• HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Best, Custom Publishing] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    Since it''s one of the most noticeable parts of your page, it''s crucial that you follow Facebook cover photo best practices. Whether you''re using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. I''ll give you some hints.
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Best, Custom Publishing] 6 Essential Skills Every CMO Should Have in 2015
    Today’s CMOs will also “step forward and take responsibility for turning the enterprise toward the customer, evolving their role into the engine that fuels customer-centric company growth,” according to Forrester Research. It’s now a real-time currency used to shape the design and delivery of your product. 1) Be a Data Wizard.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Best, Custom Publishing] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    Google Product Listings. Any company with a product catalog can create a data file containing their products and upload it to Google Merchant Center, free of charge. There are two key requirements for Google Product Listings. Publishing characteristics (date published, author, comments, etc. properties).
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Best, Custom Publishing] 48 Phenomenal SEO Guides, Tips & Tactics
    What are the current best practices (and which aren’t worth spending time on) in each area? Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. Content Quality Score: Google’s Best Kept Secret For Rankings by Mace Dynamics. SEO is product. But change is.” Guides to SEO for Beginners.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Best, Custom Publishing] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Best, Custom Publishing] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. to your brand First and foremost, learn what your customers, your competitor’s customers and those discussing topics. Using custom. So, as social.
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 23, 2015
    [Best, Custom Publishing] 50 All-Time Great Retail Subject Lines
    'Here at VerticalResponse we’re always being asked things like, “What is the best day to send an email?” If you sell your own products or products from other manufacturers, you may be trying to announce new products, new seasons or discounts and sales. New Product Launch Party at [Your company] .
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Best, Custom Publishing] Personas Are Great (Except When They Suck)
    Buyer personas are examples of the real buyers who influence or make decisions about the products, services or solutions you market. Instead, they make your potential customers think: And they make me think: The problem with Personas: Actionability. The best headline right now is the one I click. Except when they suck! .
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Best, Custom Publishing] Get Started with Video Marketing: DIY
    'Have you wanted to get started with video marketing, but lack the budget to hire a production company? Yes, it would be nice to have movie-quality videos for each of your products or for every vertical you serve, but it’s not necessary in order to begin reaping the rewards of video marketing. Our production objectives were to.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 20, 2015
    [Best, Custom Publishing] How I Work with Jeff Ogden of Find New Customers
    This week I’m excited to feature Jeff Ogden , president of Find New Customers. We’re glad he’s back (worth reading his story of recovery and attitude on the Salesforce.com blog here ), and reinvesting in the growth of his business Find New Customers from a new home base in Tampa, Florida.(Actually, Thank you, Matt. Actually, St. link].
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 20, 2015
    [Best, Custom Publishing] Key Tactics to Generate Revenue with Your Blog
    In a recent webinar with Jeff Molander, one of the co-founders of the Google Affiliate Network, he shared several strategies for connecting with prospects and acquiring customers through blogging and content marketing. In some cases products work the same way. Help customers avoid a risk? Sample of Success. Offering Value.
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [Best, Custom Publishing] Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets
    few years ago, gluten-free products were mostly unheard of. Big brands have recognized the market potential and created their own gluten-free products, like General Mills'' gluten-free Chex Mix and Kellogg''s gluten-free Rice Krispies. And the market for gluten-free products is only growing. 'Vegan. Gluten-free. Paleo. Juicing.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Best, Custom Publishing] Copywriting Lessons From Companies Doing It Right
    You’re a Publisher and a Brand. Smart, progressive brands are starting to see themselves as publishers. As brands embrace publishing, they’re becoming first-movers and capitalizing on the channels that allow them to tell stories with some actual substance, like this recent collaboration between Medium and Marriott hotels.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 17, 2015
    [Best, Custom Publishing] 20 Truths I’ve Learned as a Content Marketer
    Even though it seems like every organization, product, and individual has an associated blog, it’s become apparent to me as a content marketer that not everyone seems to get it when it comes to content marketing, and that can be a huge difference maker. If the answer to this question is a “no,” you may want to think twice about publishing.
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Best, Custom Publishing] 7 Ways to Speed Up Your Content Creation
    Think about it: If you don’t know who you’re writing for or how to best reach them, how are you going to nail your content execution efforts on the first try? In my experience, the best thing you can do is to come up with at least a month’s worth of content ideas in advance. Publish “behind-the-scenes” posts. Me, personally?
