• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • CHIEFMARTECH  |  FRIDAY, JANUARY 20, 2017
    [Best, Custom Publishing] Announcing The Stackies & Hackies Awards for MarTech San Francisco 2017
    We then openly publish all of the entries — check out the 21 marketing stacks from 2015 and the 41 marketing stacks from 2016. We’ll publish all qualified entries here on chiefmartec.com and MarTech Today , and the winners will be chosen by the community through “votes” via social shares. Reach out to let me know.).
  • DISCOVERORG  |  FRIDAY, JANUARY 20, 2017
    [Best, Custom Publishing] Three Words that Will Fuel Growth for Your Company and Your People: Do Hard Things
    Our study revealed that high growth teams are twice as likely as low growth teams to view cold calling as “very much alive” and see “great results from it.” By contrast, most low growth teams admitted they had not figured out the best way to do cold calling yet. They require deep levels of intelligence on prospects and customers.
  • CONTENTLY  |  THURSDAY, JANUARY 19, 2017
    [Best, Custom Publishing] Why Marketers Struggle to Hire the Best Freelance Writers
    ” While working as an account representative at Contently last year, I often heard this type of request from customers interested in our freelance network. But the perception about professional background still remains and inhibits customer success. Voices brand publishing Freelancing product story thought leadership
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Best, Custom Publishing] How to Build the Perfect B2B Social Media Strategy
    After all, how many of your clients are using your products out of necessity rather than because they want to? The simple solution would be to target the one where your prospective customers are. Right now, the best strategy would be to concentrate on building an optimal promotion strategy. Where Should B2B Brands Hang out More?
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Best, Custom Publishing] 5 Insane Advantages of an Inbound Website Redesign
    You have different elements and assets to attract, convert, close, and delight customers. Forms and other tools to gather lead intel, so you can better nurture leads and eventually close them into customers. Personalization and smart content that tailors your website to customers, helping to delight. They're entwined.
  • INFER  |  TUESDAY, JANUARY 17, 2017
    [Best, Custom Publishing] Leveraging AI for Sales & Marketing – Beyond the Hype
    This article was originally published on the OpenView blog  by Sean Zinsmeister , Senior Director of Product Marketing at Infer. However, there’s a disconnect between what AI can do and what customers and investors expect. Targeting customer segments with personalized content and campaigns.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2017
    [Best, Custom Publishing] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    Last fall, SnapApp published an Interactive Experience most closely related to the infographic family. Often, interactive content assets are best made to better promote a larger core asset. Our design team created custom images for this particular piece of content. Go do the thing now, please. You know, fill up the board. Theme.
  • JUNTA 42  |  SATURDAY, JANUARY 14, 2017
    [Best, Custom Publishing] This Week in Content Marketing: This is the Year Agencies Buy Media Companies
    Medium found that it can’t get to that mission by simply tweaking the publishing model that relies on advertising. Gary Vaynerchuk acquires women’s publisher PureWow (17:20): The new year started with an agency acquisition of a lifestyle digital media company. Rants and raves include Tom Brady and long-form content. This Think again.
  • BIZIBLE  |  FRIDAY, JANUARY 13, 2017
    [Best, Custom Publishing] The Revenue Focused SEO Keyword Strategy For B2B Marketers
    At Bizible we started with core tools such as a CRM to measure revenue generated and a marketing automation platform to publish and distribute content. The best estimate for user intent are search queries and because we can’t see all search queries we have to approximate them by keywords. Keyword performance is difficult to predict.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Best, Custom Publishing] 7 Trends That Will Change Social Media in 2017
    At INBOUND 2016, HubSpot shared Facebook Live interviews with speakers so our followers who couldn’t join us in Boston still had the opportunity to learn from the experts: Brands can also use live video for customer service by hosting Q&A sessions and product demonstrations. Product demonstration videos on social media.
  • KAON  |  MONDAY, JANUARY 9, 2017
    [Best, Custom Publishing] 3 Ways to Keep Customers Engaged with Your Mobile Marketing Apps
    Original article published on Mobile Marketing Watch. . If the goal of the app is to build trusted relationships with customers both pre and post purchase, marketers need to seriously think about relevant and engaging content that enriches user interaction with their brand throughout the ENTIRE buyers’ journey. evolving content 2.)
