• ACT-ON  |  THURSDAY, JUNE 30, 2016
    [Best, Custom Publishing] Why Video Is the Future of Content Marketing
    Video leverages the power of sound, vision, and storytelling to bring your products and services to vivid life. If video is the future of content marketing (and I’m arguing that it is), how can B2B marketers more successfully unleash its power to more effectively connect and engage with customers? The company’s customers are.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 29, 2016
    [Best, Custom Publishing] 4 Examples of Content Curation Done Right
    The firm needed to educate prospective customers about the viability of green IT and the business value of the Icelandic data centers, powered by 100% renewable resources without a price premium. As Verne Global builds its audience, customers who want and need green IT services will follow. Verne Global data center. Content Marketing
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 29, 2016
    [Best, Custom Publishing] How to Create a Lean, Mean Content Creation Machine
    In some cases, your content may come from your content team, freelancers, your PR agency, internal writers, partners, customers, or guest contributors. How often will you publish? What’s the best practice? In my opinion, it’s best to define your publishing cadence based on what you can actually maintain.
  • PUREB2B  |  TUESDAY, JUNE 28, 2016
    [Best, Custom Publishing] Effective Lead Nurturing in Stages
    We all know that website traffic doesn’t necessarily immediately translate into paying customers. The key is to look at this turn of events as an opportunity to give them all of the information they need to be convinced that your brand is the best option available to them. This isn’t necessarily a bad thing, though. Attract. Convert.
  • VISUALLY  |  TUESDAY, JUNE 28, 2016
    [Best, Custom Publishing] Cocktails, Content, and Solutions to the Consumer Journey
    Clarity is invaluable to prospective customers since concise messaging is quick and easy to process. brand that clearly communicates the value of its products or content registers in the mind of a prospective customer. This makes us think about ‘How do we build the best content for the feed experience?'”
  • INFER  |  TUESDAY, JUNE 28, 2016
    [Best, Custom Publishing] What does intent data mean for the data-driven marketer?
    This byline by Infer’s Sean Zinsmeister was originally published on Marketing Land. Pairing intent data with other customer signals — like those housed within a company’s marketing automation system — provides an especially unique opportunity for businesses to understand and leverage customer insights. Is it predictive?
  • ACT-ON  |  TUESDAY, JUNE 28, 2016
    [Best, Custom Publishing] From Mealy to Meaty: How to Create Better Content
    Prodigious production despite the facts: Only 30% of B2B marketers and 38% of B2Cers say their content marketing is effective. But I do think it’s pretty clear that barreling forward with this “let’s just publish more!” Publishing more is also beginning to alienate (or simply bore) our audiences. We think more is always better.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Best, Custom Publishing] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. latest trends, and the ones with the best reputations. workflows to publish content quicker? much room publishers have to grow. rethink how much they publish. little.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Best, Custom Publishing] Study: How Much of Your Content Marketing Is Effective?
    Terms like native content, brand publishing, and owned media are set to evolve. And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. Publishing quality content over time requires a healthy investment when you account. Copyright © 2015 Contently.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Best, Custom Publishing] Content Methodology: A Best Practices Report
    Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. learning and iterating through each round of publishing. 6Content Methodology: A Best Practices Report II.
  • ION INTERACTIVE  |  THURSDAY, JUNE 23, 2016
    [Best, Custom Publishing] Scott Brinker and Sangram Vajre Join Forces to Discuss Account-Based Marketing and Technology
    Sangram is the CMO here of Terminus, also co-founder, formerly one of the leading marketers at Pardot, and Sangram's also now a best-selling author. Tell us about why you wrote a book, the process for writing the book, and how you feel now that the book is out and published? Nobody really talks about product marketing.
  • CONTENT STANDARD  |  THURSDAY, JUNE 23, 2016
    [Best, Custom Publishing] Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling
    Today, enterprise marketers are faced with a unique challenge—interrupt advertising continues its steep decline, and most organizations have adopted some form of content marketing to connect with customers. And the best stories are centered around the decisions a character makes in a period of time. However, the content space is noisy.
  • ACT-ON  |  THURSDAY, JUNE 23, 2016
    [Best, Custom Publishing] How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
    They spend thousands of dollars crafting high production value brand awareness TV ads, and then upload them onto YouTube. They’re looking for videos about certain topics that interest them, they’re looking for how-to videos, or they’re looking at review videos about what product to buy.”
