• BIZNOLOGY  |  THURSDAY, DECEMBER 8, 2016
    [Best, Custom Publishing] Men vs. women? Who should narrate your explainer video?
    ” However,  Ben Lebay , a researcher at ConversionXL.com , has published a nice study of the perceived “trustworthiness” of male and female narrators, professional and non-professional. ” This makes sense, and is worth considering if your customers are mostly men or mostly women. Sample size: 200).
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Best, Custom Publishing] 28 of the Best Chrome Extensions for SEO, Productivity & More
    No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. It also shares details like author and publisher contact information that are useful for PR professionals.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2016
    [Best, Custom Publishing] 4 Secrets of Mobile Retention
    It can be hard to acquire users purely by virtue of being the biggest and the best in the category, so app publishers have turned to retention instead. Sometimes, the best way to retain users is to not lose them in the first place. Then, request push notification privileges with a customized in-app message.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 7, 2016
    [Best, Custom Publishing] How to Prevent a Live Q&A from Turning into a #BrandFail
    Here’s one example: And another: Responses like that are not exactly what a marketing or corporate communications team envisions when they pitch a live Q&A to boost engagement and build trust with customers and prospects. Moderate all questions and comments before they are published for the whole world to see. Best Practices
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 6, 2016
    [Best, Custom Publishing] Why Your UX Design Is Failing: It Doesn’t Tell a Story
    Now, they’re beginning to learn exactly how to tell stories to reach and convert prospects into paying customers. Companies with more complex products and services will need to tell a longer, more complex story, with lots of engagement in the middle to get to the desired ending. poor experience sends you packing to another site.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Best, Custom Publishing] 37 Big Data Case Studies with Big Results
    BANK OF AMERICA :  “BankAmeriDeals” provides cash-back offers to credit and debit-card customers based upon analyses of their prior purchases. BRITISH AIRWAYS :  “Know Me” program combines already existing loyalty information with the data collected from customers based on their online behavior. Who’s using it? How are they apply data?
  • KAON  |  MONDAY, DECEMBER 5, 2016
    [Best, Custom Publishing] What customers want from their mobile marketing experience
    Original article published on Mobile Marketer. Today’s business-to-business buyers are increasingly more self-educated and turning to sources other than salespeople for product information. Therefore, creating a mobile experience that allows customers to navigate without the hassle of downtime is fundamental to winning deals.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 1, 2016
    [Best, Custom Publishing] Pause Your Holiday Playlist. It’s Time for Content Pros!
    The thought is that if you draw people to your site often enough, they will eventually buy your product. How lengthy, in-depth content leads to holding customer attention better in a crowded marketplace. They draw prospects in, convert them to customers, and leave it at that. The holiday season is in full swing.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 30, 2016
    [Best, Custom Publishing] 3 Insights to Help Build Your Unified Customer Database
    The Customer Data Platform Institute (which is run by Raab Associates) on Monday published results of a survey we conducted in cooperation with MarTech Advisor. All central customer databases are not equal. That is, they don’t imply connections or sharing with operational customer-facing systems. You must have faith.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Best, Custom Publishing] Three drastic marketing changes ahead for 2017
    Like Instagram, it’s a platform with a specific built-in audience (sophisticated content readers) which is segmented into topics, such as “technology,” “diversity” and “productivity” Meaning, a niche-specific tech blogger finds an audience much quicker on Medium than on his personal website. The holy grail.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Best, Custom Publishing] 10 Examples of Facebook Ads That Actually Work (And Why)
    value proposition tells the reader why they should click on your ad to learn more about your product. How is your product or service different from any other? These ads must follow organic Facebook posts best practices and be both engaging and visual. Second, it clearly mentions the healthy aspects of the goodies in its product.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 30, 2016
    [Best, Custom Publishing] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    Analyze your current customer base to find common denominators. When you did your buyer persona research, you should have uncovered the steps your best buyers took to become your customers. Best practices recommend that sales follow up on leads within 30 minutes of receipt and no longer than one day. Attend a webinar?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Best, Custom Publishing] Better Social Selling, an Interview with Jill Rowley
    think it was just frustration from the lack of results of other channels, regarding being able to get the attention of my customers. Because I wanted to help my customers, my buyers, with their marketing initiatives, I needed to understand what social marketing was. You have to look at things through the eyes of your customer.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Best, Custom Publishing] How to Validate Your Blog Post Topics: A 3-Step Process
    What’s the best way to deliver this information -- a blog post, an infographic, or a video? What content has already been published about the topic, and what angle can I pursue to differentiate mine? For HubSpot customers, HubSpot Content Strategy will help guide you through the process of creating a topic cluster. The result?
