• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 30, 2016
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 30, 2016
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 30, 2016
    [Best, Custom Publishing] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 29, 2016
    [Best, Custom Publishing] 5 Brands That Are Crushing the Twitter Marketing Game in 2016
    Those witty and powerful branded Tweets you read are the products of carefully planned strategies that involve brand tone, relevant content, post frequency, and a host of other factors. Why target Millennials when the majority of your customers are over 40? But one such older platform is far from becoming extinct: Twitter. Period.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Best, Custom Publishing] 4 Questions You Need to Answer Before You Create a Content Plan
    Instead of having to stop and apply a new strategy at the start of each new campaign, they harness the energy of the previous cycle to power the next round of publishing. First, however, it needs that initial torque—a content plan that will guide your first round of publishing. What customer pain points can you help address?
  • FATHOM  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Best, Custom Publishing] Who Does Google Love More: SEO or Content Marketing?
    Here’s a high-level example: A user discovers your skin care product via a search term which your product page was optimized for. That product page included a link to a guide that detailed the proper skin care regimen for women with dry skin. She purchases both through your website. Let’s dive into these bullets a little deeper.
  • SCRIBBLELIVE  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Best, Custom Publishing] Short-form & Long-form: Where They Fit in Your Content Strategy
    The average blog post published on WordPress is just 280 words long. Pick topics that your company knows the most about and are directly related to your product/service. Include plenty of real-life examples of happy customers and case studies where they fit. However, both types of content have potential downsides. Use images. 
  • KAPOST  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Best, Custom Publishing] Ask the Experts: Delivering a Consistent Customer Experience
    Customer experience. Because when it comes to delivering world-class B2B businesses, an on-point customer experience is a cornerstone of both customer acquisition and retention. And, after chatting with some of the best B2B marketers, they seem to agree. Consistent customer experience is becoming a much higher priority.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Best, Custom Publishing] Easy Marketing Partnerships That Work: Why Every Marketer Needs a Marketing Guild
    Over the last four years I’ve helped thousands of businesses create marketing guilds so they could generate more leads and customers, share marketing costs, and ultimately dominate their target markets. Typically a marketing guild is formed by one or two marketers who invite marketers at other businesses with similar customers to join them.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 27, 2016
    [Best, Custom Publishing] How Empathy Will Grow Your Sales and Marketing Pipeline
    We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. Today’s crazy-busy customers are weary of pitches, cold emails, hype, and manipulative messages, and as a result, they tune them out. Our customers aren’t saying, “We need solutions.”
  • WEBBIQUITY  |  FRIDAY, SEPTEMBER 23, 2016
    [Best, Custom Publishing] 7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
    You can always set up a Facebook page or establish a company Twitter account, but these platforms may not be the best for every type of business. If you want to build your blog readership, you have to publish content consistently. Sharing posts is a great way to increase your readership (and your potential customer base).
  • KAPOST  |  FRIDAY, SEPTEMBER 23, 2016
    [Best, Custom Publishing] This Content Marketing Stuff is Getting Complicated
    Content marketing in a nutshell: Identify the challenges your prospects and customers face. Publish high-value educational content to overcome the challenges. Capture leads and nurture prospects into customers. We’ve been on this journey at Kapost trying to get higher up the food chain on what we can do for our customers.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Best, Custom Publishing] How To Increase Referral Traffic And Get More Leads
    This in turn gets your content in front of new people, giving your website the opportunity to convert that visitor into a lead and your sales team the opportunity to convert that lead into a new customer. Steps To Generate More Referral Traffic. 1) Publish Your Website To Online Directories. What Is Referral Traffic? Guess what?
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Best, Custom Publishing] 4 Steps to Get Started with Marketing Automation
    SMART goals are the best to begin with. This will help you see whether you’re balancing your goals out over your customer lifecycle or not. Attract : Do you want more well-qualified potential customers to your website? Convert : This is a goal we all have in common: close more customers! We understand your pain.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Best, Custom Publishing] How to Engage Your Audience Using Digital Advertising
    Digital advertising doesn't have the best reputation amongst consumers. Can digital advertising ever complement your inbound marketing and provide a positive, valuable experience for your prospective customers? Lots of websites host third party advertisements distributed by ad publishers. Why Do People Hate Digital Advertising?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Best, Custom Publishing] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned. This episode of Amy Porterfield's marketing podcast features Kim Garst of Boom Social, where they discuss best practices and strategies for using Facebook Live. Know the feeling?
