[Best, Custom Publishing] I’m an influencer, pay me more!
    Medium could be the (or a) future of online publishing. No matter how many times lists of transgressions are published, PR practitioners continue to p**s off journalists. WordPress’s imminent update, and the woes of news publishers on Facebook. Lucky for me, a major focus of our time together was influencer marketing.
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Best, Custom Publishing] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    The other was out of my own pocket, when I rented a list to sell a gift box to a list of 50,000 people who supposedly had bought similar gift-type products in the last six months. I got not one order … from all 50,000 email addresses. It gives you the option of sending them a customized Welcome email. Plenty of subscribers. hear you.
  • KAPOST  |  MONDAY, JULY 25, 2016
    [Best, Custom Publishing] How to Align Your Content Marketing Strategy and Plan
    When you’re building a content marketing strategy, you probably have big goals on your mind: you want to publish amazing infographics, blog every day, and build a rigorous editorial calendar. Content marketing cycles are less agile than media publishing cycles. Here are a few tips to guide you: 1. Invest More Time in Planning.
    [Best, Custom Publishing] Is Word-of-Mouth Marketing Still Worth Your Time?
    The adage goes that word of mouth is the best form of advertising. Then marketers must answer an even tougher question for themselves: Is word of mouth worth pursuing on its own, or is it just a by-product of existing digital strategies? Word of Mouth’s Digital Evolution. Word of mouth still happens all the time.
    [Best, Custom Publishing] Definitive Guide to Planning a New Content Initiative
    customers to help them think through their strategy and the realities of what it will take for. 15 Have we chosen a publishing frequency that we can sustain with. 36 Which planning, production and workflow tools are you going to. Content product: What content should we produce, procure, curate, and share? 2. publisher).
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
    [Best, Custom Publishing] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. latest trends, and the ones with the best reputations. workflows to publish content quicker? much room publishers have to grow. rethink how much they publish. little.
    [Best, Custom Publishing] Study: How Much of Your Content Marketing Is Effective?
    Terms like native content, brand publishing, and owned media are set to evolve. And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. Publishing quality content over time requires a healthy investment when you account. Copyright © 2015 Contently.
    [Best, Custom Publishing] Content Methodology: A Best Practices Report
    Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. learning and iterating through each round of publishing. 6Content Methodology: A Best Practices Report II.
  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [Best, Custom Publishing] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content  published in 2016. If you want to be the best, isn’t it smart to learn from the best? This is a compilation of some of the best tips, tools, and templates from the CMI blog. Well … good content. Flat out.
    [Best, Custom Publishing] What Must Fall if Twitter Is to Succeed?
    Trim that down to 100 with an image and a link, and even major media publishers may skip Twitter when seeking to promote new content. The Core Product. Twitter has spoken loud and clear: its core product is and always will be the Tweet. And image attachments also eat into the already stingy character limit. Stay Focused.
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Best, Custom Publishing] The 9 Circles of B2B Marketing Hell
    B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. There’s a difference between busy and being productive. Your customers and your bottom line will thank you for it. Fraud: Being Dishonest about Product Capabilities. Avoid over promising what your product can do.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Best, Custom Publishing] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    For local businesses, from large cities to small communities, spending on Pokemon Go ads is a new and exciting way to get more customers. Identify how to best utilize emerging trends in apps and technology and find yourself in that category. Redbull used the platform without hesitation to highlight customers and event partnerships.
  • VIDYARD  |  WEDNESDAY, JULY 20, 2016
    [Best, Custom Publishing] 4 Research-Backed Ways to Infuse Online Video in Your Marketing
    And publishing videos here and there, on YouTube sometimes or your website other times, isn’t a strategy. Figuring out who the content is for, what they’re supposed to do or feel, and even when video’s the right choice should precede video planning and production. Customers Aren’t Longing for Your Long-Form Content. Maybe not ….
    [Best, Custom Publishing] How Marketing and IT Can Team Up to Drive Engagement with Marketing Automation
    As Accenture Interactive reports, “The ripple effect of digital disruption is giving rise to a more integrated enterprise center on the customer experience.” Marketers Ease of use also results in no loss in productivity or system abandonment when key users leave. Ease of Use. Low Burden to IT. But this isn’t scalable, is it? Vision.
