• CONTENTLY  |  MONDAY, AUGUST 29, 2016
    [Best, Custom Publishing] 5 Keys to Building a Culture of Content
    Content is primarily thought of as a marketing tool—a way to boost brand perception, reach potential customers, and drive leads. Content serves as a powerful tool for sales teams, a driver for recruiting efforts, a boon for investor relations, and a cost-saver for customer service. This relationship is symbiotic. Foster collaboration.
  • CONTENT STANDARD  |  MONDAY, AUGUST 29, 2016
    [Best, Custom Publishing] 5 Content Marketing Trends to Plan Your 2017 Budget
    We know video marketing in general is highly effective in engaging and converting customers. Media companies have started using live video as a way to cover major events like the RNC and DNC , the Olympics ; brands are using it to release new products, like Nissan and Chevrolet. ” What channels are best for live video, and why?
  • CHIEFMARTECH  |  MONDAY, AUGUST 29, 2016
    [Best, Custom Publishing] The absolutely epic Periodic Table of Marketing Signals
    While it naturally aligns with his company’s solution, I think his Marketing Signals Framework — and this absolutely epic Periodic Table of Marketing Signals — transcends their own product and is a powerful concept for marketing technlogy management. The following is a guest post by Steven Wastie , the CMO of Origami Logic. Right?
  • ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Best, Custom Publishing] How to Tie Your Content Marketing into Your Account-Based Marketing
    And the reason that content plays so well into an account-based marketing strategy is this: “CEB’s surveys found that individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.”. It’s not hard to see why. It is.
  • SCRIBBLELIVE  |  SUNDAY, AUGUST 28, 2016
    [Best, Custom Publishing] ScribbleLive Spark: Automate Content Research with Watchlists
    Welcome back to our ScribbleLive Spark series, where we outline tips and best practices to use our products for effective results.  ’ This is where you can monitor influencers of interest and receive automated notifications when influencers publish impactful opinions. Enjoy! TLDR (Too Long; Didn’t Read). What/How.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Best, Custom Publishing] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. latest trends, and the ones with the best reputations. workflows to publish content quicker? much room publishers have to grow. rethink how much they publish. little.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Best, Custom Publishing] Study: How Much of Your Content Marketing Is Effective?
    Terms like native content, brand publishing, and owned media are set to evolve. And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. Publishing quality content over time requires a healthy investment when you account. Copyright © 2015 Contently.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Best, Custom Publishing] Content Methodology: A Best Practices Report
    Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. learning and iterating through each round of publishing. 6Content Methodology: A Best Practices Report II.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 26, 2016
    [Best, Custom Publishing] The Top 10 Stats from 2016 that Show the Importance of Email Marketing
    One of the best things about email—and automated email marketing in particular—is that it enables marketers to create personal experiences that speak to their recipients. Outbound Engine puts it best: “If an email does not display correctly, 71.2 ” Take time to experiment and find out what works best for your readers.
  • ACT-ON  |  FRIDAY, AUGUST 26, 2016
    [Best, Custom Publishing] 5 Content Marketing Lessons from David Ogilvy
    David Ogilvy held that the function of advertising is to sell and that successful advertising for any product is based on information about its consumer. He also believed that advertisers should respect the intelligence of the customer; in 1955, he coined the phrase, “ The customer is not a moron; she’s your wife.”
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Best, Custom Publishing] 9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have
    An Ultimate Guide is a comprehensive collection of the best articles about a particular subject. If you have an article titled “The 5 Pieces of Equipment That Every Puppy Needs” then you could offer readers an exclusive PDF with a few more pieces of equipment that may have come on the market since the original post was published.
  • VIDYARD  |  WEDNESDAY, AUGUST 24, 2016
    [Best, Custom Publishing] Are You a Master Video Marketer? Find Out in This 2-Minute Assessment!
    There’s a big difference between publishing videos here and there to YouTube (which, hey – no objections here, you’re definitely on the right track!) What does it really take to be a best-in-class video marketer? Because the best way to grow is to know where you should be growing to. We’d even bet on it. Start Assessment.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Best, Custom Publishing] How to Create an Engaging Snapchat Story: A Start-to-Finish Guide
    Snaps disappear 1-10 seconds after they are first opened, and they can be customized. You can add a lens if you are sharing a photo or video selfie by pressing down on your face until different lens options appear, such as the one pictured below: Source: Snapchat. 2) Customize your Snap. What is a Snapchat Story? Source: Snapchat.
