• HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Best, Custom Publishing] Digital Does Not Mean "Just Build a Website"
    Many traditional publishers have prematurely thrown in the towel on digital. “I have a website, but no one wants to advertise on it.” “I have an iPad version of my print magazine, but only a tiny fraction of my audience subscribes.” “I have made pdf’s of all my articles but no one is downloading them.”. Data support this. Time to Get Started.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Best, Custom Publishing] Best Branded Content of April: The VR Wave is Here
    But without a doubt, the best experience was when I was transported to a virtual office, picked up every coffee cup and stapler in sight, and chucked them violently against the wall. The app is meant for customizing an IKEA kitchen. The post Best Branded Content of April: The VR Wave is Here appeared first on The Content Strategist.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Best, Custom Publishing] 11 Helpful Resources for Improving Your Business Skills
    Here are 11 of the best resources out there to help you become more business-savvy. The research and writing and editing required to publish a book -- especially a best-seller -- is far more impressive than what goes in to an article or podcast. Toastmasters is probably the best public speaking club out there. Rossotti.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best, Custom Publishing] Quantifying the Value of Social Media Engagement in B2B Marketing
    customer Insights” as a top reason to monitor Social Media. for benchmarking best practices. to be influenced by conversations with, colleagues, friends, family, competitors, former/current customers, competitors, and each other. the organization, the products, the. customer experience and deliver value. topic.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best, Custom Publishing] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    awareness IBM, Oracle, General Dynamics—they publish. end-user and product type, of course.) A better idea than 80-something percent of. customer expectations? friend or Twitter follower calls customer service. create product guides. need to know their customer. customer base and industry to do.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best, Custom Publishing] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Best, Custom Publishing] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. to your brand First and foremost, learn what your customers, your competitor’s customers and those discussing topics. Using custom. So, as social.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Best, Custom Publishing] 14 Stress Management Apps to Relax Your Mind & Body
    All it takes is 25 minutes of play time to reap the positive benefits, according to a study published in the Clinical Psychological Science journal about the app. You can customize these sounds into a mix, or choose just one. Productivity Office Life Daily TOFUHere's a list of some of our favorites. Price: Free. The goal here?
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Best, Custom Publishing] An A to Z of Content Marketing Best Practices
    To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. Audience is also a factor in persona marketing – the technique of breaking up your customers into different profiles, and then creating content and a sales funnel that’s tailored to each group.
  • CONTENTLY  |  THURSDAY, APRIL 28, 2016
    [Best, Custom Publishing] How 3 U.K. Companies Became High-Class Publishers
    JLL tailors its content to meet the needs of busy, bombarded customers. ” Barclaycard’s Freedom Rewards credit card sponsored the show, which doled out advice on shopping, product trends, and how to save money both online and in brick-and-mortar stores. While U.K. and U.S. As U.K. We have to try to maintain a balance.”
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Best, Custom Publishing] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    That's why brands from every industry and with all manner of target demographic -- from Sour Patch Kids to General Electric, and even HubSpot -- are using Snapchat to connect with their fans and customers in a way that's low-cost, but highly personal and engaging. Click here to skip ahead to the best brands on Snapchat.). No editing.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Best, Custom Publishing] You Can Still Reach People Using Ad Block Software
    Studies consistently characterize them has high-income earners , well educated, and early adopters of new products. Prepare marketing material to provide prospects with a compilation of your team’s best work, and then success metrics around each example piece of content. Product reviews and product-related editorial need each other.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Best, Custom Publishing] 10 Very Smart People Weigh In on How to Rethink Marketing
    Marketing should be thought of as a value function much like the products and services being sold. More than ever we have the ability to customize information- and data-based insights to each of our contacts. The customer buying journey has changed incredibly with people spending much more time online and on their phones.
  • JUNTA 42  |  SATURDAY, APRIL 23, 2016
    [Best, Custom Publishing] This Week in Content Marketing: Is Content Marketing Actually a Thing?
    companion article reminds us that we ought to focus on the needs of our customers, not on writing to justify the practice of content marketing to our peers. Next, we ponder the emergence of a new position at large publishers, the e-commerce editor, and explain how it fits into the evolution of media business models. Robert and I agree.
