MADISONLOGIC B2B WHITE PAPERS | SUNDAY, APRIL 26, 2015
[Best, Custom Publishing] Start engaging from the first click in the Customer Journey
Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
MADISONLOGIC B2B WHITE PAPERS | SUNDAY, APRIL 26, 2015
[Best, Custom Publishing] Closing the Loop on Social Leads
With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. to your brand First and foremost, learn what your customers, your competitor’s customers and those discussing topics. Using custom. So, as social.
THIRD AND TWO B2B WHITE PAPERS | SUNDAY, APRIL 26, 2015
[Best, Custom Publishing] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
awareness IBM, Oracle, General Dynamics—they publish. end-user and product type, of course.) A better idea than 80-something percent of. customer expectations? friend or Twitter follower calls customer service. create product guides. need to know their customer. customer base and industry to do.
MARKETING ACTION | WEDNESDAY, APRIL 22, 2015
[Best, Custom Publishing] Inbound Marketing Basics: How to Attract More Customers
Customers find you through paid and natural search engine marketing, social media, and links from other sites on the web. Inbound marketing earns the attention of your customers. It makes your company easy to find, and draws customers to your website by delivering interesting, relevant content. How does inbound marketing work?
MODERN B2B MARKETING | WEDNESDAY, APRIL 22, 2015
[Best, Custom Publishing] An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft
It’s a testament to all of you— our customers, our partners, our speakers, our prospects, and our Marketo team—that I’m still feeling just as inspired today as I did joining attendees from all over the world at our Fun Run last Monday morning! If you haven’t already heard—though how could you not?—#MKTGNation Speakers That Inspired.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, APRIL 22, 2015
[Best, Custom Publishing] Why the economics of blogging are diminishing
enslaved myself to a bi-weekly publishing schedule and implemented everything that I had learned. Make the post all about the reader/customer. We’re now living in the digital publishing landscape, and it has changed our information intake forever. Make the post all about the reader/customer. And so did the clients.
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 20, 2015
[Best, Custom Publishing] One Tweet And It’s Gone! Why Social Media Is Not Always Your Friend
At least they no longer have access to the customer database. With professional applications like LinkedIn, your customer database may also be walking out the door with a departing employee. The is the best [blank] you’ll ever find… Social media will give you a huge potential audience/market. Common misconceptions.
VERTICAL RESPONSE | MONDAY, APRIL 20, 2015
[Best, Custom Publishing] 10 Retail Marketing Ideas to Boost Sales
To support that effort, we assembled ten retail marketing ideas to help bring increased sales and more loyal customers. 1. Free marketing opportunities Do you work the social media sites your customers frequent? You’ve probably heard of the rule of seven – a customer has to see an offer seven times to buy.
MODERN B2B MARKETING | WEDNESDAY, APRIL 15, 2015
[Best, Custom Publishing] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
We’re thrilled to have 7,000 of our customers, partners, colleagues, and friends here to talk about the evolution of marketing and the critical steps we must take to usher in the new era of marketing! These are revolutionary solutions that will truly put marketers in the driver’s seat to own the customer relationship.
HUBSPOT | TUESDAY, APRIL 14, 2015
[Best, Custom Publishing] Why Marketing Automation Needs Permission Marketing
Ever subscribe to a company''s blog to receive notifications when they publish new posts? They''re used to buying lists and watching their sales team make cold calls to generate leads and close customers. Use opt-in permission for the best results. For some marketers, this whole concept feels foreign. Here''s why. Guess what?
CMO ESSENTIALS | MONDAY, APRIL 13, 2015
[Best, Custom Publishing] Would You Fire a High-Performing Sales Jerk?
Does it optimize the customer’s experience ? Learn from your Best-in-Class peers and competitors how to maintain a healthy balance between enabling performance and demanding respect. Is this the right way to manage our revenue stream? “He’s a complete pain in the neck, but he busts his number every quarter.”
IT'S ALL ABOUT REVENUE | THURSDAY, APRIL 9, 2015
[Best, Custom Publishing] 1:1 Communication - The Next Big Evolution In Marketing
Newman is the author of 2 Amazon Best Selling Books, "The New Rules of Customer Engagement," and "The Millennial CEO" A regular contributor to Forbes, Entrepreneur and Huffington Post, an Adjunct Professor and advisor to some of the world's largest brands. But why? That’s not good. Are marketers listening?
HUBSPOT | WEDNESDAY, APRIL 8, 2015
[Best, Custom Publishing] The $168k Gift Bag: An Inside Look at the Celebrity Gifting Industry
Crew devised an entire strategy , including publishing custom web pages and investing in PPC ads, around the First Lady’s appearance on The Tonight Show. This type of spark is what many brands are looking for when they invest in celebrity marketing and product placement. This post originally appeared on Agency Post. Who knows?