    [Best, Custom Publishing] The Evolution of Content Marketing: Why Darwinism Matters to Your Strategy
    Across this time, the goals of marketing haven’t changed much; generally, marketing has always sought to reach and retain customers and secondarily be able to charge more margin dollars than your competition can. “That’s our best guess.” In short, embed their products and services into a movie or TV show.
    [Best, Custom Publishing] 20 Online Marketing Tools That Boost Campaign Results
    Note: We have grouped the tools into different categories based on the best match, but many of these tools can be used across online marketing tactics. . How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” SEO Tools. SERP Snippet Optimization Tool.
  • ACT-ON  |  TUESDAY, JULY 19, 2016
    [Best, Custom Publishing] Don’t Bore People: 10 Ideas for B2B Newsletter Content
    Just grab whichever post or tweet did best on your social media accounts this week, and put it in your newsletter. Okay, not the most creative suggestion, but blogs take a lot of work to maintain, so when you publish a new post, the best promotion you can do for it is including it in your email newsletter. Do a customer profile.
  • VOLACCI  |  MONDAY, JULY 18, 2016
    [Best, Custom Publishing] 8 Ways Drupal 8 Can Improve Your Website and Generate More Leads
    Mobile For Your Customers; Mobile for You. You can administrate, create and publish content, approve editorial changes, clear caches, or any other admin task all on your mobile device. 2. Often, technology can be a roadblock to achieving higher levels of engagement at every customer touch point. Drupal 8 is a marketer’s dream.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Best, Custom Publishing] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    When you think of great website design, you probably think about a website's homepage, or their blog, or their product pages. Typically, the best contact pages. Below, we've curated 12 examples of some of the best 'Contact Us' pages out there. 12 of the Best 'Contact Us' Page Examples. 1) Tune. Ready to get inspired?
  • ACT-ON  |  FRIDAY, JULY 15, 2016
    [Best, Custom Publishing] 8 Killer Tips for More, Better, Earned Media
    Seventy-seven percent of people are more likely to purchase a product when they hear about it from a friend. You can manage these to publish and disseminate your content, such as blog posts, case studies, white papers, newsletters, or other pieces of content that you created. For example, when a customer tweets “Best software ever!”
  • VIDYARD  |  THURSDAY, JULY 14, 2016
    [Best, Custom Publishing] The Brilliance Behind the Ford Barking Lot
    15 Experts Spill Their Greatest B2B Video Production Advice. So seeing this video from Ford was not only a welcome change, but a real shift in my understanding of how car companies market their products on social. “It required a huge amount of input from our product teams; the costumes had to accurately reflect the dogs.
    [Best, Custom Publishing] 5 Ways to Win with Web Personalization
    From there, the sky is the limit because you can clone templates, create customized templates, build web campaigns, and publish to the web in just minutes. Web personalization can be used for solution and product-based marketing, too. It can sharpen the tools in your belt and help you attract the exact audience that you want.
    [Best, Custom Publishing] Why Your Brand’s Content Strategy Should Cover the News
    How we discover content—including news content—has increased the importance of content strategy to capture user attention and grow customers. Instant Articles offer mobile users content from top publishers that loads up to 10 times faster. The easy answer is to become more like media publishers. The Social Media News Engine.
  • SNAPAPP  |  WEDNESDAY, JULY 13, 2016
    [Best, Custom Publishing] Hitting the Emotional Core: Talking Resonance With Jessica Mehring
    It might be that they never processed the most important information, or it might be that they think they know best when that couldn’t be further from the truth. If you’re thinking product first, you’re not writing content, you’re writing copy. And she published something – it was a blog post called “ Calling B.S. love to learn.
  • BIZIBLE  |  TUESDAY, JULY 12, 2016
    [Best, Custom Publishing] Marketing Performance Management: Tactics to Increase ROI
    Marketing performance goals fall into three categories: production, numerical and monetary. Production Goals. Production refers to output metrics. For example, how many blog posts you want to publish, how many events you want to sponsor, or how many webinars you want to produce. Budgeting. Numerical Goals. Monetary Goals.
