CUSTOMER EXPERIENCE MATRIX | SATURDAY, SEPTEMBER 27, 2014
[Best, Custom Publishing] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
The delay may seem surprising, since BlueConic qualifies as a Customer Data Platform , a type of system I’ve been arguing will play an increasingly central role in marketers’ futures. The databases and connections are needed because today''s customers expect personalized, coordinated treatments across all channels. Until now.
VERTICAL RESPONSE | WEDNESDAY, SEPTEMBER 24, 2014
[Best, Custom Publishing] 6 Handy Tools to Monitor Social Media Success
Twitter also has an updated analytic dashboard for marketers, verified users and Twitter Card publishers. The web-based application helps you understand how you’re performing on various social media networks, and how you can increase online influence and better connect with customers. Image courtesy of Instagram. Crowdbooster.
HUBSPOT | TUESDAY, SEPTEMBER 23, 2014
[Best, Custom Publishing] How to Optimize Your LinkedIn Profile for Social Selling
For a person not in sales, unless they''re looking for a new job or they publish a lot of public-facing content, it’s not the end of the world if their LinkedIn profile isn''t 100% perfect. Emerald Maravilla , account manager from Twilio, has one of the best LinkedIn profile summaries I’ve ever seen. Not a big deal.
MADISONLOGIC B2B WHITE PAPERS | SUNDAY, SEPTEMBER 21, 2014
[Best, Custom Publishing] Quantifying the Value of Social Media Engagement in B2B Marketing
customer Insights” as a top reason to monitor Social Media. for benchmarking best practices. to be influenced by conversations with, colleagues, friends, family, competitors, former/current customers, competitors, and each other. the organization, the products, the. customer experience and deliver value. topic.
MADISONLOGIC B2B WHITE PAPERS | SUNDAY, SEPTEMBER 21, 2014
[Best, Custom Publishing] Start engaging from the first click in the Customer Journey
Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
MADISONLOGIC B2B WHITE PAPERS | SUNDAY, SEPTEMBER 21, 2014
[Best, Custom Publishing] Closing the Loop on Social Leads
With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. to your brand First and foremost, learn what your customers, your competitor’s customers and those discussing topics. Using custom. So, as social.
B2B MARKETING INSIDER | MONDAY, SEPTEMBER 15, 2014
[Best, Custom Publishing] Is Content Marketing A Sustainable Marketing Strategy?
One of the articles in response, was Marcus Sheridan’s “ The Big Flaw With Content Shock ” published a couple of weeks later. But that when we are ready to buy, we will look for the best, most relevant information on that product. think the quote below from Rhonda sums it up best. Content is the oil!
HUBSPOT | MONDAY, SEPTEMBER 15, 2014
[Best, Custom Publishing] 6 Essential Social Media Lessons From Top Executives
We’re going to unpack some lessons you can learn from them to get you over any obstacle of getting you started with social media … which''ll lead to increased brand awareness, strengthened relationships with existing and future customers, and improved perception of the organization you represent. What can they teach us? Ready?
MARKETING ACTION | WEDNESDAY, SEPTEMBER 10, 2014
[Best, Custom Publishing] Obey Facebook’s Rules of Engagement (Or Else)
spent years in the trenches building custom interactive campaigns for clients on Facebook, and I learned everything the hard way … so you don’t have to. Build a quality product. It is best to avoid this situation at all costs. quality product is one that you would want your name attached to. Give people control.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, SEPTEMBER 3, 2014
[Best, Custom Publishing] Inside Sales Training: How Invested Should We Be in Human Interaction?
'Sales Prospecting Perspectives is pleased to bring you a guest post from David Brock, sales consultant and President at Partners in EXCELLENCE , where this post was originally published. What’s the best way to handle the objection?” How do I close the customers?”. Annually, billions are invested in sales skills training.
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 3, 2014
[Best, Custom Publishing] 20 Amazing Examples Of Brand Content Marketing Hubs
'As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and marketing inspiration. We are looking for examples of brands who continuously and consistently publish content on a site they own – like a media company. Adobe CMO.com. GE Reports.
HUBSPOT | WEDNESDAY, SEPTEMBER 3, 2014
[Best, Custom Publishing] 6 Ways Your Coworkers Can Help Make Your Next Event a Success
This will help you put together the best content that will appeal to your attendees. Ask your Sales/Account Management teams to suggest potential speakers for your event based on their relationships with your customers. This will make it really easy for you to review and choose the best customer speakers. Use them.
YOUR SALES MANAGEMENT GURU | TUESDAY, SEPTEMBER 2, 2014
[Best, Custom Publishing] Sales Leadership: You are the Practice Squad
One of the best ways to teach: skill building, strategy development and presentation skills is the use of a Case Study. HINT: The individuals who played the roles of the customer had their own case study with additional facts, inside political issues, defined personality styles and hidden agendas. Limited financial objectives.