VIDYARD | TUESDAY, APRIL 7, 2015
[Best, Custom Publishing] Learn from the Best: An Informative Video Marketing Q&A with LA Creative Director
Sometimes it’s best to learn from someone who’s been there, done that … over and over again. Then you can back into the creative concepts, production and video marketing. Focus on more videos across multiple platforms at a lower production cost per video and put more into the marketing part. Don’t miss it. Definitely.
FATHOM | THURSDAY, APRIL 2, 2015
[Best, Custom Publishing] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
What’s interesting about this finding is that 85% of B2B marketers reported using traditional print or offline promotion to distribute their content, promote their products, and ultimately drive new sales. Digital Marketing Strategy for Launching New Products & Services. Pretty cool (and targeted) stuff! 3.
CMO ESSENTIALS | THURSDAY, APRIL 2, 2015
[Best, Custom Publishing] The Changing Role of Marketing in the Mobile Age
As a result, all companies that do business online must adopt multi-channel customer communication efforts – as reflected in customer experience management research , which showed that 100% of respondents reported using at least two or more channels. There has never been a more exciting time to be an online consumer.
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 1, 2015
[Best, Custom Publishing] Data Management and Modern Marketing: Platform Enhancement Q&A
Earlier today Oracle Marketing Cloud announced two important Oracle Data Management Platform (Oracle BlueKai) enhancements for use by marketers, agencies, publishers, and advertisers alike. We caught up with Rebecca Kaykas-Wolff , Director of Product Marketing, Oracle Data Management Platform, for more insight into the release.
HUBSPOT | TUESDAY, MARCH 31, 2015
[Best, Custom Publishing] This Guy Got Drunk and Critiqued Our Website. Here's What He Had to Say.
A couple weeks ago, Dan Kaplan (he''s not the drunk guy) published a super, ultimate, 2,200-word teardown of our homepage and sent it to us. Our all-in-one software has many capabilities, so it''s always tough for us to balance detail and simplicity when we''re talking about our product. We needed to work on our homepage. Design Dail
HUBSPOT | MONDAY, MARCH 30, 2015
[Best, Custom Publishing] 11 Content Curation Tools Every Marketer Needs
It doesn’t matter what industry your customers are in. Every customer wants to save time and stay informed. Your customers have demands on their time and can’t possibly keep up with all the latest news in their industry. Customers grow tired of brands ceaselessly promoting their own wares. love Twitter. But they want to.
HINGE MARKETING | FRIDAY, MARCH 27, 2015
[Best, Custom Publishing] Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation
So you don't waste time doing things that aren't going to be productive, and you do spend your time on the things that really drive growth—the same things that high-growth firms do. moments that your clients and customers have experienced? This podcast was created and published by TechnologyAdvice.
IT'S ALL ABOUT REVENUE | THURSDAY, MARCH 26, 2015
[Best, Custom Publishing] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
While the experts dug into specifics such as page layout and why you shouldn’t use carousels on the home page, an overall theme that I noticed from these sessions is that the best websites are more customer-centric and addresses the needs of the buyer. Follow Tony on Twitter @tones810. Data Attributes & Quality Data Management
THE FORWARD OBSERVER | THURSDAY, MARCH 26, 2015
[Best, Custom Publishing] 7 Ways To Thrill Customers And Get Them To Buy More From You
Are you focused more on getting new customers than delighting your current customers? Most businesses spend the majority of their money and time acquiring customers and building products. Sadly, customer retention and happiness are often an afterthought. And that leads to customer churn. That’s huge. Listen.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, MARCH 24, 2015
[Best, Custom Publishing] Adobe Marketing Cloud Marches Towards Martech and Adtech Integration
At pretty much the same moment I was publishing my post on the merger of martech and adtech into madtech , Adobe was announcing its latest marketing products, including a press release on uniting “ Data-driven Marketing and Ad Tech ”. Of course, the products have all been modified to some degree since their acquisitions.
LEADERSHIP | TUESDAY, MARCH 24, 2015
[Best, Custom Publishing] Transform Your B2B Lead Generation with Storytelling
Storytelling is All About Relationships…Even if the Main Character is Your Product. These are not necessarily ‘secrets’ shared by employees, but they definitely are useful insights into the business, products, staff, the R&D process, product development, customer service successes and failures. That’s what stories do.
HUBSPOT | TUESDAY, MARCH 24, 2015
[Best, Custom Publishing] How to Produce an Internet Radio Show
There are lots of ways to generate and publish content for your inbound marketing efforts. It can be frustrating at times to try to cut through the noise with this much content being published. Think of all the things you have to teach your customers and prospects that can help them make better decisions. Let''s get started.
