• IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Best, Custom Publishing] 4 Attributes of Your Next Content Marketing Superstar
    Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations. superstar content marketer should have a strategy consisting of goals for their content production, including: ?increasing
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Best, Custom Publishing] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Best, Custom Publishing] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. to your brand First and foremost, learn what your customers, your competitor’s customers and those discussing topics. Using custom. So, as social.
  • CMO ESSENTIALS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Best, Custom Publishing] Planning for 2015: Stop Making Stuff to Make Stuff
    Aberdeen research shows that only 32% of marketers feel they are able to publish sufficient content to meet their needs. This capacity issue is a challenge as content itself is now a critical lynchpin to marketing success, with better conversions and customer acquisition cost hinging on the ability to execute content well at scale.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Best, Custom Publishing] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    'By Dan Sixsmith and Tom Pisello The research and the reality: B2B buyers are more empowered than ever, using the Internet and social media to research your company, products, services, customers, team, history and competitors - self propelling themselves toward a purchase decision. So what are these insights?
  • CMO ESSENTIALS  |  FRIDAY, NOVEMBER 14, 2014
    [Best, Custom Publishing] Three Reasons Marketers Should Be Thankful for Sales People – Even the Cranky Ones
    'How many times have you been in a meeting when a sales person has a brilliant idea for a new sales tool; only that tool was exactly what you published 3 months ago and he simply ignored it? In other words, like a good friend, sales is always there to keep us honest and at our best. Sales Makes Marketing Prove Its Impact. August, 2014.
  • WRITTENT  |  FRIDAY, NOVEMBER 14, 2014
    [Best, Custom Publishing] What’s Missing in Your Content Strategy? 10 Things!
    Only  44% of marketers have bothered to document their publishing strategy. Your published content is assets. Far too many organizations publish – and quickly forget – their best blogs, landing pages, and whitepapers. It keeps you organized and productive.  That’s even tougher. Defined Voice.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 13, 2014
    [Best, Custom Publishing] Understanding Cookies Part 2: A Guide for Marketers
    For example, if a visitor looks at a pair of boots but doesn’t buy (and she has signed up to receive email), the store can send this potential customer an email a day or two later that offers free shipping on all shoes, and maybe even a discount on the particular brand and style she was looking at. Best Practices for Using Cookies.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Best, Custom Publishing] The 15 Best LinkedIn Pulse Articles On Marketing
    'I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. started publishing on Slideshare in July of 2010. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. Thousands of new visitors every month!
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Best, Custom Publishing] 10 Examples of Highly Effective Welcome Emails
    For each example, we’ll point out its best feature to show you how to create your own killer welcome email. It’s a small incentive that can benefit both the company and the new customer. After all, your new subscriber asked to learn more about your business or product by subscribing. Notice how it stands out?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Best, Custom Publishing] 10 Powerful Blogging Hacks for the Efficient Marketer
    And I certainly didn''t feel validated after I hit publish -- the posts would rack up a handful of shares and views, usually from my wonderful and supportive friends and family. In a perfect world, you''d spend a lot of time writing 3,000 words for each topic, complete with custom graphics, videos, and other interactive components.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 11, 2014
    [Best, Custom Publishing] How To Create B2B Website Content That Sells
    Educate and offer value - Sure, your website should have information about your products and services. apologize for the torture you''re about to endure - next-generation, cutting-edge, groundbreaking, best-of-breed, mission-critical , etc. 'In the political world, there is an axiom that "money is the mother''s milk of politics."
  • MARKETING ACTION  |  MONDAY, NOVEMBER 10, 2014
    [Best, Custom Publishing] How B2Bs Can Beat the Black Friday Blues
    Take advantage of this by promoting your products and services at a range of price points that meet the budgets of your target business customers. Know your customers’ budgetary cycle. This is not necessarily tied to Black Friday, but it’s a best practice at any time. 'Black Friday gold prices. Here are the U.S. BUT ….