  • CONTENTLY  |  MONDAY, NOVEMBER 28, 2016
    [Best, Custom Publishing] Why All Brands Need an Editorial Workflow
    Unlike my fireplace reverie, digital publishing involves a regimented system of checks and balances. That system becomes more complicated for brand publishers that must also align with marketing, legal, and design departments. An editorial workflow is not the sexiest part of publishing. Step 6: Publish. Step 2: Edit.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 28, 2016
    [Best, Custom Publishing] For Holiday Mobile Marketing Success, Think Year-Round
    Gift givers turn to Google to search for the perfect item for a loved one with search phrases like “best gifts for teenagers” or “Christmas gifts for her.” Content and SEO strategy can impact all of these actions, helping potential customers discover and purchase products. Here’s how. 1.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 24, 2016
    [Best, Custom Publishing] Pega Customer Decision Hub Offers High-End Customer Journey Orchestration
    My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products. Indeed, some features the product had a decade ago are still cutting edge today – my favorite is simulation of proposed decision rules to assess their impact before deployment. But some older systems qualify as well.
  • KAPOST  |  WEDNESDAY, NOVEMBER 23, 2016
    [Best, Custom Publishing] How to Build a Full-Funnel Content Distribution Strategy
    How can internal teams find key content to share with customers, and how can customers find what they need through the content channels they use? scenario like this is opportunity marketing—connecting with customers at just the right time so need meets opportunity. The answer? Think of it this way. So let’s all be like Google.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Best, Custom Publishing] How Your Content Marketing Can Get an Extra Lift From Influencers
    Customers trust customers. Because the relationship between an influencer and his or her audience is built upon transparency, a friendly recommendation from a trusted influencer is going to be three to 10 times more likely to convert a customer. Can he or she publish on your content platform(s)? Image: PESO Model. Klout.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Best, Custom Publishing] What is the role of content marketing in an ad-free world?
    Our job as marketers is to provide customers, and potential customers, with “provocations” that allow opportunities to engage with the brand. Traditionally, those provocations might be ads, coupons or product samples. By Mark Schaefer. Here’s the current state of my advertising consumption. Maybe longer.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Best, Custom Publishing] Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
    After all, why not make all the data you gather from current and potential customers work for you? GrubHub also partners with various publishers who use the data to create compelling native advertising that hardly feels like stereotypical sponsored content. Check them out below. Recommended Content: Leading up to the U.S. The result?
  • NUSPARK  |  SUNDAY, NOVEMBER 20, 2016
    [Best, Custom Publishing] 6 Tips for Collaboration When Producing and Sharing Great Content
    This includes not just planning and production, but the way the entire process flows. Who in your organization is involved in content production? Whether you’re selling IT services or retail software, your end goal is the same—pleasing your customers. Who’s best suited for incorporating SEO? Get Your Players Together.
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Best, Custom Publishing] The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech
    ” It’s work to really go through that process of identifying “where do we think the best investments are for what we want to achieve?” Increasingly, marketing gets built into these new kinds of products and services that companies are offering. It’s interesting coming from more of a publishing perspective.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 18, 2016
    [Best, Custom Publishing] 5 Quotes to Recharge Your Marketing
    But the genesis of our best work comes from the moments when we feel inspired, so it’s important to take the time to recharge our marketing batteries. Your potential and existing customers could easily find a piece that speaks to them and gives them what they need from someone else, including your competitors.
  • DISCOVERORG  |  THURSDAY, NOVEMBER 17, 2016
    [Best, Custom Publishing] Blast Off of the Sales Tech Stack: An Interview with Holger Schulze
    He is perhaps best known for his work creating large-scale online communities such as the B2B Technology Marketing Community on LinkedIn with over 97,000 followers across the world (at the time of this publication). Where do the greatest levels of interest exist: sales intelligence, productivity, or sales gamification? 30th 2016) now!
