• CONTENTLY  |  WEDNESDAY, FEBRUARY 22, 2017
    [Best, Custom Publishing] 4 Ways We Use Content Analytics to Connect Brands With the Right Freelancers
    Rather, we share Foursquare lists and Yelp pages to examine overall ratings, menus, and customer recommendations before making a decision. Now, though, we’re using internal data collected over the last few years to improve our staffing processes so that brands can become better and more efficient publishers. 1.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Best, Custom Publishing] Where Retailers Fall Down: Mobile Marketing and Newsletters
    From email marketers pushing out a seemingly endless stream of promotional messages to mobile marketing teams that have to balance the merits of custom apps versus mobile-specific advertisements, for many brands it quickly becomes a race to push out the most deals, most frequently. Except that many of them are missing the mark. Right?
  • KAPOST  |  WEDNESDAY, FEBRUARY 22, 2017
    [Best, Custom Publishing] 3 Ways Agile Helps Scale Content Marketing
    Instead, we were hired to do things like, “Drive traffic and leads to owned media properties,” or “Improve customer retention year over year.” . If we’re not sure that publishing three pieces per week is actually delivering on these requirements, we shouldn’t bump it up to five just because we can. An Agile outlook on marketing. .
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • INFER  |  TUESDAY, FEBRUARY 21, 2017
    [Best, Custom Publishing] The Front Lines of Predictive Intelligence
    This article was originally published on the Hubspot Blog by Infer customer, Nicholas Heim , Director of Inbound Marketing at Hotjar. We have easy visibility into our best-fit (A-Leads) and worst-fit (D-Leads) leads within HubSpot, which helps my team find the VIP prospects who we should offer the white glove treatment to.
  • BUZZSUMO  |  TUESDAY, FEBRUARY 21, 2017
    [Best, Custom Publishing] The ‘Less Is More’ Content Strategy
    What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say.  In this post I want to focus on the “less is more” content strategy.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Best, Custom Publishing] The 21 Best Content Curation Tools
    Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Expert interview roundups (example: iDigic ).
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2017
    [Best, Custom Publishing] Knowledge management in the age of social media
    Realizing that user or customer engagement can ensure success, businesses worldwide recognized it as a lucrative opportunity to extend reach and clientele base. In fact, many businesses used their official social media profiles to provide a better customer service. People are using it to post and share a variety of content. Conclusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Best, Custom Publishing] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    In fact futurist Kevin Kelly stated in his wonderful book The Inevitable that nearly all innovation going forward means adding artificial intelligence to existing products. Instead of fighting over keywords in a never-ending SEO/ad war, the new battleground will be creating the most fun and immersive experiences for our customers.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Best, Custom Publishing] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    Publish cleverly-titled, vision-based articles. Publish these types of pieces on your blog and share them out. These are your “Top 25 Tips” or “10 Reasons Why” ebooks that bring in potentially interested parties who know little to nothing about your product/service offering. 3. Publish educational, strategy-focused articles.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Best, Custom Publishing] Apply Yourself: 28 Marketing Awards Worth Going For
    That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. It was the 2016 winner of the "Best Limited Budget Campaign" category. This U.K.-based
  • INFER  |  TUESDAY, FEBRUARY 14, 2017
    [Best, Custom Publishing] In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister
    This interview was originally published on TechSeen by Sean Zinsmeister , Vice President of Product Marketing at Infer. Sean Zinsmeister, VP, Product Marketing, Infer in an exclusive interview with Techseen discusses the growth of modern sales and marketing technology and how AI is all set to make a mark in 2017 too.