  • BIZIBLE  |  TUESDAY, JUNE 21, 2016
    [Best, Custom Publishing] Proven Tactics to Create Sales and Marketing Alignment
    This is one of the best ways for the two teams to meet halfway, enabling both departments to enhance each other’s effectiveness through better collaboration. Create a Unified Customer View. Begin with a clear picture of your company’s ideal customer and buyer personas. The sales team, on the other hand, moves at a faster pace.
  • BIZNOLOGY  |  TUESDAY, JUNE 21, 2016
    [Best, Custom Publishing] Earned media influencer marketing demands your awesome
    Once you pay an influencer in any way outside of providing them with free and unencumbered access to your product, you’re advertising: product placement, advertisement, shilling, etc. And, like sales, the better the company you represent, the better the product you offer, the better. That’s cool. It is like sales.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Best, Custom Publishing] 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
    HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). At HubSpot, we found that that emails sent from "Maggie Georgieva, HubSpot" perform better in terms of open and clickthrough rate than emails sent from just "HubSpot." So, it may be best to do this. just can't win.". Plain and simple.
  • CEROS  |  TUESDAY, JUNE 21, 2016
    [Best, Custom Publishing] Visual Storytelling UX: Why Stories Need Design
    Readers and customers know the difference between bland and enticing presentation. Platforms are making it easier for publishers and marketers to present content in a visually-pleasing way without needing to hire an art department. Consider Facebook’s Instant Articles: a major trade-off for publishers. Marketing Best Practices
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Best, Custom Publishing] 5 User-Generated Content Mistakes to Avoid
    Here are the five biggest mistakes to steer clear of to maximize the positive impact of your UGC strategy. 1) Publishing Without Permission. Make rights management a priority to be sure that you are only publishing approved content. If you are selling apparel and accessories, comfort and fit will vary by customer. Takeaways.
  • BIZIBLE  |  MONDAY, JUNE 20, 2016
    [Best, Custom Publishing] The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI
    In marketing, certain groups of accounts are more likely to close because they are a better fit for your product, or because you can observe that their demographic or firmographic traits match closely with your best customers. Every marketing technology vendor is talking about account-based marketing this year. link).
  • CHIEFMARTECH  |  MONDAY, JUNE 20, 2016
    [Best, Custom Publishing] Microsoft buys LinkedIn: the largest martech acquisition in history?
    To appreciate why Google, Facebook, and — especially with this LinkedIn deal — Microsoft are possibly the most powerful martech companies in the world, we need to step back and look at the big picture of how marketers connect with prospects and customers in the digital age. billion. Are the above points too indirect? Actually, yes.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Best, Custom Publishing] Get Your Blog On: 4 Steps to Blogging Success
    Blogs help you achieve objectives that span the entire customer lifecycle: Building brand awareness and increasing SEO rankings. You might realize that while your blog content was intended for practitioners, a lot of the content you were publishing speaks to an executive audience. Specific product interest. B2B or consumer?
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 17, 2016
    [Best, Custom Publishing] What is Content Marketing? 10 Expert Video Responses
    The video explains that from 1895 (the launch of John Deere’s customer magazine “ The Furrow “) all the way up until today, content has always been about “the power of story.” ” The narrator of the video then goes on to explain how various popular brands leverage content marketing to support their products.
  • INFER  |  WEDNESDAY, JUNE 15, 2016
    [Best, Custom Publishing] Predictive Analytics for B2B Sales and Marketing has Certainly “Crossed the Chasm”
    This Q&A with Infer’s Sean Zinsmeister was originally published on MarTech Advisor. Predictive analytics for B2B sales and marketing has certainly “crossed the chasm”, but it’s still in the early adopters phase of the product development lifecycle, and will continue to mature. AdRoll, Outreach, Pardot, Act-On, etc.).
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Best, Custom Publishing] How to Master Local Lead Generation
    Local communities are the first customers of almost every business, regardless of what industry they may be in. Small to medium-sized enterprises, in particular, work usually work by building a solid local customer base first, as this foundation enables them to grow steadily and to expand their customer reach later on.
  • KEO MARKETING  |  TUESDAY, JUNE 14, 2016
    [Best, Custom Publishing] Video Marketing within the Sales Funnel
    In a world where buyers are up to 70% of the way through their purchasing journey before contacting the vendor, video can help seal the deal and convince customers to buy your product. Video can help convert customers in every stage of the funnel. Here is how to use video to enhance the customer’s journey. Top-of-Funnel.