  • E-QUIP  |  FRIDAY, FEBRUARY 13, 2015
    [Best, Custom Publishing] Displacing the Incumbent
    Pick your best opportunities and give them appropriate attention. Or they decide to propose on a project (with an incumbent) they knew little to nothing about before the solicitation was published. The vast majority of customers who switch products or service providers indicate they were satisfied before they made a change.
  • THE ROI GUY  |  FRIDAY, FEBRUARY 13, 2015
    [Best, Custom Publishing] The Content Marketing – Buyer Disconnect
    'By Dan Sixsmith According to a newly published report, there is a serious disconnect between the content that B2B buyers expect from marketers, and what is actually being produced and delivered. In the new study from The Economist Group , 93% of B2B marketers are incorrectly connecting their content to a product or service. The keys?
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 10, 2015
    [Best, Custom Publishing] 7 Ways to Increase Email Engagement
    'Email marketing is one of the most effective ways for Asia Pacific businesses to reach customers and prospects directly. Timing: Use A/B testing to find the best time to send campaigns and trigger emails. You can also publish email campaigns to social networks to extend their reach. Find the Best Frequency and Timing.
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 9, 2015
    [Best, Custom Publishing] B2B SEO Mistakes Webinar Follow-Up Q&A – Part 2
    That being said, there are many SEO benefits of Google+ , especially when it comes to indexed posts and customized anchor text. Every social media strategy is different, so it’s important to figure out the best posting strategy for your B2B and follow that strategy consistently. How often do you recommend posting on Google+? Before!
  • BLUE FOCUS MARKETING  |  FRIDAY, FEBRUARY 6, 2015
    [Best, Custom Publishing] #IBMVerse is all the rage at #IBMConnectED #NewWayToEngage #SocBiz
    Naturally, IBM Verse , the product designed specifically to facilitate this new kind of engagement, took center stage during his talk. From a personal productivity standpoint, Verse is meant to shift the traditional e-mail focus of “Me” to a group productivity model of “We.” I want people to love this. Did I use chat?
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 6, 2015
    [Best, Custom Publishing] 5 Ways to Grow Your Content Marketing Agency Services with Automation
    'When it comes to engaging customers, content continues to be king. In 2015, the trend is likely to continue as more and more companies discover the benefits of using content to drive traffic, nurture leads, and develop lasting (and profitable) relationships with prospects and customers. Graphic design and production. Analytics.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 5, 2015
    [Best, Custom Publishing] 5 Reasons Your Company Should Be Blogging
    'Find New Customers , the most likeable company in B2B marketing, is now partnered with a great company in New York City called Likeable Local  “ Social Media Marketing that makes YOU More Successful.” Developing a new product? We hope to grow Find New Customers with this great partner, so we can expand our team too.).
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 4, 2015
    [Best, Custom Publishing] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    'Keeping promises is one of the key mottoes of the Tampa-based marketing company Find New Customers , the most Likeable company in B2B marketing. You is the best word in marketing today.). What business is not looking for new customers? At Find New Customers , if we say if we are going to do something, we do it. Amanda.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Best, Custom Publishing] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    And week after week, I have the satisfaction of publishing ebooks. For example, in listening to sales and customer calls here at HubSpot, I''ve learned that ebook creation is a huge obstacle for our audience, who are marketers themselves. Best Practices for [Insert Industry/Topic]. my dad. Flash forward to today. Well, sort of.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 2, 2015
    [Best, Custom Publishing] Did William Penn Use the Oldest Known Content Marketing to Establish Pennsylvania?
    That the Rights and Freedoms of England (the best and largest in Europe) shall be in force there. What was the result of him creating so much content to invite people, describe the land, who the best prospects would be, etc.?  And it eventually became a great state: the first newspaper was published there in Philadelphia on Sept.