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Best, Custom Publishing] 6 Awesome Sales Call Conversation Starters
    If you’re using a powerful video platform like Vidyard, or our free Chrome extension ViewedIt, you can get detailed analytics and notifications (right inside the CRMs you already use!) on when a prospect viewed your videos, what they watched, and for how long, so you can follow up at the best time, with the very best message. Be human.
  • CONTENT STANDARD  |  SATURDAY, JANUARY 7, 2017
    [Best, Custom Publishing] Live Video Marketing: Yes, There’s a Right Way To Do It
    From major media organizations like NPR to independent beauty product sellers, streaming video’s potential for reaching an engaged, real-time audience has made it a new frontier for warfare among the various social media platforms. Cooking brands have found great success with instructional videos that showcase recipes and products.
  • CONTENTLY  |  FRIDAY, JANUARY 6, 2017
    [Best, Custom Publishing] How I Fell in Love With Content Marketing Software
    The founders were building a platform to give brands access to publishing tools and thousands of freelancers. could track when deadlines were approaching, who had worked on a particular story, and what changes they made. I had a beautiful analytics dashboard that told me what content performed best. thrived. broke some big stories too.
  • SNAPAPP  |  FRIDAY, JANUARY 6, 2017
    [Best, Custom Publishing] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    Last fall, SnapApp published an Interactive Experience most closely related to the infographic family. Often, interactive content assets are best made to better promote a larger core asset. Our design team created custom images for this particular piece of content. Go do the thing now, please. You know, fill up the board. Theme.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Best, Custom Publishing] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. 360-degree photos and video cameras are relatively affordable.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Best, Custom Publishing] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. 360-degree photos and video cameras are relatively affordable.
  • WEBBIQUITY  |  THURSDAY, JANUARY 5, 2017
    [Best, Custom Publishing] What is a Q&A Case Study? And Why is it Great for B2B Marketing?
    It highlights your successes in a way that turns potential buyers into actual customers. After that, your customers answer handpicked questions, a process that leads to a more exciting read. Also, quoting customers in their own words is more relatable than you telling the story. The best participants are relatable. Title.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 4, 2017
    [Best, Custom Publishing] 3 Sales and Marketing Strategy Ideas for 2017
    But as we enter an unpredictable and perhaps historic period of change, understanding the market’s effects on your customers is more important than ever. The best way to differentiate your firm is to have (or create) a real difference. Lucky Strike’s product is no different from the others. They get complacent. How does it work?
  • VOLACCI  |  WEDNESDAY, JANUARY 4, 2017
    [Best, Custom Publishing] Drupal is Better for SEO than Adobe Experience Manager
    In this brief, I have researched to the best of my ability the features that make Drupal stand out from Adobe Experience Manager  SEO. also looked at third party how-to websites and a handful of published books. So, for example, you write a Product page on your site called “Keywords and Me” which lives at www.myurl.com/keywords-and-me.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 4, 2017
    [Best, Custom Publishing] Three New Year Business Resolutions You Should Steal
    have good online friends who are going to self-publish their debut novels this year. You can write the best book, have the best editor work on it and launch with the best marketing and STILL bomb. Reaching out to 50 customers in a day VERSUS getting 50 customers in a day. But there’s one problemo.
  • CONTENTLY  |  TUESDAY, JANUARY 3, 2017
    [Best, Custom Publishing] 23 Content Marketing Predictions for 2017
    Will fake news change the way publishers pursue marketing? Now we’re back, ready to hope for the best, plan for the worst, and prepare for the ROI apocalypse. Traditional publishers will stop downsizing quality journalists and realize the value they can provide to their content marketing efforts. Will video rule 2017?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Best, Custom Publishing] Our Top 10 Blogs of 2016 at a Glance
    However, because we publish our blogs every weekday, we understand that it can be hard to read every piece we publish. Even if you’re a consumer marketer, people do research on your company and products long before they decide to make a purchase. Focus on the customer and the money will follow. Lead by example.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 30, 2016
    [Best, Custom Publishing] Chart Toppers 2016: Our 25 most popular blog posts of the year
    ” For us here at VerticalResponse, we’re measuring the last 12 months in 109 blogs, 70,256 words, and 7,053 social shares… That’s what we published this year (save for this very post you’re reading now). With these tips, you’ll increase readability and customer engagement in no time at all.