  • HUBSPOT  |  THURSDAY, NOVEMBER 6, 2014
    [Best, Custom Publishing] Social Psychology for Marketers: 8 Lessons in Buyer Behavior
    Before asking something of your prospects, leads, or customers, provide them with a "gift" first -- as in, something for free. Don’t ask someone to buy your product or set up an hour-long demo call when they visit your site for the first time. 6) Warm Environments and Product Valuation. But there’s more to the story.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 6, 2014
    [Best, Custom Publishing] 5 Tips for Making the Most of Email Newsletters
    They’re usually filled with feature stories (or short blurbs that lead to longer articles online) and generally don’t have a “hard sell” call to action, although selling or customer retention is usually the ultimate goal. And of course, they give you a chance to regularly promote your products and services. Too little time.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 5, 2014
    [Best, Custom Publishing] Google Inbox – Deliverability or Visibility?
    'While the amount of published information available to the general public continues to grow, the demand for more efficient systems to digest and manage personal information is also on the rise. Get the free Act-On white paper: Best Practices in Email Deliverability : The post Google Inbox – Deliverability or Visibility?
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 4, 2014
    [Best, Custom Publishing] 3 Ways to Wrap up Retail Website Sales this Holiday Season
    If you want to make 2014 your best year yet as an online retailer, then you need to be prepared and plan ahead.” Create strong incentives to buy A potential customer leaving a website without taking any action is the norm rather than the exception. 'It’s hard to believe that the holiday season is here. All rights reserved.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 3, 2014
    [Best, Custom Publishing] How to Create an Effective Video Marketing Strategy
    'Editor’s note: We originally published this post in August, on the cusp of a holiday, and those of you who took a three-day weekend may have missed it. Would you rather read a litany of paragraphs and product specifications, or watch a video that shows you what you want to know? What’s the best strategy? That’s okay!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 29, 2014
    [Best, Custom Publishing] Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.
    What’s the best way to leverage those eight (or more) hours you spend at work or thinking about work each day? Those minutes on the Northern Line are the ideal time to get yourself in the right frame of mind - by reading the best blogs! eMarketer , Adweek , and eC onsultancy publish regular mobile-friendly articles.
  • LEADERSHIP  |  MONDAY, OCTOBER 27, 2014
    [Best, Custom Publishing] Your Buyers Are Not Businesses, They Are People — The B2B Buyer is Now A Myth…
    And, best of all, I received an invitation to come listen and be blessed by the Pope the next morning! Why must we brand people as “employees”, “customers”, “vendors”, “partners”, etc. Even as B2B marketers, it’s time to humanize and personalize lead generation and customer experience management. As I passed St. Use them well!
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 24, 2014
    [Best, Custom Publishing] 12 Images You Should Share on Social Media
    Customer photos. Show off your customers’ satisfaction with your product, enjoying the benefits of your service, or just happily browsing in your store. The has plenty photos of smiling, dancing and satisfied customers on Instagram. You could also get your customers to post photos of them using your products.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 22, 2014
    [Best, Custom Publishing] Can Marketers Predict and Measure Influence, Down to the Dollar?
    Instead of guessing based on follower counts or shares, what if you could dig deep into customer data and predict which customers would drive more spending through social media? Newcomer  Ninja Metrics , for instance, superimposes purchase data over a customer’s social graph. Their As a scientist, you can’t publish that.”
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Best, Custom Publishing] How to Leverage New Media & User Experience in Your Digital Marketing
    'Since the launch of the Kindle back in 2007, the publishing industry has changed forever. Today, UX has evolved into a method of enhancing customer satisfaction by improving interaction with consumers through their use of computers, which are now mostly handheld devices. This type of model shows UX design and development at it’s best.
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Best, Custom Publishing] How to Leverage New Media & User Experience in Your Digital Marketing
    'Since the launch of the Kindle back in 2007, the publishing industry has changed forever. Today, UX has evolved into a method of enhancing customer satisfaction by improving interaction with consumers through their use of computers, which are now mostly handheld devices. This type of model shows UX design and development at it’s best.