  • BIZIBLE  |  MONDAY, FEBRUARY 13, 2017
    [Best, Custom Publishing] B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics
    One of major benefits of working at Bizible is “dog-fooding” your own product. We get to test new product features each month and it’s like being the test driver for every new Ferrari model. In How Bizible Uses Bizible , we describe the best questions to pursue when it comes to improving marketing performance. Conclusion.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Best, Custom Publishing] The 29 Best Social Media Monitoring Tools
    That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Real-time media monitoring for your brand, products, competitors, and/or keywords, across social media and the web. Google Review Count:  345. 10) Attentio.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 12, 2017
    [Best, Custom Publishing] THE HACKIES: How to use your unique dataset to create valuable content
    Whenever we look back at our best performing content, a clear trend appears: content where we share our data consistently performs well. When we’ve built up enough trust, prospects have confidence in us and believe that our product will benefit them as promised, and become customers. Like it? Other Examples. Hackies
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2017
    [Best, Custom Publishing] A Brief History of Snapchat
    We've predicted that competition will continue to grow between Snapchat and other popular social networking apps as all the landscape continues to innovate new products to distinguish from one another. The best part? “Snapchat isn’t about capturing the traditional Kodak moment. What Is Snapchat? The History of Snapchat. Snap Inc.'s
  • BIZIBLE  |  THURSDAY, FEBRUARY 9, 2017
    [Best, Custom Publishing] Leveraging Unique Data For Powerful Content Marketing
    Whenever we look back at our best performing content, the data is pretty clear: when we leverage our unique data, our audience responds. When we’ve built up enough trust, prospects have confidence in us and believe that our product will benefit them as promised, and become customers. NOTE: Above all, be good to your customers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 9, 2017
    [Best, Custom Publishing] The B2B Marketer’s Essential Guide to WeChat Official Accounts
    WeChat Official Account is a formal channel for businesses and individuals to interact with customers and audiences through the platform. Through the WeChat Official Account Admin platform, a company can deliver updates to raise brand awareness and promote products and services. Best Practices for WeChat Official Accounts.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 9, 2017
    [Best, Custom Publishing] Interesting content marketing trends to watch for in 2017
    Customers are accessing websites more and more via their mobile devices, so any site or content that isn’t optimized will get left behind in 2017. Brands will also leverage the audiences of influencers and relevant publishers to help grow its credibility and reach. Document the concept. Mobile technology. SEO still reigns.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 9, 2017
    [Best, Custom Publishing] Why content is your enemy and experiences are your friend
    “When we create material for our customers, we never call it content,” he said. “We want people to know our product by touch,” they said. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, FEBRUARY 8, 2017
    [Best, Custom Publishing] First Aid for Media Burn
    In response to a Consumer Reports article on home water filters which it considered incorrect and misleading, National Safety Associates distributed to its sales force a copy of its president’s letter to the editor of that publication; thereby helping company reps to handle the negative publicity about their products. Que Sera, Sera.
  • CONTENTLY  |  TUESDAY, FEBRUARY 7, 2017
    [Best, Custom Publishing] These Metrics Will Help You Master Lead Attribution
    Yet to do so, they need an attribution system that can make sense of how a customer ultimately becomes a lead. Multi-touch attribution : All assets get a custom value. Those numbers tell a story about which content works best to influence readers. ROI Voices attribution conversions lead generation product
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 7, 2017
    [Best, Custom Publishing] How B2B Marketers Are Finding Value in Social Media [Interview]
    So it’s best to look at these findings as being reflective of the B2C sphere.”. If your product is for women, Pinterest could be a good way to go. Why do you think Facebook leads the way in terms of customer influence? Put another way, a brand’s marketing department isn’t its best advertiser — its consumers are.”.
  • INFER  |  TUESDAY, FEBRUARY 7, 2017
    [Best, Custom Publishing] 4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes
    This article was originally published on the SalesForce Blog by Sean Zinsmeister , Vice President of Product Marketing at Infer. When your business relies on outbound prospecting to named accounts, it’s especially crucial to go after the best accounts first. Use analytics to inform sales follow-up.
  • INFER  |  TUESDAY, FEBRUARY 7, 2017
    [Best, Custom Publishing] 4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes
    This article was originally published on the SalesForce Blog by Sean Zinsmeister , Vice President of Product Marketing at Infer. When your business relies on outbound prospecting to named accounts, it’s especially crucial to go after the best accounts first. Use analytics to inform sales follow-up.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2017
    [Best, Custom Publishing] The 28 Best Web Design Tools
    company’s website is its face to the world, first impression for many prospective customers, online storefront or office, key brand communication vehicle, and digital sales engineer—all rolled into one. Create custom streams and convert PDFs to Flipbooks. The core of any organization’s online presence is its website. Wrike.
  • CONTENTLY  |  FRIDAY, FEBRUARY 3, 2017
    [Best, Custom Publishing] The Best Branded Content of January: 5 Brands Embracing Real Facts
    So for this month’s best branded content roundup, I thought it would be appropriate to highlight the organizations interested in legitimate facts. Most impressively, Altman manages to show off some expertise and help potential customers without mentioning his product at all. Which beer company will objectify women?
