• SALESPREDICT  |  FRIDAY, FEBRUARY 12, 2016
    [Best, Custom Publishing] Why Your Best Salespeople Will Love Predictive Marketing
    There’s an insightful Harvard Business Review article that was published a few years ago recapping a study of the common personality traits of top salespeople in the US. and make them the focal point for customers during the purchase process. Modesty. This lends itself to a selling style that values team orientation. Conscientiousness.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Best, Custom Publishing] Quantifying the Value of Social Media Engagement in B2B Marketing
    customer Insights” as a top reason to monitor Social Media. for benchmarking best practices. to be influenced by conversations with, colleagues, friends, family, competitors, former/current customers, competitors, and each other. the organization, the products, the. customer experience and deliver value. topic.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Best, Custom Publishing] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Best, Custom Publishing] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. to your brand First and foremost, learn what your customers, your competitor’s customers and those discussing topics. Using custom. So, as social.
  • SCRIPTED B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Best, Custom Publishing] The Ultimate Guide to Building a Content Marketing Team
    have given marketers numerous ways to efficiently attract and retain customers. In today’s world, marketers are the publishers of the 21st century. customers. It is through content that customers are being introduced to brands. the best way to do that is through content. customers. and customers who.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Best, Custom Publishing] Grande Guide to Social Advertising
    to meet customers, you can barely find time to breathe. media sphere—what it means, why it’s worth it, and how best to approach it. increased adoption of publishing and sharing tools like. wisely—making sure brand promotions are published. advertising platform knows about a potential customer’s. Social customers.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Best, Custom Publishing] Marketing Automation Simplified
    relevant, targeted, and value-based customer experience. being inundated with product specs. initiatives, including customizing content and automating communications. Meaningful marketing is centered on the customer. To engage with prospects and customers in a. get the best response. and customers.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Best, Custom Publishing] Grande Guide to B2B Blogging
    meet customers, you can barely find time to breathe— never mind keep up with the latest marketing trends. your product. smart content rather than slogans and product pitches. is to drive the sale of products or brand awareness. Your customers are hungry for information. consistently publish new content.
  • THIRD AND TWO B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Best, Custom Publishing] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    awareness IBM, Oracle, General Dynamics—they publish. end-user and product type, of course.) A better idea than 80-something percent of. customer expectations? friend or Twitter follower calls customer service. create product guides. need to know their customer. customer base and industry to do.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • CAPTORA  |  THURSDAY, FEBRUARY 11, 2016
    [Best, Custom Publishing] Highlights from Growth Hackers AMA with Paul Albright
    We have an inside sales model at Captora and our sales velocity goal is for the SMB sales team to be closing ~3-4 new customers per month. We are in a very noisy market, but with extremely unique technology and best practice automation for top-of-funnel marketing (demand gen and content marketing). Work backward.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 11, 2016
    [Best, Custom Publishing] A Special Message for You: The Power of Personalized Marketing
    Personalized marketing involves targeting your messages, products or services to an individual customer based on data you’ve collected about them (or about a like-minded group of customers). You might even roll out products and services more in line with that group’s preferences. Great. Why his? Sound like a lot of work?
  • HUBSPOT  |  THURSDAY, FEBRUARY 11, 2016
    [Best, Custom Publishing] Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way
    You know, the moment you're about to dig into the best darn pile of spaghetti and meatballs you've ever seen. lead is a person who has indicated interest in your company's product or service in some way, shape, or form. As you now know, a lead is a person who has indicated interest in your company's product or service. right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Best, Custom Publishing] Are marketers getting lost in the Dark Funnel?
    The good news — as with all trends and shifts in the world of marketing — many technology companies are starting to build solutions to address the radical new way customers engage and buy from brands today. The behavior of customers has become an evolving maze and marketers are always trying to stay one step ahead.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Best, Custom Publishing] 9 Ways to Repurpose Content and Reach a Larger Audience
    Look at what you have published or posted. Identify what has performed the best. Once you’ve determined what pieces have resonated with your audience, it is time to determine how best to repurpose it. The guide should a professional publication, comparable in production value to a piece of content they would purchase.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 8, 2016
    [Best, Custom Publishing] How the Voice of the Customer Can Course-Correct Your Product Roadmap
    It was the day of the product release. The sales team had talking points on the tip of their tongue and a shiny new sell sheet to share with prospects. I had just sent a customer-wide email heralding the updates to our marketing calendar. Soon after, one of our customers filed this issue. Does our customer want this?