  • ANNUITAS  |  FRIDAY, OCTOBER 17, 2014
    [Best, Custom Publishing] 5 Best Practices for Engaging a Global Audience
    Here are 5 best practices to follow: Identify Themes for your Messaging. Ensure all the the messaging you produce is informed by customer pain points, needs and questions or internal business goals by identifying overarching themes first. Writing, editing and publishing across different teams and regions can be chaotic.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 17, 2014
    [Best, Custom Publishing] The High-Payoff Referral Question No One Ever Asks — But Should
    'Chances are you’ve heard the saying, “referral business is the best business” more than once in your career. People often talk about products or services, and companies they buy from. Thus, two out of three buyers act because someone they know has pointed them to a specific product or service. Find the opinion leaders.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 17, 2014
    [Best, Custom Publishing] The High-Payoff Referral Question No One Ever Asks — But Should
    'Chances are you’ve heard the saying, “referral business is the best business” more than once in your career. People often talk about products or services, and companies they buy from. Thus, two out of three buyers act because someone they know has pointed them to a specific product or service. Find the opinion leaders.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Best, Custom Publishing] The Social Media Manager's Guide to Staying Organized
    We asked the people who run social media for their brands from across the United States for their best tips on staying organized. To help you plan your updates and coordinate social campaigns more easily, here''s a free social media publishing template.). HubSpot customers: Learn how to use the bulk scheduling tool here.)
  • VIDYARD  |  FRIDAY, OCTOBER 17, 2014
    [Best, Custom Publishing] Why You Need to Start Thinking Like a Media Brand
    In Scott’s experience, you gain attention by thinking like a media company and becoming customer-centric. This is extremely relevant to content marketers because it’s directly correlated with how customer-focused you are and how well your content is performing in general. You know the one. The Competition is Fierce.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Best, Custom Publishing] 20 Tools for Creating and Delivering Amazing Presentations
    The best (and easiest) way to do that? The platform gives you a bunch of presentation templates to use right away, and it''s very easy to customize them to your organization and presentation objective. Cost: Contact for version best suited to your needs. Cost: FREE trial available; contact for version best suited to your needs.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Best, Custom Publishing] Marketing Automation’s Growing Role in Customer Lifecycle Management
    Beyond Lead-to-Revenue: Lori Wizdo and Atri Chatterjee Discuss Marketing Automation’s Growing Role in Customer Lifecycle Management. She researches and advises on the core marketing operations of customer attraction, nurturing, conversion, and lifecycle value management. So the customer success team implements or onboards.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Best, Custom Publishing] Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition
    With a keynote from our own CMO, Sanjay Dholakia and an eye-opening session from Julian Archer of SiriusDecisions, the roadshows also showcased customer case studies, product roadmap overviews and a standout session on the importance of creativity. The Principles of Engagement Marketing:  Resonating with the Nation. Wherever they are.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Best, Custom Publishing] How to Design Content Remarketing Campaigns That Actually Work
    'You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. For example, your data might show that visitors to your pricing or product page are more valuable than your blog visitors. 3) Send people to your best content. So, be bold!
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Best, Custom Publishing] How To Break Through The Noise With The 3 Vs Of Content Marketing
    What are the best practices for standing out in today’s attention-starved world? For others, it might mean higher-level goals like we see with GE and their approach to publishing stories on today’s leading innovations that improve lives. Make the customer the hero. Volume. Variety. Value. Videos on YouTube.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, SEPTEMBER 27, 2014
    [Best, Custom Publishing] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
    The delay may seem surprising, since BlueConic qualifies as a Customer Data Platform , a type of system I’ve been arguing will play an increasingly central role in marketers’ futures. The databases and connections are needed because today''s customers expect personalized, coordinated treatments across all channels. Until now.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Best, Custom Publishing] 6 Handy Tools to Monitor Social Media Success
    Twitter also has an updated analytic dashboard for marketers, verified users and Twitter Card publishers. The web-based application helps you understand how you’re performing on various social media networks, and how you can increase online influence and better connect with customers. Image courtesy of Instagram. Crowdbooster.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Best, Custom Publishing] How to Optimize Your LinkedIn Profile for Social Selling
    For a person not in sales, unless they''re looking for a new job or they publish a lot of public-facing content, it’s not the end of the world if their LinkedIn profile isn''t 100% perfect. Emerald Maravilla , account manager from Twilio, has one of the best LinkedIn profile summaries I’ve ever seen. Not a big deal.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Best, Custom Publishing] Is Content Marketing A Sustainable Marketing Strategy?
    One of the articles in response, was Marcus Sheridan’s “ The Big Flaw With Content Shock ” published a couple of weeks later. But that when we are ready to buy, we will look for the best, most relevant information on that product. think the quote below from Rhonda sums it up best. Content is the oil!