  • VIDYARD  |  WEDNESDAY, DECEMBER 28, 2016
    [Best, Custom Publishing] The Funny and Fabulous: 10 Best Video Marketing Examples of 2016
    Every year we sit down and put together the best videos from the year that just passed. This year, we present you with a mix of both B2B and B2C videos to give you the absolute best caliber of marketing to use … well, however you like in 2017! Best Comedy. Best Personalization. Best Online Celebrity Partnership.
  • BIZIBLE  |  TUESDAY, DECEMBER 27, 2016
    [Best, Custom Publishing] Our Top 10 Blog Posts of 2016 -- And Why They Were Successful
    For our Pipeline Marketing Blog, it means analyzing the success of the articles we published in 2016 with the goal of continuing to produce high quality content for our readers like you in 2017. However, the first half of the year only produced half of the top ten posts; the remaining five posts were published in either July or August.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Best, Custom Publishing] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    But, as Arnie Kuenn points out, if your target customers aren’t looking for the type of content you’re putting out, you’re already swimming against the tide.  As search marketers, we must keep up with any and all changes that are occurring in the space to deliver the best possible results for our clients. Mozbar.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Best, Custom Publishing] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    But, as Arnie Kuenn points out, if your target customers aren’t looking for the type of content you’re putting out, you’re already swimming against the tide.  As search marketers, we must keep up with any and all changes that are occurring in the space to deliver the best possible results for our clients. Mozbar.
  • INFER  |  TUESDAY, DECEMBER 27, 2016
    [Best, Custom Publishing] Predictive Marketing: The Next Must-Have Technology for CMOs
    This article was originally published on CMSWire  by Sean Zinsmeister, Senior Director of Product Marketing at Infer. It combines several components of artificial intelligence (AI) to predict which prospects are most likely to become customers. Be prepared to do some comparison shopping before you find the best fit.
  • KAPOST  |  THURSDAY, DECEMBER 22, 2016
    [Best, Custom Publishing] 4 Examples of the Best B2B Influencer Content Marketing
    Influencer marketing may include publishing your guest posts on an influencer’s blog or website, having an influencer sharing your content with their social media followers, or co-creating content with them. Having them promote your content or publish your guest post can help you directly reach their audience. Source: Slideshare.
  • INFER  |  THURSDAY, DECEMBER 22, 2016
    [Best, Custom Publishing] 5 Tech Trends for CMOs to Prepare for Next Year
    This article was originally published on MarTech Advisors by Sean Zinsmeister , Senior Director of Product Marketing at Infer. Sean Zinsmeister, Senior Director of Product Marketing at Infer discusses five technology trends which can be expected for CMOs in 2017. AI will (still) be the new black.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 22, 2016
    [Best, Custom Publishing] 10 Marketing trends to watch for 2017
    You, as a marketer, have unique insight to so much of your customers’ lives and activities thanks to mobile data and permissioned data. Hire a photographer to take photos of your company and your products. Marketing to customers in-store. More major publishers are likely to start offering this method of advertising in 2017.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Best, Custom Publishing] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    million blog posts are published every single day. Frequency (Do they consistently publish great content?). With tons of ideas on the best ways to use social media to boost your success, this blog will not disappoint. Heidi Cohen marketing blog is dedicated to making her blog all about her readers and customers. Over 2.5
  • ACT-ON  |  WEDNESDAY, DECEMBER 21, 2016
    [Best, Custom Publishing] 5 Simple Ways to Harness More Attention from Sharing Content on LinkedIn
    Consistent communication ensures your brand is top of mind when a prospect does finally need your products and services. You could include an update sharing the link to an article that interests this segment, such as this article recently published on Forbes titled “ The No. In fact, 94 percent use it to distribute and share content.
  • KAPOST  |  MONDAY, DECEMBER 19, 2016
    [Best, Custom Publishing] 10 Must-Read B2B Marketing Blog Posts of 2016
    Before you curl up with a good book next to the fireplace, check out these top 10 best blogs from 2016 that’ll jump-start your reading list, along with how you’ll refine your B2B marketing strategies as we enter the new year. With the scale of content production across large teams (e.g., Content Marketing Institute. Hubspot. ” .