  • HUBSPOT  |  FRIDAY, APRIL 22, 2016
    [Best, Custom Publishing] Applying Growth-Driven Design to Ecommerce Websites
    In order for an ecommerce site to be successful, it needs to contain consistently fresh, relevant, interesting and educational content that speaks directly to its customers and site visitors. Maybe every product detail page would include a 360° image or the site would be fully integrated with all social media accounts. goals?
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2016
    [Best, Custom Publishing] Snapchat is Growing Up
    Discover channels allow select publishers to have a permanent place on Snapchat where they can post content from various sources, use a mix of text and photos, and long or short form videos. These publishers can then include some advertising snaps in the middle of their stories. Whether or not you use it, we’ve all heard of Snapchat.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Best, Custom Publishing] Digital Marketing 2016: Top 100 Influencers and Brands
    The internet has drastically changed how consumers behave and how businesses market their products and services. Be sure to follow them to stay up to date on the best content and resources on Digital Marketing! Today’s digital marketer knows how to reach, engage, and convert new customers for our businesses. DOWNLOAD NOW!
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 14, 2016
    [Best, Custom Publishing] How Your Startup Can Overcome Content Marketing Challenges
    It’s common for these fledgling companies to skip or minimize proven growth marketing activities in favor of first “perfecting” the product. Which product or service most closely matches their pain? Startups that invest in content marketing have the means to affirm theirs is the best solution. Beginnings are hard. Guess what?
  • CONTENT STANDARD  |  WEDNESDAY, APRIL 13, 2016
    [Best, Custom Publishing] Why Investigative Journalism Should Be Part of Your Content Strategy
    ” Mashable’s slant is that the consumer’s whims drive the product, rather than the other way around. In an early scene, The Globe ‘s publisher meets with newly hired editor Marty Baron to discuss pursuing this story. The recent Oscar-winning film, Spotlight , raised an important question. Sounds strange, right?
  • KAPOST  |  MONDAY, APRIL 11, 2016
    [Best, Custom Publishing] Taking Action to Turn Content Into Revenue
    Myth 1: If I publish content, I’ll reap the rewards. Just becoming a publisher is not enough. Myth 2: If I publish more content, I’ll get buyers to move through the purchasing process faster. Myth 3: If our content helps buyers understand more about our products, we’ll sell more. Publishing content every day at 9 a.m.
  • HUBSPOT  |  MONDAY, APRIL 11, 2016
    [Best, Custom Publishing] Learn to Code: 16 Handy Resources to Get Started
    Best of all: Codeacademy courses are 100% free. 2) Khan Academy. Yue , is simple: "to publish all of our course materials online and make them widely available to everyone.". From formatting text, to customizing colors, to creating internal page links, this free resource provides HTML tips and tricks that will definitely come in handy.
  • BIZNOLOGY  |  THURSDAY, APRIL 7, 2016
    [Best, Custom Publishing] 10 essentials missing from your business website
    Having a place for people to comment, send you information, and follow or sign up for content can reduce the amount of effort it takes to connect with online customers. Almost any business website will benefit from a contact form that allows customers to instantly “reach out” online. You want a business website that sells. SEO Plugin.
  • HUBSPOT  |  WEDNESDAY, APRIL 6, 2016
    [Best, Custom Publishing] What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration
    Plus, it's a great way for businesses to humanize their brand, recruit future employees, showcase their product and content, and delight and engage customers. And for more inspiration, check out our list of the best brands to follow on Instagram.). Trying to support the launch of a new product? the list goes on.
  • ACT-ON  |  WEDNESDAY, APRIL 6, 2016
    [Best, Custom Publishing] 8 Killer Tips for Harnessing the Power of SlideShare
    Jonathon Colman, Product UX + Content Strategy at Facebook, generates interest on his first slide “ Why our Content Sucks ” delivering a headline that is unexpected, giving specific examples, and telling us how to make our content better. Customers are experiencing information overload, with content inundating every corner of our lives.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 4, 2016
    [Best, Custom Publishing] 6 Engagement Marketing Lessons from Successful Video Bloggers
    Customers purchase—but fans purchase and then go on to spread the word about your business. In a traditional marketplace, existing clients were the responsibility of sales and customer service reps. Make sure your marketing strategies support the goal of nurturing existing customers into advocates. 4. More than you might think.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Best, Custom Publishing] 10 Things Every B2B Tech Marketer Needs to Know
    For B2B tech marketers, it's crucial to understand the real value of the technology you're promoting - whether it’s a simple consumer product or a complicated enterprise service. Even something published a year ago might not reflect the current reality of the industry. This builds trust and credibility with your customers.