HUBSPOT | THURSDAY, MARCH 19, 2015
[Best, Custom Publishing] 14 Ways to Increase Your Clickthrough Rate on Twitter
But Twitter is an important platform for driving traffing to your website, generating leads, and getting in touch with customers and prospects. Advertising wizard David Ogilvy was so enamored of the importance of headlines that he wrote this: “Unless your headline sells your product, you have wasted 90 percent of your money.”.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, MARCH 19, 2015
[Best, Custom Publishing] Ad Injection: Whose Media Is This?
Imagine you’re looking to buy a certain cell phone on Amazon, for example, and all of a sudden you see an ad suggesting the same product on a different website. Such adware uses image recognition technology to present ads of similar products from competing sites on the user’s browser. Replace ads on publishers'' sites with other ads.
B2B MARKETING INSIDER | WEDNESDAY, MARCH 18, 2015
[Best, Custom Publishing] What Is Thought Leadership? And When You Should Use It?
Thought Leadership means you provide the best and deepest answers, to your customers’ biggest questions, in the formats your audience likes to consume. They are just looking for the best answers to the questions. One of the best ways to establish authority on your topic is to produce deep research on the subject.
MARKETING ACTION | WEDNESDAY, MARCH 18, 2015
[Best, Custom Publishing] Is Your Email Compliant with Spam Law? Find Out Now, Before It’s Too Late
The penalties for non-compliance in just the US are stiff – each separate email in violation of CAN-SPAM Law is liable for a fine of up to $16,000 – so ensuring compliance is the best way to mitigate what could be a serious financial risk to your company. Email compliance is easily overlooked in today’s fast-paced world. It’s not glamorous.
FEARLESS COMPETITOR | TUESDAY, MARCH 17, 2015
[Best, Custom Publishing] Happy St. Patrick’s Day from Find New Customers!
The most likeable company in marketing Find New Customers , wishes you and yours a wonderful St. Patrick’s Day! (We call ourselves Likeable because Find New Customers is partnered with Likeable Local , which is Social Media Marketing Software to make YOU more Successful.). B2B lead generation Find New Customers St.
CRIMSON MARKETING | MONDAY, MARCH 16, 2015
[Best, Custom Publishing] How To Compete In An Omni-Channel World
Customers use multiple marketing channels to evaluate product selection, pricing, special offers, availability and reviews by other consumers. But customers prefer to buy online now, right? 85% of customers prefer to buy in store & welcome marketing customized to their preferences Click To Tweet.
VERTICAL RESPONSE | MONDAY, MARCH 16, 2015
[Best, Custom Publishing] 4 Ways to Improve Your YouTube Channel
Are you creating videos to promote your business’s image, product or service? 64% of shoppers are more likely to buy a product online after watching a video about it. You also want to provide relevant information about your product and business. The premade video templates up the quality of your production.
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 16, 2015
[Best, Custom Publishing] SXSW Preview: Mind the Modern Marketing Vision Gap
On one side, smaller and more agile firms pitch their self-proclaimed "best-in-class" marketing tools. By doing so, these acquirers invest in proven tools and rare product talent, and in turn shore up their own platform portfolios. In Austin? Click here to RSVP for this 3/17, 3:30pm CDT session.
CMO ESSENTIALS | MONDAY, MARCH 16, 2015
[Best, Custom Publishing] The 21st Century Buying Experience: Say Farewell to the Sales Cycle
The customer was at the complete mercy of the seller, who controlled the flow of data, and therefore, held all the cards in the interaction. Today’s buyers are so much more empowered with knowledge that enterprises need to double-down on maximizing the customer experience. Do you remember buying a car in the pre-digital age?
HUBSPOT | FRIDAY, MARCH 13, 2015
[Best, Custom Publishing] What Happens After You Get a Bid on Shark Tank?
When that many people see your product, it invites a lot of business you''re probably not set up to deliver on.". Viewers curious about your company are probably checking you out online, following you on social media, and maybe even buying your products. Krause says the credibility his product got from Shark Tank is "incredible.
KOMARKETING ASSOCIATES | THURSDAY, MARCH 12, 2015
[Best, Custom Publishing] 10 Examples of Highly Impactful LinkedIn Profiles
While the vast majority of those surveyed are not actively participating in discussions or sales-specific initiatives, a large percentage (69%) are looking for contacts and nearly half (47%) read product and industry news. Recommendations from Customers, Peers & Colleagues. Why LinkedIn Again? Concise, Impactful Profile Headline.
HUBSPOT | THURSDAY, MARCH 12, 2015
[Best, Custom Publishing] The Ultimate Guide to Throwback Thursday: How to Use #TBT in Your Marketing
Those are the best kind of poses. There’s a fine art to nostalgia -- check out that article for ideas about product reintroduction and other business strategies for making use of it. While there are some effective #TBT shares that aren''t humorous, the very best ones usuallly make people chuckle. What Is Throwback Thursday?