  • CHIEFMARTECH  |  MONDAY, DECEMBER 19, 2016
    [Best, Custom Publishing] 5 Disruptions to Marketing, Part 4: Digital Everything
    But the explosion of client interfaces is also disrupting marketing in a more direct way — increasing the number and variety of different kinds of digital touchpoints we need to build for our marketing, products, and services. 3D printing for digitally delivering physical items to prospects/customers. give us digital everything.
  • CONTENTLY  |  FRIDAY, DECEMBER 16, 2016
    [Best, Custom Publishing] The 6 Biggest Marketing Storylines of 2016
    Playstation VR has done the best by far, at 745,434 projected sales , but none of the new products have exactly stormed the market. Snapchat, likewise, continued to expand into AR with its first hardware product—Snapchat Spectacles—and improved on its iconic lenses , which can now alter the world around you as well as your face.
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Best, Custom Publishing] 63 Digital Advertising Terms Every Marketer Should Know
    This is because the goal of these tests is to determine which variables generate the best responses from the audience. For example, if you’re marketing a new type of food packaging to General Mills, you might target multiple levels of responsibility, such as Senior Product Manager, Senior Product Marketer, VP of Product Marketing.
  • KAPOST  |  WEDNESDAY, DECEMBER 14, 2016
    [Best, Custom Publishing] IT-Centric vs. Marketing-Centric Models for Managing the Content Challenge
    Carefully reviewing these models, while focusing on the true needs of the modern marketer, will demonstrate the software functionality best suited for the content operation. In a content operation, those requesting content are typically content consumers: sales, product, or marketing’s own demand gen or field marketing. Products.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 14, 2016
    [Best, Custom Publishing] Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts
    These best practices automatically put you as a resource rather than an expert who’s putting his or her thoughts out there on a regular basis. Viveka von Rosen , author of LinkedIn Marketing in an Hour a Day (and one of the most well-known LinkedIn marketing consultants) talks about how to customize your invitations on LinkedIn.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Best, Custom Publishing] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    We wanted to dive into the trenches and see what some of the best B2B marketers on the planet would be focusing on in 2017. Read on to discover which B2B marketing trends  you  should be leveraging in 2017 to achieve success for your company and customers. So what's the best way to promote? Call your best customers.
  • ACT-ON  |  MONDAY, DECEMBER 12, 2016
    [Best, Custom Publishing] Act-On’s a Leader in the Forrester Wave™ and What That Means to You
    Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Our standing in this year’s report confirms what we’ve always known: an investment in product is an investment in customer success. WIIFY? So, what’s in it for you?
  • LEADERSHIP  |  FRIDAY, DECEMBER 9, 2016
    [Best, Custom Publishing] Interesting Infographics: Create a Killer Social Media Strategy
    It’s where your customers are: 74% of adult internet users are active on social media and 55% of buyers use social media sites when researching products. When your customers are on social media looking to learn more about you, it’s important that you’re there to make a good impression. Define target audience.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 8, 2016
    [Best, Custom Publishing] Men vs. women? Who should narrate your explainer video?
    ” However,  Ben Lebay , a researcher at ConversionXL.com , has published a nice study of the perceived “trustworthiness” of male and female narrators, professional and non-professional. ” This makes sense, and is worth considering if your customers are mostly men or mostly women. Sample size: 200).
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Best, Custom Publishing] 28 of the Best Chrome Extensions for SEO, Productivity & More
    No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. It also shares details like author and publisher contact information that are useful for PR professionals.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2016
    [Best, Custom Publishing] 4 Secrets of Mobile Retention
    It can be hard to acquire users purely by virtue of being the biggest and the best in the category, so app publishers have turned to retention instead. Sometimes, the best way to retain users is to not lose them in the first place. Then, request push notification privileges with a customized in-app message.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 7, 2016
    [Best, Custom Publishing] How to Prevent a Live Q&A from Turning into a #BrandFail
    Here’s one example: And another: Responses like that are not exactly what a marketing or corporate communications team envisions when they pitch a live Q&A to boost engagement and build trust with customers and prospects. Moderate all questions and comments before they are published for the whole world to see. Best Practices
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 6, 2016
    [Best, Custom Publishing] Why Your UX Design Is Failing: It Doesn’t Tell a Story
    Now, they’re beginning to learn exactly how to tell stories to reach and convert prospects into paying customers. Companies with more complex products and services will need to tell a longer, more complex story, with lots of engagement in the middle to get to the desired ending. poor experience sends you packing to another site.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Best, Custom Publishing] 37 Big Data Case Studies with Big Results
    BANK OF AMERICA :  “BankAmeriDeals” provides cash-back offers to credit and debit-card customers based upon analyses of their prior purchases. BRITISH AIRWAYS :  “Know Me” program combines already existing loyalty information with the data collected from customers based on their online behavior. Who’s using it? How are they apply data?