  • INFER  |  SUNDAY, APRIL 3, 2016
    [Best, Custom Publishing] How Can We Blend All of Our Customer Data into Actionable Profiles?
    The key to establishing impactful data-driven workflows – with our without predictive scores – is creating actionable profiles of your ideal customers, and infusing that insight into your day-to-day work. Once built, you can publish profile tags directly into your CRM, or share them across marketing systems like Marketo and Eloqua.
  • SNAPAPP  |  WEDNESDAY, MARCH 30, 2016
    [Best, Custom Publishing] 5 Amazing Ways to Impact Your Audience with Data Storytelling
    As you start to see your data as a goldmine not only for your strategy but also for your storytelling, you open up your content production horizons – serving up formats your audience is asking for. The best visualizations simplify complex ideas. 2. What would happen if they stopped publishing new posts for a full month?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 30, 2016
    [Best, Custom Publishing] Where Your Customers Go, Your Budget Should Follow
    Author: Matt Zilli The marketing organization has been in a renaissance, moving from a model where every type of marketing is handled in a silo toward a more holistic model that’s structured around the customer lifecycle. Traditionally, customers have come to us with marketing departments organized in every which way.
  • SNAPAPP  |  TUESDAY, MARCH 29, 2016
    [Best, Custom Publishing] 5 Amazing Ways to Impact Your Audience With Data Storytelling
    As you start to see your data as a goldmine not only for your strategy but also for your storytelling, you open up your content production horizons – serving up formats your audience is asking for. . The best visualizations simplify complex ideas. 2. What would happen if they stopped publishing new posts for a full month? .
  • 6SENSE  |  TUESDAY, MARCH 29, 2016
    [Best, Custom Publishing] The Case for Predictive Marketing Automation: Account-Based Marketing
    This evolution has allowed lean teams to drive customized messaging and improved engagement across product lines, personas and the customer lifecycle. First, what are the necessities driving companies to invest in new marketing technologies and the competencies necessary to make sense of customer data? Latest
  • VIDYARD  |  TUESDAY, MARCH 29, 2016
    [Best, Custom Publishing] Can you DIY? How and When to Update Old Video Content
    But here’s a list of some of the best opportunities you might have on your own site: Blog videos: Has a method or concept changed since you last published on that topic? Product videos: Do you use screenshots or clips of your product in your demo videos? 15 Experts Spill Their Greatest B2B Video Production Advice.
  • SNAPAPP  |  TUESDAY, MARCH 29, 2016
    [Best, Custom Publishing] What Makes Content Resonate? Q&A With Doug Kessler
    If there’s one thing content marketers can safely say based on their 2016 experience so far is that content production isn’t slowing down. So we’ll ask every client, “Please hook us up with some phone calls with your customers or people who haven’t bought.” Let’s just publish.”
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Best, Custom Publishing] The Basics of B2B Social Media Marketing Strategy
    Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. While it’s often fine to share the same content on different networks, how you share the content should be customized for each platform.
  • SNAPAPP  |  MONDAY, MARCH 28, 2016
    [Best, Custom Publishing] What Makes Content Resonate? Q&A With Doug Kessler
    If there’s one thing content marketers can safely say based on their 2016 experience so far is that content production isn’t slowing down. So we’ll ask every client, “Please hook us up with some phone calls with your customers or people who haven’t bought.” Let’s just publish.”. 5. That’s some stiff competition. Send it back.
  • ACT-ON  |  THURSDAY, MARCH 24, 2016
    [Best, Custom Publishing] Why 78 % of Marketers Struggle with Content Marketing ROI
    What’s the best method for proving results? But where is the best place to start when there are no generally accepted standards on this topic? You want to capture attention, get people excited about what your brand is doing, and spread the news about your products and services. Customize goals, to prove results.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Best, Custom Publishing] Power to the Publishers: Content Is Going Full Throttle
    Technology leaders, including the likes of Google, Facebook, and Apple, are empowering publishers to reach even more of their audience, faster, with new product capabilities for content delivery. And who is better positioned to take advantage of these innovations than content marketers—the marketers who publish content in all forms?