  • JUNTA 42  |  TUESDAY, NOVEMBER 15, 2016
    [Best, Custom Publishing] With Maturity Comes Results for Australian Content Marketers [New Research]
    Of course, this is much easier when your efforts are more mature, as you are seeing results in the form of cost savings, sales, and better customers. But While this is not the only way to succeed, we’ve seen this model consistently over the years develop the best examples on the planet. They are very committed. Absolutely.
  • BIZIBLE  |  TUESDAY, NOVEMBER 15, 2016
    [Best, Custom Publishing] How We Increased Pipeline 504%
    It’s one of the best ways to educate your audience and draw leads into your funnel. We believe that as knowledge and understanding of attribution models and reporting on revenue continues to grow, so too will our customer base. We knew we were creating more opportunities and more pipeline, we just didn’t know how MUCH more. Conclusion.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 15, 2016
    [Best, Custom Publishing] 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy
    Outside of ROI, video has shown to also increase brand awareness and customer loyalty. Much like video is a top vehicle for driving ROI, it’s also proven to be the most thoroughly consumed piece of content by customers and prospects, according to HubSpot research. SEO Best Practices Are Being Ignored by Content Marketers.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Best, Custom Publishing] The Best of the Best: 2016 Video Marketing Awards
    At Viewtopia, the Video Marketing Summit held in San Francisco November 9-10, one of the biggest themes to emerge from all of the talks, keynotes and sessions was companies using video more than ever, and bringing more and more of that video production in-house. Best Personalized Video Campaign – Reltio. Sangram here!” Big time.
  • CONTENT STANDARD  |  FRIDAY, NOVEMBER 11, 2016
    [Best, Custom Publishing] How Brand Storytelling Redefines the Marketing Budget
    Its social media existed largely as a space to answer customer support questions and to host media for sponsored posting. Yet many marketers dump the creation of stories into their old content pipelines and expect the best. Marketers love their processes. Today, it’s not enough for content to be informative—it has to be engaging.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2016
    [Best, Custom Publishing] The Anatomy of a Lead-Generating Website
    Your website is the most important tool you have for turning prospects into customers. There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won't be able to ultimately get new customers. 16 of the Best Landing Page Examples You Need to See (blog post).
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 10, 2016
    [Best, Custom Publishing] Finalizing your holiday digital marketing plan
    Last year, Radware  published a report showing how important website speed is—57% of consumers will abandon a site that fails to load after 3 seconds. List cut off dates and send shipping confirmation emails with the tracking numbers so that your customers know their package is on the way and when it will arrive. billion ( source ).
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Best, Custom Publishing] Top Marketing Blogs You Should Be Reading
    Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. MarketingProfs.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 9, 2016
    [Best, Custom Publishing] Should You Optimize Content for Google AMP?
    On the part of the web players (ad networks, search engines, publishers, et al.), the motivation is to deliver a better user experience. The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2016
    [Best, Custom Publishing] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    billion people having access to the internet , the potential customer base for SaaS companies is vast. This perfect storm of rapidly lowering barriers to entry, plus access to more customers, has seen software take precedence over hardware. The product trial is fast becoming an important source of lead generation for the SaaS industry.
  • KAPOST  |  MONDAY, OCTOBER 31, 2016
    [Best, Custom Publishing] Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers
    Today, I’m exploring the 12 key marketing technologies that make up the ultimate tech stack for B2B SaaS marketers. 1) Customer Relationship Management (CRM). Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing.
  • ACT-ON  |  MONDAY, OCTOBER 31, 2016
    [Best, Custom Publishing] Successful Sales and Marketing Alignment, Part 2: Understand the Buyer
    To start, determine your organization’s most valuable customers. You can identify them using the factors most meaningful to your business, such as revenue generated, customer lifetime value, product purchased, sales cycle time, etc. It’s also important to identify the steps your best buyers took to become customers.
  • CHIEFMARTECH  |  SUNDAY, OCTOBER 30, 2016
    [Best, Custom Publishing] Analytics CEO makes a passionate case against marketing attribution
    More specifically, at customer, user, fan, visitor, lead level. In other words, attribution requires the famous 360-degree view of a statistically significant amount of potential customers. There is no single customer view. single view of the experiences you provide. A “brand journey” for your customers. BLACK HOLE.
