling to produce the type of content that engages their audiences. For B2B marketers, it was the most commonly cited challenge. Think about it.
CMO ESSENTIALS | FRIDAY, JULY 17, 2015
[Best, Custom Publishing] Social Media: Marketing Leaders, Proceed with Enthusiastic Caution
Is social media right for your market/customer base? Before diving right in, it’s best to start a social media initiative with clear documentation of your marketing goals and desired business outcomes. These can range from thought leadership and customer intelligence, to supporting current sales plays, to actually selling product.
SYNECORE | FRIDAY, JULY 17, 2015
[Best, Custom Publishing] Benefits of HubSpot's Social Media Tool
What if we were able to view a stream of our followers and immediately know who’s a customer versus a prospect? Use the monitoring tool to find out who's talking about your brand by searching for specific keywords, brand, or product names and more. Publishing. The publishing tool is intuitive yet simple to use. Wrong!
MARKETING ACTION | FRIDAY, JULY 17, 2015
[Best, Custom Publishing] Best Practices for Email and Landing Page Templates
Here are few best practices that can improve your email and landing page templates: Create One Focal Point. Potential customers have made their way to your landing page or chosen to subscribe to your email list for a very specific reason. Highlight a great offer and then provide examples of products or services.
THE ROI GUY | WEDNESDAY, JULY 15, 2015
[Best, Custom Publishing] Frugalnomics in Effect - Gartner predicts 5.5% decline in IT spending for 2015
Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% YoY decline from 2014 levels. This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4%
TRADESMEN INSIGHTS | WEDNESDAY, JULY 15, 2015
[Best, Custom Publishing] Here are Some Blogs Professional Tradesmen Read
The first question to answer is are your products or services applicable to your end users using social media? Building Green : Blog from BuildingGreen.com, an independent publishing company committed to bringing its members accurate, unbiased and timely green design information. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter.
CMO ESSENTIALS | WEDNESDAY, JULY 15, 2015
[Best, Custom Publishing] Lead to Close: Best-in-Class Sales Acceleration Techniques that Win
Aberdeen’s Sales Acceleration for Winners: Best-in-Class Practices for Sales Contracting and Quoting actually found that improving corporate margins is the top goal among survey respondents in sales management roles, a marked reversal of the traditional sales persona focus on merely selling more product, with little regard for profit.
B2B MARKETING INSIDER | TUESDAY, JULY 14, 2015
[Best, Custom Publishing] Is Customer Retention The Secret To Content Marketing ROI?
That is the type of customer retention and loyalty that every single company out there dreams of, so how did Borussia Dortmund achieve this? These four things are extremely important, but customer retention is also a powerful metric that content marketers can look to to prove the ROI of their efforts. Are 33% more likely to be upsold.
JUNTA 42 | TUESDAY, JULY 14, 2015
[Best, Custom Publishing] 6 Steps to Content Marketing Domination
One of my ongoing personal goals is to publish a book every two years. Get Content Get Customers was published in 2009. Epic Content Marketing was published in 2013. Unfortunately (or maybe I should say fortunately), he didn’t have a product to sell. The best part? I know, I know. Reverse engineering. model.
HUBSPOT | TUESDAY, JULY 14, 2015
[Best, Custom Publishing] 10 Brilliant Tips From Conversion Rate Optimization Experts
You have a website, a customer acquisition team, and a really great product -- but people aren’t getting on board. There are ways to turn visitors into customers -- you just have to know which best practices you should start following. Check em’ out below. 1) Use Tailor-Made Pages for Custom Campaigns. Start. A.
B2B MARKETING INSIDER | MONDAY, JULY 13, 2015
[Best, Custom Publishing] 7 Common Content Marketing Mistakes And How to Avoid Them
Are you trying to create affinity for your brand’s products? IGNORING YOUR CUSTOMERS’ QUESTIONS. The basic principle of content marketing is to simply answer your customers’ questions. Sometimes we see brands struggle with understanding what their customers want from them. NOT PUBLISHING ENOUGH. Photo credit.