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 7, 2016
    [Best, Custom Publishing] Hacking Marketing: Rethinking Marketing Management in a Software World
    made a passing reference to this when announcing the upcoming MarTech conference , but I’m excited to make it official: I’ve written a book called Hacking Marketing that will be published by Wiley next month, to be released on March 21 , and I’m very eager to share it with you. And this is actually a really good thing.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Best, Custom Publishing] How to Use Smart Content to Take Advertisements to the Next Level
    Every publisher wants to stand out from the crowd, but the days of one-size-fits-all content creation are over. As companies realize that it works, they want to invest in it more—which means that there’s more information being published on the Internet than ever before. It’s the single-most direct way to reach customers 1:1.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Best, Custom Publishing] What is the State of the Manufacturing Economy?
    In the last recession, we were held back by lack of demand for our customer’s end products. Our auto industry just had its best year ever. And the EPA Powerplant Rule that will increase our costs of production significantly. Yet our Short Term Industrial Production Momentum tells a very different tale. Mike Lee.
  • HUBSPOT  |  FRIDAY, JANUARY 29, 2016
    [Best, Custom Publishing] How We Increased Organic Traffic by Over 50% Using Technical SEO Updates
    It's typically based on best practices that include things like: Only having one H1 on each page. One of the first things that I started to look into were the factors contributing to the success of some of our best content. This is the date and time it was published. 4. This was published by HubSpot. 8. Yikes. Whoops.
  • HUBSPOT  |  THURSDAY, JANUARY 28, 2016
    [Best, Custom Publishing] 16 of the Best Brands on Instagram Right Now
    Although they're few and far between, there are some brands out there -- in every industry, and with every type of target customer -- who are doing really, really well on Instagram. dogs, but it's also a great way for the company to promote their laid-back culture while also inviting customers to interact with their brand on social.
  • HUBSPOT  |  WEDNESDAY, JANUARY 27, 2016
    [Best, Custom Publishing] Getting Inbound Buy-In from Your Media Sales Team
    This efficiency is especially important in the media world where established sources of revenue are waning , and publishers are needing to get creative in how they’re keeping their businesses alive. Check out our Ebook, "Why Publishers Need to Think Like Marketers". It’s time for a change and for sales teams to help lead the charge.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Best, Custom Publishing] 30 B2B Social Media Tips for 2016
    As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, Kristen Vaughn wrote a post right here on KoMarketing outlining the best B2B Instagram accounts. Figure out the best call to action for your networks and updates. Highlight Customers and Community.
  • SALES ENGINE  |  MONDAY, JANUARY 25, 2016
    [Best, Custom Publishing] The fastest route to success requires lateral thinking.
    For most companies, it likely started with marketing automation software, a website makeover, Search Engine Optimization, Pay-per-click advertising, and Customer Relationship Management software. Today, I think so many companies are trying to muscle their way to more productivity with content rather than reimagining how they use it.
  • HUBSPOT  |  MONDAY, JANUARY 25, 2016
    [Best, Custom Publishing] How I Paid for My Christmas Presents and How It May Be Ruining Consumer Trust
    Much like Yelp, users create profiles (or connect their profiles to their LinkedIn accounts) and then leave product or service reviews regarding different, specific elements about the company’s offering. These reviews are then authenticated by the site’s review team before they are published on the company’s profile. But how? possible.
  • ACT-ON  |  FRIDAY, JANUARY 22, 2016
    [Best, Custom Publishing] Case Studies 101
    Your customers are your greatest asset – their stories are the most powerful marketing tool at your disposal. When they tell the world how they benefit from your products and services, people listen. How do you find the right customer? What’s the best format? Find the right customer. Everybody loves a good story.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 19, 2016
    [Best, Custom Publishing] What to Include in a Content Marketing Proposal
    In fact, we recently published an industry news article that showed 79 percent of marketing and public relations professionals already have a content marketing program in place, and the majority (64 percent) intend to increase their efforts in the coming year. Here are some things to consider: Focus and Objectives. Initial Program Work.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Best, Custom Publishing] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    In a co-marketing partnership, both companies promote a piece of content or product, and share the results of that promotion. Co-marketing campaigns provide teams with an opportunity to work together to promote a shared offer -- such as a co-branded product or piece of content. Who doesn't want that? Co-Marketing. Is there one? Goals.
  • ACT-ON  |  TUESDAY, JANUARY 19, 2016
    [Best, Custom Publishing] Clever Conversion Tricks for Better Landing Pages
    And because the defining element of lead gen landing pages is the form, let’s look at a couple of best practices for forms. Make sure your forms obey the proven best practices: Generally, the fewer fields in a form, the better. Ask someone who doesn’t know your product to review your landing page and assess the goal of it.