  • JUNTA 42  |  SATURDAY, OCTOBER 29, 2016
    [Best, Custom Publishing] This Week in Content Marketing: Content + Audience for the Win
    billion (10:00): As reported in The New York Times (and just about every other media outlet on the planet), the telecommunications giant’s purchase of content kingpin Time Warner (the home of lucrative properties like HBO and CNN), would create a new colossus capable of both producing content and distributing it to millions of customers.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Best, Custom Publishing] 9 Lead Generation Mistakes Marketers Need to Stop Making
    Others generate plenty of leads, but they're not good leads , and your sales team is having trouble closing them into customers. The whole point of generating leads is to eventually nurture those leads into customers. In order for your leads to become customers, the leads you generate need to actually want to hear from you.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 27, 2016
    [Best, Custom Publishing] ‘Tis the Season: How to “Sleigh” Your Holiday Social Media Campaigns
    This year your social media and email can work in conjunction to promote your business, highlight specific products, and facilitate interest and trust in your brand. Use that wish list to set specific goals for the season, like this for example: “We will entice 50 customers to redeem the coupons we post on Facebook.”
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Best, Custom Publishing] Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More
    Over one billion active users engage on Facebook every day, which represents a tremendous opportunity for advertisers to leverage their content in front of potential customers. These help us to understand whether it's worth our investment to pay for direct customer acquisition. don’t] love our content. Facebook lets you do that.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 27, 2016
    [Best, Custom Publishing] 15 Thought-provoking quotes about innovation and success
    One of the exceptional opportunities was hearing three amazing keynote speakers with their own takes on creativity and technology … Malcolm Gladwell , best-selling author of many books including The Tipping Point. This is the start-up model today: Take a traditional product and add more IQ.” ” Kevin Kelly.
  • CEROS  |  THURSDAY, OCTOBER 27, 2016
    [Best, Custom Publishing] No, You Don’t Have the Attention Span of a Goldfish
    Marketing has its own set of laws: The Four Ps, find your unique selling point, lead with value, focus on the customer, and keep it short, because our attention spans are now shorter than that of a goldfish. Most of the major publications covering this topic cite a study from Microsoft published in the Spring of 2015. Happy reading!
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 26, 2016
    [Best, Custom Publishing] Social media strategy leaders: Hester Tinti-Kane
    After working on a national show filmed in Boston, I came upon an interesting opportunity in publishing with a company called Simon and Schuster Education. But in order to get there—to respond to customers with that single voice, an organization needs to be agile and aligned. The customer should have an amazing experience.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 25, 2016
    [Best, Custom Publishing] What Plato Can Teach CMOs About Customer Experience
    Customer Experience (CX) continues to be a top priority for major brands. In a report published by Accenture (“Digital Transformation in the Age of the Customer”), “improving customer experience” was listed as a top priority for the companies surveyed. Someone has a desire to buy your product.
  • CONTENTLY  |  MONDAY, OCTOBER 24, 2016
    [Best, Custom Publishing] How We Built Our Content Marketing Stack to Drive 10x ROI
    There are even competitions, like The Stackies , that judge the best ones. The process (to use an established metaphor) resembles dating: Even if you date the same person that your best friend swiped right on last month, your experience will be different. The scene has changed dramatically since then. So how do you build a stack? 1.
  • BIZNOLOGY  |  MONDAY, OCTOBER 24, 2016
    [Best, Custom Publishing] 7 key roles in digital marketing
    In the lively discussion that followed, the best question was about talent. The talent on my team is rare, and simply can’t be distributed to every marketing team in a company of 10,000 marketers and 7,000+ products. Using keyword research, SEOs look for opportunities to connect with their target customers. Analyst.
  • KAPOST  |  MONDAY, OCTOBER 24, 2016
    [Best, Custom Publishing] Why Every Content Strategy Needs a Managing Editor
    Jane is ready to read the first of many substantial, complete, well-written blog posts that she can load into the CMS and hit publish on. What Jane’s marketing strategy needs is a managing editor, a role born in newspaper and magazine publishing rather than in marketing departments but critical in the era of brand publishing.
  • DISCOVERORG  |  SUNDAY, OCTOBER 23, 2016
    [Best, Custom Publishing] Fast Track Your Sales with New Tools
    Even more telling than the growth of sales enablement tools is the fact that many of these products, currently residing in the technology ecosystem for either Sales or Marketing, have a use case for their counterpart. The idea of supercharging your sales is nothing new. Our payout depends on it. These new datasets empower you to do just that.