MARKETING ACTION | MONDAY, JULY 13, 2015
[Best, Custom Publishing] Successful Sales and Marketing Alignment, Part 2: Understand the Buyer
To start, determine your organization’s most valuable customers. You can identify your most valuable customers using the factors most meaningful to your business, such as revenue generated, product purchased, sales cycle time, etc. It’s also important to identify the steps that your best buyers took to become customers.
B2B MARKETING INSIDER | SATURDAY, JULY 11, 2015
[Best, Custom Publishing] Stop Blindly Spending On Digital (And Start Doing This)
And start helping your customers with content that educates them or entertains them. Brands are shifting their ad dollars from the things that work, such as brand publishing platforms and engaging social content to the things that don’t, like advertising and product promotion. 3. What We are all publishers. Digital.
JUNTA 42 | SATURDAY, JULY 11, 2015
[Best, Custom Publishing] This Week in Content Marketing: Inside The New York Times’ Subscription Funnel
Next, we agree with Andrew Davis’ assessment that print is the future of digital and discuss how these two platforms can be leveraged to draw more attention for your best content. Robert and I agree that it’s an excellent strategy to treat our best content as the valuable strategic asset it is. This week’s show.
HUBSPOT | FRIDAY, JULY 10, 2015
[Best, Custom Publishing] Unify Your Publishing Database to Turbocharge Your ROI
Publishers have faced several challenges with the explosion of digital media over the past ten years. Aside from just knowing a reader’s email address, when you unify your database, you can connect this vital piece of information with other data points they may already exist for customers. Yikes. Grow Your Email Database by 4x. Media
CRIMSON MARKETING | THURSDAY, JULY 9, 2015
[Best, Custom Publishing] Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
The best marketers are those who can quickly build a three-dimensional picture of markets and buyers. They’re proactive marketers who can quickly zero in on who, where, when, why, how and under what circumstances customers buy – the buying context – and act on it. Originally published on SteamFeed. percent. billion.
LEADERSHIP | TUESDAY, JULY 7, 2015
[Best, Custom Publishing] CMO Spotlight: “…No Penalties for Failed Attempts”, says Peter Doucette, VP Sales & Marketing, The Boston Globe
Picture this—a traditional industry, a legacy spanning over a century, a landscape filled with publishers and media companies closing their doors—that is some very strong and unsettling turbulence. Instead, they had to focus on the customer. 10 Tips to Create Value and Engage Customers. That is exactly what they did. .
HUBSPOT | TUESDAY, JULY 7, 2015
[Best, Custom Publishing] 15 Habits of Highly Effective Content Marketers
In my craze to develop habits to become more effective at content creation, I reached out to top content marketers and asked them one question: "What’s one habit the best content marketers have?". We all read a thousand things a day, but many people rarely capture or save the best stuff to reference later. Goodwill goes a long way.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JULY 7, 2015
[Best, Custom Publishing] Why you need to obsess about content saturation
To help my customers determine the information density of their market, we run an analysis that defines a niche as low, moderate, high, or complete content saturation. This provides guidance as to where you can best maneuver to create competitive advantage with your content. The strategy is this simple: Find an unsaturated niche.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 6, 2015
[Best, Custom Publishing] The new “liquid” model for content marketing strategy
There is an expectation that your content will be published and discovered everywhere.” ” He was referring to a recent post I wrote describing how Facebook is baking “dwell time,” or time on content into their algorithm, suggesting that we need to publish directly on Facebook. Does this now become the spine?
HUBSPOT | MONDAY, JULY 6, 2015
[Best, Custom Publishing] What’s Holding Your Publication Back From Going Digital?
To help you get to the root of the problem, we’ve identified five of the biggest mistakes that publishers make in getting their publication to go digital successfully. Reasons Digital Might Be Getting the Best of You. Be sure to have a wide variety of digital products to choose from, ranging from simple to more complex. Media
HUBSPOT | THURSDAY, JULY 2, 2015
[Best, Custom Publishing] 10 Businesses With Enviable Company Cultures
For one, companies are working harder than ever to attract the best of the best talent. researchers say they've provided the first scientifically-controlled evidence of the link between happiness and productivity. The study found that "happy people" are about 12% more productive than "unhappy people."). group of U.K.