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Best, Custom Publishing] 6 Essential Social Media Lessons From Top Executives
    We’re going to unpack some lessons you can learn from them to get you over any obstacle of getting you started with social media … which''ll lead to increased brand awareness, strengthened relationships with existing and future customers, and improved perception of the organization you represent. What can they teach us? Ready?
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Best, Custom Publishing] Obey Facebook’s Rules of Engagement (Or Else)
    spent years in the trenches building custom interactive campaigns for clients on Facebook, and I learned everything the hard way … so you don’t have to. Build a quality product. It is best to avoid this situation at all costs. quality product is one that you would want your name attached to. Give people control.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Best, Custom Publishing] Inside Sales Training: How Invested Should We Be in Human Interaction?
    'Sales Prospecting Perspectives is pleased to bring you a guest post from David Brock, sales consultant and President at Partners in EXCELLENCE , where this post was originally published. What’s the best way to handle the objection?” How do I close the customers?”. Annually, billions are invested in sales skills training.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Best, Custom Publishing] 20 Amazing Examples Of Brand Content Marketing Hubs
    'As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and  marketing inspiration. We are looking for examples of brands who continuously and consistently publish content on a site they own – like a media company. Adobe CMO.com. GE Reports.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Best, Custom Publishing] 6 Ways Your Coworkers Can Help Make Your Next Event a Success
    This will help you put together the best content that will appeal to your attendees. Ask your Sales/Account Management teams to suggest potential speakers for your event based on their relationships with your customers. This will make it really easy for you to review and choose the best customer speakers. Use them.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, SEPTEMBER 2, 2014
    [Best, Custom Publishing] Sales Leadership: You are the Practice Squad
    One of the best ways to teach:  skill building, strategy development and presentation skills is the use of a Case Study. HINT: The individuals who played the roles of the customer had their own case study with additional facts, inside political issues, defined personality styles and hidden agendas. Limited financial objectives.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 2, 2014
    [Best, Custom Publishing] Google is a lying liar that lies
    If you move your site to a popular publishing platform like WordPress or Drupal, you will have invested in a structured platform that Google gets already. Google might very well be a lying liar that lies but it really does care about the best customer service experience humanly possible. And Google acts pretty dumb. Do it!
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Best, Custom Publishing] 10 lessons on Walmart’s social media strategy
    START WITH A GOAL: Walmart’s goal for social media is to ensure that customers and potential customers understand that the discount store has the lowest prices in the industry and that Walmart’s mission is to help them save money so they can live better lives. It is still a family-owned business. 33,000+ Followers on  Pinterest.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Best, Custom Publishing] 9 Companies With Truly Inspiring Mission Statements
    'Where does customer loyalty come from? The best ones strive to combine physical, emotional, and logical elements into one exceptional customer -- and employee -- experience. Trader Joe''s sets itself apart from other grocery stores with an ode to great customer service. Do you usually fly on a particular airline? Honest.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 19, 2014
    [Best, Custom Publishing] How Data Can Be a Competitive Weapon in Your Content Marketing
    Dennis is a contributing author to the book “ 42 Rules of Product Marketing ” and is Editor of the DNN blog. We can write about best practices, how to’s and market overviews, but all that hard work results in a “finished product” that’s not much different from other vendors in our space.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Best, Custom Publishing] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    The central product is the Atomic Engager CMS plugin that enables users to optimize content before it’s published. Though it won''t help you predict the future, this tool can help you see how well your content is optimized for your audience before you push the publish button. ” Lovely sentiments. Atomic Reach. Klout.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 14, 2014
    [Best, Custom Publishing] Lots of Vendors Can Help You Find Leads on the Web
    These firms scan company Web sites, social media, news sites, directories, and other sources to identify companies, extract attributes like revenue, growth rates, and technologies used, and flag events that might indicate a sales opportunity, such as opening a new office, launching a new product, or hiring new management.
  • MARKETING ACTION  |  THURSDAY, AUGUST 14, 2014
    [Best, Custom Publishing] Questions from the 5 Futuristic Email Tactics Webinar
    These tips represent the latest trends and best practices from experts in the field, with examples that demonstrate how leading brands are setting these ideas into action. Here are five additional questions from the session with answers from Act-On experts as well as our customers and partners. Put key information at the top.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Best, Custom Publishing] How to Promote Your Content Using Paid, Earned & Owned Media
    The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. This is a tried-and-true stalwart of public relations (PR), but it doesn’t have to be all about pitching brand, product, and service stories to journalists and editors. If only it were that simple. Content Coverage.