FATHOM | WEDNESDAY, MARCH 11, 2015
[Best, Custom Publishing] Marketing Lessons from Selling My House
New customers? marketing automation or customer relationship management platforms), then pay up and train up! You know, the people who ask for the ‘Publishers Clearinghouse Sweepstakes’ price because they know a.) In the last month, I did both … within a week (see my marketing lessons from buying a car ).
CMO ESSENTIALS | TUESDAY, MARCH 10, 2015
[Best, Custom Publishing] 5 Ways to Optimize Email Marketing ROI
Email marketing is one of the most important vehicles for reaching new and existing customers. Companies utilize email marketing to showcase new products, introduce new promotions and re-engage customers who haven’t shopped in a while. Do not send an image-only email and optimize your images the best you can.
MARKETING ACTION | FRIDAY, MARCH 6, 2015
[Best, Custom Publishing] Mobile Search Engine Optimization Best Practices
As a means to drive traffic, conversions, and customers, search engines can provide immediate and long term value. Today, mobile is a direct avenue for additional traffic, conversions, and customers – and it’s underutilized by most companies. Mobile Optimization Best Practices. Mobile SEO Best Practices. Dynamic Serving.
VERTICAL RESPONSE | THURSDAY, MARCH 5, 2015
[Best, Custom Publishing] 11 Words to Avoid Using on Social Media and What to Say Instead
To help you avoid common clichés, we’ve put together a list of words to avoid using, ( some of which can actually repel customers ), and potential replacements. 1. Once in a lifetime Unless you’re pulling an Oprah and giving away cars, it’s doubtful that your customer will never again have a similar opportunity.
SOCIAL MEDIA B2B | THURSDAY, MARCH 5, 2015
[Best, Custom Publishing] How B2B CMOs Can Turn Social Media into Social Storytelling
Here’s how to get started: The story team members: product experts, customer experts, digital media designers, and experienced social marketing communicators. Select individuals from product marketing, product management, marketing communications, customer experience, and social media management.
HUBSPOT | WEDNESDAY, MARCH 4, 2015
[Best, Custom Publishing] How Often Should You Post on Social Media? Benchmarks for 9 Different Industries
If they''re posting more than once a week, real estate companies are more likely to publish to Twitter so they don''t spam their fans. You’ll also notice that of the companies that publish less than once a week, 48% include an image in their post -- this really speaks to the strategy they employ as part of the real estate industry.
HUBSPOT | TUESDAY, MARCH 3, 2015
[Best, Custom Publishing] 5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]
PowerPoint can be your best friend when it comes to visual content creation. Just be sure to download the PowerPoint templates for yourself so you can easily customize the designs you see below! Just right click on a graph, choose "Edit Data," and you''ll be able to customize the values in an Excel spreadsheet.). That''s right!
HUBSPOT | MONDAY, MARCH 2, 2015
[Best, Custom Publishing] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
But product innovation isn''t the only benefit of competition. When competing brands continually pour resources into driving awareness around a particular product or service, awareness around that product or service goes up. And that''s good for everybody who provides that product or service -- a rising tide lifts all boats.
HUBSPOT | THURSDAY, FEBRUARY 26, 2015
[Best, Custom Publishing] The Growth Show: A VC's Advice on Content, Cash & Churn
Tomasz Tunguz is a partner at Redpoint Ventures and former Product Manager at Google, best known for his data-driven blog posts on the key questions facing startups, including fundraising tips, startup benchmarks, management best practices, and team building insights. Tomasz Tunguz. Below is an excerpt of their conversation.
MARKETING ACTION | THURSDAY, FEBRUARY 26, 2015
[Best, Custom Publishing] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
Here are seven best practices for getting the most out of LinkedIn. Whatever tactics you decide to use (publishing posts, status updates, spending time in groups etc.) Publishing blog posts on LinkedIn is a great way to build up your audience. Hire a professional photographer to take a number of headshots and post the best one.
HUBSPOT | WEDNESDAY, FEBRUARY 25, 2015
[Best, Custom Publishing] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
Since it''s one of the most noticeable parts of your page, it''s crucial that you follow Facebook cover photo best practices. Whether you''re using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. Still not convinced?
HUBSPOT | TUESDAY, FEBRUARY 24, 2015
[Best, Custom Publishing] 6 Essential Skills Every CMO Should Have in 2015
Today’s CMOs will also “step forward and take responsibility for turning the enterprise toward the customer, evolving their role into the engine that fuels customer-centric company growth,” according to Forrester Research. It’s now a real-time currency used to shape the design and delivery of your product. 2) Be Customer-Centric.
KOMARKETING ASSOCIATES | TUESDAY, FEBRUARY 24, 2015
[Best, Custom Publishing] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
Google Product Listings. Any company with a product catalog can create a data file containing their products and upload it to Google Merchant Center, free of charge. There are two key requirements for Google Product Listings. Publishing characteristics (date published, author, comments, etc. properties).