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Best, Custom Publishing] An SEO?s Guide to Bottom-of-Funnel Keywords
    It’s a common myth that the most searched terms, those with the largest volume, are the best ones to rank for. No one would complain about being #1 for a term like “best company,” but will it help you sell specific products or services? There may be many choices for the services or products they seek. Modifiers. Buy +.
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2016
    [Best, Custom Publishing] 9 Genius Examples of Empathetic Content Marketing in Action
    When you put yourself in your audience’s shoes, it becomes easier to acknowledge their struggles and think critically about the best solutions. With the tagline, “Fresh, handmade cosmetics,” LUSH is a beauty brand that is all about natural products. This infographic delivers on these, and inspires customers to take action. 4) Dove.
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Best, Custom Publishing] An SEO’s Guide to Bottom-of-Funnel Keywords
    It’s a common myth that the most searched terms, those with the largest volume, are the best ones to rank for. No one would complain about being #1 for a term like “best company,” but will it help you sell specific products or services? There may be many choices for the services or products they seek. Modifiers. Buy +.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2016
    [Best, Custom Publishing] 4 Helpful Tools for Organizing Your Social Media Calendar
    And with so many social networks to manage and publish on, it’s important to stay organized and have a plan for when and what you’re going to share on these platforms. Otherwise, you’ll spend valuable time each day searching the internet for that day’s content to share, which is a known productivity killer. Check them out below.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 18, 2016
    [Best, Custom Publishing] 12 Lessons I’ve Learned from Writing 1,000 Blog Posts
    For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. It’s true there have been guest posts published here, but those have been balanced out by posts I’ve written for other blogs.). Hence, 1,000. Quality matters. Data quality.
  • NUSPARK  |  MONDAY, OCTOBER 17, 2016
    [Best, Custom Publishing] Landing Page Design: The Secret Sauce, Reducing the Anxiety Factor
    Why do visitors buy from one landing page over another when the product or service is the same? The following graph published in CEB’s white paper, “ From Promotion to Emotion: Connecting B2B Customers to Brands ,” shows personal factors influencing B2B outcomes almost twice as much as logical, business factors. Not exactly.
  • NETLINE B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Best, Custom Publishing] B2B Marketers Lose with Inbound Only Strategies
    You’ve created content, published it in the “Resources” section of your website, gated the content to capture leads, and now you’re done…wrong. Put in very simple terms: Attracting potential customers to your brand and/or website. Create compelling content to publish on your website. 2. WHAT’S AN INBOUND STRATEGY?
  • INFER  |  MONDAY, OCTOBER 17, 2016
    [Best, Custom Publishing] Tips for Using Retargeting to Drive ABM Success (Part 2)
    This article was originally published on the AdRoll Blog  by Sean Zinsmeister , Senior Director of Product Marketing at Infer. Part 1 – Amplifying Your Customer Platform with B2B Retargeting. Develop custom campaigns – We then put together content for new campaigns in AdRoll—e.g.,
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Best, Custom Publishing] How to Pivot Your Social Media Strategy to Support Account-Based Marketing
    This information will allow you to publish your content in the format that’s most likely to attract the attention of your target accounts. What are their customers complaining about? How can your company help your target accounts improve customer service and satisfaction? Publish Targeted Content to Your Social Media Profiles.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 17, 2016
    [Best, Custom Publishing] Strategies to deal with losing readers through the newsfeed evolution
    In particular, Facebook and Apple are hastening the demise of a publishing industry that is already in trouble by hijacking valuable content for their newsfeeds.  In a world where social platforms not only own your content, but your audience and advertising, publishers are scrambling, whether it’s The New York Times or a blogger like me.
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2016
    [Best, Custom Publishing] 9 Meeting Scheduler Tools to Make Your Day More Productive
    The endless back and forth communication and steps -- reviewing calendars, finding out the best place to meet, setting up a call-in number, adding the meeting to the calendar, and inviting all the necessary attendees. Rally lets you create a simple, straightforward poll where attendees can vote on a day for an event that works best for them.
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2016
    [Best, Custom Publishing] How to Create an Excel Pivot Table With Medians
    We'll walk you through how to do that in the example below, which features a list of customers along with their company size and sales cycle length. The MEDIAN function then pulls the median out of that array of sales cycles for the "1 to 5" customers. Ready to see how it works? The Excel Pivot Table Alternative for Calculating Median.