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Best, Custom Publishing] When to Check on Your Marketing Metrics: A Simple Guide
    You can check your visits, leads, and customers from all of your marketing activities. This metric gives you a good idea of how well your website is doing at attracting visitors (who are hopefully potential customers for your business). You should have at least one on every single blog post you publish. Visits. Number of Leads.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Best, Custom Publishing] 20 Examples of Fabulous Explainer Videos
    Even if you believe your product isn’t “cool” enough to become a cute, cuddly explainer video, someone out there who has a problem that can be solved by what you have to offer would likely see it in a much different light. 11) Olark: Customer service tool. 'Feel intimidated by the notion of creating an explainer video? Video Daily
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Best, Custom Publishing] How to Integrate Social Media and Blogging from The Art of Social Media
    chose eight hours because even if the first tweet goes out at the worst times for traffic, one of the repeats will hit the best times (7:00 am to 10:00 am Pacific or 7:00 pm to 10:00 pm Pacific). Rather than adding each platform’s button, you can use a product such as Share This to install multiple buttons. Seth Godin. We hope so.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Best, Custom Publishing] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    We condensed them into these 17 questions on how to build an effective content marketing strategy and worked across our team to come up with our best answers based on our experience with over 200 brands from around the world. It’s not just about more content, you really want to make sure you set a quality threshold and publish quality stuff.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Best, Custom Publishing] Top 10 B2B Inbound Marketing Predictions for 2015
    We’re quickly reaching the point where a mobile marketing strategy must even include discussion of wearable technology and how best to present context via that channel. You know who your customers or visitors are, what they do, who they are interacting with and what they want or need. Mobile/Local Growth Continues to Dominate.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 26, 2015
    [Best, Custom Publishing] 7 Tools to Get Free Publicity for Your Business
    There are plenty of ways to attract customers online, if you know where to look. Email newsletter publishers scroll through these articles looking for fresh content to mail out and could include your article in their next newsletter. The site does set quality expectations, so plan to turn in your best stuff. That’s okay.
  • SAZBEAN  |  THURSDAY, JANUARY 22, 2015
    [Best, Custom Publishing] How Brands Use Social Media to Enhance the Customer Experience
    survey published by eMarketer last October found that 88 percent of companies with 100-plus employees currently utilize social media for marketing purposes. Instead of measuring returns by profits, companies are utilizing social media to enhance the overall customer experience. JetBlue Rapid Response. LifeLock Cares.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 22, 2015
    [Best, Custom Publishing] What’s Your Content Cadence?
    Mark has a reputation of publishing only the BEST and most ORIGINAL content — it’s one of the biggest reasons, in my opinion, he has such clout (and Klout) in the social sphere. How can I analyze these components to find my best content cadence? What are the best days and times to post? It was a good post.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 21, 2015
    [Best, Custom Publishing] 4 Ways Your Audience Can Provide Content Ideas
    Ideas are often best started at the source – your audience. Your customers won’t finish it if it’s too long. For example, take a look at this testimonial post that customer-service app, Desk, put together. She also promises to re-post the best remedies. Where to get started? It can be tricky coming up with content ideas.
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Best, Custom Publishing] 28 (of the) Best LinkedIn Marketing Guides of 2014
    wave of changes over the past couple of years have transformed it into a major publishing hub, a platform for personal branding, and a place to ask and answer questions from like-minded professionals across nearly 2 million LinkedIn groups. What type of content works best on LinkedIn? Guides to Publishing on LinkedIn. Kevin J.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Best, Custom Publishing] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    You need to dedicate more time to researching and write the best and most engaging content you can. The key is to optimize your time after you hit publish. More high quality content spread across a diverse set of platforms will attract a bigger audience to your website, and increase your chance of converting them into customers.
  • MARKETING ACTION  |  MONDAY, JANUARY 19, 2015
    [Best, Custom Publishing] 4 Killer Tips to Boost Social Content Sharing
    Make no mistake about it, this is one chasm both sides will have to cross in order to work together and produce the best possible results. Marketers, as you tie this in with your marketing automation platform, the end product will make you dance for joy. m in the latter bucket. Moreover, it’s all about execution. The On-Ground Reality.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 19, 2015
    [Best, Custom Publishing] 15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)
    Lead nurturing is a relevant and consistent dialog with viable potential customers, regardless of their timing to buy. Begin by asking your sales team: What questions do your customers ask most often? Pass this content by your sales team, and ask them whether their customers would value it. What do they care about? ” 8.
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 16, 2015
    [Best, Custom Publishing] Don’t Be Fooled by These 3 Content Marketing Myths
    We want to make sure you don’t listen to that bad advice, so here are a few mistakes to avoid when it comes to your content production. Most viral content, although viewed by a large audience, is not going to educate your customers and generate leads for your business (unless you’re selling pianos or cat toys). It doesn’t.