WEBBIQUITY | TUESDAY, FEBRUARY 24, 2015
[Best, Custom Publishing] 48 Phenomenal SEO Guides, Tips & Tactics
What are the current best practices (and which aren’t worth spending time on) in each area? Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. Content Quality Score: Google’s Best Kept Secret For Rankings by Mace Dynamics. * 4 STARS (would be five if not for the popups). SEO is product.
VERTICAL RESPONSE | MONDAY, FEBRUARY 23, 2015
[Best, Custom Publishing] 50 All-Time Great Retail Subject Lines
Here at VerticalResponse we’re always being asked things like, “What is the best day to send an email?” If you sell your own products or products from other manufacturers, you may be trying to announce new products, new seasons or discounts and sales. New Product Launch Party at [Your company] .
B2B MARKETING INSIDER | MONDAY, FEBRUARY 23, 2015
[Best, Custom Publishing] Personas Are Great (Except When They Suck)
Buyer personas are examples of the real buyers who influence or make decisions about the products, services or solutions you market. Instead, they make your potential customers think: And they make me think: The problem with Personas: Actionability. The best headline right now is the one I click. Except when they suck! .
MARKETING ACTION | MONDAY, FEBRUARY 23, 2015
[Best, Custom Publishing] Get Started with Video Marketing: DIY
Have you wanted to get started with video marketing, but lack the budget to hire a production company? Yes, it would be nice to have movie-quality videos for each of your products or for every vertical you serve, but it’s not necessary in order to begin reaping the rewards of video marketing. Our production objectives were to.
FEARLESS COMPETITOR | FRIDAY, FEBRUARY 20, 2015
[Best, Custom Publishing] How I Work with Jeff Ogden of Find New Customers
This week I’m excited to feature Jeff Ogden , president of Find New Customers. We’re glad he’s back (worth reading his story of recovery and attitude on the Salesforce.com blog here ), and reinvesting in the growth of his business Find New Customers from a new home base in Tampa, Florida.(Actually, Actually, St. Petersburg). link].
BLOG MY CALLS | FRIDAY, FEBRUARY 20, 2015
[Best, Custom Publishing] Key Tactics to Generate Revenue with Your Blog
In a recent webinar with Jeff Molander, one of the co-founders of the Google Affiliate Network, he shared several strategies for connecting with prospects and acquiring customers through blogging and content marketing. In some cases products work the same way. Help customers avoid a risk? Sample of Success. Offering Value.
HUBSPOT | FRIDAY, FEBRUARY 20, 2015
[Best, Custom Publishing] Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets
It''s found primarily in bread, flour, beer, and many processed and packaged foods. A few years ago, gluten-free products were mostly unheard of. Big brands have recognized the market potential and created their own gluten-free products, like General Mills'' gluten-free Chex Mix and Kellogg''s gluten-free Rice Krispies. Vegan. Paleo.
HUBSPOT | THURSDAY, FEBRUARY 19, 2015
[Best, Custom Publishing] Copywriting Lessons From Companies Doing It Right
You’re a Publisher and a Brand. Smart, progressive brands are starting to see themselves as publishers. As brands embrace publishing, they’re becoming first-movers and capitalizing on the channels that allow them to tell stories with some actual substance, like this recent collaboration between Medium and Marriott hotels.
KOMARKETING ASSOCIATES | TUESDAY, FEBRUARY 17, 2015
[Best, Custom Publishing] 20 Truths I’ve Learned as a Content Marketer
Whatever it is that you’re trying to sell, show the readers how it will make their lives easier through examples, stories, and customer testimonials. 4 ) Content marketing is much more than blogging. 16 ) Imitation is the best form of flattery. ” This doesn’t mean you should publish junk. Source ). Source ). Source ).
HUBSPOT | MONDAY, FEBRUARY 16, 2015
[Best, Custom Publishing] 7 Ways to Speed Up Your Content Creation
Think about it: If you don’t know who you’re writing for or how to best reach them, how are you going to nail your content execution efforts on the first try? In my experience, the best thing you can do is to come up with at least a month’s worth of content ideas in advance. Publish “behind-the-scenes” posts. Me, personally?
E-QUIP | FRIDAY, FEBRUARY 13, 2015
[Best, Custom Publishing] Displacing the Incumbent
Pick your best opportunities and give them appropriate attention. Or they decide to propose on a project (with an incumbent) they knew little to nothing about before the solicitation was published. The vast majority of customers who switch products or service providers indicate they were satisfied before they made a change.
THE ROI GUY | FRIDAY, FEBRUARY 13, 2015
[Best, Custom Publishing] The Content Marketing – Buyer Disconnect
By Dan Sixsmith According to a newly published report, there is a serious disconnect between the content that B2B buyers expect from marketers, and what is actually being produced and delivered. In the new study from The Economist Group , 93% of B2B marketers are incorrectly connecting their content to a product or service. The keys?
