• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Best, Custom Publishing] 5 Ways to Use Your Blog to Test New Ideas
    Content managers rush to get posts out to announce upcoming webinars, maintain a deluge of articles for SEO’s sake, or worse: simply publish content to check something off the to-do list to “keep busy.” Instead, it’s all about writing the right type of content that is delivered to the right customer at the right time.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 24, 2017
    [Best, Custom Publishing] The ABCs of A/B testing | How to base your subject lines on science
    When time-starved customers are bombarded with emails every day, your subject lines can make an enormous difference in whether subscribers actually see your messages. “Knowing which work best for your audience is impossible without testing. How much other customization is advisable? So how does A/B testing work?
  • ONALYTICA B2B  |  THURSDAY, MARCH 23, 2017
    [Best, Custom Publishing] Which Department Owns Influencer Marketing?
    The questions are: which team has the strengths to engage influencers and turn them into brand advocates who can improve brand reputation or act as a third party salesforce for your products or solutions? Where would Influencer Marketing sit if we were to try and create a Venn diagram of job roles and a few product categories? .
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Best, Custom Publishing] The 15 Best Content Distribution and Amplification Tools
    So how much time should you spend on content promotion versus content production? Content Publishing Tools. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” 1: Best Online Business Tools Series Kicks Off Today. #2:
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Best, Custom Publishing] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Webinars can be a very effective way to convince hundreds of prospects over the course of an hour-long presentation that you are a trusted source for information on products or services similar to the ones you offer. Who uses your products? Why are these other tactics used more frequently than webinars? Who should you target?
  • LEAD LIAISON  |  WEDNESDAY, MARCH 22, 2017
    [Best, Custom Publishing] How to Start Generating Leads for Your B2B Company
    It’s very easy to see, for example, how direct mail marketing pales in comparison to joining trade shows to showcase your holiday-inspired product line for homes and offices to potential buyers. Instead of looking for customers, customers can find you where and when they need to. Why Generate Your Own Leads? Write blog posts.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 22, 2017
    [Best, Custom Publishing] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    Yet, despite their best attempts, numerous studies suggest that this current approach isn’t having the desired impact for the majority of companies employing it. Individual preferences, loyalties, and demands all change over time and affect how they evaluate new products and services. About The B2B Customer Data Index.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Best, Custom Publishing] How Redesigning HubSpot.com Doubled Conversion Rates
    But perhaps more importantly, our product was changing. Multi-Product, Internationalization, and Accessibility. Prior to INBOUND 2016, we knew we would be launching the HubSpot Growth Stack, which includes free versions of all of our products. People were sometimes even unsure about which product they were signing up for.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Best, Custom Publishing] Why Agencies Should Abandon Advertising and Invest in Owned Media
    My company recently worked with a large brand that was so disillusioned with the ambiguity tied up in paid media that it elected to pull its entire seven-figure marketing budget, discount its product, and instead sink money into channel partnerships and slotting fees. This product wasn’t new to the market. billion in invalid traffic.
  • KAPOST  |  FRIDAY, MARCH 17, 2017
    [Best, Custom Publishing] 5 Strategies to Help Teams Thrive after a Merger
    A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company. While this sounds stressful, it actually provides a tremendous opportunity for marketers to take the reigns and create a world-class customer experience. Align on Taxonomy.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Best, Custom Publishing] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    This year, we’re bringing together the best and brightest minds in marketing, advertising, IT, services, and beyond for cutting-edge thought leadership, industry best practices, and unparalleled networking opportunities. Also, plan in advance–in-between sessions is not the best time to decide where you want to go next.—
  • HUBSPOT  |  FRIDAY, MARCH 17, 2017
    [Best, Custom Publishing] The Best 2017 Networking Events for Marketers
    And to help you avoid the trouble of canvassing the web to find the best ones, we compiled this list for you. Are looking to use social media to build customer loyalty and ambassadorship. 3) Digiday Publishing Summit. Learn best from keynotes, since they make up the majority of this event's content. 1) Adobe Summit.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Best, Custom Publishing] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    Because martech helps marketers evolve with the changing needs of the customer. The tools within the stack are helping marketers get the right message in front of the right customers – at the right time. . From sales to customer service to business development – the numbers and stats produced from the stack are valuable. .