  • GREAT B2B MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Best, Custom Publishing] Lower the Cost and Boost the Productivity of B2B Sales
    'Last month, David Brock, president of Partners in Excellence, published an excellent article titled A Frightening Look At the Cost Of a Sales Person.  47% of companies say it takes 10 or more months for new sales people to become fully productive (67% are 7 or more months)(CSO Insights). 58% of reps make quota (CSO Insights).
  • HINGE MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Best, Custom Publishing] 5 Ways to Better Connect With Your Technology Audience
    Thanks to the accessibility of email, your audience can receive your newsletter directly and choose to read it during a time that best suits their schedule. Publishing posts on other online publications helps to position the leaders within your firm as experts in the marketplace. Let’s jump right in. On Twitter or LinkedIn?
  • VIDYARD  |  WEDNESDAY, JANUARY 14, 2015
    [Best, Custom Publishing] Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry
    'With Vidyard, Video becomes an Active Tool for Lead Generation, Qualification, Customer Insight and Revenue Growth. The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. About Vidyard. About Bessemer Venture Partners.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Best, Custom Publishing] Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing
    We created a command center where for several weeks we had two or three people from each of 12 to 14 agencies, plus marketers who publish, analyze, listen and edit. So they’ve started to put the Apple brand in the core of the product brands. Define the product broadly. And to that I say amen. Let’s go out to 2020.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Best, Custom Publishing] 19 More Outstanding Social Media Marketing Guides
    The post 23 Outstanding Social Media Marketing Guides , published here a few weeks ago, answered questions about social media trends, the evolution of social media marketing best practices, and how to optimize use of visual content. What are the best and worst times to post updates? Image credit: KISSmetrics. Thank goodness!).”
  • VIDYARD  |  TUESDAY, JANUARY 13, 2015
    [Best, Custom Publishing] How to A/B Test your Marketing Video
    And you can’t argue this either: whether you’re writing email subject lines, website copy, or video content, you want the best possible content solution to be the one in front of your prospects. No, because your groups were not random and it’s more than likely that your customers will react differently to your content than prospects.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 12, 2015
    [Best, Custom Publishing] How To Build A Culture of Content
    ” The simple fact is that the best way to sell more stuff is to help your target audience better than anyone else. But answer the buyers’ questions, and you may earn the right to tell her more about yourself (your brand, products, and services.) And they publish on a consistent basis. Ads are what we try to avoid.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 12, 2015
    [Best, Custom Publishing] The 10 best big company blogs in the world
    few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-consider this channel. What are the best company blogs today? Consistency of publishing. So this is a list of the best  NON-TECH INDUSTRY blogs from the Fortune 500 (in no particular order):   Coca-Cola Unbottled.
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Best, Custom Publishing] How to Become a "Best Place to Work": Lessons From Recent Winners
    Glassdoor recently published its Employees'' Choice Awards for 2015 , a list of the 50 highest-rated large and small companies in the United States and United Kingdom. It could be something like providing your customers with the best service possible or sharing your skills with those who need them. at their day jobs.
  • MARKETING INTERACTIONS  |  FRIDAY, JANUARY 9, 2015
    [Best, Custom Publishing] Digital Relevance: The Introduction
    For those of you who would like to know a bit more about the book, I thought I’d publish a few excerpts to give you a “look inside.”. What I don’t see is any strategic plan for orchestrating engagement with prospects and customers. This is because companies tend to talk about what they know best—their products.
  • WRITTENT  |  FRIDAY, JANUARY 9, 2015
    [Best, Custom Publishing] 11 Tweet Writing Tips for a Quick Start [+Examples]
    With over  6,000 Tweets published each second, Twitter has a well-earned reputation of being something of a noisy network. Examples of this writing formula for Tweets: 100% of our customers are satisfied! You know your customers’ pain points, and common FAQ, right? Your products and services solve people’s problems.