  • SALES ENGINE  |  TUESDAY, AUGUST 23, 2016
    [Best, Custom Publishing] Feeding Sales Is a Process, Not a Project.
    Not that there’s anything wrong with projects and project managers —they’re still a necessary function and the best marketers are always the ones who can get stuff done. Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services. The buyer has WAY more control than they used to.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Best, Custom Publishing] 5 Ways to Get Personal With Your Audience at Scale
    Are your target audiences properly mapped to the products and services that will be the most interesting to them? Internally, companies may focus their communications more on the product than the customer, and these two objectives often conflict with one another. Develop Messaging Categories.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 19, 2016
    [Best, Custom Publishing] Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone
    One of the key strategies B2B marketers should leverage to increase productivity is lead scoring–ranking leads for their sales-readiness, sanctioned by service level agreements (SLAs) that are agreed upon by both sales and marketing. In fact, research shows that less than 1% of leads turn into revenue generating customers. They key?
  • CHIEFMARTECH  |  THURSDAY, AUGUST 18, 2016
    [Best, Custom Publishing] Consolidating point solutions with a hub in your marketing stack?
    The following is a guest opinion piece by Josh Dreller , VP of product marketing at 4C. The customer service team was more generalists at a top-level across the expansive platform than specialists who could provide real, tactic guidance. When a company technology splits its time across a wide product set, it splits its focus.
  • CONTENTLY  |  WEDNESDAY, AUGUST 17, 2016
    [Best, Custom Publishing] Contently Included on Inc. 5000’s Fastest-Growing Companies List for Second Consecutive Year
    Exactly one year ago, I published a post about Contently making the 2015 Inc. We published “ Content Methodology: A Best Practices Report ,” a summary of what we’ve learned about content marketing from six years in the industry. Every time our customer success team has a 10 p.m. 5000 list. 5000 list.
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Best, Custom Publishing] 114+ Copywriting Formulas to Get Traffic & Leads
    To make it even easier for you, we’ve created a comprehensive collection of the best copywriting formulas, with simple examples, all in one place – a quick and easy reference for you to use. They will help you decide what type of headline best suits your content, so you can then find more specific formulas to try. Number] Best _.
  • SALES ENGINE  |  WEDNESDAY, AUGUST 17, 2016
    [Best, Custom Publishing] 5 easy steps to building ongoing thought-leadership content
    The development of ongoing, thought-leadership content has become the necessary element for a marketing program that increases visibility and produces leads, but it’s not enough simply to publish a blog or white paper anymore. All of these questions will help you determine the topics and mediums that will best resonate with your audience.
  • SALES ENGINE  |  TUESDAY, AUGUST 16, 2016
    [Best, Custom Publishing] Selling With Content: What’s Repeatable and What’s Not?
    For me, that looks like marketing generating enough qualified leads so that most of my time is spent having productive sales conversations. Unfortunately, it rarely looks like that, but that's always the goal when we establish demand generation systems--keeping sales people busy doing what they do best--consulting and closing.
  • KAPOST  |  TUESDAY, AUGUST 16, 2016
    [Best, Custom Publishing] Care for a Side of Strategy with Your Marketing Software?
    One such person is Meredith Giersch, Director of Customer Success at Kapost. Here’s how that conversation went: Barry Feldman (BF): What’s is the role of the Director of Customer Success? . Meredith Giersch (MG):  As the Director of Customer Success, my main role is to coach our CSMs to help customers at a strategic level.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Best, Custom Publishing] A High-Level B2B Marketing Budget Breakdown
    Ideally, your goals should map to each stage of the customer lifecycle. If your goal is more focused on customer retention and growth, then your campaigns should be focused on how to keep your customers happy and make them more successful with complementary products or services. Paid Advertising: 20-30%. Events: 5-10%.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, AUGUST 16, 2016
    [Best, Custom Publishing] 5 Ways to Immediately Boost Account Based Marketing (ABM)
    He is an evangelist, speaker, author who wrote the best-selling book – Lead Generation for the Complex Sale.  I’ve got a dog-eared copy, and he’s got a very, very well-known B2B lead blog with 20,000 people on his LinkedIn group. Do you have any date or publisher yet for that? Jim:   Empathy, huh? Brian:  Yeah. look for to that. Brian?
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 15, 2016
    [Best, Custom Publishing] What’s New in Social? Video Takes Center Stage
    Developing video content is a great way to communicate your brand’s story, reinforce your value proposition, engage with audiences, and interact with customers and prospects. My guess is that soon we’ll even see customer service requests start coming in via video chat. 2. Thinking about rolling out some new product features?