  • VIDYARD  |  TUESDAY, JULY 12, 2016
    [Best, Custom Publishing] How to Create a Video Marketing Strategy You Can Be Proud of
    Explainer videos and educational webinars are pretty commonplace now, since marketers know that video is the best way to educate given its high retention rates. But don’t forget that video is also the best way to inspire, entertain, and connect with people on a more personal and emotional level. Maybe you should be proud after all!
  • CONTENTLY  |  TUESDAY, JULY 12, 2016
    [Best, Custom Publishing] Contently Case Story: These 4 Engagement Metrics Proved HouseLogic’s Content ROI
    Contently seemed like the best solution for making content more contemporary and deepening engagement,” Feder said. ” Contently connected the brand with content strategist Jessica Adamiak, who developed a custom strategy for HouseLogic, leveraging Contently Analytics to measure progress towards the company’s content goals.
  • INFER  |  MONDAY, JULY 11, 2016
    [Best, Custom Publishing] 3 Growth Hacks to Boost Revenue Upwards of 10%
    This byline by Infer’s Sean Zinsmeister was originally published on the Salesforce blog. The best go-to-market managers differentiate themselves by pinpointing key segments where they can close deals quickly. Every sales leader, in every company, is searching for a killer growth angle. Tips for Finding the White Space in Your Pipeline.
    [Best, Custom Publishing] What Is the Future of Ads on Instagram Marketing?
    The new tools to help brands “stand out, get insights and find new customers” include business profiles, analytics, and the option to turn a post into an ad from right within the app. From there, companies can choose how customers can contact them: via call, text, or email. Are they building a relevant audience?
    [Best, Custom Publishing] Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
    Invite them to get your lead magnet, ask for a social share, or send them to the sales page for a related product you’re offering. You are creating a consumer product. If it confuses or bores the reader, find out before publishing something that confuses or bores lots of readers. According to 29 Experts). A. Stout. G.
    [Best, Custom Publishing] Q&A: The Big Email Marketing Questions Answered
    Lifecycle stage:  Emails sent to recipients who are in an earlier stage of the customer lifecycle, like welcome emails, usually work better than emails to long-term subscribers, so you need to break these out accordingly. For some marketers, one of the best measures of effectiveness is sales value generated per 1000 emails sent.
  • HUBSPOT  |  THURSDAY, JULY 7, 2016
    [Best, Custom Publishing] 12 Tips for Writing Clickable Search Ad Copy
    It's crucial to craft just the right copy to draw your potential customers in and make them interested in your offer. We’ve put together a list of best practices that will help you boost your ad performance in no time. If you specialize in a certain product or service, make sure to mention it. What Is a Search Ad? Join today!".
    [Best, Custom Publishing] 6 Social Media Publishing Best Practices
    Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. You know those studies out there that proclaim to tell you what is the best day and time to post to Facebook or Twitter to achieve maximum engagement?
  • INFER  |  WEDNESDAY, JULY 6, 2016
    [Best, Custom Publishing] 5 Ways to Supercharge Sales with Predictive Lead Scoring
    This byline by Infer’s Sean Zinsmeister was originally published on the HubSpot blog. Rather than rely on human intuition to guess who your best leads are, why not use advanced predictive scoring models that take into account thousands of signals and employ sophisticated data science to compute accurate predictions?
    [Best, Custom Publishing] Ask a Content Guy: Where Should I Distribute My Content Marketing?
    Isn’t paid search easier than devoting hours and money to content creation and hoping for the best? They assume that sharing an article with 100,000 Facebook fans and 100,000 Twitter followers will make it go viral—even though, on average, that would only result in a couple hundred clicks at best. Whew, I feel better. Absolutely.
  • INFER  |  TUESDAY, JULY 5, 2016
    [Best, Custom Publishing] 4 products Microsoft should build with LinkedIn
    This byline by Infer’s Vik Singh was originally published on VentureBeat. As someone who’s entrenched in the LinkedIn and Microsoft ecosystems, I thought I’d share four exciting products this acquisition makes possible: 1. Now it has control over the best B2B data and can revolutionize Outlook, identity across companies, and CRM.