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Best, Custom Publishing] 50+ Video Marketing Stats that Prove You’re Doing it Right
    So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. But it’s 2017, and the times, they are a’ changing! Engaging Viewers.
  • ENGAGIO  |  WEDNESDAY, MARCH 15, 2017
    [Best, Custom Publishing] Including a “Human Touch” in a Technology-Driven World
    Companies will search for the best deal on office supplies and commodities that are easily replaced, which means that they reserve their luxury purchases for technology, services and software (on premises or SaaS or, most likely, a combo of both). Which is why we save them for our biggest customers and potential “crown jewel” accounts.
  • INFER  |  WEDNESDAY, MARCH 15, 2017
    [Best, Custom Publishing] Account-Based Sales Development In A Predictive World
    This interview was originally published on the Outreach blog by Jeremy Garbutt , Sales Development Manager at Infer. how good a match are they for our product?) and make sure we’re staying in front of our best prospects with custom messages. Our sales development team lives in Outreach today.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 14, 2017
    [Best, Custom Publishing] 105 ways to build your email list | Tips, tactics, and best practices
    After all, newbies are in a bit of a catch-22 situation: They can’t start a campaign without addresses, but they’re often so dependent on email that they don’t know how to ask customers to opt in without emailing them. Conduct a heat map test to identify best places for opt-in buttons. Capture in-store customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 14, 2017
    [Best, Custom Publishing] Mark Cuban, the first trillionaire and chatbots on the edge
    To me, SXSW is the most exciting place in the world, featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing. I did my best to pluck out a few meaningful sessions and here are some interesting highlights I picked up from my trip. Steve Jobs said it best: Everything is a re-mix.
  • CHIEFMARTECH  |  TUESDAY, MARCH 14, 2017
    [Best, Custom Publishing] Mastering modern marketing technology leadership over 2 intense days
    This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired by each other. How do you balance scale & innovation to deliver outstanding customer experiences? 1:30pm – IBM.
  • ACT-ON  |  MONDAY, MARCH 13, 2017
    [Best, Custom Publishing] What Is Customer Marketing?
    B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. First, successful customers are happy customers and their more likely to renew with you. That is just the tip of the iceberg with customer marketing.
  • HUBSPOT  |  MONDAY, MARCH 13, 2017
    [Best, Custom Publishing] How to Write a Business Plan: A Step-by-Step Guide (With Examples)
    Probably not the best product to have on the market. It covers what your business will sell, how it will be structured, what the market looks like, how you plan to sell your product or service, what funding you'll need, what your financial projections are, and which permits, leases, and other documentation will be required.
  • BIZIBLE  |  THURSDAY, MARCH 9, 2017
    [Best, Custom Publishing] 3 Simple Ways to Validate Your Content Ideas
    A scenario is outlined where a team had an awesome idea they thought would do wonders but when they embarked on the process and published the content, the target audience showed complete disinterest. Or use a marketing attribution solution to track which content generated the most engagement from leads that went on to become customers.
  • SNAPAPP  |  TUESDAY, MARCH 7, 2017
    [Best, Custom Publishing] How to Drive PPC Ads With Interactive Quizzes and Assessments
    This makes sense, considering PPC visitors are essentially qualified leads who are seeking a specific answer to a question, a product, or a business that can meet their needs. PPC Ad Basics: How it Works & Best Practices. These types of paid media are known for driving impressive marketing results with strong ROI. Image source.
  • WEBBIQUITY  |  TUESDAY, MARCH 7, 2017
    [Best, Custom Publishing] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Identify which ads work best, where. Social Media Campaign Builders.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Best, Custom Publishing] YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
    A blockbuster brand or product video. Marketers can now target ads at people who recently searched for a certain product or service to target the video ads they’ll be served on the platform. 3) Use a custom thumbnail image. If you are featuring a product, make sure the background isn't distracting. The end result? Budget.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Best, Custom Publishing] The Beginner's Guide to Small Business Marketing Online
    Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success. This is where you will show who you are, what you offer, where you are, and how a potential customer can get in touch with you. Why is my competitor above me in Google?