  • HUBSPOT  |  WEDNESDAY, MARCH 23, 2016
    [Best, Custom Publishing] How Publishers Can Use Digital to Push Print Sales
    Publishing revenues may be moving online , but that doesn't mean print is dead. While magazines, on the whole, may be waning in sales and migrating to a digital environment, other types of products continue to remain popular among readers such as textbooks, case studies, companion books, and niche magazines. The good news? Media
  • WEBBIQUITY  |  TUESDAY, MARCH 22, 2016
    [Best, Custom Publishing] Five Ways to Draw Traffic to a Blog Post
    As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. So why not showcase your customers’ content? Post user-generated content.
  • SNAPAPP  |  MONDAY, MARCH 21, 2016
    [Best, Custom Publishing] 5 Minutes With SnapApp’s New SVP of Marketing
    While there I worked closely with the sales and product teams to reposition the product, restructure the go-to-market strategy, and rebrand the company. Each time, I’ve always enjoyed engaging and  talking with the marketing community as a marketer  – exploring newly developed tools and ever evolving best practices. Last book?
  • SNAPAPP  |  MONDAY, MARCH 21, 2016
    [Best, Custom Publishing] 5 Minutes With SnapApp’s New SVP of Marketing
    While there I worked closely with the sales and product teams to reposition the product, restructure the go-to-market strategy, and rebrand the company. Each time, I’ve always enjoyed engaging and talking with the marketing community as a marketer – exploring newly developed tools and ever evolving best practices.
  • CONTENT STANDARD  |  MONDAY, MARCH 21, 2016
    [Best, Custom Publishing] Where Should You Publish Your Web Content? On-Domain vs. Off-Domain
    Most brands claim to be storytellers, when in reality they continue to exclusively publish articles and other Web content that doesn’t emotionally engage visitors. As a proof point, look at the studies published by the Content Marketing Institute late last year on B2C and B2B content marketing trends in North America.
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Best, Custom Publishing] The Ultimate Collection of Free Content Marketing Templates
    To conquer lead gen, I mastered ebook production. Use it to create beautiful, well-formatted buyer personas that you can share with your entire company, while learning best practices for persona research along the way. It's built in Microsoft Word, so you can easily adapt and customize as needed for your PR needs. Not a problem.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 17, 2016
    [Best, Custom Publishing] 10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy
    While it feels like that was published yesterday, we all know today’s digital marketing trends change with the blink of an eye, whether it’s due to a new channel, updates to search algorithms, or any other factors. Hello Customer Experience. Make your customers brand advocates. Data Management. Source ). Source ). Source ).
  • JUNTA 42  |  THURSDAY, MARCH 17, 2016
    [Best, Custom Publishing] Demystifying Content Strategy: Key Takeaways From Intelligent Content Conference 2016
    Because if we don’t care about bringing meaning to our work and helping our colleagues and customers make sense of that work, we may find ourselves out of a job. Nike used wearables data to send over 100,000 custom videos directly to their best customers. Effective content helps customers through their journeys.
  • ACT-ON  |  THURSDAY, MARCH 17, 2016
    [Best, Custom Publishing] The State of Social Media Engagement and 3 Proven Ways to Boost It
    As the social media platforms struggle to monetize, they demand more from publishers – or they won’t let their audiences see their content. They expect more personalized and useful communications, along with white-glove customer service. Just publishing more and more content, broadcast style, won’t cut it, either. It’s “reach”.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Best, Custom Publishing] 3 Technology Trends Powering Account-Based Marketing
    Over the past decade, an increasing amount of content about B2B products has become available online. Increasing inbound marketing efforts have accelerated a buyer’s access to product specifications, deployment plans, and user reviews. Visibility of Digital Footprints . Big data analytics can help marketers achieve this goal.
  • FATHOM  |  TUESDAY, MARCH 15, 2016
    [Best, Custom Publishing] Engagement is the Key to Content Success
    Maybe it’s because we’re still pushing our products and services under the guise of engaging content. Solidifying customer loyalty and repeat business. When deciding how often to publish blogs or post status updates, consider what each post’s worth is to your audience. If you want marketing success (and really, who doesn’t?)
  • HINGE MARKETING  |  MONDAY, MARCH 14, 2016
    [Best, Custom Publishing] Content Marketing: A Key Component of Professional Services Marketing Plans
    For most firms, blogging is the easiest and most productive way to get started. Because blog posts can be any length and less polished than, say, a magazine article, they can be produced and published quickly. So do your best to make them an easy read. For the ultimate credibility boost, publish an in-depth study of a topic.