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2017
    [Best, Custom Publishing] How to Prep Your Agency for a Successful PR Launch
    One of the best ways to find influencers who are willing to share your content is by looking for opportunities to submit contributed content. With your client’s permission, craft a fun and lighthearted take on how your product or service made life better for someone. Successful PR campaigns require work -- and lots of it. Who knows?
  • BIZIBLE  |  THURSDAY, FEBRUARY 2, 2017
    [Best, Custom Publishing] The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage
    Need ideas on how to generate high quality demand and turn prospects into customers? For example, an ebook full of best practices for account-based marketers would be of interest to B2B marketers looking to start or improve their ABM strategy. Industry events are another place where audiences discover new products.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Best, Custom Publishing] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    Outline your priorities, and then you can decide which type works best for you. 2) Set Your Ad's Basic Parameters. For example, if I was doing a test to determine the best type of demographic targeting, I might use the title, "Unicorn Food Ad Test-North America 18 to 24-female." Deciding on the best maximum bid can be tricky.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 1, 2017
    [Best, Custom Publishing] 6 Video Tips for Small Businesses on a Budget
    Then you can just sync audio in post-production. There are a lot of tech options to help you complete the day-to-day tasks of video production. Animated Production Tools. They’re a perfect way to explain your offering and are best used for describing any complex concept. Screen Share or Webcam Production. And more!
  • SCRIBBLELIVE  |  WEDNESDAY, FEBRUARY 1, 2017
    [Best, Custom Publishing] How To Ideate New Content When You Feel Like You’ve Exhausted All Topics
    For example, your competition published a blog post called “Top 20 Restaurants to Try in Toronto” that ranks well on Google and brings in consistently healthy pageviews – but it was published back in 2014. Go Straight to the Source: Your Customers. Create a customer community. Monkey See, Monkey Do… But Better.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Best, Custom Publishing] How to Write a Case Study: The Ultimate Guide & Template
    Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. One of the best ways to prove your worth is through compelling case studies. Product Knowledge. Switchers.
  • ACT-ON  |  FRIDAY, JANUARY 27, 2017
    [Best, Custom Publishing] The 7 Characteristics of Great Marketing Content
    Whether it’s a datasheet, white paper, demo script, or webpage, marketing content needs to speak directly to the needs and wants of your prospects and customers. Secondly, your content must address every stage of your buyer’s journey – from building brand awareness, to driving demand, to expanding customer relationships. capture.
  • BIZNOLOGY  |  THURSDAY, JANUARY 26, 2017
    [Best, Custom Publishing] 5 reasons B2B firms should invest in social media
    They’re going to the internet, search engines and social media, and this is driving B2B firms in a variety of industries to realize that if they don’t change the way they approach new business efforts, they could be kissing a lot of their best opportunities goodbye. Here are the most common objectives we run across in our work with B2B firms.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 26, 2017
    [Best, Custom Publishing] How to Launch a Global Marketing Strategy: An Interview with Karen Guglielmo
    For example: if we had to create something very specific for IT, some IT advanced solutions, we would say, “Okay, this will serve the needs of both the Western Europe and North American regions, but we have a bigger audience in North America, so let’s create it here and then have it localized and customized.” ” 1.
  • CHIEFMARTECH  |  WEDNESDAY, JANUARY 25, 2017
    [Best, Custom Publishing] Everything a marketer needs to know about CDPs. Wait, what’s a CDP?
    The following is a guest post by the remarkable David Raab , principal at Raab Associates, author of the Customer Experience Matrix blog, advisory baord member for MarTech Conference in San Francisco , and now head of the CDP Institute. They solve a critical problem facing marketers today: the need for unified, accessible customer data.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 25, 2017
    [Best, Custom Publishing] 3 Marketing Campaign Opportunities Financial Service Brands Missed
    Sure, when a marketer oversees the completion of a successful digital campaign that uses multiple channels to promote a product or service, it’s easy for him to chalk up the campaign as another win. And the use of one solution can be seamlessly used to promote other products in the future. million for 30 seconds of air time.)