  • PUREB2B  |  SUNDAY, MARCH 5, 2017
    [Best, Custom Publishing] 10 B2B Lead Generation Strategies for 2017
    There is also no single lead generation strategy that works for all businesses and industries, so it helps to know which ones are the best to implement. Think about something you can address with an innovative product or content offer. Sales and marketing have always worked hand in hand to achieve the best results.
  • JUNTA 42  |  SATURDAY, MARCH 4, 2017
    [Best, Custom Publishing] This Week in Content Marketing: Fake News Creates Huge Opportunity for Branded Content
    How fake news is making real publishers look good (19:27 ): Mequoda Daily ran an interesting piece on the ways reputable media outlets can distinguish themselves from the tabloid-y purveyors of fake news, such as avoiding shallow listicles, sound bites, and “you’ll never believe” titles and focusing on accurate, investigative news.
  • CONTENTLY  |  THURSDAY, MARCH 2, 2017
    [Best, Custom Publishing] The Best Content Marketing of February: 7 Brands That Mean Business
    All brand publishers have to start somewhere; the trick is to commit and start executing. Because as February’s best content marketing shows, good ideas and a little budget can go a long way. It’s just a tough product to brand. My purpose in these meetings is to talk about how we approach content marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 1, 2017
    [Best, Custom Publishing] 5 Simple Ways to Shape Your Content Through Your Culture
    They plan their editorial calendar based on things like: New product releases and updates. They stick to their calendar and publish regularly. or inspiration (customer or employee stories, etc.). Creating content around your principles doesn’t mean you publish your mission statement. Publish Your Failures.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Best, Custom Publishing] How to Start a Business in 2017: A Complete Guide for Startup Entrepreneurs
    Who’s your target customer, and what tactics and messaging should you use to reach them? In this post, you’ll find a library of the best free tools and resources to help you start selling and marketing your business. The Best Free Marketing Resources. The Best Free Sales Resources. The Best CRM. Website Grader.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 28, 2017
    [Best, Custom Publishing] How Marketers Should Think About Customer Marketing in the Engagement Economy
    Author: Chandar Pattabhiram I frequently cite the statistic that only 13% of marketing leaders are working to retain and grow customer relationships through improved customer experiences. This is because the Engagement Economy is rife with business models where the cost for the customer to switch is low. Customers for Life.
  • ACT-ON  |  TUESDAY, FEBRUARY 28, 2017
    [Best, Custom Publishing] The Silent Marketing Roadblock – Choice
    As marketers, we present our customers with many choices. But these choices, like the array of ice creams displayed in the store freezer, can create confusion and dissatisfaction and even paralyze action on the part of our customers … which impedes sales. So, providing many choices is not necessarily the best tactic. But why?
  • CHIEFMARTECH  |  MONDAY, FEBRUARY 27, 2017
    [Best, Custom Publishing] An introduction to ecommerce APIs for non-developers
    In one of his recent articles, Scott Brinker says: While there will still be plenty of software applications with UIs for us humans, increasingly businesses will need to orchestrate and enhance these applications programmatically through APIs — as well as create their own custom-tailored software on the back of these services. Why APIs?
  • HUBSPOT  |  MONDAY, FEBRUARY 27, 2017
    [Best, Custom Publishing] 10 of the Best Ads from February: Offbeat Serenades, Great Hair, and a Potato
    We're recapping some of the best ads from February, and we promise they aren't all Super Bowl ads you've already seen. 10 of the Best Ads from February. They enlisted the expertise of Oscar-winning director Bryan Buckley and agency Havas Edge to develop this diversely cast, unconventional take on a beauty product ad. 1) Snuggle.
  • SNAPAPP  |  FRIDAY, FEBRUARY 24, 2017
    [Best, Custom Publishing] Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)
    Over 4 million blog posts have been published in the last 24 hours. If you want to stand out, you can’t rely on a publish-and-pray content strategy. The following examples demonstrate what is possible with interactive storytelling, whether the purpose is to sell a product or simply create something more engaging for your readers. .
  • ACT-ON  |  FRIDAY, FEBRUARY 24, 2017
    [Best, Custom Publishing] Back to Basics: How to Write an Effective Business Blog
    You can also tell origin stories – of your company or of a particular product. You can also share case studies (with customer permission). You know your audience best. One trick to help you find your voice is to record yourself as you explain a product or a business scenario to a colleague. What should I write about?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 23, 2017
    [Best, Custom Publishing] Gartner Names Oracle Marketing Cloud a Leader in Digital Marketing Hubs - for the 3rd.