  • CONTENT STANDARD  |  SATURDAY, MARCH 12, 2016
    [Best, Custom Publishing] 5 Content Marketing Opportunities from the Travel Industry
    And travel—an experience rather than a product—naturally lends itself to vivid and engaging storytelling. As we’ve written before, the best content should be separated from your product more than you think. And those who do get beyond promoting their products often stop at recipes—the low-hanging fruit of content creation.
  • HINGE MARKETING  |  FRIDAY, MARCH 11, 2016
    [Best, Custom Publishing] How Digital Plagiarism Detection of Your Content Protects Your Business
    Unfortunately, the tremendous digital production line has made it easy for content creators to steal, “scrape,” lift, and repurpose your content without correct attribution. DMCA takedown is a thorough and detailed process, and it can be the best way to keep Google on your side. But one thing is certain. It happens.
  • HINGE MARKETING  |  FRIDAY, MARCH 11, 2016
    [Best, Custom Publishing] Plagiarism-Proof Your Content Marketing Strategy
    Unfortunately, the tremendous digital production line has made it easy for content creators to steal, “scrape,” lift, and repurpose your content without correct attribution. DMCA takedown is a thorough and detailed process, and it can be the best way to keep Google on your side. But one thing is certain. It happens.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 10, 2016
    [Best, Custom Publishing] Why Email is Essential for Your Content Marketing Strategy
    But the hot new art and science of being an effective brand publisher is actually more than just a trend; it’s becoming the atomic particle of all marketing. The best brand content is evergreen. The best content marketers have thousands of pieces of content. Because it works. Content has a lot of meta data. The results?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 10, 2016
    [Best, Custom Publishing] Four ways Facebook Instant Articles will dramatically impact marketing
    Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher  without a special approval process. This is the promise they are holding out to the mainstream news publishers like The New York Times. Should you publish on Facebook? shift in distribution. Of course.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Best, Custom Publishing] The Ultimate Dictionary of Marketing Terms You Should Know
    This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. APIs facilitate the data needed to provide solutions to customer problems. metric that measures how many customers you retain and at what value. 26) Customer Acquisition Cost (CAC).
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Best, Custom Publishing] 8 Examples of Successful Co-Branding Partnerships (And Why They're So Great)
    There's something brilliant and memorable about that co-branded product: It's fun, unexpected, and involves a classic and timeless brand that's helped the flavor remain popular all the way from 1975 to present day. By partnering with a reputable paint company like Benjamin Moore, they were able to give their customers what they wanted.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 4, 2016
    [Best, Custom Publishing] How Facebook Instant Articles Could Change the Game for Content Marketing
    This product is aimed at being a game-changer for the publishing industry by offering a solution to what Facebook and publishers identified as a problem of slow loading times and whether publishers could bring their own advertising to the table or would have to use Facebook’s ad network. Let’s dive in: Are We Invited?
  • CONTENT STANDARD  |  THURSDAY, MARCH 3, 2016
    [Best, Custom Publishing] What Does Original Content Actually Mean?
    Timeliness in publishing has obvious benefits for brands, an important factor in determining how many people will discover and engage with your content. million blog posts published. Brands and media sites clamor to be the first to hit publish—and why not? If It’s Not Original, Why Publish It? What Is Originality?
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Best, Custom Publishing] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    Work with your sales team, senior marketing members and anyone else with experience working with your industry’s customers (customer service reps, store managers, etc.) to build out a detailed profile around their background, job roles, goals and challenges so that you can better create content that will connect with them.
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 2, 2016
    [Best, Custom Publishing] The 5 Most Overlooked Features of Your Snapchat Marketing Strategy
    For telling your story: When we looked at how brands have best used Snapchat, influencers were a component that should have perplexed no content marketer. IBTimes writes that “over the past year, publishers have made it clear that their Snapchat channels have moved from experiments to core offerings.” How could I tell?
  • THE ROI GUY  |  TUESDAY, MARCH 1, 2016
    [Best, Custom Publishing] Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016
    Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% YoY increase from 2015. Unfortunately, despite best efforts, this is the 5th year in a row this has been the top quota issue. Why Your Solutions?–
  • FATHOM  |  MONDAY, FEBRUARY 29, 2016
    [Best, Custom Publishing] Who Really Controls Your Marketing?