MARKETING ACTION | TUESDAY, FEBRUARY 10, 2015
[Best, Custom Publishing] 7 Ways to Increase Email Engagement
Email marketing is one of the most effective ways for Asia Pacific businesses to reach customers and prospects directly. Timing: Use A/B testing to find the best time to send campaigns and trigger emails. You can also publish email campaigns to social networks to extend their reach. 3. Find the Best Frequency and Timing.
EMAGINE B2B BLOG | MONDAY, FEBRUARY 9, 2015
[Best, Custom Publishing] B2B SEO Mistakes Webinar Follow-Up Q&A – Part 2
That being said, there are many SEO benefits of Google+ , especially when it comes to indexed posts and customized anchor text. Every social media strategy is different, so it’s important to figure out the best posting strategy for your B2B and follow that strategy consistently. How often do you recommend posting on Google+? Before!
BLUE FOCUS MARKETING | FRIDAY, FEBRUARY 6, 2015
[Best, Custom Publishing] #IBMVerse is all the rage at #IBMConnectED #NewWayToEngage #SocBiz
Naturally, IBM Verse , the product designed specifically to facilitate this new kind of engagement, took center stage during his talk. We demonstrated in The Social Employee (@ SocialEmployee ) that IBM’s social employee training programs are among the best in modern business, so it’s not like the company is lacking in that department.
MARKETING ACTION | FRIDAY, FEBRUARY 6, 2015
[Best, Custom Publishing] 5 Ways to Grow Your Content Marketing Agency Services with Automation
When it comes to engaging customers, content continues to be king. In 2015, the trend is likely to continue as more and more companies discover the benefits of using content to drive traffic, nurture leads, and develop lasting (and profitable) relationships with prospects and customers. Graphic design and production.
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 5, 2015
[Best, Custom Publishing] 5 Reasons Your Company Should Be Blogging
Find New Customers , the most likeable company in B2B marketing, is now partnered with a great company in New York City called Likeable Local “ Social Media Marketing that makes YOU More Successful.” Developing a new product? The content continues to work for you long after it’s been published.
FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 4, 2015
[Best, Custom Publishing] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
Keeping promises is one of the key mottoes of the Tampa-based marketing company Find New Customers , the most Likeable company in B2B marketing. You is the best word in marketing today.). What business is not looking for new customers? As Gary Gardner from Vistage told me at breakfast “Marketing is universal. Amanda.
HUBSPOT | TUESDAY, FEBRUARY 3, 2015
[Best, Custom Publishing] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
And week after week, I have the satisfaction of publishing ebooks. For example, in listening to sales and customer calls here at HubSpot, I''ve learned that ebook creation is a huge obstacle for our audience, who are marketers themselves. Best Practices for [Insert Industry/Topic]. my dad. Well, sort of. creating an ebook.
B2B MARKETING INSIDER | MONDAY, FEBRUARY 2, 2015
[Best, Custom Publishing] Did William Penn Use the Oldest Known Content Marketing to Establish Pennsylvania?
That the Rights and Freedoms of England (the best and largest in Europe) shall be in force there. What was the result of him creating so much content to invite people, describe the land, who the best prospects would be, etc.? CONTENT MARKETING HACK #21 - Never write down to your prospects and customers. need to look into it.”
HUBSPOT | MONDAY, FEBRUARY 2, 2015
[Best, Custom Publishing] When to Check on Your Marketing Metrics: A Simple Guide
You can check your visits, leads, and customers from all of your marketing activities. This metric gives you a good idea of how well your website is doing at attracting visitors (who are hopefully potential customers for your business). You should have at least one on every single blog post you publish. Visits. Number of Leads.
HUBSPOT | THURSDAY, JANUARY 29, 2015
[Best, Custom Publishing] 20 Examples of Fabulous Explainer Videos
Even if you believe your product isn’t “cool” enough to become a cute, cuddly explainer video, someone out there who has a problem that can be solved by what you have to offer would likely see it in a much different light. 11) Olark: Customer service tool. Feel intimidated by the notion of creating an explainer video? Video Daily
MODERN B2B MARKETING | WEDNESDAY, JANUARY 28, 2015
[Best, Custom Publishing] How to Integrate Social Media and Blogging from The Art of Social Media
chose eight hours because even if the first tweet goes out at the worst times for traffic, one of the repeats will hit the best times (7:00 am to 10:00 am Pacific or 7:00 pm to 10:00 pm Pacific). Rather than adding each platform’s button, you can use a product such as Share This to install multiple buttons. We hope so. Add drama.
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 28, 2015
[Best, Custom Publishing] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
We condensed them into these 17 questions on how to build an effective content marketing strategy and worked across our team to come up with our best answers based on our experience with over 200 brands from around the world. It’s not just about more content, you really want to make sure you set a quality threshold and publish quality stuff.