  • HUBSPOT  |  MONDAY, AUGUST 15, 2016
    [Best, Custom Publishing] 9 Signs It's Time to Grow Your Content Team
    It helps you stay on top of topic areas and ensure that content is published on a regular basis. Repurpose older content to give your production schedule a break. Gather advice from a former HubSpot Editor here or tips on how to quickly improve any piece of writing here. 3) Research leaves little room for production.
  • ACT-ON  |  MONDAY, AUGUST 15, 2016
    [Best, Custom Publishing] Should Social Marketing Still Get Your Vote?
    Also, I understand and am very familiar the many GREAT social listening, publishing and engagement tools on the market today. However, generating real demand (qualified leads and opportunities for sales), along with expanding customer lifetime value is ultimately the bottom line that marketing and CMOs get graded on. Getting to Yes.
  • SCRIBBLELIVE  |  SUNDAY, AUGUST 14, 2016
    [Best, Custom Publishing] The Difference Between Native Advertising and Content Marketing
    Although native advertising isn’t as upfront and in-your-face as more traditional methods, the consumer is still being sold a product or service — and this is where content marketing differentiates itself. They do so with content — content that doesn’t sell a product or service. Publish the content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 11, 2016
    [Best, Custom Publishing] What Can Marketers and Advertisers Take from the Pokémon Go! Craze?
    Earlier last month, Pokémon Go, a free-to-play location-based , augmented reality (AR) mobile game, developed by Nitanic and published by The Pokémon Company, was released for IOS and Android devices. One of the most important things in marketing is to have a defined targeted audience for your product. Be Proactive – Attract Customers.
  • ACT-ON  |  THURSDAY, AUGUST 11, 2016
    [Best, Custom Publishing] 8 Genius Ways to Repurpose Content
    B2B marketers are ramping up their content production, reporting a 51 percent budget increase for this year alone in a Content Marketing Institute study. If you have an email subscriber list, send out an email blast promoting the videos to the appropriate target market, maybe even your customers. Which blog posts performed best?
  • SNAPAPP  |  WEDNESDAY, AUGUST 10, 2016
    [Best, Custom Publishing] Content Planning Tools: What These 4 Teams Use to Work More Efficiently
    So instead, they studied the patterns of all of their different clients and assembled an all-star project management system using free or low-cost tools, including: Trello to manage production and to ensure communication between writers and clients. It uses KissMetrics to know how many paid customers it gets. Will they all be the same?
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Best, Custom Publishing] 12 of the Best Facebook Post Ideas for Facebook Lead Generation
    Attracting new leads using Facebook -- leads that might eventually turn into paying customers -- is one of the most intriguing reasons to use Facebook in your marketing. Although definitions can vary, in general, a lead is a person who has indicated interest in your company's product or service by giving you their information in some way.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Best, Custom Publishing] 5 Smart Reasons to Create Content Outside Your Niche
    Bottom line: What you lose in topical relevancy you'll make up for in volume. 2) You can start biasing future customers. When you're creating content, there are a couple of types of people you need to think about: People who know they need the product/solution you sell. Simply publishing generic posts doesn't cut it anymore.
  • HINGE MARKETING  |  TUESDAY, AUGUST 9, 2016
    [Best, Custom Publishing] Why Your Thought Leadership Strategy Might Be Killing Your Business Growth
    The most productive growth strategy for professional services firms requires a potent blend of expertise and communications that reach buyers who are ready to act. Maybe they find a helpful post on an industry blog published by an unfamiliar firm. And, to a large extent, growth means more leads. Making a Good First Impression Online.
  • CONTENTLY  |  TUESDAY, AUGUST 9, 2016
    [Best, Custom Publishing] Why Brands Need a Mission to Create Great Lifestyle Content
    This desire to embody a brand—or, rather, to find a brand that embodies you—is the mentality that lifestyle companies hope to impart on their customers. Lifestyle brands like Lululemon sell their culture, not just their product. To get there, brands have to know their customers very well. Who is the customer?