  • 6SENSE  |  TUESDAY, JUNE 14, 2016
    [Best, Custom Publishing] Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence
    is a company in your database but isn’t a current customer. Every marketer at this point will tell you that you have to ‘nurture’ the account that shows the best firmographic characteristics via marketing campaigns to test for need and interest. This is a discussion I love having because the answers aren’t always obvious. Now Acme Inc.
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2016
    [Best, Custom Publishing] The 24 Best Online Writing Tools and Apps
    Prospective buyers won’t take the time to investigate the benefits of your products or services or the merit of your ideas if that information isn’t conveyed in a clear and compelling manner. Pricing: range of plans from free to $400 per year, plus custom pricing for enterprises. Google Review Count: 2,210,000. 14) Rhymer.
  • SALES ENGINE  |  MONDAY, JUNE 13, 2016
    [Best, Custom Publishing] The Ugly Truth About Beautiful Content
    You’re not Coca-Cola; no one expects you to hire the world’s best creative minds or to spend billions on marketing. Like any product or service a company offers, content must be the result of deliberate organizational focus, infrastructure, research, and planning. What is the best, most digestible format for each piece of content?
  • CONTENT STANDARD  |  MONDAY, JUNE 13, 2016
    [Best, Custom Publishing] When Agile Marketing Goes Overboard—and How to Reel it In
    thought I knew of all the hideous prospecting tactics known to marketers, but here I was seduced by tools that promised to solve my productivity woes—a miracle in the form of an app. We realized that we had to adopt a more agile approach if we were going to give our new product releases the worth they deserved, as they were rolled out.
  • CONTENTLY  |  MONDAY, JUNE 6, 2016
    [Best, Custom Publishing] ‘Marketing Is Like Friendship’: 3 Keys to Always-On Content
    Now, the cadence for publishing is much more fluid. The best advice is to start slowly and show quick results. Adopting an always-on content strategy doesn’t mean you have to publish incessantly. If your consumers tweet you about a customer service issue, you should have the ability to get back to them quickly.
  • HINGE MARKETING  |  MONDAY, JUNE 6, 2016
    [Best, Custom Publishing] How to Develop a Winning Go-to-Market Strategy for Your Firm
    In our recent posts we’ve been sharing our perspective on the best strategies to drive organic growth and merger-and-acquisition-based growth. business plan is broader in scope and considers every aspect of a business, while a go-to-market strategy is focused specifically on delivering a product or service to an end customer.
  • HUBSPOT  |  MONDAY, JUNE 6, 2016
    [Best, Custom Publishing] 17 Data Visualization Tools & Resources You Should Bookmark
    That being said, if you’re not a data scientist yourself, it can be difficult to know where to look for data and how to best present that data once you’ve got it. One of the best features of Statista is its easy to navigate interface and its automatic visualization features. The best part about Google Trends? Check 'em out.
  • CONTENT STANDARD  |  SATURDAY, JUNE 4, 2016
    [Best, Custom Publishing] What Music Can Teach Content Marketers about the Power of a Shared Customer Experience
    But that’s exactly what I was doing as I stared down the row of Coca-Cola bottles, each displaying a few words from well-known songs on their labels, as the line of fellow customers grew behind me. I was torn about which to choose, even though they were all affixed to the same drink and would promptly be recycled in just a few hours.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2016
    [Best, Custom Publishing] How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
    Especially in the B2B sector, where the customer journey is increasingly self-service and often involves several months of careful deliberation, trust is a deal-breaking prerequisite for any sort of relationship building process. What kinds of brands do your customers trust most? Even lawyers and baristas command more trust than we do.
  • VISUALLY  |  WEDNESDAY, JUNE 1, 2016
    [Best, Custom Publishing] 7 Commandments For A Good Content Experience
    We published our findings in the ebook,  Consumer Attitudes Towards Content. Below, we outline the seven commandments that emerged from the research so you can put your resources towards creating the best possible content. ” Our study revealed that 43% of those surveyed are less likely to trust brands as publishers of content.
  • VIDYARD  |  TUESDAY, MAY 31, 2016
    [Best, Custom Publishing] DJ Khaled, Snapchat and Spontaneity in Videos
    Here are a few of his videos before we get into it: Realness Doesn’t Mean Lack of Polish. I’ve been following DJ Khaled avidly since he published his first few videos, and it’s obvious that he took them seriously from the start. 15 Experts Spill Their Greatest B2B Video Production Advice. The best ideas are the ones you don’t plan.