B2B MARKETING TRACTION | WEDNESDAY, JULY 1, 2015
[Best, Custom Publishing] Spark New Results from Your B2B Marketing at Mid-Year
But sometimes marketing gets put at the bottom of the list, after selling, shipping, invoicing and making customers and employees happy. Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in. We launched the product and were the first to offer remote data entry in the early 1990s.
VERTICAL RESPONSE | TUESDAY, JUNE 30, 2015
[Best, Custom Publishing] 8 Things Your Website Needs to Increase Traffic and Sales
The problem: More people now access the Internet on mobile devices than personal computers, which means you’ll want your customers’ mobile visits to your website to be seamless. The problem: Your website is so slow to load that many potential customers leave before they even get to look around. mobile version. search box.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 29, 2015
[Best, Custom Publishing] Facebook content strategy is a time bomb for inbound marketing
Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs, podcasts , video, eBooks, newsletters, social media marketing , and other forms of content marketing which serve to attract customers. They’re not trying to generate leads for a discrete product. Really.
HUBSPOT | MONDAY, JUNE 29, 2015
[Best, Custom Publishing] How to Answer 11 Common Marketing Questions Using Analytics
In order to successfully track the effectiveness of your marketing campaign, you'll need to start by setting goals for how many visits, contacts, and customers you want to generate. As marketers, part of our job is to figure out the path that our contacts take on their journey to becoming a customer. So many questions, so little time.
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 26, 2015
[Best, Custom Publishing] How Data is Changing the Face of Television Advertising
The majority of TV advertising is still purchased with these segments in mind, but due to audience fragmentation, buyers are trying to find the best audiences for their messages and the appropriate media mix to deliver it – with segmented TV as part of it. Click here to learn more about The Oracle Data Management Platform.
KOMARKETING ASSOCIATES | THURSDAY, JUNE 25, 2015
[Best, Custom Publishing] Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit
Last week’s inaugural Content Rising Summit sponsored by Skyword sought to answer these questions and more by bringing together 300 of marketing’s best and brightest at the Westin Waterfront Hotel in Boston. Viewing content as a continuous cycle: A content marketing program doesn’t end when any one asset has been completed and published.
HUBSPOT | THURSDAY, JUNE 25, 2015
[Best, Custom Publishing] 22 of the Best TED Talks to Inspire You
The Best TED Talks on Marketing & Branding. 1) Malcolm Gladwell: "Choice, Happiness, and Spaghetti Sauce". In each economic period of history, customers have demanded different things. In the industrial economy when mass production developed, it was all about keeping costs low to distribute goods to as many people as possible.
B2B MARKETING INSIDER | THURSDAY, JUNE 25, 2015
[Best, Custom Publishing] 7 Ways To Get Customers To Love Your Brand
How do customers describe your company to their family and friends? Does your product just meet a need, or are they really in love with your brand? Your brand should be bigger, and more tangible than your product alone. Nordstrom does not merely offer a high-end clothing and accessories, they offer dedicated customer service.
WEBBIQUITY | WEDNESDAY, JUNE 24, 2015
[Best, Custom Publishing] What CMOs Need to Know That Will Keep CEOs and CFOs Happy
This guest post from Kirsten Chapman was originally published on LinkedIn. The best way to demonstrate that the Web is a market is to analyze three key elements of a market—structure, competition, and information exchange—then examine whether or not the Web exhibits these elements. Good question. The Web is extraordinary. Conclusion.
ANNUITAS | TUESDAY, JUNE 23, 2015
[Best, Custom Publishing] Digital Relevance – An Interview with Ardath Albee
Albee: The best way to answer this question is with a brief excerpt from the introduction of the book: “I wrote Digital Relevance for the marketers, corporate communications professionals, consultants, and entrepreneurs faced with the need to build relationships with elusive buyers whose context can change in a nanosecond.
MODERN B2B MARKETING | MONDAY, JUNE 22, 2015
[Best, Custom Publishing] What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015
Instead, companies and brands will publish niche mobile apps, with one specific purpose or functionality. good example is event apps: companies are increasingly using event apps as a way to communicate with customers and partners on their corporate events or tradeshows. Mobile customer service becomes mainstream. Great!
HUBSPOT | MONDAY, JUNE 22, 2015
[Best, Custom Publishing] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
The goal here isn't to keyword-stuff your title, but to make sure you're using the precise language that your prospective customers are using. Note for HubSpot customers: you can use our CTA tool to create CTAs for your content. Note for HubSpot customers: our social media tools shorten links -- and track clicks -- automatically.