KEO MARKETING | TUESDAY, JANUARY 27, 2015
[Best, Custom Publishing] Top 10 B2B Inbound Marketing Predictions for 2015
We’re quickly reaching the point where a mobile marketing strategy must even include discussion of wearable technology and how best to present context via that channel. You know who your customers or visitors are, what they do, who they are interacting with and what they want or need. Mobile/Local Growth Continues to Dominate.
VERTICAL RESPONSE | MONDAY, JANUARY 26, 2015
[Best, Custom Publishing] 7 Tools to Get Free Publicity for Your Business
There are plenty of ways to attract customers online, if you know where to look. Email newsletter publishers scroll through these articles looking for fresh content to mail out and could include your article in their next newsletter. The site does set quality expectations, so plan to turn in your best stuff. 3. EzineArticles.
SAZBEAN | THURSDAY, JANUARY 22, 2015
[Best, Custom Publishing] How Brands Use Social Media to Enhance the Customer Experience
survey published by eMarketer last October found that 88 percent of companies with 100-plus employees currently utilize social media for marketing purposes. Instead of measuring returns by profits, companies are utilizing social media to enhance the overall customer experience. JetBlue Rapid Response. LifeLock Cares.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JANUARY 22, 2015
[Best, Custom Publishing] What’s Your Content Cadence?
Mark has a reputation of publishing only the BEST and most ORIGINAL content — it’s one of the biggest reasons, in my opinion, he has such clout (and Klout) in the social sphere. How can I analyze these components to find my best content cadence? What are the best days and times to post? It was a good post.
VERTICAL RESPONSE | WEDNESDAY, JANUARY 21, 2015
[Best, Custom Publishing] 4 Ways Your Audience Can Provide Content Ideas
Ideas are often best started at the source – your audience. Your customers won’t finish it if it’s too long. For example, take a look at this testimonial post that customer-service app, Desk, put together. She also promises to re-post the best remedies. Where to get started? It can be tricky coming up with content ideas.
WEBBIQUITY | TUESDAY, JANUARY 20, 2015
[Best, Custom Publishing] 28 (of the) Best LinkedIn Marketing Guides of 2014
wave of changes over the past couple of years have transformed it into a major publishing hub, a platform for personal branding, and a place to ask and answer questions from like-minded professionals across nearly 2 million LinkedIn groups. What type of content works best on LinkedIn? Guides to Publishing on LinkedIn. Kevin J.
HUBSPOT | MONDAY, JANUARY 19, 2015
[Best, Custom Publishing] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
You need to dedicate more time to researching and write the best and most engaging content you can. The key is to optimize your time after you hit publish. More high quality content spread across a diverse set of platforms will attract a bigger audience to your website, and increase your chance of converting them into customers.
MARKETING ACTION | MONDAY, JANUARY 19, 2015
[Best, Custom Publishing] 4 Killer Tips to Boost Social Content Sharing
Make no mistake about it, this is one chasm both sides will have to cross in order to work together and produce the best possible results. Marketers, as you tie this in with your marketing automation platform, the end product will make you dance for joy. Moreover, it’s all about execution. An insane amount of it, if I may add.
B2B LEAD GENERATION BLOG | MONDAY, JANUARY 19, 2015
[Best, Custom Publishing] 15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)
Lead nurturing is a relevant and consistent dialog with viable potential customers, regardless of their timing to buy. Begin by asking your sales team: What questions do your customers ask most often? Pass this content by your sales team, and ask them whether their customers would value it. What do they care about? ” 8.
VOICE-BASED MARKETING | FRIDAY, JANUARY 16, 2015
[Best, Custom Publishing] Don’t Be Fooled by These 3 Content Marketing Myths
We want to make sure you don’t listen to that bad advice, so here are a few mistakes to avoid when it comes to your content production. Most viral content, although viewed by a large audience, is not going to educate your customers and generate leads for your business (unless you’re selling pianos or cat toys). It doesn’t.
GREAT B2B MARKETING | THURSDAY, JANUARY 15, 2015
[Best, Custom Publishing] Lower the Cost and Boost the Productivity of B2B Sales
Last month, David Brock, president of Partners in Excellence, published an excellent article titled A Frightening Look At the Cost Of a Sales Person. 47% of companies say it takes 10 or more months for new sales people to become fully productive (67% are 7 or more months)(CSO Insights). 58% of reps make quota (CSO Insights).
HINGE MARKETING | THURSDAY, JANUARY 15, 2015
[Best, Custom Publishing] 5 Ways to Better Connect With Your Technology Audience
Thanks to the accessibility of email, your audience can receive your newsletter directly and choose to read it during a time that best suits their schedule. Publishing posts on other online publications helps to position the leaders within your firm as experts in the marketplace. Let’s jump right in. 1. On Twitter or LinkedIn?