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2016
    [Best, Custom Publishing] The 23 Best Content Ideation Tools
    Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Best, Custom Publishing] 20 Handy B2B Lead Generation Resources
    Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. Lead Genius’ SlideShare presentation on the best practices for lead generation walks you through the outbound and inbound sales funnel. However, not all of your online searches will yield helpful results. Callbox.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Best, Custom Publishing] 20 Handy B2B Lead Generation Resources
    Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. Lead Genius’ SlideShare presentation on the best practices for lead generation walks you through the outbound and inbound sales funnel. However, not all of your online searches will yield helpful results. Callbox.
  • VISUALLY  |  WEDNESDAY, MAY 25, 2016
    [Best, Custom Publishing] How To Map Content To Your Conversion Funnel
    For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships. It serves as a concise map of the customer journey and informs what kind of content your team should produce across your social channels. The best place to start is with your customer personas.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Best, Custom Publishing] 7 New Twitter Features You May Have Missed
    Back in October, Twitter CEO Jack Dorsey made a public appeal to developers to submit ideas for product enhancements: Developers on Twitter: please tweet your ideas and requests using hashtag #helloworld. It was only when I sent her a custom list of people to follow whom I knew she'd like that the value started appearing. Jack (@jack).
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Best, Custom Publishing] ‘Don’t Make a Commercial’: The Onion’s CCO Explains Why So Much Content Marketing Sucks
    As the entire media industry salivated over sponsored content as the new savior of publishing business models everywhere, The Onion released its Michelangelo: “ Sponsored Content Pretty F*cking Awesome.” We approach it in a way that always best serves the client and their business model. It’s like a treat.”
  • CONTENT STANDARD  |  SUNDAY, MAY 22, 2016
    [Best, Custom Publishing] Pressure
    Whether developing an advertising campaign for the web or creating a new commercial for broadcast TV, brands are quick to use any channel available to put their product and message in front of the biggest audience possible. In the first half of the decade, US advertising was still ramping up to meet the demand of new products.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2016
    [Best, Custom Publishing] 5 Key Ingredients of a Positive & Profitable Partner Experience
    The simple fact is, today’s partners have more suppliers and product lines to choose from than ever before. Without proper programs and tools, partners look elsewhere and engagement, customer satisfaction, and sales plummet. It’s never been more important to examine and improve partner relationships. Oracle Marketing Clou
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Best, Custom Publishing] Personalization Makes Programmatic Advertising a Win-Win
    Author: Jeffrey Hirsch The rise in ad blocking is continuing to cause major concern for advertisers and publishers who stand to lose ad effectiveness and revenue if they can’t curb this trend. Publishers and advertisers can take programmatic advertising a step further with personalization. an instructional video).
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Best, Custom Publishing] 17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More
    Thanks to these changes, marketers can use the Instagram app to relate with their fans and customers, to communicate their business' personalities and brand stories, and to express artistic creativity. customer might see this and laugh, and maybe even tag a friend who knows his or her "secret" music tastes. But what about videos?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 18, 2016
    [Best, Custom Publishing] 4 Lessons learned from super niche marketing
    It’s frustrating to work your face off and release a product online that no one wants to buy. (X X ) < That was me about two years ago, when I uploaded my first sci-fi book to Amazon where it vanished into the algorithm of the digital abyss. By Mars Dorian, {grow} Contributing Columnist. So what has changed? Marketing. The reason?
  • PUREB2B  |  WEDNESDAY, MAY 18, 2016
    [Best, Custom Publishing] B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities
    Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. It can also build a community and foster engagement, especially when you publish fresh and relevant content on a regular basis. Business Blogging Tips.
  • PUREB2B  |  WEDNESDAY, MAY 18, 2016
    [Best, Custom Publishing] B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities
    Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. It can also build a community and foster engagement, especially when you publish fresh and relevant content on a regular basis. Business Blogging Tips.
  • ACT-ON  |  TUESDAY, MAY 17, 2016
    [Best, Custom Publishing] 5 Tips to Get Your Content Shared More Often
    And are there any best practices or tips to get your content shared? But once published, one post goes viral in a matter of hours while the other captures very little attention. Forty-nine percent of people in the study said that they share to inform others about products, change the opinions of others, or encourage action.