BIZNOLOGY | TUESDAY, SEPTEMBER 2, 2014
[Best, Custom Publishing] Google is a lying liar that lies
If you move your site to a popular publishing platform like WordPress or Drupal, you will have invested in a structured platform that Google gets already. Google might very well be a lying liar that lies but it really does care about the best customer service experience humanly possible. And Google acts pretty dumb. Do it!
BIZNOLOGY | MONDAY, AUGUST 25, 2014
[Best, Custom Publishing] 10 lessons on Walmart’s social media strategy
START WITH A GOAL: Walmart’s goal for social media is to ensure that customers and potential customers understand that the discount store has the lowest prices in the industry and that Walmart’s mission is to help them save money so they can live better lives. It is still a family-owned business. 33,000+ Followers on Pinterest.
HUBSPOT | WEDNESDAY, AUGUST 20, 2014
[Best, Custom Publishing] 9 Companies With Truly Inspiring Mission Statements
'Where does customer loyalty come from? The best ones strive to combine physical, emotional, and logical elements into one exceptional customer -- and employee -- experience. Trader Joe''s sets itself apart from other grocery stores with an ode to great customer service. Do you usually fly on a particular airline? Honest.
IT'S ALL ABOUT REVENUE | TUESDAY, AUGUST 19, 2014
[Best, Custom Publishing] How Data Can Be a Competitive Weapon in Your Content Marketing
Dennis is a contributing author to the book “ 42 Rules of Product Marketing ” and is Editor of the DNN blog. We can write about best practices, how to’s and market overviews, but all that hard work results in a “finished product” that’s not much different from other vendors in our space.
HUBSPOT | TUESDAY, AUGUST 19, 2014
[Best, Custom Publishing] How Authoritative Is Your Content? 7 Tools to Help You Find Out
The central product is the Atomic Engager CMS plugin that enables users to optimize content before it’s published. Though it won''t help you predict the future, this tool can help you see how well your content is optimized for your audience before you push the publish button. ” Lovely sentiments. Atomic Reach. Klout.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 14, 2014
[Best, Custom Publishing] Lots of Vendors Can Help You Find Leads on the Web
These firms scan company Web sites, social media, news sites, directories, and other sources to identify companies, extract attributes like revenue, growth rates, and technologies used, and flag events that might indicate a sales opportunity, such as opening a new office, launching a new product, or hiring new management.
MARKETING ACTION | THURSDAY, AUGUST 14, 2014
[Best, Custom Publishing] Questions from the 5 Futuristic Email Tactics Webinar
These tips represent the latest trends and best practices from experts in the field, with examples that demonstrate how leading brands are setting these ideas into action. Here are five additional questions from the session with answers from Act-On experts as well as our customers and partners. Put key information at the top.
HUBSPOT | WEDNESDAY, AUGUST 13, 2014
[Best, Custom Publishing] How to Promote Your Content Using Paid, Earned & Owned Media
The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. This is a tried-and-true stalwart of public relations (PR), but it doesn’t have to be all about pitching brand, product, and service stories to journalists and editors. If only it were that simple. Content Coverage.
SYNECORE | WEDNESDAY, AUGUST 6, 2014
[Best, Custom Publishing] 4 Simple Ways To Get Started on Your Branding Strategy
Your branding strategy tells your customers exactly what they can expect from products and services, how your company differs from its competitors, and how they perceive your company overall. The benefits consumers can expect to receive by choosing your products or services over those of your competitors. Be Consistent.
WRITTENT | TUESDAY, AUGUST 5, 2014
[Best, Custom Publishing] 11 Content Writing Secrets from the Pros
We’ve compiled 11 of today’s best bloggers’ tips for working smarter, not harder: 1. Page views aren’t the best measure of how successful you’ve been at content writing if no one’s buying. Are you answering your customers’ questions? 'Image source. Image credit: lonelybrand. Great.
CONFLUENT FORMS | TUESDAY, AUGUST 5, 2014
[Best, Custom Publishing] Website Actionable Intelligence and Goal Acquisitions
'Creating a custom dashboard enables you to focus with a clutter-free environment, showing you the reports that you''ve decided to set up for yourself, at a glance. Defining the Goals The best method for structuring a website strategy is to create a prioritized list of goals for both the owner and the audience. Rinse and repeat!
HUBSPOT | MONDAY, AUGUST 4, 2014
[Best, Custom Publishing] How to Structure Your Content Marketing Team
While there''s no single "best practice" to follow when structuring your content team, there are some things I''ve seen work well from organization to organization, and they tend to align with your business size and stage of growth. 'Gone are the days where content marketing is a "nice to have" or an "experiment" with which to dabble. Design.