  • KAON  |  MONDAY, DECEMBER 5, 2016
    [Best, Custom Publishing] What customers want from their mobile marketing experience
    Original article published on Mobile Marketer. Today’s business-to-business buyers are increasingly more self-educated and turning to sources other than salespeople for product information. Therefore, creating a mobile experience that allows customers to navigate without the hassle of downtime is fundamental to winning deals.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 1, 2016
    [Best, Custom Publishing] Pause Your Holiday Playlist. It’s Time for Content Pros!
    The thought is that if you draw people to your site often enough, they will eventually buy your product. How lengthy, in-depth content leads to holding customer attention better in a crowded marketplace. They draw prospects in, convert them to customers, and leave it at that. The holiday season is in full swing.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 30, 2016
    [Best, Custom Publishing] 3 Insights to Help Build Your Unified Customer Database
    The Customer Data Platform Institute (which is run by Raab Associates) on Monday published results of a survey we conducted in cooperation with MarTech Advisor. All central customer databases are not equal. That is, they don’t imply connections or sharing with operational customer-facing systems. You must have faith.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Best, Custom Publishing] Three drastic marketing changes ahead for 2017
    Like Instagram, it’s a platform with a specific built-in audience (sophisticated content readers) which is segmented into topics, such as “technology,” “diversity” and “productivity” Meaning, a niche-specific tech blogger finds an audience much quicker on Medium than on his personal website. The holy grail.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Best, Custom Publishing] 11 Examples of Facebook Ads That Actually Work (And Why)
    value proposition tells the reader why they should click on your ad to learn more about your product. How is your product or service different from any other? These ads must follow organic Facebook posts best practices and be both engaging and visual. Second, it clearly mentions the healthy aspects of the goodies in its product.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Best, Custom Publishing] 10 Examples of Facebook Ads That Actually Work (And Why)
    value proposition tells the reader why they should click on your ad to learn more about your product. How is your product or service different from any other? These ads must follow organic Facebook posts best practices and be both engaging and visual. Second, it clearly mentions the healthy aspects of the goodies in its product.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 30, 2016
    [Best, Custom Publishing] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    Analyze your current customer base to find common denominators. When you did your buyer persona research, you should have uncovered the steps your best buyers took to become your customers. Best practices recommend that sales follow up on leads within 30 minutes of receipt and no longer than one day. Attend a webinar?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Best, Custom Publishing] Better Social Selling, an Interview with Jill Rowley
    think it was just frustration from the lack of results of other channels, regarding being able to get the attention of my customers. Because I wanted to help my customers, my buyers, with their marketing initiatives, I needed to understand what social marketing was. You have to look at things through the eyes of your customer.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Best, Custom Publishing] How to Validate Your Blog Post Topics: A 3-Step Process
    What’s the best way to deliver this information -- a blog post, an infographic, or a video? What content has already been published about the topic, and what angle can I pursue to differentiate mine? For HubSpot customers, HubSpot Content Strategy will help guide you through the process of creating a topic cluster. The result?
  • CONTENTLY  |  MONDAY, NOVEMBER 28, 2016
    [Best, Custom Publishing] Why All Brands Need an Editorial Workflow
    Unlike my fireplace reverie, digital publishing involves a regimented system of checks and balances. That system becomes more complicated for brand publishers that must also align with marketing, legal, and design departments. An editorial workflow is not the sexiest part of publishing. Step 6: Publish. Step 2: Edit.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 28, 2016
    [Best, Custom Publishing] For Holiday Mobile Marketing Success, Think Year-Round
    Gift givers turn to Google to search for the perfect item for a loved one with search phrases like “best gifts for teenagers” or “Christmas gifts for her.” Content and SEO strategy can impact all of these actions, helping potential customers discover and purchase products. Here’s how. 1.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 24, 2016
    [Best, Custom Publishing] Pega Customer Decision Hub Offers High-End Customer Journey Orchestration
    My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products. Indeed, some features the product had a decade ago are still cutting edge today – my favorite is simulation of proposed decision rules to assess their impact before deployment. But some older systems qualify as well.