  • INFER  |  MONDAY, MAY 16, 2016
    [Best, Custom Publishing] The Risks of Blending Customer Signals from Disparate Sources
    When it comes to business-to-business customer analytics, there’s a wide range of signals to choose from – a company’s business model, technology vendors, relevant job postings, public filings, social presence, website activities, marketing engagement, third-party intent data, and other attributes. Originally Posted on Data Informed.
  • KAPOST  |  MONDAY, MAY 16, 2016
    [Best, Custom Publishing] Great B2B Customer Experiences Require Customer-Centric Marketing
    Only 12% of B2B marketers rate themselves as “very effective” at delivering a great customer experience. It’s a finding from the 2016 B2B Customer Experience Benchmark Report from Kapost. It’s important to understand that customer experience is the sum of all of the interactions, not just based on one-off instances of engagement.
  • PAUL GILLIN  |  FRIDAY, MAY 13, 2016
    [Best, Custom Publishing] 3 Branded B2B News Services That Get It Right
    While there’s nothing wrong with that, drive-by customers are hard to engage in conversation. What if you could go a step beyond the downloads and become a trusted and even indispensable information source that customers visit every day? The target audience is not Cisco’s traditional CIO customer but board room executives.
  • CONTENTLY  |  WEDNESDAY, MAY 11, 2016
    [Best, Custom Publishing] The Biggest Missed Opportunity in Influencer Marketing
    The influencer will snap like only they can snap, maybe creating a story about the best morning ever—leaping out of bed in a fun, entertaining way; dancing to something uplifting while she brushes her teeth; traveling to the kitchen that she’s drawn to look like a trek through a jungle. Or, yanno… not. So what is that, exactly?
  • VIDYARD  |  TUESDAY, MAY 10, 2016
    [Best, Custom Publishing] How Lenovo Kept Things Simple, and Won a Markie
    Michael and his team were recently awarded a Markie at Oracle Modern Marketing Experience for Best Digital Marketing Ecosystem. And that happens by better understanding where your potential customers are in the buyer journey.”. Michael said it best when he told us that “The days of pushing content on a brand’s own timelines are gone.
  • ACTIVEDEMAND  |  MONDAY, MAY 9, 2016
    [Best, Custom Publishing] Building Your Client’s Site’s Story
    Some of the strongest and most widely-recognized companies increase awareness simply by telling stories – about their service, their product, insight abilities or anything that has helped their customers. those which outline how online publishers and businesses are able to reach their audience through solutions like Google AdWords.
  • VISUALLY  |  SUNDAY, MAY 8, 2016
    [Best, Custom Publishing] The 7 Building Blocks of a Solid Content Marketing Plan
    However, producing more content is only productive when you have a solid plan in place. Once they understood the purpose of the content and realigned their objectives they experienced a 300% increase in content production and a 60% increase in content promotion. 2. Start a blog and self-publish your content. Create a calendar.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 5, 2016
    [Best, Custom Publishing] How Marketers are Rethinking the Content Generation Process [Interview]
    Lots of creation by opinion doesn’t always lead to the best results, but, again, it reflects how early it is in the history of content-driven marketing and audience development for owned media. It can give you a way to publish, but not a ‘what’ to publish. Marketing needs to sell things. B2B marketers are interesting.
  • CONTENTLY  |  WEDNESDAY, MAY 4, 2016
    [Best, Custom Publishing] Marketing’s Uneasy Relationship Between Research and Creativity
    We know how many people are buying certain products. The ad is bizarre, catchy, and mildly off-putting—but it works, uniquely highlighting Quiznos products. ” It turns out that different products need different creative strategies to be most effective. Today’s marketers can collect data on almost everything.
  • LEANDATA  |  WEDNESDAY, MAY 4, 2016
    [Best, Custom Publishing] The Fallacy of Inbound Versus Outbound
    It’s a topic that has launched countless blog posts as thought-leaders stake their positions about which is the smarter way to drum up customers. In fact, Account-Based Marketing does exactly that by integrating the best elements of both Inbound and Outbound. Ladies and gentlemen, welcome to the main event! boxing gloves. Tweet this.
  • BUZZSUMO  |  WEDNESDAY, MAY 4, 2016
    [Best, Custom Publishing] 10 Ways to Boost Your B2B Content Shares
    We analysed all of the articles these 100 sites published in the last year (over 100,000 posts) to discover the secrets of the content that gets shared. Our core findings from analyzing 100 popular B2B sites are as follows: The median shares for 5 of the top 5 B2B content publishers is 803. Dominance of large publishers. 174. 6.