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Best, Custom Publishing] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    with the goal of attracting new customers, retaining current ones and increasing the value of existing customer relationships. Email Marketing – Great email marketing campaigns involve creating multi-stage, automated campaigns to generate and nurture leads and keep current customers coming back for more. So why do it now?
  • HINGE MARKETING  |  FRIDAY, JANUARY 15, 2016
    [Best, Custom Publishing] The Importance of Having a Marketing Calendar (and keeping it up to date!)
    Your calendar should include content titles for guides or books you are publishing, blog titles, paid advertising, speaking events, email marketing efforts, and any other direct marketing efforts that will help to acquire new business. It is a living document that you should revise and update as there are changes throughout the year.
  • ACT-ON  |  THURSDAY, JANUARY 14, 2016
    [Best, Custom Publishing] Success Story: Truity Credit Union Email Click Rate Nears 10%
    We already use technology to interact with our customers, enough to know that if we can set up a template and it just feeds itself, that’s far better. The form asks for basic contact information along with financial product interests, whether you’re interested in opening up a checking account, auto loan, credit card, mortgage.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 12, 2016
    [Best, Custom Publishing] Announcing the 2016 Stackies to be awarded at MarTech
    At the end of the competition, all entries were published publicly on SlideShare — 21 marketing technology stacks — so everyone could learn from the ideas those entrants shared. The judging committee will select the five best entries as the winners. Stackie entry that has anonymous product placeholders can still win. Ready?
  • HUBSPOT  |  TUESDAY, JANUARY 12, 2016
    [Best, Custom Publishing] How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd
    As a B2B marketer, you can leverage your online relationships to have content produced for you, whether it’s user-generated content (UGC) produced by customers, or commentary from industry thought leaders. Here, we’ll share some best practices for crowdsourcing your next blog post. Is the goal to increase customer engagement?
  • HUBSPOT  |  MONDAY, JANUARY 11, 2016
    [Best, Custom Publishing] 20 Fascinating Things You Didn't Know About Your Facebook News Feed
    But it's evolved into what TIME has more recently called "the most valuable billboard on Earth" -- for brands, publishers, celebrities, and the rest of us. In an effort to provide the best experience possible, the algorithm behind the News Feed has grown increasingly complicated over the years. The result? But I digress. How big?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 7, 2016
    [Best, Custom Publishing] 5 Psychology Tips for Salespeople That Would Have Made Freud Buy
    While the path to purchase may start with an unmet need, your customers will only purchase when they  feel  that they’re making a good decision. That’s right, people don’t buy the best solution, they buy the one they  feel  the best about. Author: Chris Gillespie And how does that make you feel?… Social Proof.
  • ACT-ON  |  THURSDAY, JANUARY 7, 2016
    [Best, Custom Publishing] 7 Ways B2Bers Can Rock Lead Gen Via Social Media
    Here’s why: Social media is becoming as important to customer service as the telephone. Social media is one of best ways to get leads. Use showcase pages to spotlight key products or services you offer. Use LinkedIn Publisher. Commenting on influencers’ blogs and guest posts is one of the best ways to get their attention.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 6, 2016
    [Best, Custom Publishing] Consumers Weigh in on the Efficacy of Inbound Marketing
    Thanks in large part to the rise of digital publishers, consumers can no longer be clumped together because of varying levels of awareness. Similar sites are easy to locate with help from tools like BuzzSumo, in which you can easily identify publishers that are sharing related content and see the total shares per article.
  • ACT-ON  |  WEDNESDAY, JANUARY 6, 2016
    [Best, Custom Publishing] The Year in Marketing: 2015’s Top Stories, 2016’s Likely Trends
    There are few practices more productive or cost-effective for the modern business than content marketing, and if you’re planning to give this approach a try in the year ahead, you’ll want to keep close these essentials from Kaila Strong – insights from search marketing experts on how to amplify your efforts with SEO, along with bolded action items.
  • HUBSPOT  |  TUESDAY, JANUARY 5, 2016
    [Best, Custom Publishing] 11 Impressive B2C Campaigns That B2B Marketers Can Learn From
    Instead, our best ideas come when we take a step outside the scope of our work and seek inspiration from unlikely sources. It is easy to think that only companies with an extensive catalog of products can pull of beautiful visual marketing. And the brand's Instagram account features backstage shots of the clothing production process.