    [Best, Custom Publishing] 5 Brands with Highly Successful Messaging Apps Strategies
    Users could participate in the Chinese tradition by choosing their lantern color, customizing their wish or greeting, and inviting friends to fly their lantern to ultimately be released into the virtual night sky. Light shines through the thick fog—a plane has just taken off from the airport in Morocco. What happens from there? Eight billion.
  • ACT-ON  |  THURSDAY, JUNE 30, 2016
    [Best, Custom Publishing] Why Video Is the Future of Content Marketing
    Video leverages the power of sound, vision, and storytelling to bring your products and services to vivid life. If video is the future of content marketing (and I’m arguing that it is), how can B2B marketers more successfully unleash its power to more effectively connect and engage with customers? The company’s customers are.
    [Best, Custom Publishing] 4 Examples of Content Curation Done Right
    The firm needed to educate prospective customers about the viability of green IT and the business value of the Icelandic data centers, powered by 100% renewable resources without a price premium. As Verne Global builds its audience, customers who want and need green IT services will follow. Verne Global data center. Content Marketing
    [Best, Custom Publishing] How to Create a Lean, Mean Content Creation Machine
    In some cases, your content may come from your content team, freelancers, your PR agency, internal writers, partners, customers, or guest contributors. How often will you publish? What’s the best practice? In my opinion, it’s best to define your publishing cadence based on what you can actually maintain.
  • PUREB2B  |  TUESDAY, JUNE 28, 2016
    [Best, Custom Publishing] Effective Lead Nurturing in Stages
    We all know that website traffic doesn’t necessarily immediately translate into paying customers. The key is to look at this turn of events as an opportunity to give them all of the information they need to be convinced that your brand is the best option available to them. This isn’t necessarily a bad thing, though. Attract. Convert.
    [Best, Custom Publishing] Cocktails, Content, and Solutions to the Consumer Journey
    Clarity is invaluable to prospective customers since concise messaging is quick and easy to process. brand that clearly communicates the value of its products or content registers in the mind of a prospective customer. This makes us think about ‘How do we build the best content for the feed experience?'”
  • INFER  |  TUESDAY, JUNE 28, 2016
    [Best, Custom Publishing] What does intent data mean for the data-driven marketer?
    This byline by Infer’s Sean Zinsmeister was originally published on Marketing Land. Pairing intent data with other customer signals — like those housed within a company’s marketing automation system — provides an especially unique opportunity for businesses to understand and leverage customer insights. Is it predictive?
  • ACT-ON  |  TUESDAY, JUNE 28, 2016
    [Best, Custom Publishing] From Mealy to Meaty: How to Create Better Content
    Prodigious production despite the facts: Only 30% of B2B marketers and 38% of B2Cers say their content marketing is effective. But I do think it’s pretty clear that barreling forward with this “let’s just publish more!” Publishing more is also beginning to alienate (or simply bore) our audiences. We think more is always better.
    [Best, Custom Publishing] Scott Brinker and Sangram Vajre Join Forces to Discuss Account-Based Marketing and Technology
    Sangram is the CMO here of Terminus, also co-founder, formerly one of the leading marketers at Pardot, and Sangram's also now a best-selling author. Tell us about why you wrote a book, the process for writing the book, and how you feel now that the book is out and published? Nobody really talks about product marketing.
    [Best, Custom Publishing] Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling
    Today, enterprise marketers are faced with a unique challenge—interrupt advertising continues its steep decline, and most organizations have adopted some form of content marketing to connect with customers. And the best stories are centered around the decisions a character makes in a period of time. However, the content space is noisy.
  • ACT-ON  |  THURSDAY, JUNE 23, 2016
    [Best, Custom Publishing] How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
    They spend thousands of dollars crafting high production value brand awareness TV ads, and then upload them onto YouTube. They’re looking for videos about certain topics that interest them, they’re looking for how-to videos, or they’re looking at review videos about what product to buy.”
  • BIZIBLE  |  TUESDAY, JUNE 21, 2016
    [Best, Custom Publishing] Proven Tactics to Create Sales and Marketing Alignment
    This is one of the best ways for the two teams to meet halfway, enabling both departments to enhance each other’s effectiveness through better collaboration. Create a Unified Customer View. Begin with a clear picture of your company’s ideal customer and buyer personas. The sales team, on the other hand, moves at a faster pace.