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Best, Custom Publishing] 4 Basic A/B Testing Tips for Beginners
    This post will cover the different email and landing page elements you should be testing, some best practices for A/B testing, and the importance of acting on your findings. Run different tests to find out which one triggers the best performance metrics. 'Take a moment to think of your favorite meal. Feeling sick yet? Subject line.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 8, 2015
    [Best, Custom Publishing] Quiz Mania: Why We Love Taking and Sharing Quizzes
    PlayBuzz, another site with a heavy quiz focus, was the second-most shared publisher on Facebook in October. When you create a quiz, be sure that the end product will educate and/or entertain your audience, or it will remain in content purgatory where no one will see it. Brief History. That episode aired in 1996. million times.
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Best, Custom Publishing] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    However, since these well-respected thought leaders are often sharing their knowledge and contributing content all over the place, the best way to stay on top of them is to create a Google Alert with these video marketing influencer’s names. Adverblog : Learn from the best. Perfect for your next product video! You do!
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 7, 2015
    [Best, Custom Publishing] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
    Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting. Customers now choose the brands, not the other way around. Funny will win the day. ” 11.
  • HUBSPOT  |  TUESDAY, JANUARY 6, 2015
    [Best, Custom Publishing] How to Build an Unbeatable Content Marketing Plan
    Know your goals before you begin planning, and you''ll have an easier time determining what''s best for your 2015 strategy. You don''t have to come up with creative ideas on your own, and it''s best if you don''t. If you''re a HubSpot customer, you can plan, produce, publish, and measure your results all in one place using HubSpot.
  • WEBBIQUITY  |  TUESDAY, JANUARY 6, 2015
    [Best, Custom Publishing] 27 (of the) Best Social PR Guides and Tips of 2014
    How can PR pros best utilize content in this environment? Find the answers to these questions and many others in more than two dozen of the best guides to social PR practices of the past year. Frequent best-of honoree Lisa Buyer  summarizes the high points of a presentation by WordStream CEO Larry Kim. Read it again. ”).
  • FATHOM  |  MONDAY, JANUARY 5, 2015
    [Best, Custom Publishing] What Christmas Taught Me About Content Marketing
    Instructed to subtly advertise Macy’s products to the children wishing for toys, Santa bucks the tradition by helping the kids locate the toys they really want, no matter the store. ve never done much shopping here before but from now on, I’m going to be a regular Macy customer”. It’s wonderful.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Best, Custom Publishing] 87 New (Really) Marketing Automation Stats
    It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. Our goal was two-fold : Curate stats that were originally published no earlier than mid-2012. We’ve done our best to put them in their most natural spot. It’s been expanded from 70 stats to 87. hours.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 31, 2014
    [Best, Custom Publishing] Exciting new tools for B2B prospecting
    'Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data.  Leadspace’s process begins with constructing an ideal buyer persona by analyzing the marketer’s best customers, which can be executed by uploading a few hundred records of names, company names, and email addresses. 
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 30, 2014
    [Best, Custom Publishing] More on Marketing to Things
    If that’s not marketing, what is? - “Know your machine” may become even more important than “know your customer”. Once this sort of thing starts to happen, there’s an opportunity for the different machines to negotiate with each other or for suppliers to incent the different machines to favor their products. Sheesh.) You''re welcome.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 30, 2014
    [Best, Custom Publishing] The Dos and Don’ts of Celebrating the Holidays on Social
    We’re thankful for our employees, customers and followers, today and everyday!). Do: Consider Your Best Performing Social Channels. If your best performing channel is LinkedIn, then a hashtag contest might not be the best campaign investment. Do: Be Relevant. Who is your audience? What are they celebrating?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 30, 2014
    [Best, Custom Publishing] 5 Lessons from 5 Years of Online Business and Blogging
    Network = net worth In the first or two years of my blogging, I focused on publishing blogposts on a schedule. You know, the whole Monday and Thursday production schedule, not giving a frekk about those meatbags sitting on the other side of the screen (hint: I mean humans). Long-term planning is useless. Long-term strategy is useless.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 22, 2014
    [Best, Custom Publishing] VerticalResponse’s Top 50 Marketing Blog Posts of 2014
    In 2014 (so far), we published and produced more than 315 pieces of original content. The VerticalResponse blog won “best web writing/content” at the American Business Awards. How to Use Instagram to Sell Products. The Best Ways to Promote Your Small Business Event. Hard work also pays off.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 22, 2014