    Everything thing from the small changes, such as Facebook’s new like button options, to more substantial changes, such as Facebook’s long-awaited in-platform publishing feature.  If you’re not on top of this, one day you’ll wake up and no longer have access to your audience. This brings me to the question: Who controls your marketing? Do you?
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 29, 2016
    [Best, Custom Publishing] The Content Standard: How We Transformed from Content Marketers to Editors
    In January 2016, we had our best month ever in terms of audience, goal conversions, and new subscribers. It’s important for every content marketer to realize that his or her understanding of publishing and storytelling lies on a continuum: We’re unable to see beyond the present. The Result. Who We Were. 2014). 2015). 2016).
  • ACT-ON  |  MONDAY, FEBRUARY 29, 2016
    [Best, Custom Publishing] How Smart People Do Social Selling
    We’ve framed this post to show you what the best social sellers do. Follow their lead to get more of your leads to close. 1) The best social sellers understand what social media is – and isn’t. That’s why the best social sellers are authentic and helpful. realize it’s hard to find the time for customized messages. Email.
  • ACT-ON  |  FRIDAY, FEBRUARY 26, 2016
    [Best, Custom Publishing] Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman
    In the last six decades, the company has grown and expanded to include distribution, product modification, custom design, and manufacturing. Our primary objective, from the marketing perspective, is to build trust with our current and future customers. Design engineers are our primary customer. Editor’s note: Richard M.
  • BUZZSUMO  |  WEDNESDAY, FEBRUARY 24, 2016
    [Best, Custom Publishing] Content Marketing Case Study: Attorneys Vs. Accountants
    With content from PWC and Deloitte, Ernst & Young and KPMG excluded, accountants’ content still got 33% more shares than the content published by leading law firms. If the content they create doesn’t produce visitors to your website, add names to your mailing list, or deliver customers to your sales funnel, that money is lost.
  • 6SENSE  |  TUESDAY, FEBRUARY 23, 2016
    [Best, Custom Publishing] Can Your Demand Gen Answer These 4 Questions?
    B2B marketers have developed a honed set of best practices to target, engage and convert relevant leads. As data continues to transform B2B marketing from an art to a science , demand generation marketers are feeling the pressure to be more aware of their customers’ behavior than ever. Question #2: What is the prospect’s buying stage?
  • HUBSPOT  |  TUESDAY, FEBRUARY 23, 2016
    [Best, Custom Publishing] How to Stretch Your Nonprofit’s Marketing Resources
    There are plenty of copyright and SEO friendly ways to do this as well—after all, you can’t just re-publish someone else’s content word for word on your own site: even if you cite the original author, you still risk copyright infringement (and getting dinged for duplicate content in Google Search). Be a Curator, not a Writer. Can’t write?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 22, 2016
    [Best, Custom Publishing] Break the mold: Why content marketing needs to be like a chalupa
    Instead of advertising, as we had done for a century, companies needed to leverage new technologies to publish helpful, original, interesting content that would build reputations and attract people to our business. BuzzSumo reported that even the best content creators are seeing dramatic declines in social referrals. P2P at its best!
  • LEADERSHIP  |  FRIDAY, FEBRUARY 19, 2016
    [Best, Custom Publishing] How User Generated Content Will Keep You Relevant
    How would you feel if I told you that the best tactic to build up your brand’s relevance not only wouldn’t cost you a thing, but it wouldn’t even require you to do any work? But it’s actually true – the best way to build up your brand’s relevance (especially with millennials) is by letting your customers generate the content.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Best, Custom Publishing] Measure the ROI of Digital Advertising Beyond Revenue Impact
    IBM pays to publish their own content on the Forbes platform as IBM Voice.  The biggest advantage of programmatic advertising is that it can be altered to best meet your company’s needs, based on the demographics, location, and behavior of your  target audience. Mobile Video Ads. Measuring the ROI of Mobile Video Advertising.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 17, 2016
    [Best, Custom Publishing] Use This Agenda For Your 2016 Content Marketing Plan
    While we’ve been hired to come in and “do” social media, our constant gentle push about sharing stories through original content (read: the RIGHT content for our customers) is finally being felt. Their #1 goal is to drive e-commerce sales through their website and other retailers where their product is available.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 17, 2016
    [Best, Custom Publishing] 24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
    The best content is the content that gets shared and linked to the most, right? So if you’re trying to optimize the landing page for your new webinar on cat fashion, all you have to do is enter ‘cat fashion,' and BuzzSumo will spit out all of the best articles, resources, videos, and more on the fascinating topic of cat couture. Ready?