    Gartner recently released its 2017 Magic Quadrant for Digital Marketing Hubs , and honored Oracle Marketing Cloud as a leader in this crucial customer experience category for the third consecutive report. This is a big, complex, difficult problem and we couldn’t be more excited to help our customers solve it. Product News
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Best, Custom Publishing] The 26 Best WordPress Plugins
    Certainly another reason though is the universe of WordPress plugins—helpful add-ons for site management, customization, content development and promotion, email list building, connections to other applications and online services, and much more. Build and publish WordPress forms in just minutes. 25) Advanced Custom Fields.
  • CONTENTLY  |  WEDNESDAY, FEBRUARY 22, 2017
    [Best, Custom Publishing] 4 Ways We Use Content Analytics to Connect Brands With the Right Freelancers
    Rather, we share Foursquare lists and Yelp pages to examine overall ratings, menus, and customer recommendations before making a decision. Now, though, we’re using internal data collected over the last few years to improve our staffing processes so that brands can become better and more efficient publishers.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Best, Custom Publishing] Where Retailers Fall Down: Mobile Marketing and Newsletters
    From email marketers pushing out a seemingly endless stream of promotional messages to mobile marketing teams that have to balance the merits of custom apps versus mobile-specific advertisements, for many brands it quickly becomes a race to push out the most deals, most frequently. Except that many of them are missing the mark. Right?
  • KAPOST  |  WEDNESDAY, FEBRUARY 22, 2017
    [Best, Custom Publishing] 3 Ways Agile Helps Scale Content Marketing
    Instead, we were hired to do things like, “Drive traffic and leads to owned media properties,” or “Improve customer retention year over year.” . If we’re not sure that publishing three pieces per week is actually delivering on these requirements, we shouldn’t bump it up to five just because we can. An Agile outlook on marketing. .
  • INFER  |  TUESDAY, FEBRUARY 21, 2017
    [Best, Custom Publishing] The Front Lines of Predictive Intelligence
    This article was originally published on the Hubspot Blog by Infer customer, Nicholas Heim , Director of Inbound Marketing at Hotjar. We have easy visibility into our best-fit (A-Leads) and worst-fit (D-Leads) leads within HubSpot, which helps my team find the VIP prospects who we should offer the white glove treatment to.
  • BUZZSUMO  |  TUESDAY, FEBRUARY 21, 2017
    [Best, Custom Publishing] The ‘Less Is More’ Content Strategy
    What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. Yes, you really can drive more traffic by publishing less content. Total Links.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Best, Custom Publishing] The 21 Best Content Curation Tools
    Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. 3: The Nine Best Facebook Marketing Tools. #4:
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2017
    [Best, Custom Publishing] Knowledge management in the age of social media
    Realizing that user or customer engagement can ensure success, businesses worldwide recognized it as a lucrative opportunity to extend reach and clientele base. In fact, many businesses used their official social media profiles to provide a better customer service. People are using it to post and share a variety of content. Conclusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Best, Custom Publishing] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    In fact futurist Kevin Kelly stated in his wonderful book The Inevitable that nearly all innovation going forward means adding artificial intelligence to existing products. Instead of fighting over keywords in a never-ending SEO/ad war, the new battleground will be creating the most fun and immersive experiences for our customers.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Best, Custom Publishing] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    Publish cleverly-titled, vision-based articles. Publish these types of pieces on your blog and share them out. These are your “Top 25 Tips” or “10 Reasons Why” ebooks that bring in potentially interested parties who know little to nothing about your product/service offering. Publish educational, strategy-focused articles.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Best, Custom Publishing] Apply Yourself: 28 Marketing Awards Worth Going For
    That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. It was the 2016 winner of the "Best Limited Budget Campaign" category. 1) AMA Awards.
  • INFER  |  TUESDAY, FEBRUARY 14, 2017
    [Best, Custom Publishing] In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister
    This interview was originally published on TechSeen by Sean Zinsmeister , Vice President of Product Marketing at Infer. Sean Zinsmeister, VP, Product Marketing, Infer in an exclusive interview with Techseen discusses the growth of modern sales and marketing technology and how AI is all set to make a mark in 2017 too.