HUBSPOT | SUNDAY, JUNE 21, 2015
[Best, Custom Publishing] Want to Be More Creative? Try These 8 Tools
It provides users with a space to scribble down their thoughts and ideas and easily publish them to share them with their network. Quotey is an iPhone app that can best be described as "Tinder for quotes." To retrieve the hex code for each color in your custom palette, simply hover over the square. Plus, it's free. 2) Prompts.
JUNTA 42 | SATURDAY, JUNE 20, 2015
[Best, Custom Publishing] This Week in Content Marketing: Why Medium Is Betting on Email (and So Should You)
Many on Wall Street have been calling for him to step down over the past year, as Twitter has struggled to add new members and generate more revenue from its ad products. It claims it wants to become more of a social network and less of a publishing platform – whatever that means. This week’s show. Content marketing in the news.
EARNEST ABOUT B2B | FRIDAY, JUNE 19, 2015
[Best, Custom Publishing] A guide to content curation. Where can I find shareable social content?
Content curation is basically taking other people’s content that’s already out there and either summarising it helpfully (pointing out the best bits) or using it to substantiate an opinion or comment. If not, put it in the recycle bin and step away from the publish button. How can we keep the content monster fed and happy?
HUBSPOT | FRIDAY, JUNE 19, 2015
[Best, Custom Publishing] 11 Tips to Help Improve Your Brand's Communication Strategy
For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.” Today, 80% of online content is user-generated , and content will increasingly come from a customer’s peers. Mothers!
HUBSPOT | THURSDAY, JUNE 18, 2015
[Best, Custom Publishing] Build a Website that Drives Registrations for Your Publishing Event
Few publishers forget to do this, but don’t bury it down at the bottom. Consider putting a link in your main navigation – they’re your customers too! We took a look at a number of publishers that put on events and picked out some of our favorites to share with you. that attendees can go to. 5) Agenda / Schedule. 10) Videos.
HUBSPOT | WEDNESDAY, JUNE 17, 2015
[Best, Custom Publishing] 5 Online Marketing Tips Every Financial Advisor Should Know
Think about this truth: Our customers don’t care about our products or services; they care about themselves. Our content must be based on fulfilling our customers’ needs and interests, so that they come to build a trusted and emotional connection with our brands.”. The best thing you can do on social media is just be yourself.
JUNTA 42 | SATURDAY, JUNE 13, 2015
[Best, Custom Publishing] This Week in Content Marketing: Honda Fails to Go the Distance
In this week’s episode, Robert and I ponder how Facebook’s dominance in online advertising is likely to grow with the debut of Instant Articles, and take issue with one author’s glowing prediction that it will become the “Pangaea of publishing.” We also consider the News Reader Apple announced this week and how it will compete against Facebook.
IT'S ALL ABOUT REVENUE | THURSDAY, JUNE 11, 2015
[Best, Custom Publishing] Map Your B2B Content Marketing Plans to Your Personas with These 5 Easy Steps
According to the Content Marketing Institute, B2B marketers created 70% more content last year than they did the previous year – while 42% published new content multiple times per week. Different personas will have different questions at each stage of their customer journey. Evaluate: Which solution is the best?
HUBSPOT | THURSDAY, JUNE 11, 2015
[Best, Custom Publishing] Marketing Psychology: 10 Revealing Principles of Human Behavior
Johnson , researchers manipulated the background design of a website to see if it'd affect consumers' product choices. Participants were asked to choose between two products in one category (like a Toyota vs. a Lexus). When all three options were there, students chose the combo subscription -- it was the best deal, right?
VERTICAL RESPONSE | WEDNESDAY, JUNE 10, 2015
[Best, Custom Publishing] The Best Ways To Promote New Products on Instagram
When it comes to spotlighting a new product, few social media platforms are more visually stimulating than Instagram , making it an ideal place to showcase your latest arrivals. First and foremost, your product image needs to be high quality. Posting images of your new product is great, but it’s not enough to drive sales.