  • KAPOST  |  WEDNESDAY, NOVEMBER 23, 2016
    [Best, Custom Publishing] How to Build a Full-Funnel Content Distribution Strategy
    How can internal teams find key content to share with customers, and how can customers find what they need through the content channels they use? scenario like this is opportunity marketing—connecting with customers at just the right time so need meets opportunity. The answer? Think of it this way. So let’s all be like Google.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Best, Custom Publishing] How Your Content Marketing Can Get an Extra Lift From Influencers
    Customers trust customers. Because the relationship between an influencer and his or her audience is built upon transparency, a friendly recommendation from a trusted influencer is going to be three to 10 times more likely to convert a customer. Can he or she publish on your content platform(s)? Image: PESO Model. Klout.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Best, Custom Publishing] What is the role of content marketing in an ad-free world?
    Our job as marketers is to provide customers, and potential customers, with “provocations” that allow opportunities to engage with the brand. Traditionally, those provocations might be ads, coupons or product samples. By Mark Schaefer. Here’s the current state of my advertising consumption. Maybe longer.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Best, Custom Publishing] Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
    After all, why not make all the data you gather from current and potential customers work for you? GrubHub also partners with various publishers who use the data to create compelling native advertising that hardly feels like stereotypical sponsored content. Check them out below. Recommended Content: Leading up to the U.S. The result?
  • NUSPARK  |  SUNDAY, NOVEMBER 20, 2016
    [Best, Custom Publishing] 6 Tips for Collaboration When Producing and Sharing Great Content
    This includes not just planning and production, but the way the entire process flows. Who in your organization is involved in content production? Whether you’re selling IT services or retail software, your end goal is the same—pleasing your customers. Who’s best suited for incorporating SEO? Get Your Players Together.
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Best, Custom Publishing] The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech
    ” It’s work to really go through that process of identifying “where do we think the best investments are for what we want to achieve?” Increasingly, marketing gets built into these new kinds of products and services that companies are offering. It’s interesting coming from more of a publishing perspective.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 18, 2016
    [Best, Custom Publishing] 5 Quotes to Recharge Your Marketing
    But the genesis of our best work comes from the moments when we feel inspired, so it’s important to take the time to recharge our marketing batteries. Your potential and existing customers could easily find a piece that speaks to them and gives them what they need from someone else, including your competitors.
  • DISCOVERORG  |  THURSDAY, NOVEMBER 17, 2016
    [Best, Custom Publishing] Blast Off of the Sales Tech Stack: An Interview with Holger Schulze
    He is perhaps best known for his work creating large-scale online communities such as the B2B Technology Marketing Community on LinkedIn with over 97,000 followers across the world (at the time of this publication). Where do the greatest levels of interest exist: sales intelligence, productivity, or sales gamification? 30th 2016) now!
  • JUNTA 42  |  TUESDAY, NOVEMBER 15, 2016
    [Best, Custom Publishing] With Maturity Comes Results for Australian Content Marketers [New Research]
    Of course, this is much easier when your efforts are more mature, as you are seeing results in the form of cost savings, sales, and better customers. But While this is not the only way to succeed, we’ve seen this model consistently over the years develop the best examples on the planet. They are very committed. Absolutely.
  • BIZIBLE  |  TUESDAY, NOVEMBER 15, 2016
    [Best, Custom Publishing] How We Increased Pipeline 504%
    It’s one of the best ways to educate your audience and draw leads into your funnel. We believe that as knowledge and understanding of attribution models and reporting on revenue continues to grow, so too will our customer base. We knew we were creating more opportunities and more pipeline, we just didn’t know how MUCH more. Conclusion.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 15, 2016
    [Best, Custom Publishing] 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy
    Outside of ROI, video has shown to also increase brand awareness and customer loyalty. Much like video is a top vehicle for driving ROI, it’s also proven to be the most thoroughly consumed piece of content by customers and prospects, according to HubSpot research. SEO Best Practices Are Being Ignored by Content Marketers.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Best, Custom Publishing] The Best of the Best: 2016 Video Marketing Awards
    At Viewtopia, the Video Marketing Summit held in San Francisco November 9-10, one of the biggest themes to emerge from all of the talks, keynotes and sessions was companies using video more than ever, and bringing more and more of that video production in-house. Best Personalized Video Campaign – Reltio. Sangram here!” Big time.