    [Best, Custom Publishing] KoMarketing Year in Review: Our Top Posts from 2014
    Who Is Your B2B Customer & How Do They Find You? LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences – This post provides an overview for B2B marketers transitioning content from LinkedIn Products and Services to LinkedIn Showcase Pages, as well as a best practices in LinkedIn Showcase Page development.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Best, Custom Publishing] 7 Ways to Get Non-Marketing Employees to Blog
    Many of our respondents highlighted the need for company-wide understanding of context, suggesting that as a next step, a level of healthy competition is introduced to spur on creation: “We''ve been experimenting with gamification in a new product to promote content creation and distribution. 'It’s a common pain point among B2B marketers.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Best, Custom Publishing] Human-to-Human Marketing: A Trend for 2015 and Beyond
    They’re not interested in talking with you about your morning or giving you a little something extra because you’re a loyal customer and you deserve it. It requires hard work — establishing organizational values and commitments that are customer driven, while also driving them toward daily leadership decision-making and employee behaviors.”.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Best, Custom Publishing] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    Each will play a critical part in creating, publishing and distributing content in a world where consumers are setting the terms for how they want to be engaged. But, that model doesn’t work anymore — or, at the very least, it doesn’t capitalize on the opportunity of today’s digital world to “get real-time feedback” from customers
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Best, Custom Publishing] 10 Inbound Marketing Myths It's Time to Leave Behind
    While publishing offers is one segment in a list of potential tactics, it is by far not the entire picture. It goes way beyond publishing a few white papers. It''s SEO, social media, content writing, design, development, strategy, project management, data analysis, business thinking, audio/video production, just to name a few.
  • VIDYARD  |  MONDAY, DECEMBER 15, 2014
    [Best, Custom Publishing] How to Build an Effective B2B Video Series
    With more than 15 videos, published over an 8-month span, this video series is entertaining, ‘chuckleable’, shareable, and believe it or not, subtly communicates exactly what they do and why they’re good at it. Some common series’ are: customer interviews. best practices. Content Marketing Best Practices by Kapost.
  • WRITTENT  |  FRIDAY, DECEMBER 12, 2014
    [Best, Custom Publishing] 5 Things You Need to Know About Copywriting 
    Copywriting is persuasive writing at its best, meant to encourage consumers to purchase whatever it is you’re selling and to trust a brand they’re unfamiliar with. Follow through on your promises and deliver high quality products and services. Be responsive to customer complaints, praise, requests and social media interactions.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, DECEMBER 11, 2014
    [Best, Custom Publishing] Re-Thinking the “Best B2B Advertisement of the 20th Century”
    'In 1958, Gilbert Morris – an account executive at the Fuller Smith & Ross ad agency – created the, “I don’t know who you are,” business-to-business advertisement for McGraw-Hill Publishing Co. don’t know your company’s product. don’t know your company’s customers. Quite an achievement.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Best, Custom Publishing] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    There’s no sense in waiting until the last minute to have blogs to publish. You might want to identify keywords that are relevant to your product or service where you rank outside the top 10, but have brought people to your website in the past. worked best for your business in 2014. 14) Do customer research. 'Think fast!
  • HUBSPOT  |  SATURDAY, DECEMBER 6, 2014
    [Best, Custom Publishing] UX vs. Marketing: Can These Opposites Attract?
    The primary function of marketing is to sell to the customer, while the primary function of UX is to serve the needs of the customer. One campaign, one application, or one digital product simply cannot do both. Marketing is a question of persuading, seducing and attempting to manipulate people into buying products and services.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 5, 2014
    [Best, Custom Publishing] 5 Ways to Create More Content Today
    As our products and services change, so do our prospects and customers. To that point, Nielsen recently found that 74% of customers are frustrated that web content doesn’t map to their interests. In many cases, the questions are answered in great detail since they usually involve a customer or a prospect. Literally.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 5, 2014
    [Best, Custom Publishing] Named account marketing: new tools and techniques to reach a limited universe
    These marketers can eliminate the old “spray and pray,” and focus all their attention and investment in a finite universe of prospects and current customers. It’s almost like mass customized selling, with maximum coverage and minimal waste. Another approach, albeit less productive, is LinkedIn research. What a luxury!