  • JUNTA 42  |  WEDNESDAY, OCTOBER 12, 2016
    [Best, Custom Publishing] 10 Content Marketing Roles for the Next 10 Years
    While there is no perfect structure for a marketing organization, it’s apparent that marketing departments are transforming themselves into publishing organizations. driving sales, saving costs, or creating more loyal customers). 2. This feedback mechanism is critical to your content actually making a difference for your customers.
  • HG DATA  |  TUESDAY, OCTOBER 11, 2016
    [Best, Custom Publishing] John Connell-HG Data’s New VP of Digital Strategy-Shares His Vision for Data in the Rapidly Evolving Performance Marketing Landscape
    John is an experienced digital product and marketing executive – most recently with QuinStreet Enterprise. He is now bringing his expertise in content marketing, Account Based Marketing and programmatic media placement to HG’s product development and our customer services. Tactically, we’re not a standalone product.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2016
    [Best, Custom Publishing] Shared Content Optimization: What It Is & Why You Need to Care
    Nearly every smart marketer wants to create content that puts their company on the map and attract more customers. SCO helps content perform its best on social media platforms. This blog post will teach you how to apply the best optimization techniques for social media content. Selecting The Best Social Media Channels.
  • CONTENT STANDARD  |  SATURDAY, OCTOBER 8, 2016
    [Best, Custom Publishing] When to Use Promoted Tweets in Your Twitter Marketing Strategy
    Here’s a look at some of the best branded Tweets in Twitter’s short-but-glorious history, each of them offering lessons in how to build a better promotion strategy. MarsCuriosity: “Best. It’s no different than TV advertising: the best content gets the best results. Road Trip. No Problem.”
  • ACT-ON  |  THURSDAY, OCTOBER 6, 2016
    [Best, Custom Publishing] What is a Marketing-Qualified Lead? What MQL Really Means
    Let’s define aspects of the terms MQL, SAL, and SQO in a way that allows you and your team the best chance for success. It’s also desirable to get the social network information whenever possible: Twitter handle, LinkedIn profile, and so on, depending on the social patterns of your most desirable customers. Glasses were raised.
  • ACT-ON  |  WEDNESDAY, OCTOBER 5, 2016
    [Best, Custom Publishing] Podcast Listeners Grow by 23 Percent … Does it Make Sense for your Marketing Strategy?
    Panoply ran (and paid for) the production, including hiring the writer, the actors, and the production designers and crew. The company focuses on stories about unconventional leaders working on big problems, tied to innovation that aligns with the products and services they offer. Has your brand tried publishing a podcast?
  • SNAPAPP  |  TUESDAY, OCTOBER 4, 2016
    [Best, Custom Publishing] How to Best Manage Freelancers + Guiding Them With Strong Research Practices
    If you’re a content manager or editor who wants to know how you can best approach the freelancer relationship, this is a great starting place. They don’t really know a lot about your company, it’s target customer, and what you’re ultimately trying to accomplish – because, well, no one ever told them. Product focused? Pay well.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 3, 2016
    [Best, Custom Publishing] 5 Tips for Surviving B2B Marketing Management Disasters
    Consider sourcing new marketing ideas broadly and routinely by conducting regular surveys with your sales team and customers, sending out feedback forms, and soliciting suggestions from throughout the entire company. Regular interaction with sales and customers, both active and passive, is critical for sourcing new ideas.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 29, 2016
    [Best, Custom Publishing] 5 Brands That Are Crushing the Twitter Marketing Game in 2016
    Those witty and powerful branded Tweets you read are the products of carefully planned strategies that involve brand tone, relevant content, post frequency, and a host of other factors. Why target Millennials when the majority of your customers are over 40? But one such older platform is far from becoming extinct: Twitter. Period.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Best, Custom Publishing] 4 Questions You Need to Answer Before You Create a Content Plan
    Instead of having to stop and apply a new strategy at the start of each new campaign, they harness the energy of the previous cycle to power the next round of publishing. First, however, it needs that initial torque—a content plan that will guide your first round of publishing. What customer pain points can you help address?
  • FATHOM  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Best, Custom Publishing] Who Does Google Love More: SEO or Content Marketing?
    Here’s a high-level example: A user discovers your skin care product via a search term which your product page was optimized for. That product page included a link to a guide that detailed the proper skin care regimen for women with dry skin. She purchases both through your website. Let’s dive into these bullets a little deeper.