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Best, Custom Publishing] The 28 Best Influencer Marketing Tools
    Here are 28 of the best tools for influencer research and outreach. 1) Klout. Use their inbound marketing platform to organize your most influential customers into communities, encourage engagement, and monitor results. It also provides priority customer support. Interest in influencer marketing is skyrocketing. Pricing:  free.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2016
    [Best, Custom Publishing] NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content
    Despite the unusual products and services they've been tasked with marketing, they are finding unique ways to use the platform. They say that New York is the place to get the best of everything, and the city’s Department of Sanitation is no exception. Don’t be afraid to use Twitter for customer service -- your followers expect it.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Best, Custom Publishing] 18 Tips for Planning a Flawless New Product Launch
    If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. Pre-Launch. That's good.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Best, Custom Publishing] 5 Smart Ways Marketers Can Prepare for Unexpected Changes
    And the best part? This makes clearly communicating the value your product creates to prospects and clients more important than ever. Developing your product’s value proposition is both part art and science. You need to craft compelling copy, but also test different versions to see which works best. Tortuga Backpacks.
  • CONTENT STANDARD  |  THURSDAY, AUGUST 4, 2016
    [Best, Custom Publishing] Suffering from Billboard Syndrome? Cure It with Content Marketing ROI
    This problem can be further exaggerated for B2B brands when, after struggling to find a way to tell engaging stories through their products, they’re forced to bring it all back to those sales-oriented models that can feel at odds with content. The Billboard Syndrome. And yet, we readily treat digital content the same way.
  • PUREB2B  |  WEDNESDAY, AUGUST 3, 2016
    [Best, Custom Publishing] How to Turn Your Blog into a Lead Generating Machine
    For instance, we’ve come a long way since the first Ford Model T production line was created. Suffice it to say, blogging is best done the old fashioned way. That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Worst case scenario?
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Best, Custom Publishing] 62 Experts Share Their #1 Actionable SEO Technique
    Looking for the best ways to improve your SEO? Build a relationship with them, and leverage this relationship to get content published on their blog and pushed out on their email list and social media channels. If the website is for a pet store, gather the types of questions customers ask, and sort them by page. Zac Johnson.
  • BIZNOLOGY  |  TUESDAY, AUGUST 2, 2016
    [Best, Custom Publishing] Janet Thaeler & Maryanne Conlin on Influencer Marketing
    Just Say No to Prospects with Crappy Products. We tortured ourselves and we walked away from money and we even went to court over clients we took with products and services that just wouldn’t fly via earned media influencer marketing. Becoming an influencer ourselves is the best thing that we all have ever done. Indeed!
  • CONTENTLY  |  MONDAY, AUGUST 1, 2016
    [Best, Custom Publishing] The Best Branded Content of July: Advertising’s McConaissance Continues
    One of those was this “Best of Branded Content” column, which I started over two and a half years ago. No one had been rounding up the best content marketing each month, and it was easy for me to fill that need. Noah Waldman , editorial intern: This is not a choice for “best” of branded content.
  • KAPOST  |  MONDAY, AUGUST 1, 2016
    [Best, Custom Publishing] How to Hack Content Creation for Stretched-Thin Marketing Teams
    Flipping from product and company to buyer and customer is easier said than done. Think in groups of 3 – it’s what humans tend to remember best, as you can see in these phrases – crawl, walk, run; morning, noon, night; beginning, middle, end. Often, that content has been published once and left to languish. In Conclusion.
  • CONTENTLY  |  FRIDAY, JULY 29, 2016
    [Best, Custom Publishing] Can Accenture Take Over Advertising?
    Accenture’s content studio includes a 3,500-square-foot post-production facility where the firm has the ability to cut and edit anything from a 30-second Facebook video to a Super Bowl spot. In recent years, Mondelez , Best Buy , and Frito-Lay have all moved away from AORs to instead work with multiple specialized shops.
  • KAPOST  |  FRIDAY, JULY 29, 2016
    [Best, Custom Publishing] Strategy Before Tactics: 3 Simple Steps for More Effective Content
    To build a better, more direct path to customer connections and financial competency, make things easier at the source. An example of a goal tied to an objective might look like this: Goal: To increase outreach to first time customers by 25%. Create a clear workflow and set of questions around customer outreach.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Best, Custom Publishing] The Brilliance Behind the Ford Barking Lot
    callout-content text=”15 Experts Spill Their Greatest B2B Video Production Advice” is_modal=”true” modal_id=”guide-15-production-tips” modal_type=”Guide” modal_form_handler=”https://go.pardot.com/l/31612/2016-01-15/5z8hwd” button=”Get the Guide”]. Incidentally, so do we!
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Best, Custom Publishing] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. If you want to be the best, isn’t it smart to learn from the best? This is a compilation of some of the best tips, tools, and templates from the CMI blog. Well … good content. Am I right?