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 4, 2014
    [Best, Custom Publishing] 10 Things I’ve Learned About SEO in 2014
    Here on the KoMarketing blog, our Content Marketing Specialist Ryan Young gave us 8 Tools to Get Your Content Buzzing Across Networks , and BuzzSumo did a great round-up post, 13 Experts on How To Promote Content Before Hitting Publish , which showed how various people in the industry promote their content. SEOs Have the Best Resources  .
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 3, 2014
    [Best, Custom Publishing] 8 Free Research Reports to Guide your 2015 Marketing Plan
    To help guide your thinking and bolster your brilliant plan, we have prepared a list of recommended research reports published by Aberdeen Group’s Marketing Effectiveness & Strategy practice. If What does it take to use marketing automation like Best-in-Class companies? The Impact of Video on the Hidden Sales Cycle.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 3, 2014
    [Best, Custom Publishing] Armageddon for Isolated Marketing: Why Organizations Can’t Go It Alone
    From the rise of the empowered buyer , to increasingly competitive landscapes, to simple production capabilities, leading marketing organizations are meeting today’s challenges through strategic collaborations and meaningful business connections – while isolated organizations are being left behind. Twittersphere: It is I, Skeletor! Muaha!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Best, Custom Publishing] How to Track Content ROI: A Step-by-Step Guide
    'There’s no doubt that content marketing can boost your brand awareness and improve public sentiment towards your company and its product offerings. You hit publish, and then a little while later (a few weeks or months or however long your sales cycle is), you need to go back to measure how much revenue you''ve generated. TeamWeek.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 2, 2014
    [Best, Custom Publishing] Clickbait Can Hook Readers … But Is It Worth It?
    The problem, however, is that they could create a negative customer experience. But this performance, according to Facebook’s research , is surface-level at best, as audiences would prefer to see a detailed and accurate description about the content they’re about to consume. Clickbait is exactly that – bait.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Best, Custom Publishing] Content Marketing Is A Strategic Solution To A Strategic Problem
    Marketing leaders need to establish a culture that delivers customer-focused content continuously. But those words are all important: Culture that delivers customer -focused content, continuously. They’ve got Early stage (brand and buzz), Middle (Demand Gen) and late (Product). Think about the buyer or customer journey.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Best, Custom Publishing] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    57% of a typical purchase decision is made before a customer even talks to a supplier. By 2020, customers will manage 85 percent of their relationship with an enterprise without interacting with a human. Customer testimonials have the highest effectiveness rating for content marketing at 89%. General Marketing Stats. NewsCred ).
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 1, 2014
    [Best, Custom Publishing] Want More Leads But Don’t Have A Blog? Here’s How to Get Started
    By creating valuable, high-quality content that is targeted at a specific audience (like your prospective customers), you will attract more visitors to your website. More importantly, you will attract the right visitors because they are likely to convert into leads and customers. Write for your customers. Now publish one a week.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 1, 2014
    [Best, Custom Publishing] 100,000 Twitter followers. Now what?
    It probably coincided with publishing books and increased public speaking. By importing my lists into a tool like Hootsuite I can easily track what groups are talking about — my customers, friends, neighbors, etc. Things are changing so fast I think that trying to follow a script would be limiting and counter-productive.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 28, 2014
    [Best, Custom Publishing] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    'That is one of the key mottos of the Tampa based marketing company Find New Customers , the best name of any company on Earth. After all, what business is not looking for new customers?  . At Find New Customers, if we say if we are going to do something, we do it, A man is only as good as his word. Amanda. Amanda F.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 27, 2014
    [Best, Custom Publishing] An Example of Twitter’s Real-Life ROI
    He saw that I had been publishing a few presentations in English via Slideshare, and asked me to contribute to his blog. am making additional connections because Mark used this story at the beginning of his book  The Tao of Twitter , which is the best-selling book about Twitter in the world! It was the start of a long friendship.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 26, 2014
    [Best, Custom Publishing] How to Produce Flawless Audio Interviews With Industry Experts
    Ask for interviews when you know your target experts have new products coming out. Instead, it would be much better to say, “I have an audience of 5,000 highly-engaged YouTube subscribers and 15,000 Twitter followers, and I’d be happy to promote your interview and your product to them.”. Publish your takeaways and transcripts.