  • BIZNOLOGY  |  TUESDAY, JUNE 21, 2016
    [Best, Custom Publishing] Earned media influencer marketing demands your awesome
    Once you pay an influencer in any way outside of providing them with free and unencumbered access to your product, you’re advertising: product placement, advertisement, shilling, etc. And, like sales, the better the company you represent, the better the product you offer, the better. That’s cool. It is like sales.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Best, Custom Publishing] 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
    HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). At HubSpot, we found that that emails sent from "Maggie Georgieva, HubSpot" perform better in terms of open and clickthrough rate than emails sent from just "HubSpot." So, it may be best to do this. just can't win.". Plain and simple.
  • CEROS  |  TUESDAY, JUNE 21, 2016
    [Best, Custom Publishing] Visual Storytelling UX: Why Stories Need Design
    Readers and customers know the difference between bland and enticing presentation. Platforms are making it easier for publishers and marketers to present content in a visually-pleasing way without needing to hire an art department. Consider Facebook’s Instant Articles: a major trade-off for publishers. Marketing Best Practices
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Best, Custom Publishing] 5 User-Generated Content Mistakes to Avoid
    Here are the five biggest mistakes to steer clear of to maximize the positive impact of your UGC strategy. 1) Publishing Without Permission. Make rights management a priority to be sure that you are only publishing approved content. If you are selling apparel and accessories, comfort and fit will vary by customer. Takeaways.
  • BIZIBLE  |  MONDAY, JUNE 20, 2016
    [Best, Custom Publishing] The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI
    In marketing, certain groups of accounts are more likely to close because they are a better fit for your product, or because you can observe that their demographic or firmographic traits match closely with your best customers. Every marketing technology vendor is talking about account-based marketing this year. link).
    [Best, Custom Publishing] Microsoft buys LinkedIn: the largest martech acquisition in history?
    To appreciate why Google, Facebook, and — especially with this LinkedIn deal — Microsoft are possibly the most powerful martech companies in the world, we need to step back and look at the big picture of how marketers connect with prospects and customers in the digital age. billion. Are the above points too indirect? Actually, yes.
    [Best, Custom Publishing] Get Your Blog On: 4 Steps to Blogging Success
    Blogs help you achieve objectives that span the entire customer lifecycle: Building brand awareness and increasing SEO rankings. You might realize that while your blog content was intended for practitioners, a lot of the content you were publishing speaks to an executive audience. Specific product interest. B2B or consumer?
    [Best, Custom Publishing] What is Content Marketing? 10 Expert Video Responses
    The video explains that from 1895 (the launch of John Deere’s customer magazine “ The Furrow “) all the way up until today, content has always been about “the power of story.” ” The narrator of the video then goes on to explain how various popular brands leverage content marketing to support their products.
  • INFER  |  WEDNESDAY, JUNE 15, 2016
    [Best, Custom Publishing] Predictive Analytics for B2B Sales and Marketing has Certainly “Crossed the Chasm”
    This Q&A with Infer’s Sean Zinsmeister was originally published on MarTech Advisor. Predictive analytics for B2B sales and marketing has certainly “crossed the chasm”, but it’s still in the early adopters phase of the product development lifecycle, and will continue to mature. AdRoll, Outreach, Pardot, Act-On, etc.).
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Best, Custom Publishing] How to Master Local Lead Generation
    Local communities are the first customers of almost every business, regardless of what industry they may be in. Small to medium-sized enterprises, in particular, work usually work by building a solid local customer base first, as this foundation enables them to grow steadily and to expand their customer reach later on.
    [Best, Custom Publishing] Video Marketing within the Sales Funnel
    In a world where buyers are up to 70% of the way through their purchasing journey before contacting the vendor, video can help seal the deal and convince customers to buy your product. Video can help convert customers in every stage of the funnel. Here is how to use video to enhance the customer’s journey. Top-of-Funnel.
  • 6SENSE  |  TUESDAY, JUNE 14, 2016
    [Best, Custom Publishing] Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence
    is a company in your database but isn’t a current customer. Every marketer at this point will tell you that you have to ‘nurture’ the account that shows the best firmographic characteristics via marketing campaigns to test for need and interest. This is a discussion I love having because the answers aren’t always obvious. Now Acme Inc.