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Best, Custom Publishing] 4 Research-Backed Ways to Infuse Online Video in Your Marketing
    And publishing videos here and there, on YouTube sometimes or your website other times, isn’t a strategy. Figuring out who the content is for, what they’re supposed to do or feel, and even when video’s the right choice should precede video planning and production. Customers Aren’t Longing for Your Long-Form Content. Maybe not ….
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Best, Custom Publishing] How to Create a Video Marketing Strategy You Can Be Proud of
    Explainer videos and educational webinars are pretty commonplace now, since marketers know that video is the best way to educate given its high retention rates. But don’t forget that video is also the best way to inspire, entertain, and connect with people on a more personal and emotional level. Maybe you should be proud after all!
  • INFER  |  THURSDAY, JULY 28, 2016
    [Best, Custom Publishing] Predictive Analytics: Why They Make Your Content More Impactful
    This byline by Infer’s Sean Zinsmeister was originally published on the Salesforce blog. Customers today have an insatiable appetite for information, making content a vital part of how sales and marketing teams communicate, educate and influence prospects throughout the buying cycle. Step 1: Line up several pieces of content.
  • INFER  |  THURSDAY, JULY 28, 2016
    [Best, Custom Publishing] Predictive Analytics: Why They Make Your Content More Impactful
    This byline by Infer’s Sean Zinsmeister was originally published on the Salesforce blog. Customers today have an insatiable appetite for information, making content a vital part of how sales and marketing teams communicate, educate and influence prospects throughout the buying cycle. Step 1: Line up several pieces of content.
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2016
    [Best, Custom Publishing] I’m an influencer, pay me more!
    Medium could be the (or a) future of online publishing. No matter how many times lists of transgressions are published, PR practitioners continue to p**s off journalists. WordPress’s imminent update, and the woes of news publishers on Facebook. Lucky for me, a major focus of our time together was influencer marketing.
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Best, Custom Publishing] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    The other was out of my own pocket, when I rented a list to sell a gift box to a list of 50,000 people who supposedly had bought similar gift-type products in the last six months. I got not one order … from all 50,000 email addresses. It gives you the option of sending them a customized Welcome email. Plenty of subscribers. hear you.
  • KAPOST  |  MONDAY, JULY 25, 2016
    [Best, Custom Publishing] How to Align Your Content Marketing Strategy and Plan
    When you’re building a content marketing strategy, you probably have big goals on your mind: you want to publish amazing infographics, blog every day, and build a rigorous editorial calendar. Content marketing cycles are less agile than media publishing cycles. Here are a few tips to guide you: 1. Invest More Time in Planning.
  • CONTENT STANDARD  |  SATURDAY, JULY 23, 2016
    [Best, Custom Publishing] Is Word-of-Mouth Marketing Still Worth Your Time?
    The adage goes that word of mouth is the best form of advertising. Then marketers must answer an even tougher question for themselves: Is word of mouth worth pursuing on its own, or is it just a by-product of existing digital strategies? Word of Mouth’s Digital Evolution. Word of mouth still happens all the time.
  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [Best, Custom Publishing] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. If you want to be the best, isn’t it smart to learn from the best? This is a compilation of some of the best tips, tools, and templates from the CMI blog. Well … good content. Am I right?
  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [Best, Custom Publishing] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content  published in 2016. If you want to be the best, isn’t it smart to learn from the best? This is a compilation of some of the best tips, tools, and templates from the CMI blog. Well … good content. Flat out.
  • CONTENT STANDARD  |  THURSDAY, JULY 21, 2016
    [Best, Custom Publishing] What Must Fall if Twitter Is to Succeed?
    Trim that down to 100 with an image and a link, and even major media publishers may skip Twitter when seeking to promote new content. The Core Product. Twitter has spoken loud and clear: its core product is and always will be the Tweet. And image attachments also eat into the already stingy character limit. Stay Focused.
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Best, Custom Publishing] The 9 Circles of B2B Marketing Hell
    B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. There’s a difference between busy and being productive. Your customers and your bottom line will thank you for it. Fraud: Being Dishonest about Product Capabilities. Avoid over promising what your product can do.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Best, Custom Publishing] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    For local businesses, from large cities to small communities, spending on Pokemon Go ads is a new and exciting way to get more customers. Identify how to best utilize emerging trends in apps and technology and find yourself in that category. Redbull used the platform without hesitation to highlight customers and event partnerships.
  • VIDYARD  |  WEDNESDAY, JULY 20, 2016
    [Best, Custom Publishing] 4 Research-Backed Ways to Infuse Online Video in Your Marketing
    And publishing videos here and there, on YouTube sometimes or your website other times, isn’t a strategy. Figuring out who the content is for, what they’re supposed to do or feel, and even when video’s the right choice should precede video planning and production. Customers Aren’t Longing for Your Long-Form Content. Maybe not ….