WRITTENT | MONDAY, AUGUST 4, 2014
[Best, Custom Publishing] 9 Simple & Powerful Copywriting Tips
This should top every list of copywriting tips ever published: Keep it simple. Great copy makes me feel connected with your product, service, brand or other customers. Also, try focusing on the benefits of your product or service rather than the features. If I trust you, I’m much more likely to become your customer.
IT'S ALL ABOUT REVENUE | SUNDAY, AUGUST 3, 2014
[Best, Custom Publishing] 5 Social Media Tips to Enhance Engagement
You can share the best content under the sun, but in order to drive customer engagement some due diligence is in order. Timing matters, and when you publish content will affect how well it is received. This infographic does a great job of listing the best times to post content on the major social sites. Congrats!
VIDYARD | WEDNESDAY, JULY 30, 2014
[Best, Custom Publishing] 5 Handy Content Tools to Add to Your Collection
Although there aren’t any magical solutions to guarantee your next idea will be a huge hit, earn you a promotion, or even bring in a bunch of new customers, there are a number of useful products and services to make your job easier. Category: Organization & Productivity. Evernote. Trello. PowToon. Yoast. Tweriod.
THE FORWARD OBSERVER | MONDAY, JULY 28, 2014
[Best, Custom Publishing] The Inbound Marketing Methodology Explained [VIDEO]
The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. In essence, inbound marketing pulls customers to your company instead of shouting at them with interruptive messages. Your ideal customers.
BLUE FOCUS MARKETING | SUNDAY, JULY 27, 2014
[Best, Custom Publishing] REGISTER NOW Join #TEDx Speaker and Best-Selling Author, @mnburgess, for AMA #ContentMarketing Workshop
By failing to build a strong content marketing presence around their products and services, brands are effectively letting outside parties control the conversation about their offerings. Learn to create and publish marketing content across all relevant touch points where your brand interacts with customers. When: Sept.
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 24, 2014
[Best, Custom Publishing] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
'by Contributor Friendly | Tweet this Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp , a content marketing platform that gives marketers the power to generate leads and drive revenue by creating, publishing, promoting and measuring interactive content that works across channels. Custom branding?
FATHOM | THURSDAY, JULY 17, 2014
[Best, Custom Publishing] How Your Brand Can Avoid These 5 Social Media Mistakes
Are you strictly publishing content offsite or sharing other website’s articles? Generally, you want more of your traffic and more of your customers being driven by Earned and Owned media,” said John Lusk, Founder of Rivet & Sway, in a Huffington Post article. Mistake #4: Ignoring your customers. 'Oreo. Starbucks. Coca-Cola.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JULY 16, 2014
[Best, Custom Publishing] Does blogging still matter in 2014?
When I feel productive, I blog every other month. ” Because of this, a lot of ex-bloggers have switched from free blogging to information-based Kindle ebook publishing. My mentors used to say that blogging is the best advertising for the products and services you offer on your website. Fast forward four years.
B2B MARKETING INSIDER | TUESDAY, JULY 15, 2014
[Best, Custom Publishing] Are You Ready For Marketing 2020?
Their response is to get back to what they do best: creativity and design. Publishers are clearly feeling the pressure of consumers’ shifting information habits. Digital has literally rocked their worlds and caused even the most traditional of publishers to consider how they can sustain themselves as viable businesses. Strateg
ENGAGE | MONDAY, JULY 14, 2014
[Best, Custom Publishing] This Week in Content: Turning Content Marketing On Its Head
In the rush to create better content marketing, Foremsky discusses the concept of the 24-hour newsroom and why it’s not always the best approach for brands. It means informing the conversation with real information that customers can use—not just finding quick and clever ways to write about what you do. ZD Net. Harvard Business Review.
HUBSPOT | FRIDAY, JULY 11, 2014
[Best, Custom Publishing] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing. We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Woohoo!
HUBSPOT | THURSDAY, JULY 10, 2014
[Best, Custom Publishing] How to Please Google in a Post-Hummingbird World
As Google gets better at understanding the user’s motivation and the context of their query, the more important it becomes for you to create content that anticipates what your target customers are looking for, what questions they have, and why they''re searching for them. That’s absolutely the best approach, in my opinion.
VERTICAL RESPONSE | TUESDAY, JULY 8, 2014
[Best, Custom Publishing] Damage Control: 3 Steps to Handling a Company Mishap
Start by making a list of all the different stakeholder groups: your customers, email list subscribers, employees or contractors, and so forth. “Odds are, social media may not even be the best means of communication for all of your stakeholder groups,” says Agnes. “Often, email is still the best way to communicate.”
WEBBIQUITY | MONDAY, JULY 7, 2014
[Best, Custom Publishing] 20 Expert LinkedIn Guides
Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook. ” Best LinkedIn Company Pages of 2013 by LinkedIn on SlideShare. Want a Job? links.”