    [Best, Custom Publishing] The 24 Best Online Writing Tools and Apps
    Prospective buyers won’t take the time to investigate the benefits of your products or services or the merit of your ideas if that information isn’t conveyed in a clear and compelling manner. Pricing: range of plans from free to $400 per year, plus custom pricing for enterprises. Google Review Count: 2,210,000. 14) Rhymer.
  • SALES ENGINE  |  MONDAY, JUNE 13, 2016
    [Best, Custom Publishing] The Ugly Truth About Beautiful Content
    You’re not Coca-Cola; no one expects you to hire the world’s best creative minds or to spend billions on marketing. Like any product or service a company offers, content must be the result of deliberate organizational focus, infrastructure, research, and planning. What is the best, most digestible format for each piece of content?
    [Best, Custom Publishing] When Agile Marketing Goes Overboard—and How to Reel it In
    thought I knew of all the hideous prospecting tactics known to marketers, but here I was seduced by tools that promised to solve my productivity woes—a miracle in the form of an app. We realized that we had to adopt a more agile approach if we were going to give our new product releases the worth they deserved, as they were rolled out.
  • CONTENTLY  |  MONDAY, JUNE 6, 2016
    [Best, Custom Publishing] ‘Marketing Is Like Friendship’: 3 Keys to Always-On Content
    Now, the cadence for publishing is much more fluid. The best advice is to start slowly and show quick results. Adopting an always-on content strategy doesn’t mean you have to publish incessantly. If your consumers tweet you about a customer service issue, you should have the ability to get back to them quickly.
    [Best, Custom Publishing] How to Develop a Winning Go-to-Market Strategy for Your Firm
    In our recent posts we’ve been sharing our perspective on the best strategies to drive organic growth and merger-and-acquisition-based growth. business plan is broader in scope and considers every aspect of a business, while a go-to-market strategy is focused specifically on delivering a product or service to an end customer.
  • HUBSPOT  |  MONDAY, JUNE 6, 2016
    [Best, Custom Publishing] 17 Data Visualization Tools & Resources You Should Bookmark
    That being said, if you’re not a data scientist yourself, it can be difficult to know where to look for data and how to best present that data once you’ve got it. One of the best features of Statista is its easy to navigate interface and its automatic visualization features. The best part about Google Trends? Check 'em out.
    [Best, Custom Publishing] What Music Can Teach Content Marketers about the Power of a Shared Customer Experience
    But that’s exactly what I was doing as I stared down the row of Coca-Cola bottles, each displaying a few words from well-known songs on their labels, as the line of fellow customers grew behind me. I was torn about which to choose, even though they were all affixed to the same drink and would promptly be recycled in just a few hours.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2016
    [Best, Custom Publishing] How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
    Especially in the B2B sector, where the customer journey is increasingly self-service and often involves several months of careful deliberation, trust is a deal-breaking prerequisite for any sort of relationship building process. What kinds of brands do your customers trust most? Even lawyers and baristas command more trust than we do.
    [Best, Custom Publishing] 7 Commandments For A Good Content Experience
    We published our findings in the ebook,  Consumer Attitudes Towards Content. Below, we outline the seven commandments that emerged from the research so you can put your resources towards creating the best possible content. ” Our study revealed that 43% of those surveyed are less likely to trust brands as publishers of content.
  • VIDYARD  |  TUESDAY, MAY 31, 2016
    [Best, Custom Publishing] DJ Khaled, Snapchat and Spontaneity in Videos
    Here are a few of his videos before we get into it: Realness Doesn’t Mean Lack of Polish. I’ve been following DJ Khaled avidly since he published his first few videos, and it’s obvious that he took them seriously from the start. 15 Experts Spill Their Greatest B2B Video Production Advice. The best ideas are the ones you don’t plan.
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2016
    [Best, Custom Publishing] The 23 Best Content Ideation Tools
    Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Best, Custom Publishing] 20 Handy B2B Lead Generation Resources
    Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. Lead Genius’ SlideShare presentation on the best practices for lead generation walks you through the outbound and inbound sales funnel. However, not all of your online searches will yield helpful results. Callbox.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Best, Custom Publishing] 20 Handy B2B Lead Generation Resources
    Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. Lead Genius’ SlideShare presentation on the best practices for lead generation walks you through the outbound and inbound sales funnel. However, not all of your online searches will yield helpful results. Callbox.