  • SYNECORE  |  WEDNESDAY, AUGUST 6, 2014
    [Best, Custom Publishing] 4 Simple Ways To Get Started on Your Branding Strategy
    Your branding strategy tells your customers exactly what they can expect from products and services, how your company differs from its competitors, and how they perceive your company overall. The benefits consumers can expect to receive by choosing your products or services over those of your competitors. Be Consistent.
  • WRITTENT  |  TUESDAY, AUGUST 5, 2014
    [Best, Custom Publishing] 11 Content Writing Secrets from the Pros
    We’ve compiled 11 of today’s best bloggers’ tips for working smarter, not harder: 1. Page views aren’t the best measure of how successful you’ve been at content writing if no one’s buying.  Are you answering your customers’ questions? 'Image source. Image credit:  lonelybrand. Great.
  • CONFLUENT FORMS  |  TUESDAY, AUGUST 5, 2014
    [Best, Custom Publishing] Website Actionable Intelligence and Goal Acquisitions
    'Creating a custom dashboard enables you to focus with a clutter-free environment, showing you the reports that you''ve decided to set up for yourself, at a glance. Defining the Goals The best method for structuring a website strategy is to create a prioritized list of goals for both the owner and the audience. Rinse and repeat!
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Best, Custom Publishing] How to Structure Your Content Marketing Team
    While there''s no single "best practice" to follow when structuring your content team, there are some things I''ve seen work well from organization to organization, and they tend to align with your business size and stage of growth. 'Gone are the days where content marketing is a "nice to have" or an "experiment" with which to dabble. Design.
  • WRITTENT  |  MONDAY, AUGUST 4, 2014
    [Best, Custom Publishing] 9 Simple & Powerful Copywriting Tips
    This should top every list of copywriting tips ever published: Keep it simple. Great copy makes me feel connected with your product, service, brand or other customers. Also, try focusing on the benefits of your product or service rather than the features. If I trust you, I’m much more likely to become your customer.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 3, 2014
    [Best, Custom Publishing] 5 Social Media Tips to Enhance Engagement
    You can share the best content under the sun, but in order to drive customer engagement some due diligence is in order. Timing matters, and when you publish content will affect how well it is received. This infographic does a great job of listing the best times to post content on the major social sites. Congrats!
  • VIDYARD  |  WEDNESDAY, JULY 30, 2014
    [Best, Custom Publishing] 5 Handy Content Tools to Add to Your Collection
    Although there aren’t any magical solutions to guarantee your next idea will be a huge hit, earn you a promotion, or even bring in a bunch of new customers, there are a number of useful products and services to make your job easier. Category: Organization & Productivity. Evernote. Trello. PowToon. Yoast. Tweriod.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [Best, Custom Publishing] The Inbound Marketing Methodology Explained [VIDEO]
    The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. In essence, inbound marketing pulls customers to your company instead of shouting at them with interruptive messages. Your ideal customers.
  • BLUE FOCUS MARKETING  |  SUNDAY, JULY 27, 2014
    [Best, Custom Publishing] REGISTER NOW Join #TEDx Speaker and Best-Selling Author, @mnburgess, for AMA #ContentMarketing Workshop
    By failing to build a strong content marketing presence around their products and services, brands are effectively letting outside parties control the conversation about their offerings. Learn to create and publish marketing content across all relevant touch points where your brand interacts with customers. When: Sept.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Best, Custom Publishing] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    'by Contributor Friendly | Tweet this Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp , a content marketing platform that gives marketers the power to generate leads and drive revenue by creating, publishing, promoting and measuring interactive content that works across channels. Custom branding?
  • FATHOM  |  THURSDAY, JULY 17, 2014
    [Best, Custom Publishing] How Your Brand Can Avoid These 5 Social Media Mistakes
    Are you strictly publishing content offsite or sharing other website’s articles? Generally, you want more of your traffic and more of your customers being driven by Earned and Owned media,” said John Lusk, Founder of Rivet & Sway, in a Huffington Post article. Mistake #4: Ignoring your customers. 'Oreo. Starbucks. Coca-Cola.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 16, 2014
    [Best, Custom Publishing] Does blogging still matter in 2014?