  • INFER  |  TUESDAY, JANUARY 24, 2017
    [Best, Custom Publishing] The Buyer’s Guide to Artificial Intelligence Software For Sales
    This article was originally published on the Hubspot blog  by Sean Zinsmeister , Senior Director of Product Marketing at Infer. But with all the products promising to tell the future, it’s hard to discern which can actually deliver. So how do you know which tool, if any, is the best bet for meeting your sales goals?
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Best, Custom Publishing] The 32 Best Twitter Marketing Tools
    Analyzes your tweets and your followers’ tweets to show you the best times to be active on Twitter. Sample review:  “You can work out the best tweeting times for your followers with Tweroid; this maximizes the exposure of your content. You can customize the display to show or hide specific columns.” like it.” — 
  • JUNTA 42  |  MONDAY, JANUARY 23, 2017
    [Best, Custom Publishing] The 7 Traits of Successful Content Marketers
    Napoleon Hill’s classic Think and Grow Rich was first published in 1937. You can talk about all the things good content marketers should do to attract and retain customers – content strategy, content documentation, content integration, etc., As Mr. Hill says, ideas are the products of the imagination. Desire. Click To Tweet.
  • CHIEFMARTECH  |  FRIDAY, JANUARY 20, 2017
    [Best, Custom Publishing] Announcing The Stackies & Hackies Awards for MarTech San Francisco 2017
    We then openly publish all of the entries — check out the 21 marketing stacks from 2015 and the 41 marketing stacks from 2016. We’ll publish all qualified entries here on chiefmartec.com and MarTech Today , and the winners will be chosen by the community through “votes” via social shares. Reach out to let me know.).
  • DISCOVERORG  |  FRIDAY, JANUARY 20, 2017
    [Best, Custom Publishing] Three Words that Will Fuel Growth for Your Company and Your People: Do Hard Things
    Our study revealed that high growth teams are twice as likely as low growth teams to view cold calling as “very much alive” and see “great results from it.” By contrast, most low growth teams admitted they had not figured out the best way to do cold calling yet. They require deep levels of intelligence on prospects and customers.
  • CONTENTLY  |  THURSDAY, JANUARY 19, 2017
    [Best, Custom Publishing] Why Marketers Struggle to Hire the Best Freelance Writers
    ” While working as an account representative at Contently last year, I often heard this type of request from customers interested in our freelance network. But the perception about professional background still remains and inhibits customer success. Voices brand publishing Freelancing product story thought leadership
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Best, Custom Publishing] How to Build the Perfect B2B Social Media Strategy
    After all, how many of your clients are using your products out of necessity rather than because they want to? The simple solution would be to target the one where your prospective customers are. Right now, the best strategy would be to concentrate on building an optimal promotion strategy. Where Should B2B Brands Hang out More?
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Best, Custom Publishing] 5 Insane Advantages of an Inbound Website Redesign
    You have different elements and assets to attract, convert, close, and delight customers. Forms and other tools to gather lead intel, so you can better nurture leads and eventually close them into customers. Personalization and smart content that tailors your website to customers, helping to delight. They're entwined.
  • INFER  |  TUESDAY, JANUARY 17, 2017
    [Best, Custom Publishing] Leveraging AI for Sales & Marketing – Beyond the Hype
    This article was originally published on the OpenView blog  by Sean Zinsmeister , Senior Director of Product Marketing at Infer. However, there’s a disconnect between what AI can do and what customers and investors expect. Targeting customer segments with personalized content and campaigns.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2017
    [Best, Custom Publishing] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    Last fall, SnapApp published an Interactive Experience most closely related to the infographic family. Often, interactive content assets are best made to better promote a larger core asset. Our design team created custom images for this particular piece of content. Go do the thing now, please. You know, fill up the board. Theme.
  • JUNTA 42  |  SATURDAY, JANUARY 14, 2017
    [Best, Custom Publishing] This Week in Content Marketing: This is the Year Agencies Buy Media Companies
    Medium found that it can’t get to that mission by simply tweaking the publishing model that relies on advertising. Gary Vaynerchuk acquires women’s publisher PureWow (17:20): The new year started with an agency acquisition of a lifestyle digital media company. Rants and raves include Tom Brady and long-form content. This Think again.