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 20, 2016
    [Best, Custom Publishing] How Marketing and IT Can Team Up to Drive Engagement with Marketing Automation
    As Accenture Interactive reports, “The ripple effect of digital disruption is giving rise to a more integrated enterprise center on the customer experience.” Marketers Ease of use also results in no loss in productivity or system abandonment when key users leave. Ease of Use. Low Burden to IT. But this isn’t scalable, is it? Vision.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 20, 2016
    [Best, Custom Publishing] The Evolution of Content Marketing: Why Darwinism Matters to Your Strategy
    Across this time, the goals of marketing haven’t changed much; generally, marketing has always sought to reach and retain customers and secondarily be able to charge more margin dollars than your competition can. “That’s our best guess.” In short, embed their products and services into a movie or TV show.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Best, Custom Publishing] 20 Online Marketing Tools That Boost Campaign Results
    Note: We have grouped the tools into different categories based on the best match, but many of these tools can be used across online marketing tactics. . How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” SEO Tools. SERP Snippet Optimization Tool.
  • ACT-ON  |  TUESDAY, JULY 19, 2016
    [Best, Custom Publishing] Don’t Bore People: 10 Ideas for B2B Newsletter Content
    Just grab whichever post or tweet did best on your social media accounts this week, and put it in your newsletter. Okay, not the most creative suggestion, but blogs take a lot of work to maintain, so when you publish a new post, the best promotion you can do for it is including it in your email newsletter. Do a customer profile.
  • VOLACCI  |  MONDAY, JULY 18, 2016
    [Best, Custom Publishing] 8 Ways Drupal 8 Can Improve Your Website and Generate More Leads
    Mobile For Your Customers; Mobile for You. You can administrate, create and publish content, approve editorial changes, clear caches, or any other admin task all on your mobile device. 2. Often, technology can be a roadblock to achieving higher levels of engagement at every customer touch point. Drupal 8 is a marketer’s dream.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Best, Custom Publishing] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    When you think of great website design, you probably think about a website's homepage, or their blog, or their product pages. Typically, the best contact pages. Below, we've curated 12 examples of some of the best 'Contact Us' pages out there. 12 of the Best 'Contact Us' Page Examples. 1) Tune. Ready to get inspired?
  • ACT-ON  |  FRIDAY, JULY 15, 2016
    [Best, Custom Publishing] 8 Killer Tips for More, Better, Earned Media
    Seventy-seven percent of people are more likely to purchase a product when they hear about it from a friend. You can manage these to publish and disseminate your content, such as blog posts, case studies, white papers, newsletters, or other pieces of content that you created. For example, when a customer tweets “Best software ever!”
  • VIDYARD  |  THURSDAY, JULY 14, 2016
    [Best, Custom Publishing] The Brilliance Behind the Ford Barking Lot
    callout-content text=”15 Experts Spill Their Greatest B2B Video Production Advice” is_modal=”true” modal_id=”guide-15-production-tips” modal_type=”Guide” modal_form_handler=”https://go.pardot.com/l/31612/2016-01-15/5z8hwd” button=”Get the Guide”]. Incidentally, so do we!
  • VIDYARD  |  THURSDAY, JULY 14, 2016
    [Best, Custom Publishing] The Brilliance Behind the Ford Barking Lot
    15 Experts Spill Their Greatest B2B Video Production Advice. So seeing this video from Ford was not only a welcome change, but a real shift in my understanding of how car companies market their products on social. “It required a huge amount of input from our product teams; the costumes had to accurately reflect the dogs.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2016
    [Best, Custom Publishing] 5 Ways to Win with Web Personalization
    From there, the sky is the limit because you can clone templates, create customized templates, build web campaigns, and publish to the web in just minutes. Web personalization can be used for solution and product-based marketing, too. It can sharpen the tools in your belt and help you attract the exact audience that you want.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 13, 2016
    [Best, Custom Publishing] Why Your Brand’s Content Strategy Should Cover the News
    How we discover content—including news content—has increased the importance of content strategy to capture user attention and grow customers. Instant Articles offer mobile users content from top publishers that loads up to 10 times faster. The easy answer is to become more like media publishers. The Social Media News Engine.