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Best, Custom Publishing] How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers
    For businesses especially, it's a way to humanize your brand, recruit future employees, showcase your product and company culture, delight customers, and generate new business. Read this blog post to browse through 16 of the best brands on Instagram.). Looking for inspiration? Why Not Just Buy Followers? Photography Skills.
  • MI6 MARKETING AGENCY  |  SUNDAY, FEBRUARY 14, 2016
    [Best, Custom Publishing] Mi6 Roundup: LinkedIn’s Disconnect, Budgets, IoT and Innovation
    We suggest that IoT will be adopted by enterprises but warn that security needs to be at the core of all IoT products and services. Mi6 Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite.
  • SALESPREDICT  |  FRIDAY, FEBRUARY 12, 2016
    [Best, Custom Publishing] Why Your Best Salespeople Will Love Predictive Marketing
    There’s an insightful Harvard Business Review article that was published a few years ago recapping a study of the common personality traits of top salespeople in the US. and make them the focal point for customers during the purchase process. Modesty. This lends itself to a selling style that values team orientation. Conscientiousness.
  • CAPTORA  |  THURSDAY, FEBRUARY 11, 2016
    [Best, Custom Publishing] Highlights from Growth Hackers AMA with Paul Albright
    We have an inside sales model at Captora and our sales velocity goal is for the SMB sales team to be closing ~3-4 new customers per month. We are in a very noisy market, but with extremely unique technology and best practice automation for top-of-funnel marketing (demand gen and content marketing). Work backward.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 11, 2016
    [Best, Custom Publishing] A Special Message for You: The Power of Personalized Marketing
    Personalized marketing involves targeting your messages, products or services to an individual customer based on data you’ve collected about them (or about a like-minded group of customers). You might even roll out products and services more in line with that group’s preferences. Great. Why his? Sound like a lot of work?
  • HUBSPOT  |  THURSDAY, FEBRUARY 11, 2016
    [Best, Custom Publishing] Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way
    You know, the moment you're about to dig into the best darn pile of spaghetti and meatballs you've ever seen. lead is a person who has indicated interest in your company's product or service in some way, shape, or form. As you now know, a lead is a person who has indicated interest in your company's product or service. right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Best, Custom Publishing] Are marketers getting lost in the Dark Funnel?
    The good news — as with all trends and shifts in the world of marketing — many technology companies are starting to build solutions to address the radical new way customers engage and buy from brands today. The behavior of customers has become an evolving maze and marketers are always trying to stay one step ahead.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Best, Custom Publishing] 9 Ways to Repurpose Content and Reach a Larger Audience
    Look at what you have published or posted. Identify what has performed the best. Once you’ve determined what pieces have resonated with your audience, it is time to determine how best to repurpose it. The guide should a professional publication, comparable in production value to a piece of content they would purchase.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 8, 2016
    [Best, Custom Publishing] How the Voice of the Customer Can Course-Correct Your Product Roadmap
    It was the day of the product release. The sales team had talking points on the tip of their tongue and a shiny new sell sheet to share with prospects. I had just sent a customer-wide email heralding the updates to our marketing calendar. Soon after, one of our customers filed this issue. Does our customer want this?
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 7, 2016
    [Best, Custom Publishing] Hacking Marketing: Rethinking Marketing Management in a Software World
    made a passing reference to this when announcing the upcoming MarTech conference , but I’m excited to make it official: I’ve written a book called Hacking Marketing that will be published by Wiley next month, to be released on March 21 , and I’m very eager to share it with you. And this is actually a really good thing.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Best, Custom Publishing] How to Use Smart Content to Take Advertisements to the Next Level
    Every publisher wants to stand out from the crowd, but the days of one-size-fits-all content creation are over. As companies realize that it works, they want to invest in it more—which means that there’s more information being published on the Internet than ever before. It’s the single-most direct way to reach customers 1:1.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Best, Custom Publishing] What is the State of the Manufacturing Economy?
    In the last recession, we were held back by lack of demand for our customer’s end products. Our auto industry just had its best year ever. And the EPA Powerplant Rule that will increase our costs of production significantly. Yet our Short Term Industrial Production Momentum tells a very different tale. Mike Lee.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Best, Custom Publishing] What is the State of the Manufacturing Economy?