  • SCRIBBLELIVE  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Best, Custom Publishing] Short-form & Long-form: Where They Fit in Your Content Strategy
    The average blog post published on WordPress is just 280 words long. Pick topics that your company knows the most about and are directly related to your product/service. Include plenty of real-life examples of happy customers and case studies where they fit. However, both types of content have potential downsides. Use images. 
  • KAPOST  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Best, Custom Publishing] Ask the Experts: Delivering a Consistent Customer Experience
    Customer experience. Because when it comes to delivering world-class B2B businesses, an on-point customer experience is a cornerstone of both customer acquisition and retention. And, after chatting with some of the best B2B marketers, they seem to agree. Consistent customer experience is becoming a much higher priority.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Best, Custom Publishing] Easy Marketing Partnerships That Work: Why Every Marketer Needs a Marketing Guild
    Over the last four years I’ve helped thousands of businesses create marketing guilds so they could generate more leads and customers, share marketing costs, and ultimately dominate their target markets. Typically a marketing guild is formed by one or two marketers who invite marketers at other businesses with similar customers to join them.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 27, 2016
    [Best, Custom Publishing] How Empathy Will Grow Your Sales and Marketing Pipeline
    We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. Today’s crazy-busy customers are weary of pitches, cold emails, hype, and manipulative messages, and as a result, they tune them out. Our customers aren’t saying, “We need solutions.”
  • WEBBIQUITY  |  FRIDAY, SEPTEMBER 23, 2016
    [Best, Custom Publishing] 7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
    You can always set up a Facebook page or establish a company Twitter account, but these platforms may not be the best for every type of business. If you want to build your blog readership, you have to publish content consistently. Sharing posts is a great way to increase your readership (and your potential customer base).
  • KAPOST  |  FRIDAY, SEPTEMBER 23, 2016
    [Best, Custom Publishing] This Content Marketing Stuff is Getting Complicated
    Content marketing in a nutshell: Identify the challenges your prospects and customers face. Publish high-value educational content to overcome the challenges. Capture leads and nurture prospects into customers. We’ve been on this journey at Kapost trying to get higher up the food chain on what we can do for our customers.
  • KAPOST  |  FRIDAY, SEPTEMBER 23, 2016
    [Best, Custom Publishing] This Content Marketing Stuff is Getting Complicated
    Content marketing in a nutshell: Identify the challenges your prospects and customers face. Publish high-value educational content to overcome the challenges. Capture leads and nurture prospects into customers. We’ve been on this journey at Kapost trying to get higher up the food chain on what we can do for our customers.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Best, Custom Publishing] How To Increase Referral Traffic And Get More Leads
    This in turn gets your content in front of new people, giving your website the opportunity to convert that visitor into a lead and your sales team the opportunity to convert that lead into a new customer. Steps To Generate More Referral Traffic. 1) Publish Your Website To Online Directories. What Is Referral Traffic? Guess what?
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Best, Custom Publishing] 4 Steps to Get Started with Marketing Automation
    SMART goals are the best to begin with. This will help you see whether you’re balancing your goals out over your customer lifecycle or not. Attract : Do you want more well-qualified potential customers to your website? Convert : This is a goal we all have in common: close more customers! We understand your pain.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Best, Custom Publishing] How to Engage Your Audience Using Digital Advertising
    Digital advertising doesn't have the best reputation amongst consumers. Can digital advertising ever complement your inbound marketing and provide a positive, valuable experience for your prospective customers? Lots of websites host third party advertisements distributed by ad publishers. Why Do People Hate Digital Advertising?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Best, Custom Publishing] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned. This episode of Amy Porterfield's marketing podcast features Kim Garst of Boom Social, where they discuss best practices and strategies for using Facebook Live. Know the feeling?
  • ACT-ON  |  TUESDAY, SEPTEMBER 20, 2016
    [Best, Custom Publishing] Your Audience Called. They Say You’re Fired.
    Here’s how Joe Pulizzi frames this idea for content marketers, specifically “ content marketing non-believers ”: “Your customers don’t care about you, your products, your services…they care about themselves, their wants and their needs. Here’s how it happens: You have a busy publishing schedule to keep up with. They need help.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Best, Custom Publishing] 20 Examples of Social Proof in Action
    You see, when a friend or family member recommends a product, you’re more likely to take their endorsement seriously. When we see a line of customers waiting to eat at a restaurant or a photo of a celebrity drinking a certain brand of coffee, it lends an air of gravitas and quality to the product, doesn't it? Score.). 10) Yelp.