  • BIZIBLE  |  MONDAY, FEBRUARY 13, 2017
    [Best, Custom Publishing] B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics
    One of major benefits of working at Bizible is “dog-fooding” your own product. We get to test new product features each month and it’s like being the test driver for every new Ferrari model. In How Bizible Uses Bizible , we describe the best questions to pursue when it comes to improving marketing performance. Conclusion.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Best, Custom Publishing] The 29 Best Social Media Monitoring Tools
    That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Real-time media monitoring for your brand, products, competitors, and/or keywords, across social media and the web. 3: The Nine Best Facebook Marketing Tools.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 12, 2017
    [Best, Custom Publishing] THE HACKIES: How to use your unique dataset to create valuable content
    Whenever we look back at our best performing content, a clear trend appears: content where we share our data consistently performs well. When we’ve built up enough trust, prospects have confidence in us and believe that our product will benefit them as promised, and become customers. Like it? Other Examples. Hackies
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2017
    [Best, Custom Publishing] A Brief History of Snapchat
    We've predicted that competition will continue to grow between Snapchat and other popular social networking apps as all the landscape continues to innovate new products to distinguish from one another. The best part? “Snapchat isn’t about capturing the traditional Kodak moment. What Is Snapchat? The History of Snapchat. Snap Inc.'s
  • BIZIBLE  |  THURSDAY, FEBRUARY 9, 2017
    [Best, Custom Publishing] Leveraging Unique Data For Powerful Content Marketing
    Whenever we look back at our best performing content, the data is pretty clear: when we leverage our unique data, our audience responds. When we’ve built up enough trust, prospects have confidence in us and believe that our product will benefit them as promised, and become customers. NOTE: Above all, be good to your customers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 9, 2017
    [Best, Custom Publishing] The B2B Marketer’s Essential Guide to WeChat Official Accounts
    A WeChat Official Account is a formal channel for businesses and individuals to interact with customers and audiences through the platform. Through the WeChat Official Account Admin platform, a company can deliver updates to raise brand awareness and promote products and services. Best Practices for WeChat Official Accounts.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 9, 2017
    [Best, Custom Publishing] Interesting content marketing trends to watch for in 2017
    Customers are accessing websites more and more via their mobile devices, so any site or content that isn’t optimized will get left behind in 2017. Brands will also leverage the audiences of influencers and relevant publishers to help grow its credibility and reach. Document the concept. Mobile technology. SEO still reigns.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 9, 2017
    [Best, Custom Publishing] Why content is your enemy and experiences are your friend
    “When we create material for our customers, we never call it content,” he said. I was doing research to learn how traditional publishers are dealing with the forced march into the social media news stream and talked to a number of publication editors. “We want people to know our product by touch,” they said.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, FEBRUARY 8, 2017
    [Best, Custom Publishing] First Aid for Media Burn
    In response to a Consumer Reports article on home water filters which it considered incorrect and misleading, National Safety Associates distributed to its sales force a copy of its president’s letter to the editor of that publication; thereby helping company reps to handle the negative publicity about their products. and Kellogg Co.,
  • CONTENTLY  |  TUESDAY, FEBRUARY 7, 2017
    [Best, Custom Publishing] These Metrics Will Help You Master Lead Attribution
    Yet to do so, they need an attribution system that can make sense of how a customer ultimately becomes a lead. Multi-touch attribution : All assets get a custom value. Those numbers tell a story about which content works best to influence readers. ROI Voices attribution conversions lead generation product
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 7, 2017
    [Best, Custom Publishing] How B2B Marketers Are Finding Value in Social Media [Interview]
    So it’s best to look at these findings as being reflective of the B2C sphere.”. If your product is for women, Pinterest could be a good way to go. Why do you think Facebook leads the way in terms of customer influence? Put another way, a brand’s marketing department isn’t its best advertiser — its consumers are.”.
  • INFER  |  TUESDAY, FEBRUARY 7, 2017
    [Best, Custom Publishing] 4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes
    This article was originally published on the SalesForce Blog by Sean Zinsmeister , Vice President of Product Marketing at Infer. When your business relies on outbound prospecting to named accounts, it’s especially crucial to go after the best accounts first. Use analytics to inform sales follow-up.