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 7, 2014
[Best, Custom Publishing] The seven traits of an effective digital enterprise
The best people in digital product management or user-experience design may not work in your industry. Look at how everything is done, including the products and services you offer and the market segments you address, and ask “Why?” Twelve-month product-release cycles are a relic. Be obsessed with the customer.
HUBSPOT | THURSDAY, JULY 3, 2014
[Best, Custom Publishing] Everything You Need to Know to Successfully Live-Tweet Your Event
Whether you''ve done it before or this is your very first time, these tips, tricks, and best practices will help you live-tweet like a pro. Expecting several people to straddle their main jobs with social media monitoring and publishing is not a strategic approach -- and it will lead to a heck of a lot of confusion. Before the Event.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JULY 3, 2014
[Best, Custom Publishing] Five companies with a human social media presence
Our customers want to relate, be accepted and be noticed. Many businesses are catching on, whether “signing” their tweets like The Bank of Ireland , or restaurants that now accept “tweet ahead seating,” businesses are infusing their social media presence with life and acknowleding the needs of their customers.
KOMARKETING ASSOCIATES | WEDNESDAY, JULY 2, 2014
[Best, Custom Publishing] As the Demand for Online Services Grows, Will The Product Based Business Fade Away?
adults questions pertaining to their online services use, as well as their product use. Services are being productized and are now more accessible and easy to consume.”. Upon concluding its survey, Avangate made the bold statement that “products are dead,” but is this really the case? The Evolution of The Product.
B2B MARKETING UNPLUGGED | WEDNESDAY, JULY 2, 2014
[Best, Custom Publishing] Should You Centralize or Decentralize Your B2B Marketing? Yes You Should.
'This was originally published on February 12th, 2014 on the Canadian Marketing Association blog. Re-imagined brand assets, little accountability for results, grossly inefficient production and a brand value proposition that bore little resemblance to what was on the plaque in the lobby back at headquarters. Act Local.
WRITTENT | TUESDAY, JULY 1, 2014
[Best, Custom Publishing] 15 Battle Test Content Marketing Tricks to Maximize Traffic
In a very recent, fascinating study on content marketing best practices, Nielsen research found that “expert content,” like news coverage or a thought leader endorsement, really works. Even when promoting his own products, he’s an avid user of their tools: Image source. Help Your Customers Be Better at What They Do. Think Small.
HUBSPOT | TUESDAY, JULY 1, 2014
[Best, Custom Publishing] 5 Little Ways to Get More Facebook Likes
Different brands will have different objectives, such as driving in-store sales, increasing online sales, launching a new product, building awareness, or promoting a mobile app. Regardless of the objective, there are a few stepping stones that precede turning fans into customers. Facebook Says These Are the 15 Best Brands on Facebook.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JUNE 29, 2014
[Best, Custom Publishing] How to find homegrown content marketing evangelists
'Slowly, companies are realizing that their best evangelists, storytellers, and teachers aren’t working in an advertising agency or PR firm. Here are some places to look for your own in-house content marketing evangelists: Customer Service. Customer service representatives are belly-to-belly with irate and delighted customers alike.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JUNE 27, 2014
[Best, Custom Publishing] Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
'It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics. Fliptop wasn’t on my original list of CDPs, having launched its relevant product just after the initial CDP report was published. typical scheme would create A, B, C, and D lead classes, where A leads are best.
MARKETING ACTION | FRIDAY, JUNE 27, 2014
[Best, Custom Publishing] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 1
She also writes a monthly column for Entrepreneur magazine , and co-author of the best-selling book on content marketing, Content Rules (Wiley, 2012), which has been translated into nine languages. We’re thrilled to have you with us today to talk about one of the most significant issues for our customers: content marketing for small teams.
KOMARKETING ASSOCIATES | THURSDAY, JUNE 26, 2014
[Best, Custom Publishing] How To Blend B2B SEO Into On-Site Content Development
As illustrated in this screen grab of a tweet from Shaun Moynihan in late 2012, @Moynihan received an astounding 2,300 retweets and 630 favorites for it, but The Atlantic actually covered “Twitter’s Best Joke”, among other humorous variations, nearly a year earlier. Unfortunately, the joke is based on a bit of truth.
HUBSPOT | MONDAY, JUNE 23, 2014
[Best, Custom Publishing] Why Aren't My Facebook Fans Seeing My Posts Anymore?
And fewer of those interactions mean fewer conversions, leads, and customers. In a report from Nanigans, the company upheld the effectiveness of Facebook advertising by saying that: "At the core of Facebook’s advertising success is the company’s commitment to product innovation. But you don''t have to stay frustrated.