  • CONTENT STANDARD  |  FRIDAY, NOVEMBER 11, 2016
    [Best, Custom Publishing] How Brand Storytelling Redefines the Marketing Budget
    Its social media existed largely as a space to answer customer support questions and to host media for sponsored posting. Yet many marketers dump the creation of stories into their old content pipelines and expect the best. Marketers love their processes. Today, it’s not enough for content to be informative—it has to be engaging.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2016
    [Best, Custom Publishing] The Anatomy of a Lead-Generating Website
    Your website is the most important tool you have for turning prospects into customers. There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won't be able to ultimately get new customers. 16 of the Best Landing Page Examples You Need to See (blog post).
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 10, 2016
    [Best, Custom Publishing] Finalizing your holiday digital marketing plan
    Last year, Radware  published a report showing how important website speed is—57% of consumers will abandon a site that fails to load after 3 seconds. List cut off dates and send shipping confirmation emails with the tracking numbers so that your customers know their package is on the way and when it will arrive. billion ( source ).
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Best, Custom Publishing] Top Marketing Blogs You Should Be Reading
    Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. MarketingProfs.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Best, Custom Publishing] Top Marketing Blogs You Should Be Reading
    Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. MarketingProfs.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 9, 2016
    [Best, Custom Publishing] Should You Optimize Content for Google AMP?
    On the part of the web players (ad networks, search engines, publishers, et al.), the motivation is to deliver a better user experience. The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2016
    [Best, Custom Publishing] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    billion people having access to the internet , the potential customer base for SaaS companies is vast. This perfect storm of rapidly lowering barriers to entry, plus access to more customers, has seen software take precedence over hardware. The product trial is fast becoming an important source of lead generation for the SaaS industry.
  • KAPOST  |  MONDAY, OCTOBER 31, 2016
    [Best, Custom Publishing] Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers
    Today, I’m exploring the 12 key marketing technologies that make up the ultimate tech stack for B2B SaaS marketers. 1) Customer Relationship Management (CRM). Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing.
  • ACT-ON  |  MONDAY, OCTOBER 31, 2016
    [Best, Custom Publishing] Successful Sales and Marketing Alignment, Part 2: Understand the Buyer
    To start, determine your organization’s most valuable customers. You can identify them using the factors most meaningful to your business, such as revenue generated, customer lifetime value, product purchased, sales cycle time, etc. It’s also important to identify the steps your best buyers took to become customers.
  • CHIEFMARTECH  |  SUNDAY, OCTOBER 30, 2016
    [Best, Custom Publishing] Analytics CEO makes a passionate case against marketing attribution
    More specifically, at customer, user, fan, visitor, lead level. In other words, attribution requires the famous 360-degree view of a statistically significant amount of potential customers. There is no single customer view. single view of the experiences you provide. A “brand journey” for your customers. BLACK HOLE.
  • JUNTA 42  |  SATURDAY, OCTOBER 29, 2016
    [Best, Custom Publishing] This Week in Content Marketing: Content + Audience for the Win
    billion (10:00): As reported in The New York Times (and just about every other media outlet on the planet), the telecommunications giant’s purchase of content kingpin Time Warner (the home of lucrative properties like HBO and CNN), would create a new colossus capable of both producing content and distributing it to millions of customers.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Best, Custom Publishing] 9 Lead Generation Mistakes Marketers Need to Stop Making
    Others generate plenty of leads, but they're not good leads , and your sales team is having trouble closing them into customers. The whole point of generating leads is to eventually nurture those leads into customers. In order for your leads to become customers, the leads you generate need to actually want to hear from you.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 27, 2016
    [Best, Custom Publishing] ‘Tis the Season: How to “Sleigh” Your Holiday Social Media Campaigns
    This year your social media and email can work in conjunction to promote your business, highlight specific products, and facilitate interest and trust in your brand. Use that wish list to set specific goals for the season, like this for example: “We will entice 50 customers to redeem the coupons we post on Facebook.”