  • INFER  |  TUESDAY, FEBRUARY 7, 2017
    [Best, Custom Publishing] 4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes
    This article was originally published on the SalesForce Blog by Sean Zinsmeister , Vice President of Product Marketing at Infer. When your business relies on outbound prospecting to named accounts, it’s especially crucial to go after the best accounts first. Use analytics to inform sales follow-up.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2017
    [Best, Custom Publishing] The 28 Best Web Design Tools
    A company’s website is its face to the world, first impression for many prospective customers, online storefront or office, key brand communication vehicle, and digital sales engineer—all rolled into one. Create custom streams and convert PDFs to Flipbooks. This was the 25th post in the Best Online Business Tools series. #1:
  • CONTENTLY  |  FRIDAY, FEBRUARY 3, 2017
    [Best, Custom Publishing] The Best Branded Content of January: 5 Brands Embracing Real Facts
    So for this month’s best branded content roundup, I thought it would be appropriate to highlight the organizations interested in legitimate facts. Most impressively, Altman manages to show off some expertise and help potential customers without mentioning his product at all. Which beer company will objectify women?
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2017
    [Best, Custom Publishing] How to Prep Your Agency for a Successful PR Launch
    One of the best ways to find influencers who are willing to share your content is by looking for opportunities to submit contributed content. With your client’s permission, craft a fun and lighthearted take on how your product or service made life better for someone. Successful PR campaigns require work -- and lots of it. Who knows?
  • BIZIBLE  |  THURSDAY, FEBRUARY 2, 2017
    [Best, Custom Publishing] The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage
    Need ideas on how to generate high quality demand and turn prospects into customers? For example, an ebook full of best practices for account-based marketers would be of interest to B2B marketers looking to start or improve their ABM strategy. Industry events are another place where audiences discover new products.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Best, Custom Publishing] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    Outline your priorities, and then you can decide which type works best for you. For example, if I was doing a test to determine the best type of demographic targeting, I might use the title, "Unicorn Food Ad Test-North America 18 to 24-female." You can also customize the targeting according to field of study and degree, Member Skills.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 1, 2017
    [Best, Custom Publishing] 6 Video Tips for Small Businesses on a Budget
    Then you can just sync audio in post-production. There are a lot of tech options to help you complete the day-to-day tasks of video production. Animated Production Tools. They’re a perfect way to explain your offering and are best used for describing any complex concept. Screen Share or Webcam Production. videos.
  • SCRIBBLELIVE  |  WEDNESDAY, FEBRUARY 1, 2017
    [Best, Custom Publishing] How To Ideate New Content When You Feel Like You’ve Exhausted All Topics
    For example, your competition published a blog post called “Top 20 Restaurants to Try in Toronto” that ranks well on Google and brings in consistently healthy pageviews – but it was published back in 2014. Go Straight to the Source: Your Customers. Create a customer community. Monkey See, Monkey Do… But Better.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Best, Custom Publishing] How to Write a Case Study: The Ultimate Guide & Template
    Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. One of the best ways to prove your worth is through compelling case studies. Product Knowledge. Switchers.
  • ACT-ON  |  FRIDAY, JANUARY 27, 2017
    [Best, Custom Publishing] The 7 Characteristics of Great Marketing Content
    Whether it’s a datasheet, white paper, demo script, or webpage, marketing content needs to speak directly to the needs and wants of your prospects and customers. Secondly, your content must address every stage of your buyer’s journey – from building brand awareness, to driving demand, to expanding customer relationships. he says.
  • BIZNOLOGY  |  THURSDAY, JANUARY 26, 2017
    [Best, Custom Publishing] 5 reasons B2B firms should invest in social media
    They’re going to the internet, search engines and social media, and this is driving B2B firms in a variety of industries to realize that if they don’t change the way they approach new business efforts, they could be kissing a lot of their best opportunities goodbye. Here are the most common objectives we run across in our work with B2B firms.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 26, 2017
    [Best, Custom Publishing] How to Launch a Global Marketing Strategy: An Interview with Karen Guglielmo
    For example: if we had to create something very specific for IT, some IT advanced solutions, we would say, “Okay, this will serve the needs of both the Western Europe and North American regions, but we have a bigger audience in North America, so let’s create it here and then have it localized and customized.” ” 1.