  • BUZZSUMO  |  TUESDAY, JANUARY 5, 2016
    [Best, Custom Publishing] How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth
    We have no investors, I bootstrapped the business financially, and we launched our BuzzSumo Pro product in late September 2014. At the end of 2015, our first full financial year, we had over 160,000 freemium subscribers but more importantly 2,000 paying customers and an annual revenue run rate of over $2.5m. Be growth focused. Mentors.
  • TERMINUS  |  MONDAY, JANUARY 4, 2016
    [Best, Custom Publishing] Terminus Account-Based Marketing Report – January 2016
    We also published the first-ever account-based marketing framework going beyond the typical B2B buyer’s journey to a comprehensive customer journey. The first thing we did was identify our Ideal Customer Profile (ICP). Those are Prospect, Opportunity, and Customer. – Sales one-page product summary sheet.
  • HUBSPOT  |  MONDAY, JANUARY 4, 2016
    [Best, Custom Publishing] 11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas
    Here are the best tools out there for organizing your ideas -- including note-taking tools, visual organization tools, collaboration tools, and general organization tools. The Best Note-Taking Tools. 1) Evernote. The best part about it is that it syncs across all your devices. The Best Visual Organization Tools. 3) Trello.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 30, 2015
    [Best, Custom Publishing] The 30 Most Viewed, Shared, and Savored Blog Posts of 2015
    That’s the number of blog posts we published for you this year – excluding this one. Aspects Every Outstanding Product Announcement Needs – The key to getting your audience excited about your latest business offering is by answering these four questions in your next product announcement email. Customers First.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 30, 2015
    [Best, Custom Publishing] Personal business lessons from 2015 and what you can learn from them
    It’s my hope that you learn from them so you can (mentally) plan for a more successful 2016… You don’t buy where your customers are. She told me how much she loved writing stories and complained how hard it was to find a traditional publisher. You don't buy where your customers are. That made me think.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Best, Custom Publishing] 12 Warning Signs Your Website Redesign Could End In Catastrophe
    The latest best practices in the SEO arena are very important and will definitely play a role in your website redesign, but it will involve more than a narrow view of whether or not your website appears on page one for a few keyword search terms. The goal is simply a final consensus as to whether all involved liked the finished product.
  • CINTELL  |  MONDAY, DECEMBER 28, 2015
    [Best, Custom Publishing] Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke
     In a recent  study  we read, the role of marketing is changing to become the chief advocate for customers. Customer-centricity is a competitive advantage! We tapped into the growing Cintell community for perspective from the front lines of customer-centric marketing. Here’s one of their stories: . Check your personas!
  • LATTICE  |  MONDAY, DECEMBER 28, 2015
    [Best, Custom Publishing] A Lattizen Year in Review – Top Content
    Thanks to our customers, partners and team, we’ve been able to triple our customer win growth , expand our offering beyond North America with partnerships with Stein IAS and Leadteq , and announce several new products to help sales and marketing professionals master the data deluge and deliver measurable gains to their bottom lines.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 28, 2015
    [Best, Custom Publishing] Top 10 Modern Marketing Posts of 2015
    One of the best ways to understand your audience is to see what content resonates with them. Today we will review the top 10 posts that were published in 2015. Later this week we will look at the top 10 posts that were published prior to 2015. 1. post about a product update snuck into the top 10. No links. No GIFs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 28, 2015
    [Best, Custom Publishing] The strategy behind the content
    It is the source of my authority and attracts fans who turn into customers like Jonathan. Hard to quantify but I will probably publish more video in 2016 than any other year so far. It is your best source of “reliable reach” to your most passionate fans. It’s significant. Everything. Podcasting. Books. Video.
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 24, 2015
    [Best, Custom Publishing] New Features & Updates: Free Images, Quicker List Building, and Faster Delivery
    The best practice is to clearly explain why the visitor should join your list and then ask permission to collect whatever data is necessary (email address, name, location, etc.). Google recently updated the Chrome web browser, and some customers had difficulty with the email editor. The choice is now yours. Billing. New credit card?
  • BIZIBLE  |  MONDAY, DECEMBER 21, 2015
    [Best, Custom Publishing] Proclaiming Things “Dead” And 9 Other Things We Learned About B2B Marketing In 2015
    In the past year, our competitors have changed, our target customer has changed, our content has changed -- and all that means that our media strategy needed to change as well. It has brought us thousands leads, many of which have gone on to become customers. Learning #4: Customer Success Team = better marketing. obviously).