    When I feel productive, I blog every other month. ” Because of this, a lot of ex-bloggers have switched from free blogging to information-based Kindle ebook publishing. My mentors used to say that blogging is the best advertising for the products and services you offer on your website. Fast forward four years.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 15, 2014
    [Best, Custom Publishing] Are You Ready For Marketing 2020?
    Their response is to get back to what they do best: creativity and design. Publishers are clearly feeling the pressure of consumers’ shifting information habits. Digital has literally rocked their worlds and caused even the most traditional of publishers to consider how they can sustain themselves as viable businesses. Strateg
  • ENGAGE  |  MONDAY, JULY 14, 2014
    [Best, Custom Publishing] This Week in Content: Turning Content Marketing On Its Head
    In the rush to create better content marketing, Foremsky discusses the concept of the 24-hour newsroom and why it’s not always the best approach for brands. It means informing the conversation with real information that customers can use—not just finding quick and clever ways to write about what you do. ZD Net. Harvard Business Review.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Best, Custom Publishing] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing. We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Woohoo!
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Best, Custom Publishing] How to Please Google in a Post-Hummingbird World
    As Google gets better at understanding the user’s motivation and the context of their query, the more important it becomes for you to create content that anticipates what your target customers are looking for, what questions they have, and why they''re searching for them. That’s absolutely the best approach, in my opinion.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 8, 2014
    [Best, Custom Publishing] Damage Control: 3 Steps to Handling a Company Mishap
    Start by making a list of all the different stakeholder groups: your customers, email list subscribers, employees or contractors, and so forth. “Odds are, social media may not even be the best means of communication for all of your stakeholder groups,” says Agnes. “Often, email is still the best way to communicate.”
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Best, Custom Publishing] 20 Expert LinkedIn Guides
    Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook. ” Best LinkedIn Company Pages of 2013 by LinkedIn on SlideShare. Want a Job? links.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 7, 2014
    [Best, Custom Publishing] The seven traits of an effective digital enterprise
    The best people in digital product management or user-experience design may not work in your industry. Look at how everything is done, including the products and services you offer and the market segments you address, and ask “Why?” Twelve-month product-release cycles are a relic. Be obsessed with the customer.
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Best, Custom Publishing] Everything You Need to Know to Successfully Live-Tweet Your Event
    Whether you''ve done it before or this is your very first time, these tips, tricks, and best practices will help you live-tweet like a pro. Expecting several people to straddle their main jobs with social media monitoring and publishing is not a strategic approach -- and it will lead to a heck of a lot of confusion. Before the Event.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 3, 2014
    [Best, Custom Publishing] Five companies with a human social media presence
    Our customers want to relate, be accepted and be noticed. Many businesses are catching on, whether “signing” their tweets like The Bank of Ireland , or restaurants that now accept “tweet ahead seating,” businesses are infusing their social media presence with life and acknowleding the needs of their customers.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 2, 2014
    [Best, Custom Publishing] As the Demand for Online Services Grows, Will The Product Based Business Fade Away?
    adults questions pertaining to their online services use, as well as their product use. Services are being productized and are now more accessible and easy to consume.”. Upon concluding its survey, Avangate made the bold statement that “products are dead,” but is this really the case? The Evolution of The Product.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 2, 2014
    [Best, Custom Publishing] Should You Centralize or Decentralize Your B2B Marketing? Yes You Should.
    'This was originally published on February 12th, 2014 on the Canadian Marketing Association blog. Re-imagined brand assets, little accountability for results, grossly inefficient production and a brand value proposition that bore little resemblance to what was on the plaque in the lobby back at headquarters. Act Local.
  • WRITTENT  |  TUESDAY, JULY 1, 2014
    [Best, Custom Publishing] 15 Battle Test Content Marketing Tricks to Maximize Traffic
    In a very recent, fascinating study on content marketing best practices, Nielsen research found that “expert content,” like news coverage or a thought leader endorsement, really works. Even when promoting his own products, he’s an avid user of their tools: Image source. Help Your Customers Be Better at What They Do. Think Small.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Best, Custom Publishing] 5 Little Ways to Get More Facebook Likes
    Different brands will have different objectives, such as driving in-store sales, increasing online sales, launching a new product, building awareness, or promoting a mobile app. Regardless of the objective, there are a few stepping stones that precede turning fans into customers. Facebook Says These Are the 15 Best Brands on Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 29, 2014
    [Best, Custom Publishing] How to find homegrown content marketing evangelists
    'Slowly, companies are realizing that their best evangelists, storytellers, and teachers aren’t working in an advertising agency or PR firm.  Here are some places to look for your own in-house content marketing evangelists: Customer Service. Customer service representatives are belly-to-belly with irate and delighted customers alike.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 27, 2014
    [Best, Custom Publishing] Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
    'It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics. Fliptop wasn’t on my original list of CDPs, having launched its relevant product just after the initial CDP report was published. typical scheme would create A, B, C, and D lead classes, where A leads are best.