  • VISUALLY  |  TUESDAY, MAY 3, 2016
    [Best, Custom Publishing] Why You Should Invest In Content Curation
    When it comes to creating content, marketers and publishers face a number of challenges. The curator’s job is to collect the best content from across the web and organize it in a way that’s useful to your audience. Or, brands might collect user-generated photos and stories showcasing their product. The Pros: 1.
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Best, Custom Publishing] Digital Does Not Mean "Just Build a Website"
    Many traditional publishers have prematurely thrown in the towel on digital. “I have a website, but no one wants to advertise on it.” “I have an iPad version of my print magazine, but only a tiny fraction of my audience subscribes.” “I have made pdf’s of all my articles but no one is downloading them.”. Data support this. Time to Get Started.
  • VISUALLY  |  MONDAY, MAY 2, 2016
    [Best, Custom Publishing] Meet the New Engage (and introduce your audience to awesome content)
    Marketers and publishers are under more pressure than ever to create engaging, high-quality content that sets them apart from the competition. In response to this need, 77% of B2C and 76% of B2B companies will step up content production in 2016 (according to research by  CMI and MarketingProfs ). Introducing an Even Better Engage.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Best, Custom Publishing] Best Branded Content of April: The VR Wave is Here
    But without a doubt, the best experience was when I was transported to a virtual office, picked up every coffee cup and stapler in sight, and chucked them violently against the wall. The app is meant for customizing an IKEA kitchen. The post Best Branded Content of April: The VR Wave is Here appeared first on The Content Strategist.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Best, Custom Publishing] 11 Helpful Resources for Improving Your Business Skills
    Here are 11 of the best resources out there to help you become more business-savvy. The research and writing and editing required to publish a book -- especially a best-seller -- is far more impressive than what goes in to an article or podcast. Toastmasters is probably the best public speaking club out there. Rossotti.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Best, Custom Publishing] An A to Z of Content Marketing Best Practices
    To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. Audience is also a factor in persona marketing – the technique of breaking up your customers into different profiles, and then creating content and a sales funnel that’s tailored to each group.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Best, Custom Publishing] 14 Stress Management Apps to Relax Your Mind & Body
    All it takes is 25 minutes of play time to reap the positive benefits, according to a study published in the Clinical Psychological Science journal about the app. You can customize these sounds into a mix, or choose just one. Productivity Office Life Daily TOFUHere's a list of some of our favorites. Price: Free. The goal here?
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Best, Custom Publishing] An A to Z of Content Marketing Best Practices
    To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. Audience is also a factor in persona marketing – the technique of breaking up your customers into different profiles, and then creating content and a sales funnel that’s tailored to each group.
  • CONTENTLY  |  THURSDAY, APRIL 28, 2016
    [Best, Custom Publishing] How 3 U.K. Companies Became High-Class Publishers
    JLL tailors its content to meet the needs of busy, bombarded customers. ” Barclaycard’s Freedom Rewards credit card sponsored the show, which doled out advice on shopping, product trends, and how to save money both online and in brick-and-mortar stores. While U.K. and U.S. As U.K. We have to try to maintain a balance.”
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Best, Custom Publishing] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    That's why brands from every industry and with all manner of target demographic -- from Sour Patch Kids to General Electric, and even HubSpot -- are using Snapchat to connect with their fans and customers in a way that's low-cost, but highly personal and engaging. Click here to skip ahead to the best brands on Snapchat.). No editing.
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Best, Custom Publishing] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    Business lead generation directly affects revenue by becoming a constant source of loyal, passionate customers. You can do this by regularly publishing your content on targeted social media channels. Another tactic is to actually talk to your customers! For better or for worse, social media isn’t a fad. There are 1.44 Engage.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Best, Custom Publishing] You Can Still Reach People Using Ad Block Software
    Studies consistently characterize them has high-income earners , well educated, and early adopters of new products. Prepare marketing material to provide prospects with a compilation of your team’s best work, and then success metrics around each example piece of content. Product reviews and product-related editorial need each other.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Best, Custom Publishing] 10 Very Smart People Weigh In on How to Rethink Marketing
    Marketing should be thought of as a value function much like the products and services being sold. More than ever we have the ability to customize information- and data-based insights to each of our contacts. The customer buying journey has changed incredibly with people spending much more time online and on their phones.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Best, Custom Publishing] 10 Very Smart People Weigh In on How to Rethink Marketing
    Marketing should be thought of as a value function much like the products and services being sold. More than ever we have the ability to customize information- and data-based insights to each of our contacts. The customer buying journey has changed incredibly with people spending much more time online and on their phones.