  • SALES ENGINE  |  MONDAY, DECEMBER 21, 2015
    [Best, Custom Publishing] Budgeting for Content—How Much Do You Need?
    Most companies realize that their best opportunity for growth is to commit to content marketing. What would a publisher do? If you go to the Redbull homepage, note that you don’t see a product shot anywhere. But how much content do we actually need to generate the results we want? Do you see it? So How Much Does All This Cost?
  • JUNTA 42  |  SATURDAY, DECEMBER 19, 2015
    [Best, Custom Publishing] This Week in Content Marketing: Content Marketing Strikes Back
    Ad blocking is forcing publishers to ask hard questions about the role of the user experience in digital advertising; we offer our predictions on how this war for the hearts and minds of consumers will play out. Finally, we analyze the significant challenges publishers face today, and how they need to rethink their business models to survive.
  • HUBSPOT  |  THURSDAY, DECEMBER 17, 2015
    [Best, Custom Publishing] 9 Principles of Mobile Web Design
    Are businesses not getting customers from mobile? Whether your business has fully adopted a mobile strategy or you’re still figuring out the best route to take, make sure you keep these principles of mobile web design in mind. 1) Make Menus Simple and Concise. In case you missed it, we now live in a mobile-dominant world.
  • SYNECORE  |  TUESDAY, DECEMBER 15, 2015
    [Best, Custom Publishing] 5 Proven Digital Marketing Strategies for Small Businesses in 2016
    Inbound marketing empowers companies to do just that, realigning the brand’s internal-facing focus on sales, marketing, and product toward an external-facing focus on strategic decision-making based on the wants and needs of the customer. Let me explain. Small Business Rules. According to U.S. million. Wouldn’t that be nice. Awesome!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 15, 2015
    [Best, Custom Publishing] CrapChat, tight white pants and a few things to watch in 2016
    In our annual holiday extravaganza, my scintillating co-host Tom Webster and I tantalize and tease your deepest desires with brand new products such as CrapChat and your very own You Can Be An Influencer Starter Kit. Two trends that will make podcasting the best advertising value. The Star Wars editon of Google pants. … and more!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 14, 2015
    [Best, Custom Publishing] What is the future of blogging?
    These characteristics (tags, comments, share buttons, links, subscription buttons and more) have all been adopted by mass publishers. The heart of the “inbound” marketing model is that we create compelling content on our sites to attract relevant potential customers like a magnet. Branded products in grocery stores.
  • HUBSPOT  |  MONDAY, DECEMBER 14, 2015
    [Best, Custom Publishing] 18 Brilliant Examples of Holiday Marketing Campaigns
    They create campaigns that delight customers. The drinkable place cards serve as a holiday-themed promotion of the larger "Share a Coke" campaign, and a great representation of another use case for their product. What does a single product look like around the globe? They evoke emotions and promote sharing. https://t.co/PTnehlbyrO
  • JUNTA 42  |  SATURDAY, DECEMBER 12, 2015
    [Best, Custom Publishing] This Week in Content Marketing: Homeless Media’s Huge Opportunity, Big Risk
    This shows that certain stories can still be told best using print and design. Its objective is to drive subscriptions and sales of its AncestryDNA products. Ancestry publishes articles in its blog; most contain a compelling hook  such as What Discoveries Can You Make? It’s required reading! This week’s show.
  • SALES ENGINE  |  FRIDAY, DECEMBER 11, 2015
    [Best, Custom Publishing] 5 easy steps to building ongoing thought-leadership content
    The development of ongoing, thought-leadership content has become the necessary element for a marketing program that increases visibility and produces leads , but it’s not enough simply to publish a blog or white paper anymore. All of these questions will help you determine the topics and mediums that will best resonate with your audience.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 11, 2015
    [Best, Custom Publishing] 3 B2C Companies That Have Tackled the Marketing ROI Challenge
    typical B2C brand uses the Web to drive sales, spending most of its time optimizing the online shopping experience, setting up paid programs to drive prospects to product pages, and then A/B testing those pages to maximize conversion rates. The organization recognized a shift in how its customers behaved online. ” – Boss.
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Best, Custom Publishing] How to Make an Animated GIF in Photoshop [Tutorial]
    The best part about GIFs is that they aren't too hard to make. Click Other if you'd like to specify a custom number of repetitions. Here's what the final product might look like: How to Use GIFs in Your Marketing. 1) On social media. Think of them as a hybrid between a still image and a video. If you already have images created.