    In the last recession, we were held back by lack of demand for our customer’s end products. Our auto industry just had its best year ever. And the EPA Powerplant Rule that will increase our costs of production significantly. Yet our Short Term Industrial Production Momentum tells a very different tale. Mike Lee.
  • HUBSPOT  |  FRIDAY, JANUARY 29, 2016
    [Best, Custom Publishing] How We Increased Organic Traffic by Over 50% Using Technical SEO Updates
    It's typically based on best practices that include things like: Only having one H1 on each page. One of the first things that I started to look into were the factors contributing to the success of some of our best content. This is the date and time it was published. 4. This was published by HubSpot. 8. Yikes. Whoops.
  • HUBSPOT  |  THURSDAY, JANUARY 28, 2016
    [Best, Custom Publishing] 16 of the Best Brands on Instagram Right Now
    Although they're few and far between, there are some brands out there -- in every industry, and with every type of target customer -- who are doing really, really well on Instagram. dogs, but it's also a great way for the company to promote their laid-back culture while also inviting customers to interact with their brand on social.
  • HUBSPOT  |  WEDNESDAY, JANUARY 27, 2016
    [Best, Custom Publishing] Getting Inbound Buy-In from Your Media Sales Team
    This efficiency is especially important in the media world where established sources of revenue are waning , and publishers are needing to get creative in how they’re keeping their businesses alive. Check out our Ebook, "Why Publishers Need to Think Like Marketers". It’s time for a change and for sales teams to help lead the charge.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Best, Custom Publishing] 30 B2B Social Media Tips for 2016
    As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, Kristen Vaughn wrote a post right here on KoMarketing outlining the best B2B Instagram accounts. Figure out the best call to action for your networks and updates. Highlight Customers and Community.
  • SALES ENGINE  |  MONDAY, JANUARY 25, 2016
    [Best, Custom Publishing] The fastest route to success requires lateral thinking.
    For most companies, it likely started with marketing automation software, a website makeover, Search Engine Optimization, Pay-per-click advertising, and Customer Relationship Management software. Today, I think so many companies are trying to muscle their way to more productivity with content rather than reimagining how they use it.
  • HUBSPOT  |  MONDAY, JANUARY 25, 2016
    [Best, Custom Publishing] How I Paid for My Christmas Presents and How It May Be Ruining Consumer Trust
    Much like Yelp, users create profiles (or connect their profiles to their LinkedIn accounts) and then leave product or service reviews regarding different, specific elements about the company’s offering. These reviews are then authenticated by the site’s review team before they are published on the company’s profile. But how? possible.
  • ACT-ON  |  FRIDAY, JANUARY 22, 2016
    [Best, Custom Publishing] Case Studies 101
    Your customers are your greatest asset – their stories are the most powerful marketing tool at your disposal. When they tell the world how they benefit from your products and services, people listen. How do you find the right customer? What’s the best format? Find the right customer. Everybody loves a good story.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 19, 2016
    [Best, Custom Publishing] What to Include in a Content Marketing Proposal
    In fact, we recently published an industry news article that showed 79 percent of marketing and public relations professionals already have a content marketing program in place, and the majority (64 percent) intend to increase their efforts in the coming year. Here are some things to consider: Focus and Objectives. Initial Program Work.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Best, Custom Publishing] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    In a co-marketing partnership, both companies promote a piece of content or product, and share the results of that promotion. Co-marketing campaigns provide teams with an opportunity to work together to promote a shared offer -- such as a co-branded product or piece of content. Who doesn't want that? Co-Marketing. Is there one? Goals.
  • ACT-ON  |  TUESDAY, JANUARY 19, 2016
    [Best, Custom Publishing] Clever Conversion Tricks for Better Landing Pages
    And because the defining element of lead gen landing pages is the form, let’s look at a couple of best practices for forms. Make sure your forms obey the proven best practices: Generally, the fewer fields in a form, the better. Ask someone who doesn’t know your product to review your landing page and assess the goal of it.
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Best, Custom Publishing] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    with the goal of attracting new customers, retaining current ones and increasing the value of existing customer relationships. Email Marketing – Great email marketing campaigns involve creating multi-stage, automated campaigns to generate and nurture leads and keep current customers coming back for more. So why do it now?
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