  • SNAPAPP  |  WEDNESDAY, JULY 13, 2016
    [Best, Custom Publishing] Hitting the Emotional Core: Talking Resonance With Jessica Mehring
    It might be that they never processed the most important information, or it might be that they think they know best when that couldn’t be further from the truth. If you’re thinking product first, you’re not writing content, you’re writing copy. And she published something – it was a blog post called “ Calling B.S. love to learn.
  • BIZIBLE  |  TUESDAY, JULY 12, 2016
    [Best, Custom Publishing] Marketing Performance Management: Tactics to Increase ROI
    Marketing performance goals fall into three categories: production, numerical and monetary. Production Goals. Production refers to output metrics. For example, how many blog posts you want to publish, how many events you want to sponsor, or how many webinars you want to produce. Budgeting. Numerical Goals. Monetary Goals.
  • VIDYARD  |  TUESDAY, JULY 12, 2016
    [Best, Custom Publishing] How to Create a Video Marketing Strategy You Can Be Proud of
    Explainer videos and educational webinars are pretty commonplace now, since marketers know that video is the best way to educate given its high retention rates. But don’t forget that video is also the best way to inspire, entertain, and connect with people on a more personal and emotional level. Maybe you should be proud after all!
  • CONTENTLY  |  TUESDAY, JULY 12, 2016
    [Best, Custom Publishing] Contently Case Story: These 4 Engagement Metrics Proved HouseLogic’s Content ROI
    Contently seemed like the best solution for making content more contemporary and deepening engagement,” Feder said. ” Contently connected the brand with content strategist Jessica Adamiak, who developed a custom strategy for HouseLogic, leveraging Contently Analytics to measure progress towards the company’s content goals.
  • INFER  |  MONDAY, JULY 11, 2016
    [Best, Custom Publishing] 3 Growth Hacks to Boost Revenue Upwards of 10%
    This byline by Infer’s Sean Zinsmeister was originally published on the Salesforce blog. The best go-to-market managers differentiate themselves by pinpointing key segments where they can close deals quickly. Every sales leader, in every company, is searching for a killer growth angle. Tips for Finding the White Space in Your Pipeline.
  • INFER  |  MONDAY, JULY 11, 2016
    [Best, Custom Publishing] 3 Growth Hacks to Boost Revenue Upwards of 10%
    This byline by Infer’s Sean Zinsmeister was originally published on the Salesforce blog. The best go-to-market managers differentiate themselves by pinpointing key segments where they can close deals quickly. Every sales leader, in every company, is searching for a killer growth angle. Tips for Finding the White Space in Your Pipeline.
  • CONTENT STANDARD  |  FRIDAY, JULY 8, 2016
    [Best, Custom Publishing] What Is the Future of Ads on Instagram Marketing?
    The new tools to help brands “stand out, get insights and find new customers” include business profiles, analytics, and the option to turn a post into an ad from right within the app. From there, companies can choose how customers can contact them: via call, text, or email. Are they building a relevant audience?
  • WRITTENT  |  THURSDAY, JULY 7, 2016
    [Best, Custom Publishing] Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
    Invite them to get your lead magnet, ask for a social share, or send them to the sales page for a related product you’re offering. You are creating a consumer product. If it confuses or bores the reader, find out before publishing something that confuses or bores lots of readers. According to 29 Experts). A. Stout. G.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 7, 2016
    [Best, Custom Publishing] Q&A: The Big Email Marketing Questions Answered
    Lifecycle stage:  Emails sent to recipients who are in an earlier stage of the customer lifecycle, like welcome emails, usually work better than emails to long-term subscribers, so you need to break these out accordingly. For some marketers, one of the best measures of effectiveness is sales value generated per 1000 emails sent.
  • HUBSPOT  |  THURSDAY, JULY 7, 2016
    [Best, Custom Publishing] 12 Tips for Writing Clickable Search Ad Copy
    It's crucial to craft just the right copy to draw your potential customers in and make them interested in your offer. We’ve put together a list of best practices that will help you boost your ad performance in no time. If you specialize in a certain product or service, make sure to mention it. What Is a Search Ad? Join today!".
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2016
    [Best, Custom Publishing] 6 Social Media Publishing Best Practices
    Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. You know those studies out there that proclaim to tell you what is the best day and time to post to Facebook or Twitter to achieve maximum engagement?
  • INFER  |  WEDNESDAY, JULY 6, 2016
    [Best, Custom Publishing] 5 Ways to Supercharge Sales with Predictive Lead Scoring
    This byline by Infer’s Sean Zinsmeister was originally published on the HubSpot blog. Rather than rely on human intuition to guess who your best leads are, why not use advanced predictive scoring models that take into account thousands of signals and employ sophisticated data science to compute accurate predictions?