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Best, Custom Publishing] How to Use Data to Create More Relevant Content
    While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. You should include your brand name, product names, or any trademarks associated with your brand. Product (or service) phrases.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 10, 2015
    [Best, Custom Publishing] How Food and Beverage Brands Can Sink Their Teeth into Digital Content Creation
    It’s the stories behind the recipes that readers love best—the why behind the how of every cooking tip, the folksy tales and bits of history that founder Christopher Kimball shares with the legions of home cooks who can’t wait for the every-other-month print magazine to arrive in their mailboxes. Beyond Recipe Content. ALOHA.
  • CHIEFMARTECH  |  THURSDAY, DECEMBER 10, 2015
    [Best, Custom Publishing] 5 big martech challenges that marketers will face in 2016
    When I first published MarTech and the Decade of the CMO — the white paper that predicts the 10x software revolution that is coming to marketing — CEOs were just starting to think more deeply about integrating technology into their marketing organizations. CMOs will define the MarTech stack (and reject the suite of standalone products).
  • HUBSPOT  |  THURSDAY, DECEMBER 10, 2015
    [Best, Custom Publishing] Publishers: Thinking of Incorporating Ecommerce Into Your Business?
    As our 2014 Digital Publishing Benchmarks Report points out , digital media companies are operating in a volatile time of transition and discovery. Publishers know that ad revenues are on the decline, and they’re experimenting with new monetization channels like sponsored content, webinars, and courses. The biggest challenge? Media
  • KAON  |  WEDNESDAY, DECEMBER 9, 2015
    [Best, Custom Publishing] Marketing In 2016–And Beyond–Will Be All About Value
    In a recent CMO.com article , Marcelo Prado, Chief Marketing Officer of GE’s Measurement and Control business, described how important it is to tell the right story about how a company’s products solve customers’ problems. Savvy marketers will need to make the shift from the “what” of their products and solutions to the “why.”.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 8, 2015
    [Best, Custom Publishing] 50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year
    The “Marketing Budgets 2015 Report,” published by Econsultancy and Oracle Marketing Cloud, showed paid search as the top digital channel for ROI measurement, beating out more than a dozen other analyzed channels. Four times as many online consumers would rather watch a video about a product than read about it. Customer Experience.
  • ACT-ON  |  MONDAY, DECEMBER 7, 2015
    [Best, Custom Publishing] What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey
    They were made aware of a product through traditional advertising on television and radio, and in newspapers or direct mail. The Consumer Executive Board (CEB) surveyed more than 1,400 B2B customers and found at least 57% of a consumer’s purchase decision was made before they talked to a sales rep. Ask your current customers.
  • HUBSPOT  |  THURSDAY, DECEMBER 3, 2015
    [Best, Custom Publishing] Conquering the Free Shipping Conundrum: How to Make Money Without Forfeiting Margins
    Continuous access to the internet allows 59% of shoppers to simultaneously search competitor’s product listings or even access barcode scanner apps to find the same product for the cheapest possible price online. Pitney Bowes published their 2015 Holiday Shipping Survey and it makes for an interesting read. 48 contiguous states.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Best, Custom Publishing] 11 Pricing Page Examples To Inspire Your Own Design
    Whether you're in the market for software or a new coffee pot, searching for price is a natural part of any customer's buying decision. To help inspire you, we found 11 of the best examples of pricing page design. Under each option, they provide a short description of the ideal customer for that option. Check them out.
  • JUNTA 42  |  WEDNESDAY, DECEMBER 2, 2015
    [Best, Custom Publishing] Why Brands Need to Acquire a Media Company [Here’s How]
    Natural in the media world. I’ve had the opportunity to be involved in a number of mergers and acquisitions over my 16 years in publishing. This evaluation comes natural to publishers, and is VERY unnatural for marketers to consider. Jay Acunzo published a thoughtful reaction to my original article on Grantland. Build it?
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 1, 2015
    [Best, Custom Publishing] How We Overcame 2015’s Top Content Marketing Challenges
    Customer Questions FTW! More about this challenge: It’s been reported that more than 70 percent of B2B buyers watch video product demonstrations before making a purchase. Additionally, four times as many online users would rather learn about products via video instead of text. It’s hard to believe 2015 is coming to a close.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 1, 2015
    [Best, Custom Publishing] 5 Reasons Why Video Is Your New Secret Weapon
    If a prospect or customer sees you more often, you’re more likely to be at the top of their mind, in fact they may even think better of you and your company. Videos are the next best thing to meeting someone in person and there are a number of great ways you can leverage them to drive new sales. Create an Emotional Connection.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 30, 2015
    [Best, Custom Publishing] Gobbledygook: sadly, it’s still alive and well
    Customer-focused. Best-in-class. It would appear the gobbledygook is alive and well, despite the fact that Scott’s original manifesto was published more than eight years ago. Lacking the details of why a product can be called game-changing, it’s easier simply to declare it so. Pleasing Dedicated. Meet the needs of.