MARKETING ACTION | MONDAY, JUNE 23, 2014
[Best, Custom Publishing] Optimize Your Content for Inbound Marketing: Part 2
'“The best place to hide a dead body is Page 2 of Google’s search results.”. Arnie offered four ways to find out exactly what your prospects and customers want to know, so you can deliver it: Implement site search in order to see the keywords visitors are using while they’re on your website. First Things First: A Recap. BUT ….
HUBSPOT | TUESDAY, JUNE 17, 2014
[Best, Custom Publishing] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
Lucky for you, the best places for you to look are often right under your nose. If you are trying to nurture leads into customers, you will probably want to look for product-centric content like reviews and testimonials. 3) Successful Customer Stories. 8) Frequently Asked Questions From Customers. Why or why not?"
HUBSPOT | TUESDAY, JUNE 17, 2014
[Best, Custom Publishing] The Art and Science of Viral Videos
Triggers: The stimuli that prompt people to think about your product or campaign. Think: Are there any social norms associated with your brand or product? Marvel published a brilliantly ironic video for the release of Thor in 2011. Chances are, your customers are looking for information regarding your field or industry as well.
B2B MARKETING MENTOR | MONDAY, JUNE 16, 2014
[Best, Custom Publishing] Study: How Marketers Optimize Their Social Content
But even as companies ramp up their social media efforts, they continue to struggle with how to best optimize social content to achieve desired business outcomes: 91 percent say they have difficulty deciding which specific tactics are most effective, according to the same report. Her insights are included along with our analysis below.
ENGAGE | WEDNESDAY, JUNE 11, 2014
[Best, Custom Publishing] The Best Content Marketing at the 2014 World Cup
Twitter and Facebook each launched their own World Cup hubs so you can aggregate the best content related to the tournament in one place on your social networks. ll also publish a full recap of the best brand content after the 32-day event. 'I’m nearly giddy that the FIFA World Cup is starting today. errmm, doctor’s appointment.
SOCIAL MEDIA B2B | TUESDAY, JUNE 10, 2014
[Best, Custom Publishing] YouTube Insights for B2B from the Frozen Food Master
It seems that the promise of “anyone can be a publisher” really has taken hold on this platform. believe that most of the big YouTube channels are run by individuals because they don’t have the politics or red tape to publish like corporations have. You can be very successful using voiceover over a product demo.
WEBBIQUITY | TUESDAY, JUNE 10, 2014
[Best, Custom Publishing] Search and Social Lessons from the Zenith Social Media Marketing Conference
They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method. What’s the best way to accomplish it? Facebook work best over lunch). Best practice: use an image with this.
MARKETING ACTION | TUESDAY, JUNE 10, 2014
[Best, Custom Publishing] Optimize Your Content for Inbound Marketing: Part 1
So what’s the best way to optimize content for search … and searchers? After both are published, we’ll link them together. So what once was an SEO best practice is now viewed by Google as manipulation. Understanding what your prospects and customers are searching for can go a long way to informing your content strategy.
DIGITAL VOICES | MONDAY, JUNE 9, 2014
[Best, Custom Publishing] 4 Reasons Why Bluetrain.io is a Perfect CMS Solution
'Ayantek worked with The Rao Institute (TRI), an organization founded by best selling author Dr. Srikumar Rao, to build a new website promoting programs to help individuals discover their unique purpose for existence. But based on the level of customization that the TRI site required we selected the Bluetrain.io platform instead.
MARKETING ACTION | MONDAY, JUNE 9, 2014
[Best, Custom Publishing] What Sales Should REALLY Expect From Marketing Automation
'The benefits of marketing automation are clear—better customer engagement, increased loyalty, and more effective campaigns. Gleanster Research has just published a fine new report, “What Sales Should REALLY Expect From Marketing Automation.” Want to know when John Doe visits your Product X page? higher revenue year-over-year?
MARKETING INTERACTIONS | SUNDAY, JUNE 8, 2014
[Best, Custom Publishing] The B2B Funnel is Now a Sieve
If you're relying on memory or hoping that everyone is publishing to the idea of the plan, good luck. This can also happen with hyperlinks on phrases that link to product pages on the website with no context. What will the overall impression be if they run into your company on the channels you publish in most? The Point.
HUBSPOT | WEDNESDAY, JUNE 4, 2014
[Best, Custom Publishing] How to Conduct Market Research on a Tight Budget
'You can learn a lot from product failures. Each of these product marketing attempts failed for different reasons, but it''s pretty safe to say that all of them could have benefited from better market research before getting rolled out to the public. 1) Interview Prospects and Customers. It''s understandable. Cost: $0 - $50.