    [Best, Custom Publishing] How To Map Content To Your Conversion Funnel
    For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships. It serves as a concise map of the customer journey and informs what kind of content your team should produce across your social channels. The best place to start is with your customer personas.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Best, Custom Publishing] 7 New Twitter Features You May Have Missed
    Back in October, Twitter CEO Jack Dorsey made a public appeal to developers to submit ideas for product enhancements: Developers on Twitter: please tweet your ideas and requests using hashtag #helloworld. It was only when I sent her a custom list of people to follow whom I knew she'd like that the value started appearing. Jack (@jack).
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Best, Custom Publishing] ‘Don’t Make a Commercial’: The Onion’s CCO Explains Why So Much Content Marketing Sucks
    As the entire media industry salivated over sponsored content as the new savior of publishing business models everywhere, The Onion released its Michelangelo: “ Sponsored Content Pretty F*cking Awesome.” We approach it in a way that always best serves the client and their business model. It’s like a treat.”
    [Best, Custom Publishing] Pressure
    Whether developing an advertising campaign for the web or creating a new commercial for broadcast TV, brands are quick to use any channel available to put their product and message in front of the biggest audience possible. In the first half of the decade, US advertising was still ramping up to meet the demand of new products.
    [Best, Custom Publishing] 5 Key Ingredients of a Positive & Profitable Partner Experience
    The simple fact is, today’s partners have more suppliers and product lines to choose from than ever before. Without proper programs and tools, partners look elsewhere and engagement, customer satisfaction, and sales plummet. It’s never been more important to examine and improve partner relationships. Oracle Marketing Clou
    [Best, Custom Publishing] Personalization Makes Programmatic Advertising a Win-Win
    Author: Jeffrey Hirsch The rise in ad blocking is continuing to cause major concern for advertisers and publishers who stand to lose ad effectiveness and revenue if they can’t curb this trend. Publishers and advertisers can take programmatic advertising a step further with personalization. an instructional video).
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Best, Custom Publishing] 17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More
    Thanks to these changes, marketers can use the Instagram app to relate with their fans and customers, to communicate their business' personalities and brand stories, and to express artistic creativity. customer might see this and laugh, and maybe even tag a friend who knows his or her "secret" music tastes. But what about videos?
    [Best, Custom Publishing] 4 Lessons learned from super niche marketing
    It’s frustrating to work your face off and release a product online that no one wants to buy. (X X ) < That was me about two years ago, when I uploaded my first sci-fi book to Amazon where it vanished into the algorithm of the digital abyss. By Mars Dorian, {grow} Contributing Columnist. So what has changed? Marketing. The reason?
  • PUREB2B  |  WEDNESDAY, MAY 18, 2016
    [Best, Custom Publishing] B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities
    Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. It can also build a community and foster engagement, especially when you publish fresh and relevant content on a regular basis. Business Blogging Tips.
  • PUREB2B  |  WEDNESDAY, MAY 18, 2016
    [Best, Custom Publishing] B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities
    Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. It can also build a community and foster engagement, especially when you publish fresh and relevant content on a regular basis. Business Blogging Tips.
  • ACT-ON  |  TUESDAY, MAY 17, 2016
    [Best, Custom Publishing] 5 Tips to Get Your Content Shared More Often
    And are there any best practices or tips to get your content shared? But once published, one post goes viral in a matter of hours while the other captures very little attention. Forty-nine percent of people in the study said that they share to inform others about products, change the opinions of others, or encourage action.
  • INFER  |  MONDAY, MAY 16, 2016
    [Best, Custom Publishing] The Risks of Blending Customer Signals from Disparate Sources
    When it comes to business-to-business customer analytics, there’s a wide range of signals to choose from – a company’s business model, technology vendors, relevant job postings, public filings, social presence, website activities, marketing engagement, third-party intent data, and other attributes. Originally Posted on Data Informed.