  • BIZIBLE  |  FRIDAY, JANUARY 13, 2017
    [Best, Custom Publishing] The Revenue Focused SEO Keyword Strategy For B2B Marketers
    At Bizible we started with core tools such as a CRM to measure revenue generated and a marketing automation platform to publish and distribute content. The best estimate for user intent are search queries and because we can’t see all search queries we have to approximate them by keywords. Keyword performance is difficult to predict.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Best, Custom Publishing] 7 Trends That Will Change Social Media in 2017
    At INBOUND 2016, HubSpot shared Facebook Live interviews with speakers so our followers who couldn’t join us in Boston still had the opportunity to learn from the experts: Brands can also use live video for customer service by hosting Q&A sessions and product demonstrations. Product demonstration videos on social media.
  • KAON  |  MONDAY, JANUARY 9, 2017
    [Best, Custom Publishing] 3 Ways to Keep Customers Engaged with Your Mobile Marketing Apps
    Original article published on Mobile Marketing Watch. . If the goal of the app is to build trusted relationships with customers both pre and post purchase, marketers need to seriously think about relevant and engaging content that enriches user interaction with their brand throughout the ENTIRE buyers’ journey. evolving content 2.)
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Best, Custom Publishing] 6 Awesome Sales Call Conversation Starters
    If you’re using a powerful video platform like Vidyard, or our free Chrome extension ViewedIt, you can get detailed analytics and notifications (right inside the CRMs you already use!) on when a prospect viewed your videos, what they watched, and for how long, so you can follow up at the best time, with the very best message. Be human.
  • CONTENT STANDARD  |  SATURDAY, JANUARY 7, 2017
    [Best, Custom Publishing] Live Video Marketing: Yes, There’s a Right Way To Do It
    From major media organizations like NPR to independent beauty product sellers, streaming video’s potential for reaching an engaged, real-time audience has made it a new frontier for warfare among the various social media platforms. Cooking brands have found great success with instructional videos that showcase recipes and products.
  • CONTENTLY  |  FRIDAY, JANUARY 6, 2017
    [Best, Custom Publishing] How I Fell in Love With Content Marketing Software
    The founders were building a platform to give brands access to publishing tools and thousands of freelancers. could track when deadlines were approaching, who had worked on a particular story, and what changes they made. I had a beautiful analytics dashboard that told me what content performed best. thrived. broke some big stories too.
  • SNAPAPP  |  FRIDAY, JANUARY 6, 2017
    [Best, Custom Publishing] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    Last fall, SnapApp published an Interactive Experience most closely related to the infographic family. Often, interactive content assets are best made to better promote a larger core asset. Our design team created custom images for this particular piece of content. Go do the thing now, please. You know, fill up the board. Theme.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Best, Custom Publishing] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. 360-degree photos and video cameras are relatively affordable.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Best, Custom Publishing] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. 360-degree photos and video cameras are relatively affordable.
  • WEBBIQUITY  |  THURSDAY, JANUARY 5, 2017
    [Best, Custom Publishing] What is a Q&A Case Study? And Why is it Great for B2B Marketing?
    It highlights your successes in a way that turns potential buyers into actual customers. After that, your customers answer handpicked questions, a process that leads to a more exciting read. Also, quoting customers in their own words is more relatable than you telling the story. The best participants are relatable. Title.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 4, 2017
    [Best, Custom Publishing] 3 Sales and Marketing Strategy Ideas for 2017
    But as we enter an unpredictable and perhaps historic period of change, understanding the market’s effects on your customers is more important than ever. The best way to differentiate your firm is to have (or create) a real difference. Lucky Strike’s product is no different from the others. They get complacent. How does it work?
  • VOLACCI  |  WEDNESDAY, JANUARY 4, 2017
    [Best, Custom Publishing] Drupal is Better for SEO than Adobe Experience Manager
    In this brief, I have researched to the best of my ability the features that make Drupal stand out from Adobe Experience Manager  SEO. also looked at third party how-to websites and a handful of published books. So, for example, you write a Product page on your site called “Keywords and Me” which lives at www.myurl.com/keywords-and-me.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 4, 2017
    [Best, Custom Publishing] Three New Year Business Resolutions You Should Steal
    have good online friends who are going to self-publish their debut novels this year. You can write the best book, have the best editor work on it and launch with the best marketing and STILL bomb. Reaching out to 50 customers in a day VERSUS getting 50 customers in a day. But there’s one problemo.