BIZNOLOGY | WEDNESDAY, JUNE 4, 2014
[Best, Custom Publishing] How to achieve 1 billion impressions
'Brands in our times aim for the best possible awareness. When it comes to the types of content you share, look deeper than product promotions or information. Customized research and analytics (CSS) might manifest as forward-looking trend reports specific to the brand, or daily tactical listening around key conversations and topics. Adopt
WEBBIQUITY | TUESDAY, JUNE 3, 2014
[Best, Custom Publishing] 19 Remarkable Guides on Business Strategy, Leadership and Motivation
Ways Management Can Boost Employee Productivity by westXdesign. Renee Gaylor explains seven steps leaders can take to increase employee engagement and productivity, such as ensuring “senior leadership models behavior that makes the rank-and-file proud to be part of the team. We optimize for the customer experience.”
ENGAGE | MONDAY, JUNE 2, 2014
[Best, Custom Publishing] Native is the New Black
'I recently had dinner with Tessa Gould, the Director of Native Advertising at the Huffington Post, while we were both at the Custom Content Council conference in Naples, Fla. What’s the biggest—or the most common—mistake publishers or native ad buyers make when launching a native campaign? billion on it this year, a 20.5 billion.
MARKETING ACTION | MONDAY, JUNE 2, 2014
[Best, Custom Publishing] Persona: More Than A Movie
The idea is to determine who is most likely to find your products or services desirable, and then to focus on marketing to them, using their common characteristics to guide your efforts. You can look to your own customers to help you, and take this proven series of seven steps: 1. Look at the data to determine your best customers.
HUBSPOT | FRIDAY, MAY 30, 2014
[Best, Custom Publishing] 11 Best Practices for More Effective Content Curation
'Our content curation objectives focus on keeping our broader prospect/customer/partner/pipeline network engaged with value-added content. These best practices are based primarily on what we do at Heinz Marketing, plus what we’ve seen scale well in the curation efforts of our clients and partners. content creation
MARKETING ACTION | FRIDAY, MAY 30, 2014
[Best, Custom Publishing] The Cobbler’s Children Have No … Marketing Campaigns
VentureBeat recently identified LinkedIn as the best place for lead intelligence. Collect snippets of excellent pieces of information (stats, graphics, quotes, tips, best practices, survey results) from credible and vendor-agnostic sources, then add your own insightful commentary. Socialize strategically. LinkedIn. Create it. Agency
HUBSPOT | THURSDAY, MAY 29, 2014
[Best, Custom Publishing] The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report
10) The BBC beat out other media sites as the Top Twitter News Publisher in April 2014. Jerome McCarthy’s framework for marketing espoused the value of the four Ps: product, price, promotion, and place. massive 2/3 of what Meeker calls “digital universal content” is consumed or created by customers.
HUBSPOT | THURSDAY, MAY 29, 2014
[Best, Custom Publishing] The 10-Minute Marketing MBA
Supply refers to how much a company is able to produce (products or services). Demand refers to the consumer need to acquire this particular product or service. Harvard Business School Professor Michael Porter refers to five competitive forces that determine where your product or service will strategically fall in the market.
HUBSPOT | WEDNESDAY, MAY 28, 2014
[Best, Custom Publishing] Why Business Blogging Works
If you search for the content we''ve published on blogging, it runs the gamut from thought leadership, to optimization tips, to practical tips, to nitty gritty advanced nuances. Potential Customers: Potential customers read blogs to find helpful industry content. Product/Service page. here''s why it works. an About page.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, MAY 27, 2014
[Best, Custom Publishing] Oh Shiny! Cool Marketing Technology I'd Evaluate in Detail if I Didn't Keep Getting Distrac.Oh Shiny!
Here are some quick sketches of products you may want to explore in more detail. 4-Tell offers low-cost, easily-installed product recommendations for online retailers. Integrate also provides a campaign performance dashboard that shows how each publisher is performing. It now has signed more than 30 paying clients. market.
MARKETING ACTION | TUESDAY, MAY 27, 2014
[Best, Custom Publishing] Evergreen Content for Marketing Credibility and Staying Power
As Kevan Lee pointed out on Buffer , talking about blog posts, “As long as the post can be linked to and gain traffic long after it is originally published, it qualifies as evergreen.”. Content marketing is your best friend and staunch ally here. It should appeal to your customers and potential customers now and in the future.
HUBSPOT | FRIDAY, MAY 23, 2014
[Best, Custom Publishing] Need Some B2B Blogging Inspiration? Check Out These 10 Companies
They''re the kingpin of customer communication, and the cornerstone of B2B campaigns. In fact, "best in class" marketers ranked blogs as being "most effective" compared with other tactics like case studies, videos, and webinars. Sometimes, the best blogs are those that don''t let bells and whistles detract from good content.