  • ACT-ON  |  MONDAY, SEPTEMBER 19, 2016
    [Best, Custom Publishing] Inbound Marketing or Outbound? Which is the Winner?
    At its core, inbound marketing is really about getting your customers to come to you. Outbound can be classified as push marketing ; you proactively push content to those you consider to be potential buyers, or to existing customers. Every content marketer is now a professor and every brand is now a publishing house.
  • SCRIBBLELIVE  |  SUNDAY, SEPTEMBER 18, 2016
    [Best, Custom Publishing] The Line Between Data-Driven Marketing and Creative Content Marketing
    Data allows you to analyze the market, segment your audience, develop a positioning strategy, and create customized messages for targeted prospects. The question becomes – how do you make the best use of all your data? Analyze Your Customer Journey. Why is this product or service better than other options on the market?
  • JUNTA 42  |  SATURDAY, SEPTEMBER 17, 2016
    [Best, Custom Publishing] This Week in Content Marketing: The Business Model of More vs. Less Content
    The future is more content (14:15): A recent post on BuzzSumo opines that content marketers have not yet reached their peak levels of content production, leaving plenty of room for further increases in the volume of content brands and publishers can produce. HANDPICKED RELATED CONTENT: Are Your Customers Unsubscribing?
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 16, 2016
    [Best, Custom Publishing] The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components
    Now you’re stuck investing in more SEO content just to date the previously published content that inevitably becomes useless. Brands are no longer merely peddling products; they’re producing, unearthing, and distributing information. Think about the stories that will engage and change the perceptions of your customers.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2016
    [Best, Custom Publishing] The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed
    According to Kim, the future of shopping online is going to be less about stumbling upon something in Google and more about customers actually expressing their preferences for brands. If your first appearance is when a consumer finally decides to search for your products and services on their own, you're too late. The best part?
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Best, Custom Publishing] 7 Ways to Create More Interesting Content for Your Blog
    Talk to any person serving on the front line and you’ll find that not only do your customers have questions relating to your products – they have lots of them. Once you talk to your people and discover these questions, you can create blog content that is truly valuable and helpful to your customers and your potential customers.
  • ACT-ON  |  THURSDAY, SEPTEMBER 15, 2016
    [Best, Custom Publishing] Digital Marketing Agencies – How They’re Changing
    And then we were one of the best if not the best. Anvil Swing – Gain Efficiency, Productivity and Improved 4 Ps. And theirs is to be absolute knowledgeable experts on their product and their brand, and we are the amplifier. Client Retention – Best Practices. And then we were one of the best if not the best.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Best, Custom Publishing] Selling Digital Content? Seven Questions to Answer
    The publishing business model is undergoing a transformation. More and more digital content creators supplement their advertising dollars with revenue directly from the reader through “digital products” – for example, content behind a paywall (known as “paid digital memberships”), webinars, ecourses, ebooks, etc. Why the change? Medi
  • CONTENTLY  |  TUESDAY, SEPTEMBER 13, 2016
    [Best, Custom Publishing] Content Marketing World: Journalists vs. Marketers
    The other side consists of career marketers who embraced content when they realized that what customers wanted from brands had changed. They’re not sure why they need content, what business goals it will solve, or what success looks like, but they want to start publishing a lot anyway. Here are three I’d recommend.).
  • JUNTA 42  |  MONDAY, SEPTEMBER 12, 2016
    [Best, Custom Publishing] Prepare to Be Ignored if You Don’t Have Subscription Goals
    These companies are some of the most innovative in the world and create many of the products you use on a daily basis both personally and professionally. Best chance at measurement. As you may know, I grew up in B2B publishing. Are Your Customers Unsubscribing? They will stay longer as customers. Click To Tweet.
  • PUREB2B  |  SUNDAY, SEPTEMBER 11, 2016
    [Best, Custom Publishing] 30 Terms Every Sales and Marketing Professional Should Know
    This refers to the process of testing two different variations of a single variable to determine which one performs best. A/B testing is most prominent when optimizing email marketing , CTAs, landing pages, forms, and content in general. This is a metric that measures what percentage of your customers you retain. Churn Rate. Blogging.
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