  • CONTENTLY  |  TUESDAY, JANUARY 3, 2017
    [Best, Custom Publishing] 23 Content Marketing Predictions for 2017
    Will fake news change the way publishers pursue marketing? Now we’re back, ready to hope for the best, plan for the worst, and prepare for the ROI apocalypse. Traditional publishers will stop downsizing quality journalists and realize the value they can provide to their content marketing efforts. Will video rule 2017?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Best, Custom Publishing] Our Top 10 Blogs of 2016 at a Glance
    However, because we publish our blogs every weekday, we understand that it can be hard to read every piece we publish. Even if you’re a consumer marketer, people do research on your company and products long before they decide to make a purchase. Focus on the customer and the money will follow. Lead by example.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 30, 2016
    [Best, Custom Publishing] Chart Toppers 2016: Our 25 most popular blog posts of the year
    ” For us here at VerticalResponse, we’re measuring the last 12 months in 109 blogs, 70,256 words, and 7,053 social shares… That’s what we published this year (save for this very post you’re reading now). With these tips, you’ll increase readability and customer engagement in no time at all.
  • VIDYARD  |  WEDNESDAY, DECEMBER 28, 2016
    [Best, Custom Publishing] The Funny and Fabulous: 10 Best Video Marketing Examples of 2016
    Every year we sit down and put together the best videos from the year that just passed. This year, we present you with a mix of both B2B and B2C videos to give you the absolute best caliber of marketing to use … well, however you like in 2017! Best Comedy. Best Personalization. Best Online Celebrity Partnership.
  • BIZIBLE  |  TUESDAY, DECEMBER 27, 2016
    [Best, Custom Publishing] Our Top 10 Blog Posts of 2016 -- And Why They Were Successful
    For our Pipeline Marketing Blog, it means analyzing the success of the articles we published in 2016 with the goal of continuing to produce high quality content for our readers like you in 2017. However, the first half of the year only produced half of the top ten posts; the remaining five posts were published in either July or August.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Best, Custom Publishing] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    But, as Arnie Kuenn points out, if your target customers aren’t looking for the type of content you’re putting out, you’re already swimming against the tide.  As search marketers, we must keep up with any and all changes that are occurring in the space to deliver the best possible results for our clients. Mozbar.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Best, Custom Publishing] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    But, as Arnie Kuenn points out, if your target customers aren’t looking for the type of content you’re putting out, you’re already swimming against the tide.  As search marketers, we must keep up with any and all changes that are occurring in the space to deliver the best possible results for our clients. Mozbar.
  • INFER  |  TUESDAY, DECEMBER 27, 2016
    [Best, Custom Publishing] Predictive Marketing: The Next Must-Have Technology for CMOs
    This article was originally published on CMSWire  by Sean Zinsmeister, Senior Director of Product Marketing at Infer. It combines several components of artificial intelligence (AI) to predict which prospects are most likely to become customers. Be prepared to do some comparison shopping before you find the best fit.
  • KAPOST  |  THURSDAY, DECEMBER 22, 2016
    [Best, Custom Publishing] 4 Examples of the Best B2B Influencer Content Marketing
    Influencer marketing may include publishing your guest posts on an influencer’s blog or website, having an influencer sharing your content with their social media followers, or co-creating content with them. Having them promote your content or publish your guest post can help you directly reach their audience. Source: Slideshare.
  • INFER  |  THURSDAY, DECEMBER 22, 2016
    [Best, Custom Publishing] 5 Tech Trends for CMOs to Prepare for Next Year
    This article was originally published on MarTech Advisors by Sean Zinsmeister , Senior Director of Product Marketing at Infer. Sean Zinsmeister, Senior Director of Product Marketing at Infer discusses five technology trends which can be expected for CMOs in 2017. AI will (still) be the new black.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 22, 2016
    [Best, Custom Publishing] 10 Marketing trends to watch for 2017
    You, as a marketer, have unique insight to so much of your customers’ lives and activities thanks to mobile data and permissioned data. Hire a photographer to take photos of your company and your products. Marketing to customers in-store. More major publishers are likely to start offering this method of advertising in 2017.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Best, Custom Publishing] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    million blog posts are published every single day. Frequency (Do they consistently publish great content?). With tons of ideas on the best ways to use social media to boost your success, this blog will not disappoint. Heidi Cohen marketing blog is dedicated to making her blog all about her readers and customers. Over 2.5
  • ACT-ON  |  WEDNESDAY, DECEMBER 21, 2016
    [Best, Custom Publishing] 5 Simple Ways to Harness More Attention from Sharing Content on LinkedIn
    Consistent communication ensures your brand is top of mind when a prospect does finally need your products and services. You could include an update sharing the link to an article that interests this segment, such as this article recently published on Forbes titled “ The No. In fact, 94 percent use it to distribute and share content.