  • ACT-ON  |  FRIDAY, NOVEMBER 27, 2015
    [Best, Custom Publishing] How to Earn Links for Better SEO & More Audience
    After an initial phone inquiry, we’d then trek to the vendor, and if they did their job well, a hand shake and a smile could build a relationship and solidify a lasting customer connection. While this is a very good reason, you may be surprised to know that it’s not, in fact, the best reason. Gone are the days of a shake and a smile.
  • FATHOM  |  WEDNESDAY, NOVEMBER 25, 2015
    [Best, Custom Publishing] Fathom SEO Pulse #47: Google’s Own Search Ranking Guidelines, Streaming Apps without Installing & More
    *We’re publishing the Pulse a day early this week. Here’s the latest SEO news: “Google’s John Mueller: Expert Product Descriptions Not Critical For Rankings?”. Google’s John Mueller says that it is not critical to rewrite product descriptions to avoid duplicating content from the manufacturer’s website. link]. link].
  • SALES ENGINE  |  TUESDAY, NOVEMBER 24, 2015
    [Best, Custom Publishing] 7 Elements every Content Marketing Strategy Must Have
    That’s good news if you’re just getting your feet wet in content marketing because you can learn from best practices to drive superior execution to stand out. Obviously, targeting CEOs of Oil and Gas companies is a different goal than driving millennials to a shopping cart for the latest and greatest tech product. 2.
  • VISUALLY  |  TUESDAY, NOVEMBER 24, 2015
    [Best, Custom Publishing] Why Good Content Will Always Beat Display Ads
    Our CEO Matt Cooper published an article for the CMO.com explaining the advantages of using content marketing to attract customers. Here are some articles on the subject: Making the Case for Content Marketing: Research & Statistics. 5 Of the Best Data Visualization Examples from Content Marketers. Design
  • BIZNOLOGY  |  MONDAY, NOVEMBER 23, 2015
    [Best, Custom Publishing] Tips for your professional B2B corporate video production project
    Want to convert more of those visitors into leads and customers? Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. For these reasons, the use of B2B corporate video production is becoming more prevalent. Have good audio. Two cameras.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 23, 2015
    [Best, Custom Publishing] 6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know
    Always keep in mind some best practices for strong video advertising: Make it sentimental, such as funny or heart-warming, to help draw in the viewer. Most major publishers are pushing a native advertising strategy these days. One of the best-known BLE apps is Shopkick. So how do you keep up with the times? Native Advertising.
  • ACT-ON  |  MONDAY, NOVEMBER 23, 2015
    [Best, Custom Publishing] Dear CMO Part II: Place the Voice-of-the-Customer at the Center of All You Do
    In Part I, “ Dear CMO, Part 1: Why Your Content Misses the Mark ”, we detailed findings and shortcomings in content marketing approaches when it comes to actually securing customers from these investments. This results in investment directed into eye- and click-candy over meaningful engagement with customers themselves.
  • BUZZSUMO  |  MONDAY, NOVEMBER 23, 2015
    [Best, Custom Publishing] Be Inspired: The Best B2B Content Of 2015
    Ok, we are calling it early but here are our views on some of the best B2B content of 2015. We have included 20 examples from eBooks and research reports through to “how to” posts and product launches. Identifying the top or best content is clearly a subjective task. Also what is meant by “best content”?
  • JUNTA 42  |  SUNDAY, NOVEMBER 22, 2015
    [Best, Custom Publishing] Doing Content Marketing Right, and Wrong, at the Same Time [Australia Research]
    Yes, they are important, but they need to be just part of what gets us to concrete business goals – driving revenue and profit for the organization, saving costs, and creating quality, long-term customer relationships, and loyalty. Without a subscription program, it’s seductive to fall into an inconsistent publishing schedule.
  • CHIEFMARTECH  |  SATURDAY, NOVEMBER 21, 2015
    [Best, Custom Publishing] Marketing data technology: making sense of the puzzle
    Social Analytics functions will, for instance, be best performed by tools specialized in the retrieval, storage, and processing of social feeds. On the other hand, analyzing customer properties in a data warehouse will be best left to predictive, descriptive, and visual discovery tools. The unpredictable mind of the customer.