  • MARKETING ACTION  |  FRIDAY, JUNE 27, 2014
    [Best, Custom Publishing] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 1
    She also writes a monthly column for Entrepreneur magazine , and co-author of the best-selling book on content marketing, Content Rules (Wiley, 2012), which has been translated into nine languages. We’re thrilled to have you with us today to talk about one of the most significant issues for our customers: content marketing for small teams.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 26, 2014
    [Best, Custom Publishing] How To Blend B2B SEO Into On-Site Content Development
    As illustrated in this screen grab of a tweet from Shaun Moynihan in late 2012, @Moynihan received an astounding 2,300 retweets and 630 favorites for it, but The Atlantic actually covered “Twitter’s Best Joke”, among other humorous variations, nearly a year earlier. Unfortunately, the joke is based on a bit of truth.
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Best, Custom Publishing] Why Aren't My Facebook Fans Seeing My Posts Anymore?
    And fewer of those interactions mean fewer conversions, leads, and customers. In a report from Nanigans, the company upheld the effectiveness of Facebook advertising by saying that: "At the core of Facebook’s advertising success is the company’s commitment to product innovation. But you don''t have to stay frustrated.
  • MARKETING ACTION  |  MONDAY, JUNE 23, 2014
    [Best, Custom Publishing] Optimize Your Content for Inbound Marketing: Part 2
    '“The best place to hide a dead body is Page 2 of Google’s search results.”. Arnie offered four ways to find out exactly what your prospects and customers want to know, so you can deliver it: Implement site search in order to see the keywords visitors are using while they’re on your website. First Things First: A Recap. BUT ….
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Best, Custom Publishing] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    Lucky for you, the best places for you to look are often right under your nose. If you are trying to nurture leads into customers, you will probably want to look for product-centric content like reviews and testimonials. 3) Successful Customer Stories. 8) Frequently Asked Questions From Customers. Why or why not?"
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Best, Custom Publishing] The Art and Science of Viral Videos
    Triggers: The stimuli that prompt people to think about your product or campaign. Think: Are there any social norms associated with your brand or product? Marvel published a brilliantly ironic video for the release of Thor in 2011. Chances are, your customers are looking for information regarding your field or industry as well.
  • B2B MARKETING MENTOR  |  MONDAY, JUNE 16, 2014
    [Best, Custom Publishing] Study: How Marketers Optimize Their Social Content
    But even as companies ramp up their social media efforts, they continue to struggle with how to best optimize social content to achieve desired business outcomes: 91 percent say they have difficulty deciding which specific tactics are most effective, according to the same report. Her insights are included along with our analysis below.
  • ENGAGE  |  WEDNESDAY, JUNE 11, 2014
    [Best, Custom Publishing] The Best Content Marketing at the 2014 World Cup
    Twitter and Facebook each launched their own World Cup hubs so you can aggregate the best content related to the tournament in one place on your social networks. ll also publish a full recap of the best brand content after the 32-day event. 'I’m nearly giddy that the FIFA World Cup is starting today. errmm, doctor’s appointment.
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 10, 2014
    [Best, Custom Publishing] YouTube Insights for B2B from the Frozen Food Master
    It seems that the promise of “anyone can be a publisher” really has taken hold on this platform. believe that most of the big YouTube channels are run by individuals because they don’t have the politics or red tape to publish like corporations have. You can be very successful using voiceover over a product demo.
  • WEBBIQUITY  |  TUESDAY, JUNE 10, 2014
    [Best, Custom Publishing] Search and Social Lessons from the Zenith Social Media Marketing Conference
    They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method. What’s the best way to accomplish it? Facebook work best over lunch). Best practice: use an image with this.