VIDYARD | WEDNESDAY, JANUARY 14, 2015
[Best, Custom Publishing] Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry
With Vidyard, Video becomes an Active Tool for Lead Generation, Qualification, Customer Insight and Revenue Growth. The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. About Vidyard. About Bessemer Venture Partners.
MODERN B2B MARKETING | TUESDAY, JANUARY 13, 2015
[Best, Custom Publishing] Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing
We created a command center where for several weeks we had two or three people from each of 12 to 14 agencies, plus marketers who publish, analyze, listen and edit. So they’ve started to put the Apple brand in the core of the product brands. Define the product broadly. And to that I say amen. Let’s go out to 2020.
WEBBIQUITY | TUESDAY, JANUARY 13, 2015
[Best, Custom Publishing] 19 More Outstanding Social Media Marketing Guides
The post 23 Outstanding Social Media Marketing Guides , published here a few weeks ago, answered questions about social media trends, the evolution of social media marketing best practices, and how to optimize use of visual content. What are the best and worst times to post updates? Image credit: KISSmetrics. Thank goodness!).”
VIDYARD | TUESDAY, JANUARY 13, 2015
[Best, Custom Publishing] How to A/B Test your Marketing Video
And you can’t argue this either: whether you’re writing email subject lines, website copy, or video content, you want the best possible content solution to be the one in front of your prospects. No, because your groups were not random and it’s more than likely that your customers will react differently to your content than prospects.
B2B MARKETING INSIDER | MONDAY, JANUARY 12, 2015
[Best, Custom Publishing] How To Build A Culture of Content
” The simple fact is that the best way to sell more stuff is to help your target audience better than anyone else. But answer the buyers’ questions, and you may earn the right to tell her more about yourself (your brand, products, and services.) And they publish on a consistent basis. Ads are what we try to avoid.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 12, 2015
[Best, Custom Publishing] The 10 best big company blogs in the world
Important? A few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-consider this channel. What are the best company blogs today? Consistency of publishing. diversity of views from customers, employees and partners. Don’t leave customers hanging.
HUBSPOT | MONDAY, JANUARY 12, 2015
[Best, Custom Publishing] How to Become a "Best Place to Work": Lessons From Recent Winners
Glassdoor recently published its Employees'' Choice Awards for 2015 , a list of the 50 highest-rated large and small companies in the United States and United Kingdom. It could be something like providing your customers with the best service possible or sharing your skills with those who need them. at their day jobs.
MARKETING INTERACTIONS | FRIDAY, JANUARY 9, 2015
[Best, Custom Publishing] Digital Relevance: The Introduction
For those of you who would like to know a bit more about the book, I thought I’d publish a few excerpts to give you a “look inside.”. What I don’t see is any strategic plan for orchestrating engagement with prospects and customers. I don’t see any attempt at relationship building. We ’ ve created great content. People read it.
WRITTENT | FRIDAY, JANUARY 9, 2015
[Best, Custom Publishing] 11 Tweet Writing Tips for a Quick Start [+Examples]
With over 6,000 Tweets published each second, Twitter has a well-earned reputation of being something of a noisy network. Examples of this writing formula for Tweets: 100% of our customers are satisfied! You know your customers’ pain points, and common FAQ, right? Your products and services solve people’s problems.
HUBSPOT | THURSDAY, JANUARY 8, 2015
[Best, Custom Publishing] 4 Basic A/B Testing Tips for Beginners
This post will cover the different email and landing page elements you should be testing, some best practices for A/B testing, and the importance of acting on your findings. Run different tests to find out which one triggers the best performance metrics. Take a moment to think of your favorite meal. Feeling sick yet? Subject line.
MODERN B2B MARKETING | THURSDAY, JANUARY 8, 2015
[Best, Custom Publishing] Quiz Mania: Why We Love Taking and Sharing Quizzes
PlayBuzz, another site with a heavy quiz focus, was the second-most shared publisher on Facebook in October. When you create a quiz, be sure that the end product will educate and/or entertain your audience, or it will remain in content purgatory where no one will see it. Brief History. That episode aired in 1996. million times.
VIDYARD | THURSDAY, JANUARY 8, 2015
[Best, Custom Publishing] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
However, since these well-respected thought leaders are often sharing their knowledge and contributing content all over the place, the best way to stay on top of them is to create a Google Alert with these video marketing influencer’s names. Adverblog : Learn from the best. Perfect for your next product video! You do!
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 7, 2015
[Best, Custom Publishing] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting. Customers now choose the brands, not the other way around. Funny will win the day. ” 11.
HUBSPOT | TUESDAY, JANUARY 6, 2015
[Best, Custom Publishing] How to Build an Unbeatable Content Marketing Plan
Know your goals before you begin planning, and you''ll have an easier time determining what''s best for your 2015 strategy. You don''t have to come up with creative ideas on your own, and it''s best if you don''t. If you''re a HubSpot customer, you can plan, produce, publish, and measure your results all in one place using HubSpot.