WRITTENT | WEDNESDAY, MAY 21, 2014
[Best, Custom Publishing] 11 Reasons to Focus on Quality Content
If you plan to “ride the gravy train,” you had best follow suit. Every visit is an opportunity to sell your product or service, as well as an opportunity to get clicks for your ads and referral programs. Some of them even look snazzy and offer great products. 'Image source. somewhat logical progression, it seems like. Authority.
MANHATTAN MARKETING MAVEN | TUESDAY, MAY 20, 2014
[Best, Custom Publishing] Facebook Courts Direct Marketers
Like traditional publishers or broadcasters, Facebook claims to offer seamless and measurable targeting, reach and delivery. 'Facebook Exchange, FBX the ads in the News Feed -- the primo real estate on Facebook -- is a year old and vying to become an indispensible partner to direct and CRM marketers. Stay tuned.
HUBSPOT | TUESDAY, MAY 20, 2014
[Best, Custom Publishing] 8 Tips on Building Brand Awareness From Top UK Growth Hackers
Lesson: Think Like a Publisher. Innocent has really adopted the publisher model of marketing -- they''ve published multiple recipe books which have had a huge impact on their brand growth -- plus they’re not just seen as a company who want to sell a product to make money. iMedia Connection ). Source: HubSpot. ).
SYNECORE | FRIDAY, MAY 16, 2014
[Best, Custom Publishing] Schema Markup: The Most Under-Utilized Tool for SEO
secret so impactful that it may very well change the way your customers interface with your brand. customers) alike, it’s probably also good for businesses. The best way to truly wrap your head around the concept of schema types and sub-types is to page through the full list on the schema.org website. Schema Markup and SEO.
MARKETING ACTION | FRIDAY, MAY 16, 2014
[Best, Custom Publishing] 5 Technologies Content Marketers Shouldn’t Ignore
And according to Scott Abel , content strategist and professor of Digital Publishing at UC Berkeley, the stress will only intensify because marketers are overwhelmed by the endless onslaught of new, new, new … channels, opportunities, demands, expectations, responsibilities, devices, technologies, markets, competitors, and the list keeps growing.
HUBSPOT | TUESDAY, MAY 13, 2014
[Best, Custom Publishing] 7 Quick Ways to Curate Industry Content for Your Blog
'Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. If you''re a HubSpot customer, you''ll find monitoring hot topics on social easier using Social Inbox. 1) Use Reader Services. Blogging
LEADERSHIP | TUESDAY, MAY 13, 2014
[Best, Custom Publishing] 6 Distinguishing Traits of the New Age B2B Buyer —And 6 B2B Lead Generation Tips to Engage
Today’s B2B buyer is very adept at using online search techniques to find out as much information as is available in the online world related to the product/service/industry of interest. Your Live Chat representative may try hard to get some attention in order to upsell or pitch a complementary product at a discounted price.
MARKETING INTERACTIONS | MONDAY, MAY 12, 2014
[Best, Custom Publishing] B2B Marketers Need to Understand Technology
Best outcomes will be achieved differently. It won't look the same based on production format, either. They've only seen the word docs or the preview before publish or the after-the-fact metrics. On your blog, do you hyperlink to product pages every chance you get? You should go listen to it. Functional Knowledge.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 12, 2014
[Best, Custom Publishing] 7 Ways Blogging Makes You a Better Leader
Once you publish a blog post, you never quite know where it will lead. Inspire a new idea, product or service? Motivate a customer to do more business with you? Once you publish a blog post, you never quite know where it will lead. Inspire a new idea, product or service? Clarity. Feedback. Authority. Trust. Trust.
THE NEW STRATEGIST | WEDNESDAY, MAY 7, 2014
[Best, Custom Publishing] 5 Tips to Unleash the Power of Long-Tail SEO
For example: “hotels Toronto” vs. “What are the best boutique hotels in downtown Toronto?” Words like best, closest, cheapest, fastest, etc. get at the root of what KIND of products and services the searcher is actually hunting for. Your content needs to be crafted to read in the same manner that your customers talk.
MODERN B2B MARKETING | MONDAY, MAY 5, 2014
[Best, Custom Publishing] How to Design a Mobile Marketing App
And if current trends in mobile continue, mobile will soon be the preferred communication channel for your customers, partners, employees, and prospects. Each platform has a large user base of smartphones and tablets, and each platform has its own app store where you can publish your app and make it available to your audience.
BIZNOLOGY | FRIDAY, MAY 2, 2014
[Best, Custom Publishing] Customer focus in the Digital Age
I take care to ensure that they understand that marketers obtain information about customers, competitors, and markets, and focus on delivering value. suggest we go back to the future and start incorporating more customer focus and ROI in our social media marketing programs. Your objective should be to add customer value.