  • JUNTA 42  |  SATURDAY, APRIL 23, 2016
    [Best, Custom Publishing] This Week in Content Marketing: Is Content Marketing Actually a Thing?
    companion article reminds us that we ought to focus on the needs of our customers, not on writing to justify the practice of content marketing to our peers. Next, we ponder the emergence of a new position at large publishers, the e-commerce editor, and explain how it fits into the evolution of media business models. Robert and I agree.
  • HUBSPOT  |  FRIDAY, APRIL 22, 2016
    [Best, Custom Publishing] Applying Growth-Driven Design to Ecommerce Websites
    In order for an ecommerce site to be successful, it needs to contain consistently fresh, relevant, interesting and educational content that speaks directly to its customers and site visitors. Maybe every product detail page would include a 360° image or the site would be fully integrated with all social media accounts. goals?
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2016
    [Best, Custom Publishing] Snapchat is Growing Up
    Discover channels allow select publishers to have a permanent place on Snapchat where they can post content from various sources, use a mix of text and photos, and long or short form videos. These publishers can then include some advertising snaps in the middle of their stories. Whether or not you use it, we’ve all heard of Snapchat.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Best, Custom Publishing] Digital Marketing 2016: Top 100 Influencers and Brands
    The internet has drastically changed how consumers behave and how businesses market their products and services. Be sure to follow them to stay up to date on the best content and resources on Digital Marketing! Today’s digital marketer knows how to reach, engage, and convert new customers for our businesses. DOWNLOAD NOW!
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 14, 2016
    [Best, Custom Publishing] How Your Startup Can Overcome Content Marketing Challenges
    It’s common for these fledgling companies to skip or minimize proven growth marketing activities in favor of first “perfecting” the product. Which product or service most closely matches their pain? Startups that invest in content marketing have the means to affirm theirs is the best solution. Beginnings are hard. Guess what?
  • CONTENT STANDARD  |  WEDNESDAY, APRIL 13, 2016
    [Best, Custom Publishing] Why Investigative Journalism Should Be Part of Your Content Strategy
    ” Mashable’s slant is that the consumer’s whims drive the product, rather than the other way around. In an early scene, The Globe ‘s publisher meets with newly hired editor Marty Baron to discuss pursuing this story. The recent Oscar-winning film, Spotlight , raised an important question. Sounds strange, right?
  • KAPOST  |  MONDAY, APRIL 11, 2016
    [Best, Custom Publishing] Taking Action to Turn Content Into Revenue
    Myth 1: If I publish content, I’ll reap the rewards. Just becoming a publisher is not enough. Myth 2: If I publish more content, I’ll get buyers to move through the purchasing process faster. Myth 3: If our content helps buyers understand more about our products, we’ll sell more. Publishing content every day at 9 a.m.
  • HUBSPOT  |  MONDAY, APRIL 11, 2016
    [Best, Custom Publishing] Learn to Code: 16 Handy Resources to Get Started
    Best of all: Codeacademy courses are 100% free. 2) Khan Academy. Yue , is simple: "to publish all of our course materials online and make them widely available to everyone.". From formatting text, to customizing colors, to creating internal page links, this free resource provides HTML tips and tricks that will definitely come in handy.
  • BIZNOLOGY  |  THURSDAY, APRIL 7, 2016
    [Best, Custom Publishing] 10 essentials missing from your business website
    Having a place for people to comment, send you information, and follow or sign up for content can reduce the amount of effort it takes to connect with online customers. Almost any business website will benefit from a contact form that allows customers to instantly “reach out” online. You want a business website that sells. SEO Plugin.
  • HUBSPOT  |  WEDNESDAY, APRIL 6, 2016
    [Best, Custom Publishing] What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration
    Plus, it's a great way for businesses to humanize their brand, recruit future employees, showcase their product and content, and delight and engage customers. And for more inspiration, check out our list of the best brands to follow on Instagram.). Trying to support the launch of a new product? the list goes on.
  • ACT-ON  |  WEDNESDAY, APRIL 6, 2016
    [Best, Custom Publishing] 8 Killer Tips for Harnessing the Power of SlideShare
    Jonathon Colman, Product UX + Content Strategy at Facebook, generates interest on his first slide “ Why our Content Sucks ” delivering a headline that is unexpected, giving specific examples, and telling us how to make our content better. Customers are experiencing information overload, with content inundating every corner of our lives.