  • KAPOST  |  MONDAY, MAY 16, 2016
    [Best, Custom Publishing] Great B2B Customer Experiences Require Customer-Centric Marketing
    Only 12% of B2B marketers rate themselves as “very effective” at delivering a great customer experience. It’s a finding from the 2016 B2B Customer Experience Benchmark Report from Kapost. It’s important to understand that customer experience is the sum of all of the interactions, not just based on one-off instances of engagement.
  • PAUL GILLIN  |  FRIDAY, MAY 13, 2016
    [Best, Custom Publishing] 3 Branded B2B News Services That Get It Right
    While there’s nothing wrong with that, drive-by customers are hard to engage in conversation. What if you could go a step beyond the downloads and become a trusted and even indispensable information source that customers visit every day? The target audience is not Cisco’s traditional CIO customer but board room executives.
    [Best, Custom Publishing] The Biggest Missed Opportunity in Influencer Marketing
    The influencer will snap like only they can snap, maybe creating a story about the best morning ever—leaping out of bed in a fun, entertaining way; dancing to something uplifting while she brushes her teeth; traveling to the kitchen that she’s drawn to look like a trek through a jungle. Or, yanno… not. So what is that, exactly?
  • VIDYARD  |  TUESDAY, MAY 10, 2016
    [Best, Custom Publishing] How Lenovo Kept Things Simple, and Won a Markie
    Michael and his team were recently awarded a Markie at Oracle Modern Marketing Experience for Best Digital Marketing Ecosystem. And that happens by better understanding where your potential customers are in the buyer journey.”. Michael said it best when he told us that “The days of pushing content on a brand’s own timelines are gone.
    [Best, Custom Publishing] Building Your Client’s Site’s Story
    Some of the strongest and most widely-recognized companies increase awareness simply by telling stories – about their service, their product, insight abilities or anything that has helped their customers. those which outline how online publishers and businesses are able to reach their audience through solutions like Google AdWords.
    [Best, Custom Publishing] The 7 Building Blocks of a Solid Content Marketing Plan
    However, producing more content is only productive when you have a solid plan in place. Once they understood the purpose of the content and realigned their objectives they experienced a 300% increase in content production and a 60% increase in content promotion. 2. Start a blog and self-publish your content. Create a calendar.
    [Best, Custom Publishing] How Marketers are Rethinking the Content Generation Process [Interview]
    Lots of creation by opinion doesn’t always lead to the best results, but, again, it reflects how early it is in the history of content-driven marketing and audience development for owned media. It can give you a way to publish, but not a ‘what’ to publish. Marketing needs to sell things. B2B marketers are interesting.
    [Best, Custom Publishing] Marketing’s Uneasy Relationship Between Research and Creativity
    We know how many people are buying certain products. The ad is bizarre, catchy, and mildly off-putting—but it works, uniquely highlighting Quiznos products. ” It turns out that different products need different creative strategies to be most effective. Today’s marketers can collect data on almost everything.
    [Best, Custom Publishing] The Fallacy of Inbound Versus Outbound
    It’s a topic that has launched countless blog posts as thought-leaders stake their positions about which is the smarter way to drum up customers. In fact, Account-Based Marketing does exactly that by integrating the best elements of both Inbound and Outbound. Ladies and gentlemen, welcome to the main event! boxing gloves. Tweet this.
    [Best, Custom Publishing] 10 Ways to Boost Your B2B Content Shares
    We analysed all of the articles these 100 sites published in the last year (over 100,000 posts) to discover the secrets of the content that gets shared. Our core findings from analyzing 100 popular B2B sites are as follows: The median shares for 5 of the top 5 B2B content publishers is 803. Dominance of large publishers. 174. 6.
    [Best, Custom Publishing] Why You Should Invest In Content Curation
    When it comes to creating content, marketers and publishers face a number of challenges. The curator’s job is to collect the best content from across the web and organize it in a way that’s useful to your audience. Or, brands might collect user-generated photos and stories showcasing their product. The Pros: 1.
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Best, Custom Publishing] Digital Does Not Mean "Just Build a Website"
    Many traditional publishers have prematurely thrown in the towel on digital. “I have a website, but no one wants to advertise on it.” “I have an iPad version of my print magazine, but only a tiny fraction of my audience subscribes.” “I have made pdf’s of all my articles but no one is downloading them.”. Data support this. Time to Get Started.
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