  • WRITTENT  |  TUESDAY, NOVEMBER 25, 2014
    [Best, Custom Publishing] 9 Data-Driven Tips for Using Images in Blog Posts
    For the best success, use one image for every 350 words in your article. Even if you’ve created an absolutely gorgeous custom image, it might not do you much good. Images that take up one half of the total width of your blog posts are probably your best bet. 'Image source. Are they an afterthought, or top priority?
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 24, 2014
    [Best, Custom Publishing] 4 Emails Your Service-Based Business Should Send
    Contests offer low-cost opportunities to attract customers to your business, increase “likes” on Facebook and help you solicit testimonials. One of the categories participants could enter was “best pumpkin with braces.” However, if you want to do it yourself, check out these production tips. Contests. Videos.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Best, Custom Publishing] 4 Attributes of Your Next Content Marketing Superstar
    Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations. superstar content marketer should have a strategy consisting of goals for their content production, including: ?increasing
  • CMO ESSENTIALS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Best, Custom Publishing] Planning for 2015: Stop Making Stuff to Make Stuff
    Aberdeen research shows that only 32% of marketers feel they are able to publish sufficient content to meet their needs. This capacity issue is a challenge as content itself is now a critical lynchpin to marketing success, with better conversions and customer acquisition cost hinging on the ability to execute content well at scale.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Best, Custom Publishing] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    'By Dan Sixsmith and Tom Pisello The research and the reality: B2B buyers are more empowered than ever, using the Internet and social media to research your company, products, services, customers, team, history and competitors - self propelling themselves toward a purchase decision. So what are these insights?
  • CMO ESSENTIALS  |  FRIDAY, NOVEMBER 14, 2014
    [Best, Custom Publishing] Three Reasons Marketers Should Be Thankful for Sales People – Even the Cranky Ones
    'How many times have you been in a meeting when a sales person has a brilliant idea for a new sales tool; only that tool was exactly what you published 3 months ago and he simply ignored it? In other words, like a good friend, sales is always there to keep us honest and at our best. Sales Makes Marketing Prove Its Impact. August, 2014.
  • WRITTENT  |  FRIDAY, NOVEMBER 14, 2014
    [Best, Custom Publishing] What’s Missing in Your Content Strategy? 10 Things!
    Only  44% of marketers have bothered to document their publishing strategy. Your published content is assets. Far too many organizations publish – and quickly forget – their best blogs, landing pages, and whitepapers. It keeps you organized and productive.  That’s even tougher. Defined Voice.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 13, 2014
    [Best, Custom Publishing] Understanding Cookies Part 2: A Guide for Marketers
    For example, if a visitor looks at a pair of boots but doesn’t buy (and she has signed up to receive email), the store can send this potential customer an email a day or two later that offers free shipping on all shoes, and maybe even a discount on the particular brand and style she was looking at. Best Practices for Using Cookies.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Best, Custom Publishing] The 15 Best LinkedIn Pulse Articles On Marketing
    'I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. started publishing on Slideshare in July of 2010. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. Thousands of new visitors every month!
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Best, Custom Publishing] 10 Examples of Highly Effective Welcome Emails
    For each example, we’ll point out its best feature to show you how to create your own killer welcome email. It’s a small incentive that can benefit both the company and the new customer. After all, your new subscriber asked to learn more about your business or product by subscribing. Notice how it stands out?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Best, Custom Publishing] 10 Powerful Blogging Hacks for the Efficient Marketer
    And I certainly didn''t feel validated after I hit publish -- the posts would rack up a handful of shares and views, usually from my wonderful and supportive friends and family. In a perfect world, you''d spend a lot of time writing 3,000 words for each topic, complete with custom graphics, videos, and other interactive components.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 11, 2014
    [Best, Custom Publishing] How To Create B2B Website Content That Sells
    Educate and offer value - Sure, your website should have information about your products and services. apologize for the torture you''re about to endure - next-generation, cutting-edge, groundbreaking, best-of-breed, mission-critical , etc. 'In the political world, there is an axiom that "money is the mother''s milk of politics."
  • MARKETING ACTION  |  MONDAY, NOVEMBER 10, 2014
    [Best, Custom Publishing] How B2Bs Can Beat the Black Friday Blues
    Take advantage of this by promoting your products and services at a range of price points that meet the budgets of your target business customers. Know your customers’ budgetary cycle. This is not necessarily tied to Black Friday, but it’s a best practice at any time. 'Black Friday gold prices. Here are the U.S. BUT ….
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