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Best, Custom Publishing] Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More
    Over one billion active users engage on Facebook every day, which represents a tremendous opportunity for advertisers to leverage their content in front of potential customers. These help us to understand whether it's worth our investment to pay for direct customer acquisition. don’t] love our content. Facebook lets you do that.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 27, 2016
    [Best, Custom Publishing] 15 Thought-provoking quotes about innovation and success
    One of the exceptional opportunities was hearing three amazing keynote speakers with their own takes on creativity and technology … Malcolm Gladwell , best-selling author of many books including The Tipping Point. This is the start-up model today: Take a traditional product and add more IQ.” ” Kevin Kelly.
  • CEROS  |  THURSDAY, OCTOBER 27, 2016
    [Best, Custom Publishing] No, You Don’t Have the Attention Span of a Goldfish
    Marketing has its own set of laws: The Four Ps, find your unique selling point, lead with value, focus on the customer, and keep it short, because our attention spans are now shorter than that of a goldfish. Most of the major publications covering this topic cite a study from Microsoft published in the Spring of 2015. Happy reading!
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 26, 2016
    [Best, Custom Publishing] Social media strategy leaders: Hester Tinti-Kane
    After working on a national show filmed in Boston, I came upon an interesting opportunity in publishing with a company called Simon and Schuster Education. But in order to get there—to respond to customers with that single voice, an organization needs to be agile and aligned. The customer should have an amazing experience.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 25, 2016
    [Best, Custom Publishing] What Plato Can Teach CMOs About Customer Experience
    Customer Experience (CX) continues to be a top priority for major brands. In a report published by Accenture (“Digital Transformation in the Age of the Customer”), “improving customer experience” was listed as a top priority for the companies surveyed. Someone has a desire to buy your product.
  • CONTENTLY  |  MONDAY, OCTOBER 24, 2016
    [Best, Custom Publishing] How We Built Our Content Marketing Stack to Drive 10x ROI
    There are even competitions, like The Stackies , that judge the best ones. The process (to use an established metaphor) resembles dating: Even if you date the same person that your best friend swiped right on last month, your experience will be different. The scene has changed dramatically since then. So how do you build a stack? 1.
  • BIZNOLOGY  |  MONDAY, OCTOBER 24, 2016
    [Best, Custom Publishing] 7 key roles in digital marketing
    In the lively discussion that followed, the best question was about talent. The talent on my team is rare, and simply can’t be distributed to every marketing team in a company of 10,000 marketers and 7,000+ products. Using keyword research, SEOs look for opportunities to connect with their target customers. Analyst.
  • KAPOST  |  MONDAY, OCTOBER 24, 2016
    [Best, Custom Publishing] Why Every Content Strategy Needs a Managing Editor
    Jane is ready to read the first of many substantial, complete, well-written blog posts that she can load into the CMS and hit publish on. What Jane’s marketing strategy needs is a managing editor, a role born in newspaper and magazine publishing rather than in marketing departments but critical in the era of brand publishing.
  • DISCOVERORG  |  SUNDAY, OCTOBER 23, 2016
    [Best, Custom Publishing] Fast Track Your Sales with New Tools
    Even more telling than the growth of sales enablement tools is the fact that many of these products, currently residing in the technology ecosystem for either Sales or Marketing, have a use case for their counterpart. The idea of supercharging your sales is nothing new. Our payout depends on it. These new datasets empower you to do just that.
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Best, Custom Publishing] An SEO?s Guide to Bottom-of-Funnel Keywords
    It’s a common myth that the most searched terms, those with the largest volume, are the best ones to rank for. No one would complain about being #1 for a term like “best company,” but will it help you sell specific products or services? There may be many choices for the services or products they seek. Modifiers. Buy +.
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2016
    [Best, Custom Publishing] 9 Genius Examples of Empathetic Content Marketing in Action
    When you put yourself in your audience’s shoes, it becomes easier to acknowledge their struggles and think critically about the best solutions. With the tagline, “Fresh, handmade cosmetics,” LUSH is a beauty brand that is all about natural products. This infographic delivers on these, and inspires customers to take action. 4) Dove.
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