  • ACT-ON  |  WEDNESDAY, APRIL 6, 2016
    [Best, Custom Publishing] 8 Killer Tips for Harnessing the Power of SlideShare
    Jonathon Colman, Product UX + Content Strategy at Facebook, generates interest on his first slide “ Why our Content Sucks ” delivering a headline that is unexpected, giving specific examples, and telling us how to make our content better. Customers are experiencing information overload, with content inundating every corner of our lives.
  • CEROS  |  TUESDAY, APRIL 5, 2016
    [Best, Custom Publishing] Content Marketing with Purpose: Developing an Editorial Mission Statement
    Greater productivity means you do more in less time. It shows you’ve given thought to what your product actually does for your clients, and what your clients want to learn about. 2. Who buys our product? These are your customer personas. Our editorial mission gives us purpose, and it makes us more productive.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 4, 2016
    [Best, Custom Publishing] 6 Engagement Marketing Lessons from Successful Video Bloggers
    Customers purchase—but fans purchase and then go on to spread the word about your business. In a traditional marketplace, existing clients were the responsibility of sales and customer service reps. Make sure your marketing strategies support the goal of nurturing existing customers into advocates. 4. More than you might think.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Best, Custom Publishing] 10 Things Every B2B Tech Marketer Needs to Know
    For B2B tech marketers, it's crucial to understand the real value of the technology you're promoting - whether it’s a simple consumer product or a complicated enterprise service. Even something published a year ago might not reflect the current reality of the industry. This builds trust and credibility with your customers.
  • INFER  |  SUNDAY, APRIL 3, 2016
    [Best, Custom Publishing] How Can We Blend All of Our Customer Data into Actionable Profiles?
    The key to establishing impactful data-driven workflows – with our without predictive scores – is creating actionable profiles of your ideal customers, and infusing that insight into your day-to-day work. Once built, you can publish profile tags directly into your CRM, or share them across marketing systems like Marketo and Eloqua.
  • SNAPAPP  |  WEDNESDAY, MARCH 30, 2016
    [Best, Custom Publishing] 5 Amazing Ways to Impact Your Audience with Data Storytelling
    As you start to see your data as a goldmine not only for your strategy but also for your storytelling, you open up your content production horizons – serving up formats your audience is asking for. The best visualizations simplify complex ideas. 2. What would happen if they stopped publishing new posts for a full month?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 30, 2016
    [Best, Custom Publishing] Where Your Customers Go, Your Budget Should Follow
    Author: Matt Zilli The marketing organization has been in a renaissance, moving from a model where every type of marketing is handled in a silo toward a more holistic model that’s structured around the customer lifecycle. Traditionally, customers have come to us with marketing departments organized in every which way.
  • SNAPAPP  |  TUESDAY, MARCH 29, 2016
    [Best, Custom Publishing] 5 Amazing Ways to Impact Your Audience With Data Storytelling
    As you start to see your data as a goldmine not only for your strategy but also for your storytelling, you open up your content production horizons – serving up formats your audience is asking for. . The best visualizations simplify complex ideas. 2. What would happen if they stopped publishing new posts for a full month? .
  • 6SENSE  |  TUESDAY, MARCH 29, 2016
    [Best, Custom Publishing] The Case for Predictive Marketing Automation: Account-Based Marketing
    This evolution has allowed lean teams to drive customized messaging and improved engagement across product lines, personas and the customer lifecycle. First, what are the necessities driving companies to invest in new marketing technologies and the competencies necessary to make sense of customer data? Latest
  • VIDYARD  |  TUESDAY, MARCH 29, 2016
    [Best, Custom Publishing] Can you DIY? How and When to Update Old Video Content
    But here’s a list of some of the best opportunities you might have on your own site: Blog videos: Has a method or concept changed since you last published on that topic? Product videos: Do you use screenshots or clips of your product in your demo videos? 15 Experts Spill Their Greatest B2B Video Production Advice.
  • SNAPAPP  |  TUESDAY, MARCH 29, 2016
    [Best, Custom Publishing] What Makes Content Resonate? Q&A With Doug Kessler
    If there’s one thing content marketers can safely say based on their 2016 experience so far is that content production isn’t slowing down. So we’ll ask every client, “Please hook us up with some phone calls with your customers or people who haven’t bought.” Let’s just publish.”
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