HUBSPOT | WEDNESDAY, JUNE 10, 2015
[Best, Custom Publishing] How to Use Video in Your Marketing: 20 Ideas to Try Today
Remember when it was enough to have a decent-looking website with a couple of your keywords on a few product pages? When infographics first blew up the internet , they had the same impact as when businesses starting publishing their own ebooks, reports, and white papers on the web. Screencast a demo of your product. Beginner.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JUNE 9, 2015
[Best, Custom Publishing] The next generation of bloggers is here. And they are computers
Times was the first newspaper to publish a breaking news story written by a computer. Even huge teams of humans can’t think of fraction of all the best possibilities. There is software out there doing this right now and in the coming months we’ll start to see it creep into mainstream content production. Last year the L.A.
B2B MARKETING INSIDER | TUESDAY, JUNE 9, 2015
[Best, Custom Publishing] Experiences: The 7th Era of Marketing
Undoubtedly, your job in some way, shape or form involves communicating the value of the products or services that your company sells so that people will buy them. I’d also venture to say that you’re finding it harder to differentiate your product from the rest of the marketplace. The result? Why is that? Several reasons.
CMO ESSENTIALS | MONDAY, JUNE 8, 2015
[Best, Custom Publishing] 200 Posts, 59 Authors, And One Big Thank You to Everyone Who Helped Get Us Here!
So to say thank you, we’ve culled 59 insights from all of authors to date in order to highlight their work, and give you a quick list of some of our best takeaways. Hession: The marketer who best analyzes internal and external data points to predict where, when and how to engage a customer or prospect will win out in his or her efforts.
MARKETING ACTION | MONDAY, JUNE 8, 2015
[Best, Custom Publishing] SEO for Alternative Content Types, Part 2: Optimizing Video for SEO
In this five-part blog series, you’ll get expert insights and best practices for developing the right types of content for your brand and making sure they get discovered by your target audiences. In part two, Kevin covers best practices for optimizing video for SEO. Customers. Customers (perhaps through a contest). Press.
JUNTA 42 | SATURDAY, JUNE 6, 2015
[Best, Custom Publishing] This Week in Content Marketing: Can’t-Miss Content Opportunities in Mary Meeker’s Trends Report
is that in order to build a truly successful business, entrepreneurs and start-ups should first focus on building an audience through content and then launch their product to an engaged audience that’s ready to buy. So J&J refocused its marketing on customer education. This week’s show. Content marketing in the news.
B2B MARKETING INSIDER | FRIDAY, JUNE 5, 2015
[Best, Custom Publishing] The Battle for Customer Attention Starts With Company Culture
But, in reality, marketing is actually a conversation that you the entrepreneur start by meeting your customers’ needs. It’s this forgetfulness that makes marketing look less like it’s about serving customers and more like it’s about (only) sales and advertising. And that’s not good. Content Marketing
B2B MARKETING TRACTION | THURSDAY, JUNE 4, 2015
[Best, Custom Publishing] 30 Creative Ideas for Your B2B Video Marketing
It’s time to produce some videos to help your prospective customers learn about what you do. It seems easy to come up with ideas for videos for consumer products. But what about video for your business-to-business (B2B) products or services? Beyond customer service videos, what can you do? What is it you provide?
HUBSPOT | WEDNESDAY, JUNE 3, 2015
[Best, Custom Publishing] 5 Simple Ways to Segment Your Social Media Audience
Maybe they'll publish more often or change up the type of content they share. You can also select a specific audience on Google+ by publishing your content to a select circle of friends (you will need manually add members to the circle). But did you know you can use lists to have more productive social media conversations?
CMO ESSENTIALS | WEDNESDAY, JUNE 3, 2015
[Best, Custom Publishing] Personalization 3.0: Turning Your Website into Your Best Salesperson
remember when one of the original enterprise content management solution providers, a company called Vignette (remember them?), set out in 1995 to “make Web publishing easier and more personalized.” You need to understand what motivates them, so you can take your best guess at what’s relevant to them. More personalized? Relevance.
B2B MARKETING INSIDER | MONDAY, JUNE 1, 2015
[Best, Custom Publishing] 7 Biggest Content Marketing Mistakes And How To Avoid Them
She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. This is one of her best yet. Are you trying to create affinity for your brand’s products? Ignoring Your Customers’ Questions . Not Publishing Enough .