  • INFER  |  WEDNESDAY, JULY 6, 2016
    [Best, Custom Publishing] 5 Ways to Supercharge Sales with Predictive Lead Scoring
    This byline by Infer’s Sean Zinsmeister was originally published on the HubSpot blog. Rather than rely on human intuition to guess who your best leads are, why not use advanced predictive scoring models that take into account thousands of signals and employ sophisticated data science to compute accurate predictions?
  • CONTENTLY  |  TUESDAY, JULY 5, 2016
    [Best, Custom Publishing] Ask a Content Guy: Where Should I Distribute My Content Marketing?
    Isn’t paid search easier than devoting hours and money to content creation and hoping for the best? They assume that sharing an article with 100,000 Facebook fans and 100,000 Twitter followers will make it go viral—even though, on average, that would only result in a couple hundred clicks at best. Whew, I feel better. Absolutely.
  • INFER  |  TUESDAY, JULY 5, 2016
    [Best, Custom Publishing] 4 products Microsoft should build with LinkedIn
    This byline by Infer’s Vik Singh was originally published on VentureBeat. As someone who’s entrenched in the LinkedIn and Microsoft ecosystems, I thought I’d share four exciting products this acquisition makes possible: 1. Now it has control over the best B2B data and can revolutionize Outlook, identity across companies, and CRM.
  • CONTENT STANDARD  |  SATURDAY, JULY 2, 2016
    [Best, Custom Publishing] 5 Brands with Highly Successful Messaging Apps Strategies
    Users could participate in the Chinese tradition by choosing their lantern color, customizing their wish or greeting, and inviting friends to fly their lantern to ultimately be released into the virtual night sky. Light shines through the thick fog—a plane has just taken off from the airport in Morocco. What happens from there? Eight billion.
  • ACT-ON  |  THURSDAY, JUNE 30, 2016
    [Best, Custom Publishing] Why Video Is the Future of Content Marketing
    Video leverages the power of sound, vision, and storytelling to bring your products and services to vivid life. If video is the future of content marketing (and I’m arguing that it is), how can B2B marketers more successfully unleash its power to more effectively connect and engage with customers? The company’s customers are.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 29, 2016
    [Best, Custom Publishing] 4 Examples of Content Curation Done Right
    The firm needed to educate prospective customers about the viability of green IT and the business value of the Icelandic data centers, powered by 100% renewable resources without a price premium. As Verne Global builds its audience, customers who want and need green IT services will follow. Verne Global data center. Content Marketing
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 29, 2016
    [Best, Custom Publishing] How to Create a Lean, Mean Content Creation Machine
    In some cases, your content may come from your content team, freelancers, your PR agency, internal writers, partners, customers, or guest contributors. How often will you publish? What’s the best practice? In my opinion, it’s best to define your publishing cadence based on what you can actually maintain.
  • PUREB2B  |  TUESDAY, JUNE 28, 2016
    [Best, Custom Publishing] Effective Lead Nurturing in Stages
    We all know that website traffic doesn’t necessarily immediately translate into paying customers. The key is to look at this turn of events as an opportunity to give them all of the information they need to be convinced that your brand is the best option available to them. This isn’t necessarily a bad thing, though. Attract. Convert.
  • SCRIBBLELIVE  |  TUESDAY, JUNE 28, 2016
    [Best, Custom Publishing] Cocktails, Content, and Solutions to the Consumer Journey
    Clarity is invaluable to prospective customers since concise messaging is quick and easy to process. brand that clearly communicates the value of its products or content registers in the mind of a prospective customer. This makes us think about ‘How do we build the best content for the feed experience?'”
  • INFER  |  TUESDAY, JUNE 28, 2016
    [Best, Custom Publishing] What does intent data mean for the data-driven marketer?
    This byline by Infer’s Sean Zinsmeister was originally published on Marketing Land. Pairing intent data with other customer signals — like those housed within a company’s marketing automation system — provides an especially unique opportunity for businesses to understand and leverage customer insights. Is it predictive?
  • ACT-ON  |  TUESDAY, JUNE 28, 2016
    [Best, Custom Publishing] From Mealy to Meaty: How to Create Better Content
    Prodigious production despite the facts: Only 30% of B2B marketers and 38% of B2Cers say their content marketing is effective. But I do think it’s pretty clear that barreling forward with this “let’s just publish more!” Publishing more is also beginning to alienate (or simply bore) our audiences. We think more is always better.
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