  • MARKETING ACTION  |  TUESDAY, JUNE 10, 2014
    [Best, Custom Publishing] Optimize Your Content for Inbound Marketing: Part 1
    So what’s the best way to optimize content for search … and searchers? After both are published, we’ll link them together. So what once was an SEO best practice is now viewed by Google as manipulation. Understanding what your prospects and customers are searching for can go a long way to informing your content strategy.
  • DIGITAL VOICES  |  MONDAY, JUNE 9, 2014
    [Best, Custom Publishing] 4 Reasons Why Bluetrain.io is a Perfect CMS Solution
    'Ayantek worked with The Rao Institute (TRI), an organization founded by best selling author Dr. Srikumar Rao, to build a new website promoting programs to help individuals discover their unique purpose for existence. But based on the level of customization that the TRI site required we selected the Bluetrain.io platform instead.
  • MARKETING ACTION  |  MONDAY, JUNE 9, 2014
    [Best, Custom Publishing] What Sales Should REALLY Expect From Marketing Automation
    'The benefits of marketing automation are clear—better customer engagement, increased loyalty, and more effective campaigns. Gleanster Research has just published a fine new report, “What Sales Should REALLY Expect From Marketing Automation.” Want to know when John Doe visits your Product X page? higher revenue year-over-year?
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 8, 2014
    [Best, Custom Publishing] The B2B Funnel is Now a Sieve
    If you're relying on memory or hoping that everyone is publishing to the idea of the plan, good luck. This can also happen with hyperlinks on phrases that link to product pages on the website with no context. What will the overall impression be if they run into your company on the channels you publish in most? The Point.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Best, Custom Publishing] How to Conduct Market Research on a Tight Budget
    'You can learn a lot from product failures. Each of these product marketing attempts failed for different reasons, but it''s pretty safe to say that all of them could have benefited from better market research before getting rolled out to the public. 1) Interview Prospects and Customers. It''s understandable. Cost: $0 - $50.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 4, 2014
    [Best, Custom Publishing] How to achieve 1 billion impressions
    'Brands in our times aim for the best possible awareness. When it comes to the types of content you share, look deeper than product promotions or information. Customized research and analytics (CSS) might manifest as forward-looking trend reports specific to the brand, or daily tactical listening around key conversations and topics. Adopt
  • WEBBIQUITY  |  TUESDAY, JUNE 3, 2014
    [Best, Custom Publishing] 19 Remarkable Guides on Business Strategy, Leadership and Motivation
    Ways Management Can Boost Employee Productivity by westXdesign. Renee Gaylor explains seven steps leaders can take to increase employee engagement and productivity, such as ensuring “senior leadership models behavior that makes the rank-and-file proud to be part of the team. We optimize for the customer experience.”
  • ENGAGE  |  MONDAY, JUNE 2, 2014
    [Best, Custom Publishing] Native is the New Black
    'I recently had dinner with Tessa Gould, the Director of Native Advertising at the Huffington Post, while we were both at the Custom Content Council conference in Naples, Fla. What’s the biggest—or the most common—mistake publishers or native ad buyers make when launching a native campaign? billion on it this year, a 20.5 billion.
  • MARKETING ACTION  |  MONDAY, JUNE 2, 2014
    [Best, Custom Publishing] Persona: More Than A Movie
    The idea is to determine who is most likely to find your products or services desirable, and then to focus on marketing to them, using their common characteristics to guide your efforts. You can look to your own customers to help you, and take this proven series of seven steps: 1. Look at the data to determine your best customers.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Best, Custom Publishing] 11 Best Practices for More Effective Content Curation
    'Our content curation objectives focus on keeping our broader prospect/customer/partner/pipeline network engaged with value-added content. These best practices are based primarily on what we do at Heinz Marketing, plus what we’ve seen scale well in the curation efforts of our clients and partners. content creation
  • MARKETING ACTION  |  FRIDAY, MAY 30, 2014
    [Best, Custom Publishing] The Cobbler’s Children Have No … Marketing Campaigns
    VentureBeat recently identified LinkedIn as the best place for lead intelligence. Collect snippets of excellent pieces of information (stats, graphics, quotes, tips, best practices, survey results) from credible and vendor-agnostic sources, then add your own insightful commentary. Socialize strategically. LinkedIn. Create it. Agency
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