HUBSPOT | THURSDAY, MAY 1, 2014
[Best, Custom Publishing] 7 Avoidable Problems That Are Stressing Out Your Marketing Employees
So how can you help reduce your employees’ stress levels to make them both happier and more productive? Marketers are publishing to social media in real time, all the time. Solution: Recommend a social media publishing tool that allows your social media manager to plan and schedule posts in advance. Inbound Marketing
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, APRIL 30, 2014
[Best, Custom Publishing] Can a Fortune 500 company be more human?
I’m a regular customer but I’ve never interacted with a single person there. Yes, there are stories of fantastic customer experience , but most of us don’t have a similar story. That isn’t going to come from the best backlinks or the most optimized content.” We start making real connections. Figures.
HUBSPOT | TUESDAY, APRIL 29, 2014
[Best, Custom Publishing] How Smart Marketers Are Sabotaging Their Calls-to-Action
'We''ve all heard the regular call-to-action best practices by now. You''re not writing custom copy. Let''s take this blog post we published a while ago as an example: " How to Satisfy Every Stakeholder In Your Next Website Redesign." So, we customized the CTA copy to reflect the audience to whom the post was targeted.
WEBBIQUITY | TUESDAY, APRIL 29, 2014
[Best, Custom Publishing] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
Find the answers to those questions and many more here in 31 of the best blog posts and articles about WPO (even if they don’t call it that) of the past year. The best of both worlds will find the intersection, combine agility with empathy, and make for an extremely potent content marketing package.” email marketing.
HUBSPOT | MONDAY, APRIL 28, 2014
[Best, Custom Publishing] The Psychology of Stories: The Storytelling Formula Our Brains Crave
Here’s the psychology behind stories, and how you can craft a story for your brand that engages your customers and drives conversions. Stories can make your target customers the main characters, and even change the way they think and feel. You need to have a sense of who your prospective customer might be. You READ!
HUBSPOT | MONDAY, APRIL 28, 2014
[Best, Custom Publishing] Why Your Blog Is Failing
There are also a million other little things you can do to make your blog more successful -- adding social sharing buttons, creating email subscribe boxes, writing better titles, publishing more visual content, optimizing your image selection, etc. It''s something your product or service can help solve. Their blog is failing. Bloggin
ENGAGE | MONDAY, APRIL 28, 2014
[Best, Custom Publishing] Native Advertising Is Here to Stay
The Times’ acceptance and subsequent adoption of native advertising signaled to the rest of the publishing world that resistance was futile. Finally a revenue solution to replace the hemorrhage of print advertising dollars that felled many a traditional publisher. '2014 goes down as the year native advertising went wildly mainstream.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, APRIL 24, 2014
[Best, Custom Publishing] InfusionSoft ICON: Contined Focus on Helping Small Business
The more concrete expressions of that strategy are the company’s product, service, and partner offerings. The actual product news at the conference was fairly modest. This mutual support among product, service, and partner programs may be the best evidence of how well InfusionSoft is executing its core strategies.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, APRIL 23, 2014
[Best, Custom Publishing] One million words later, I still fear publishing
The bad part is I haven’t self-published a single word of the million. It’s as if the lizard brain is lurking behind my back, about to ram my head into the desk when I want to finally publish my story. In my case, it “tells” me the horror stories that could occur once I publish my book. How do you stay productive?
VERTICAL RESPONSE | TUESDAY, APRIL 22, 2014
[Best, Custom Publishing] The 8 Most Overused Words in PR and Marketing
'When you’re writing about your own product or service, it’s easy to fall into the habit of hype. Revolutionary: Did your product or service start a revolution? ” Pioneering: Unless you’re leading the way in research or development of new ideas or products, it’s probably best to avoid this one.
ENGAGE | THURSDAY, APRIL 17, 2014
[Best, Custom Publishing] The New Premium Medium Is Print
'As the attention of digital marketers moves beyond clicks and page views toward richer engagement metrics, a funny thing is happening: Print is emerging as an effective way for smart brands to capture and hold the attention of their best customers. But it’s not just fashion brands that are putting ink on paper.
MARKETING ACTION | THURSDAY, APRIL 17, 2014
[Best, Custom Publishing] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
B2Cs have seen this phenomenon for a while, but even behemoth publishers are seeing the change. They were simple pages that served as the first point of contact for prospective customers who typically landed there by clicking on an email, display banner, or paid-search ad. Landing Page best practices landing page Be a red flag?
HUBSPOT | TUESDAY, APRIL 15, 2014
[Best, Custom Publishing] Study: Everyone Talks 'Engagement,' Nobody Knows What It Means
Apparently not, according to Esteban Koslky, a consultant and customer strategist who last year surveyed 45 CMOs and got just about that many definitions for what engagement means. “The only thing they agreed on was that it had to do with customers,” says Kolsky, who runs a consultancy called ThinkJar. Engagement. Well, no.