JUNTA 42 | SATURDAY, MAY 30, 2015
[Best, Custom Publishing] This Week in Content Marketing: Publisher Cuts Lead to Content Opportunities for Brands
Rants and raves include Purina’s stagnant puppy-care microsite and a fascinating perspective on customer experiences and content marketing. But there’s only one problem: Most of the site’s content was uploaded about three months ago, and there has been no new content published to continue building relationships with its customers.
VERTICAL RESPONSE | TUESDAY, MAY 26, 2015
[Best, Custom Publishing] Use Pinterest Analytics to Increase Visits to Your Retail Website
Like any social networking site, though, success depends on speaking to your customers and posting things they are interested in sharing. Again, these pins can be general interest pins, repins and images of your products. Don’t just have one board for all your products, and other boards for general interest pins.
MARKETING ACTION | FRIDAY, MAY 22, 2015
[Best, Custom Publishing] 5 Disruptive Social Selling Technologies
Last week his post on disruptive social selling technologies was published on Jay Baer’s Convince&Convert blog. We’re republishing it here (with a best-practice canonical link ) so our Marketing Action blog readers can have access to it. Gives visibility into where and how your content plays best, leading to revenue.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MAY 21, 2015
[Best, Custom Publishing] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
Just be glad I don’t review housewares, or this could be about rating knives and forks: A Tale of Two Settings: It Was The Best of Tines, It Was The Worst of Tines. What the conference did offer was a detailed look at Teradata’s current marketing applications, vision, and product roadmap. But I digress. Where was I? Fair enough.
MODERN B2B MARKETING | THURSDAY, MAY 21, 2015
[Best, Custom Publishing] Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing
You want to create content on your WordPress blog to educate your potential customers about the benefits of your products. You hit “Publish”, the post is a hit, and everyone’s lining up at Whole Foods Market to buy your healthy treats. Best Practices for Content Marketers. Let’s call that company GMO-full Food Co. Period.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, MAY 21, 2015
[Best, Custom Publishing] 33 Inspiring B2B digital marketing case studies
LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. million. million. million.
HUBSPOT | THURSDAY, MAY 21, 2015
[Best, Custom Publishing] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
It allows publishers to create and distribute mixed-media articles in a self-contained Facebook "capsule," while promising mobile app users a more visually interesting reading experience that loads significantly faster that articles have previously. That is, new DNA in our customer gene pool. But I think he's missing the point.
B2B MARKETING INSIDER | TUESDAY, MAY 19, 2015
[Best, Custom Publishing] Content Marketing Questions — How To Do Marketing With No Budget?
And since I believe one of the best content marketing hacks is to turn your most frequently asked questions into helpful pieces of information for your audience, I am going to try and demonstrate that approach in this next series of posts. Here are my best answers to 16 content marketing questions I received from a partner. People do.
CMO ESSENTIALS | MONDAY, MAY 18, 2015
[Best, Custom Publishing] The Marketers Speak: 42 One-Liners & Quick Tips from Top Practitioners
According to Voice of the Customer research , Best-in-Class organizations are 59% more likely to have a formal strategy to encourage loyal customers to be advocates of their brands. Keith Casey, Director of Product, Clarify: “Don’t avoid controversy…” Follow Keith on Twitter via: @Caseysoftware. Nicole L. Joanne I.
JUNTA 42 | SATURDAY, MAY 16, 2015
[Best, Custom Publishing] This Week in Content Marketing: The Future of Content Marketing 2025
Rants and raves include a savvy cosmetics entrepreneur who has succeeded by building an audience first and then selling products, the critical importance of words, and an unexpected birthday gift. believe venture capitalists are starting to see a lot of merit in building an audience first, and then selling products on the back end.
THE ROI GUY | THURSDAY, MAY 14, 2015
[Best, Custom Publishing] Roadmap for how B2B marketing and sales can use unique value to market better, stand out & sell more
Alinean releases new book: The Frugalnomics Survival Guide On Tuesday we announced the release of a new B2B sales and marketing best practices book by CEO / founder Tom Pisello: The Frugalnomics Survival Guide – How to Use Your Unique Value to Market Better, Stand Out and Sell More.