  • CHIEFMARTECH  |  WEDNESDAY, JANUARY 25, 2017
    [Best, Custom Publishing] Everything a marketer needs to know about CDPs. Wait, what’s a CDP?
    The following is a guest post by the remarkable David Raab , principal at Raab Associates, author of the Customer Experience Matrix blog, advisory baord member for MarTech Conference in San Francisco , and now head of the CDP Institute. They solve a critical problem facing marketers today: the need for unified, accessible customer data.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 25, 2017
    [Best, Custom Publishing] 3 Marketing Campaign Opportunities Financial Service Brands Missed
    Sure, when a marketer oversees the completion of a successful digital campaign that uses multiple channels to promote a product or service, it’s easy for him to chalk up the campaign as another win. And the use of one solution can be seamlessly used to promote other products in the future. million for 30 seconds of air time.)
  • INFER  |  TUESDAY, JANUARY 24, 2017
    [Best, Custom Publishing] The Buyer’s Guide to Artificial Intelligence Software For Sales
    This article was originally published on the Hubspot blog by Sean Zinsmeister , Senior Director of Product Marketing at Infer. But with all the products promising to tell the future, it’s hard to discern which can actually deliver. So how do you know which tool, if any, is the best bet for meeting your sales goals?
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Best, Custom Publishing] The 32 Best Twitter Marketing Tools
    Analyzes your tweets and your followers’ tweets to show you the best times to be active on Twitter. Sample review: “You can work out the best tweeting times for your followers with Tweroid; this maximizes the exposure of your content. You can customize the display to show or hide specific columns.” I like it.”
  • JUNTA 42  |  MONDAY, JANUARY 23, 2017
    [Best, Custom Publishing] The 7 Traits of Successful Content Marketers
    Napoleon Hill’s classic Think and Grow Rich was first published in 1937. You can talk about all the things good content marketers should do to attract and retain customers – content strategy, content documentation, content integration, etc., I see manufacturing companies creating articles on best HR practices. Desire. Faith.
  • CHIEFMARTECH  |  FRIDAY, JANUARY 20, 2017
    [Best, Custom Publishing] Announcing The Stackies & Hackies Awards for MarTech San Francisco 2017
    We then openly publish all of the entries — check out the 21 marketing stacks from 2015 and the 41 marketing stacks from 2016. We’ll publish all qualified entries here on chiefmartec.com and MarTech Today , and the winners will be chosen by the community through “votes” via social shares. Reach out to let me know.).
  • DISCOVERORG  |  FRIDAY, JANUARY 20, 2017
    [Best, Custom Publishing] Three Words that Will Fuel Growth for Your Company and Your People: Do Hard Things
    By contrast, most low growth teams admitted they had not figured out the best way to do cold calling yet. For a look at results produced by top performing SDRs we reference an article published by Steve Richard, CRO of ExecVision and Founder of Vorsight—an outsourced appointment setting firm. It means more custom content.
  • CONTENTLY  |  THURSDAY, JANUARY 19, 2017
    [Best, Custom Publishing] Why Marketers Struggle to Hire the Best Freelance Writers
    ” While working as an account representative at Contently last year, I often heard this type of request from customers interested in our freelance network. In the end, marketers that rely on trained writers avoid creating more work for themselves and publish quicker—two trends they’re very pleased to share with their bosses. “If
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Best, Custom Publishing] How to Build the Perfect B2B Social Media Strategy
    After all, how many of your clients are using your products out of necessity rather than because they want to? The simple solution would be to target the one where your prospective customers are. Right now, the best strategy would be to concentrate on building an optimal promotion strategy. Where Should B2B Brands Hang out More?
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Best, Custom Publishing] 5 Insane Advantages of an Inbound Website Redesign
    You have different elements and assets to attract, convert, close, and delight customers. Forms and other tools to gather lead intel, so you can better nurture leads and eventually close them into customers. Personalization and smart content that tailors your website to customers, helping to delight. They're entwined.