  • KAPOST  |  MONDAY, DECEMBER 19, 2016
    [Best, Custom Publishing] 10 Must-Read B2B Marketing Blog Posts of 2016
    Before you curl up with a good book next to the fireplace, check out these top 10 best blogs from 2016 that’ll jump-start your reading list, along with how you’ll refine your B2B marketing strategies as we enter the new year. With the scale of content production across large teams (e.g., Content Marketing Institute. Hubspot. ” .
  • CHIEFMARTECH  |  MONDAY, DECEMBER 19, 2016
    [Best, Custom Publishing] 5 Disruptions to Marketing, Part 4: Digital Everything
    But the explosion of client interfaces is also disrupting marketing in a more direct way — increasing the number and variety of different kinds of digital touchpoints we need to build for our marketing, products, and services. 3D printing for digitally delivering physical items to prospects/customers. give us digital everything.
  • CONTENTLY  |  FRIDAY, DECEMBER 16, 2016
    [Best, Custom Publishing] The 6 Biggest Marketing Storylines of 2016
    Playstation VR has done the best by far, at 745,434 projected sales , but none of the new products have exactly stormed the market. Snapchat, likewise, continued to expand into AR with its first hardware product—Snapchat Spectacles—and improved on its iconic lenses , which can now alter the world around you as well as your face.
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Best, Custom Publishing] 63 Digital Advertising Terms Every Marketer Should Know
    This is because the goal of these tests is to determine which variables generate the best responses from the audience. For example, if you’re marketing a new type of food packaging to General Mills, you might target multiple levels of responsibility, such as Senior Product Manager, Senior Product Marketer, VP of Product Marketing.
  • KAPOST  |  WEDNESDAY, DECEMBER 14, 2016
    [Best, Custom Publishing] IT-Centric vs. Marketing-Centric Models for Managing the Content Challenge
    Carefully reviewing these models, while focusing on the true needs of the modern marketer, will demonstrate the software functionality best suited for the content operation. In a content operation, those requesting content are typically content consumers: sales, product, or marketing’s own demand gen or field marketing. Products.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 14, 2016
    [Best, Custom Publishing] Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts
    These best practices automatically put you as a resource rather than an expert who’s putting his or her thoughts out there on a regular basis. Viveka von Rosen , author of LinkedIn Marketing in an Hour a Day (and one of the most well-known LinkedIn marketing consultants) talks about how to customize your invitations on LinkedIn.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Best, Custom Publishing] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    We wanted to dive into the trenches and see what some of the best B2B marketers on the planet would be focusing on in 2017. Read on to discover which B2B marketing trends  you  should be leveraging in 2017 to achieve success for your company and customers. So what's the best way to promote? Call your best customers.
  • ACT-ON  |  MONDAY, DECEMBER 12, 2016
    [Best, Custom Publishing] Act-On’s a Leader in the Forrester Wave™ and What That Means to You
    Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Our standing in this year’s report confirms what we’ve always known: an investment in product is an investment in customer success. WIIFY? So, what’s in it for you?
  • LEADERSHIP  |  FRIDAY, DECEMBER 9, 2016
    [Best, Custom Publishing] Interesting Infographics: Create a Killer Social Media Strategy
    It’s where your customers are: 74% of adult internet users are active on social media and 55% of buyers use social media sites when researching products. When your customers are on social media looking to learn more about you, it’s important that you’re there to make a good impression. Define target audience.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 8, 2016
    [Best, Custom Publishing] Men vs. women? Who should narrate your explainer video?
    ” However,  Ben Lebay , a researcher at ConversionXL.com , has published a nice study of the perceived “trustworthiness” of male and female narrators, professional and non-professional. ” This makes sense, and is worth considering if your customers are mostly men or mostly women. Sample size: 200).