  • OPENTOPIC  |  FRIDAY, NOVEMBER 20, 2015
    [Best, Custom Publishing] Launching a Redesigned Website Could be the Best Marketing Decision You’ll Make in 2016
    Websites make money because of two things: they either (1) get traffic or they don’t and (2) they convert visitors into leads and customers or they don’t.” - Andy Crestodina. Furthermore, according to Andy your site needs 4 things in order to get traffic and convert visitors into leads and customers: Must be search engine friendly.
  • ACT-ON  |  FRIDAY, NOVEMBER 20, 2015
    [Best, Custom Publishing] How to Apply Lifecycle Marketing for Your Agency Clients
    So what’s the best way to make sure you’re delivering stellar results for each of your customers? Each buyer persona should include a short bio of a typical customer, a description of the person, and information on: Buyer’s background. The best approach: tell a story. What types of content will we publish? Attract.
  • ACT-ON  |  THURSDAY, NOVEMBER 19, 2015
    [Best, Custom Publishing] 10 Simple SEO Basics for Better Rankings
    It’s got a proven list of best practices. The truth is, effective SEO is easier than many of the other things marketers struggle with – challenges like proving ROI, tracking customers across multiple channels, or even just creating great content. They are part of SEO best practices now. Bupkis! Good SEO isn’t hard.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Best, Custom Publishing] Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business
    CMI defines content marketing as “… a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” You’re not alone. Content Marketing. Video. Email. Audio.
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 18, 2015
    [Best, Custom Publishing] SEO Tips from the Cosmos to Your Content
    But as your strategy evolves, one of the best SEO tips to follow is to incorporate long-tail keywords. According to Steve Armenti, “Long-tail keywords are best used to address the needs of your audience. Or do short-tail high volume keywords perform best? The next time you step outside on a quiet night, look up. Now What?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Best, Custom Publishing] The 31 Best Tools for Improving Your Writing Skills
    Whether you're a published author or just getting started with blogging, it's not always easy to string words together in a way that makes sense, sounds good, and makes the reader feel something. The 31 Best Tools for Improving Your Writing. 1) Daily Page. Publishing content on a consistent basis is crucial in the blogging world.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Best, Custom Publishing] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
    There's going to be a lot of spending going in over the next month or so, which is why it's important to have a plan for reaching your customers and prospects before your competitors do. Here's an example of how to structure this type of goal: Generate [number] leads focused on [topic/product] by [date]. or maybe that's just me.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 18, 2015
    [Best, Custom Publishing] Raise Your Customer’s Voice: A Fresh Look at Case Studies & Testimonials
    We know customers today are in greater control of the relationship they have with our brands. And you don’t need lengthy descriptions, just a few well-chosen details about your customer’s workplace or culture or anything that is unique about their business. Your customers care about their goals. Draw an authentic world.
  • ACT-ON  |  TUESDAY, NOVEMBER 17, 2015
    [Best, Custom Publishing] Craig Spiezle and David Fowler Talk About Trusted Data and Marketing
    We’ve also seen the explosion of digital marketing which lets us emphasize the customer experience partly through personalization in near real time. In mid-2005, we were trying to advance best practices to address spam including the forging and the spoofing of email. What follows is an edited transcript of that conversation.
  • HUBSPOT  |  TUESDAY, NOVEMBER 17, 2015
    [Best, Custom Publishing] 5 Charts That Summarize The State of The Publishing Industry
    The state of digital publishing is in flux. Publishers are optimistic and resilient. Instead of capitulating to industry change, they’re carving out new revenue streams and testing new products to connect advertisers with readers. HubSpot’s Digital Publishing Benchmark report explores these questions in-depth. Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 16, 2015
    [Best, Custom Publishing] 25 Nuggets of Essential Social Media Wisdom
    We have to earn the right to be read every single day.  I have to publish something that is insanely interesting and entertaining and so do you. Scream Out-source everything that isn’t directly connected to producing content, serving a customer, or the activities that are directly responsible for producing revenue. Just write. Or film.
  • HUBSPOT  |  MONDAY, NOVEMBER 16, 2015
    [Best, Custom Publishing] 6 Tips for Scaling Social Media Promotion With a One-Person Team
    Thankfully, I’ve learned some approaches that scale social production and minimize time spent. If you can think it, you can most likely automate it. 2) Auto-publish to social media when a blog post goes live. The best part? Appearing to promote a large variety of content doesn’t require publishing more content. Justwomen.
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