  • INFER  |  TUESDAY, JANUARY 17, 2017
    [Best, Custom Publishing] Leveraging AI for Sales & Marketing – Beyond the Hype
    This article was originally published on the OpenView blog by Sean Zinsmeister , Senior Director of Product Marketing at Infer. However, there’s a disconnect between what AI can do and what customers and investors expect. Targeting customer segments with personalized content and campaigns.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2017
    [Best, Custom Publishing] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    Last fall, SnapApp published an Interactive Experience most closely related to the infographic family. Often, interactive content assets are best made to better promote a larger core asset. Our design team created custom images for this particular piece of content. Go do the thing now, please. You know, fill up the board. Theme.
  • JUNTA 42  |  SATURDAY, JANUARY 14, 2017
    [Best, Custom Publishing] This Week in Content Marketing: This is the Year Agencies Buy Media Companies
    Medium found that it can’t get to that mission by simply tweaking the publishing model that relies on advertising. Gary Vaynerchuk acquires women’s publisher PureWow (17:20): The new year started with an agency acquisition of a lifestyle digital media company. Rants and raves include Tom Brady and long-form content. Click To Tweet.
  • BIZIBLE  |  FRIDAY, JANUARY 13, 2017
    [Best, Custom Publishing] The Revenue Focused SEO Keyword Strategy For B2B Marketers
    At Bizible we started with core tools such as a CRM to measure revenue generated and a marketing automation platform to publish and distribute content. The best estimate for user intent are search queries and because we can’t see all search queries we have to approximate them by keywords. Keyword performance is difficult to predict.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Best, Custom Publishing] 7 Trends That Will Change Social Media in 2017
    At INBOUND 2016, HubSpot shared Facebook Live interviews with speakers so our followers who couldn’t join us in Boston still had the opportunity to learn from the experts: Brands can also use live video for customer service by hosting Q&A sessions and product demonstrations. Product demonstration videos on social media.
  • KAON  |  MONDAY, JANUARY 9, 2017
    [Best, Custom Publishing] 3 Ways to Keep Customers Engaged with Your Mobile Marketing Apps
    Original article published on Mobile Marketing Watch. . If the goal of the app is to build trusted relationships with customers both pre and post purchase, marketers need to seriously think about relevant and engaging content that enriches user interaction with their brand throughout the ENTIRE buyers’ journey. evolving content 2.)
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Best, Custom Publishing] 6 Awesome Sales Call Conversation Starters
    on when a prospect viewed your videos, what they watched, and for how long, so you can follow up at the best time, with the very best message. This way you won’t be selling hard and shoving ideas and products down their throat that they aren’t interested in. We do this because we know the struggle is real. Don’t sell. Be honest.
  • CONTENT STANDARD  |  SATURDAY, JANUARY 7, 2017
    [Best, Custom Publishing] Live Video Marketing: Yes, There’s a Right Way To Do It
    From major media organizations like NPR to independent beauty product sellers, streaming video’s potential for reaching an engaged, real-time audience has made it a new frontier for warfare among the various social media platforms. Cooking brands have found great success with instructional videos that showcase recipes and products.
  • CONTENTLY  |  FRIDAY, JANUARY 6, 2017
    [Best, Custom Publishing] How I Fell in Love With Content Marketing Software
    The founders were building a platform to give brands access to publishing tools and thousands of freelancers. I had a beautiful analytics dashboard that told me what content performed best. The only person scared was my therapist, who began to suspect that I’d developed romantic feelings for a content marketing software product.
  • SNAPAPP  |  FRIDAY, JANUARY 6, 2017
    [Best, Custom Publishing] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    Last fall, SnapApp published an Interactive Experience most closely related to the infographic family. Often, interactive content assets are best made to better promote a larger core asset. Our design team created custom images for this particular piece of content. Go do the thing now, please. You know, fill up the board. Theme.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Best, Custom Publishing] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. 360-degree photos and video cameras are relatively affordable.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Best, Custom Publishing] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. 360-degree photos and video cameras are relatively affordable.
  • WEBBIQUITY  |  THURSDAY, JANUARY 5, 2017
    [Best, Custom Publishing] What is a Q&A Case Study? And Why is it Great for B2B Marketing?
    It highlights your successes in a way that turns potential buyers into actual customers. After that, your customers answer handpicked questions, a process that leads to a more exciting read. Also, quoting customers in their own words is more relatable than you telling the story. The best participants are relatable. Title.
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