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Best, Custom Publishing] 28 of the Best Chrome Extensions for SEO, Productivity & More
    No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. It also shares details like author and publisher contact information that are useful for PR professionals.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2016
    [Best, Custom Publishing] 4 Secrets of Mobile Retention
    It can be hard to acquire users purely by virtue of being the biggest and the best in the category, so app publishers have turned to retention instead. Sometimes, the best way to retain users is to not lose them in the first place. Then, request push notification privileges with a customized in-app message.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 7, 2016
    [Best, Custom Publishing] How to Prevent a Live Q&A from Turning into a #BrandFail
    Here’s one example: And another: Responses like that are not exactly what a marketing or corporate communications team envisions when they pitch a live Q&A to boost engagement and build trust with customers and prospects. Moderate all questions and comments before they are published for the whole world to see. Best Practices
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 6, 2016
    [Best, Custom Publishing] Why Your UX Design Is Failing: It Doesn’t Tell a Story
    Now, they’re beginning to learn exactly how to tell stories to reach and convert prospects into paying customers. Companies with more complex products and services will need to tell a longer, more complex story, with lots of engagement in the middle to get to the desired ending. poor experience sends you packing to another site.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Best, Custom Publishing] 37 Big Data Case Studies with Big Results
    BANK OF AMERICA :  “BankAmeriDeals” provides cash-back offers to credit and debit-card customers based upon analyses of their prior purchases. BRITISH AIRWAYS :  “Know Me” program combines already existing loyalty information with the data collected from customers based on their online behavior. Who’s using it? How are they apply data?
  • KAON  |  MONDAY, DECEMBER 5, 2016
    [Best, Custom Publishing] What customers want from their mobile marketing experience
    Original article published on Mobile Marketer. Today’s business-to-business buyers are increasingly more self-educated and turning to sources other than salespeople for product information. Therefore, creating a mobile experience that allows customers to navigate without the hassle of downtime is fundamental to winning deals.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 1, 2016
    [Best, Custom Publishing] Pause Your Holiday Playlist. It’s Time for Content Pros!
    The thought is that if you draw people to your site often enough, they will eventually buy your product. How lengthy, in-depth content leads to holding customer attention better in a crowded marketplace. They draw prospects in, convert them to customers, and leave it at that. The holiday season is in full swing.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 30, 2016
    [Best, Custom Publishing] 3 Insights to Help Build Your Unified Customer Database
    The Customer Data Platform Institute (which is run by Raab Associates) on Monday published results of a survey we conducted in cooperation with MarTech Advisor. All central customer databases are not equal. That is, they don’t imply connections or sharing with operational customer-facing systems. You must have faith.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Best, Custom Publishing] Three drastic marketing changes ahead for 2017
    Like Instagram, it’s a platform with a specific built-in audience (sophisticated content readers) which is segmented into topics, such as “technology,” “diversity” and “productivity” Meaning, a niche-specific tech blogger finds an audience much quicker on Medium than on his personal website. The holy grail.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Best, Custom Publishing] 11 Examples of Facebook Ads That Actually Work (And Why)
    value proposition tells the reader why they should click on your ad to learn more about your product. How is your product or service different from any other? These ads must follow organic Facebook posts best practices and be both engaging and visual. Second, it clearly mentions the healthy aspects of the goodies in its product.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Best, Custom Publishing] 10 Examples of Facebook Ads That Actually Work (And Why)
    value proposition tells the reader why they should click on your ad to learn more about your product. How is your product or service different from any other? These ads must follow organic Facebook posts best practices and be both engaging and visual. Second, it clearly mentions the healthy aspects of the goodies in its product.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 30, 2016
    [Best, Custom Publishing] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    Analyze your current customer base to find common denominators. When you did your buyer persona research, you should have uncovered the steps your best buyers took to become your customers. Best practices recommend that sales follow up on leads within 30 minutes of receipt and no longer than one day. Attend a webinar?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Best, Custom Publishing] Better Social Selling, an Interview with Jill Rowley
    think it was just frustration from the lack of results of other channels, regarding being able to get the attention of my customers. Because I wanted to help my customers, my buyers, with their marketing initiatives, I needed to understand what social marketing was. You have to look at things through the eyes of your customer.
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