  • ACT-ON  |  TUESDAY, SEPTEMBER 20, 2016
    [Best, Custom Publishing] Your Audience Called. They Say You’re Fired.
    Here’s how Joe Pulizzi frames this idea for content marketers, specifically “ content marketing non-believers ”: “Your customers don’t care about you, your products, your services…they care about themselves, their wants and their needs. Here’s how it happens: You have a busy publishing schedule to keep up with. They need help.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Best, Custom Publishing] 20 Examples of Social Proof in Action
    You see, when a friend or family member recommends a product, you’re more likely to take their endorsement seriously. When we see a line of customers waiting to eat at a restaurant or a photo of a celebrity drinking a certain brand of coffee, it lends an air of gravitas and quality to the product, doesn't it? Score.). 10) Yelp.
  • ACT-ON  |  MONDAY, SEPTEMBER 19, 2016
    [Best, Custom Publishing] Inbound Marketing or Outbound? Which is the Winner?
    At its core, inbound marketing is really about getting your customers to come to you. Outbound can be classified as push marketing ; you proactively push content to those you consider to be potential buyers, or to existing customers. Every content marketer is now a professor and every brand is now a publishing house.
  • SCRIBBLELIVE  |  SUNDAY, SEPTEMBER 18, 2016
    [Best, Custom Publishing] The Line Between Data-Driven Marketing and Creative Content Marketing
    Data allows you to analyze the market, segment your audience, develop a positioning strategy, and create customized messages for targeted prospects. The question becomes – how do you make the best use of all your data? Analyze Your Customer Journey. Why is this product or service better than other options on the market?
  • JUNTA 42  |  SATURDAY, SEPTEMBER 17, 2016
    [Best, Custom Publishing] This Week in Content Marketing: The Business Model of More vs. Less Content
    The future is more content (14:15): A recent post on BuzzSumo opines that content marketers have not yet reached their peak levels of content production, leaving plenty of room for further increases in the volume of content brands and publishers can produce. HANDPICKED RELATED CONTENT: Are Your Customers Unsubscribing?
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 16, 2016
    [Best, Custom Publishing] The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components
    Now you’re stuck investing in more SEO content just to date the previously published content that inevitably becomes useless. Brands are no longer merely peddling products; they’re producing, unearthing, and distributing information. Think about the stories that will engage and change the perceptions of your customers.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2016
    [Best, Custom Publishing] The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed
    According to Kim, the future of shopping online is going to be less about stumbling upon something in Google and more about customers actually expressing their preferences for brands. If your first appearance is when a consumer finally decides to search for your products and services on their own, you're too late. The best part?
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Best, Custom Publishing] 7 Ways to Create More Interesting Content for Your Blog
    Talk to any person serving on the front line and you’ll find that not only do your customers have questions relating to your products – they have lots of them. Once you talk to your people and discover these questions, you can create blog content that is truly valuable and helpful to your customers and your potential customers.
  • ACT-ON  |  THURSDAY, SEPTEMBER 15, 2016
    [Best, Custom Publishing] Digital Marketing Agencies – How They’re Changing
    And then we were one of the best if not the best. Anvil Swing – Gain Efficiency, Productivity and Improved 4 Ps. And theirs is to be absolute knowledgeable experts on their product and their brand, and we are the amplifier. Client Retention – Best Practices. And then we were one of the best if not the best.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Best, Custom Publishing] Selling Digital Content? Seven Questions to Answer
    The publishing business model is undergoing a transformation. More and more digital content creators supplement their advertising dollars with revenue directly from the reader through “digital products” – for example, content behind a paywall (known as “paid digital memberships”), webinars, ecourses, ebooks, etc. Why the change? Medi
  • CONTENTLY  |  TUESDAY, SEPTEMBER 13, 2016
    [Best, Custom Publishing] Content Marketing World: Journalists vs. Marketers
    The other side consists of career marketers who embraced content when they realized that what customers wanted from brands had changed. They’re not sure why they need content, what business goals it will solve, or what success looks like, but they want to start publishing a lot anyway. Here are three I’d recommend.).
  • JUNTA 42  |  MONDAY, SEPTEMBER 12, 2016
    [Best, Custom Publishing] Prepare to Be Ignored if You Don’t Have Subscription Goals
    These companies are some of the most innovative in the world and create many of the products you use on a daily basis both personally and professionally. Best chance at measurement. As you may know, I grew up in B2B publishing. Are Your Customers Unsubscribing? They will stay longer as customers. Click To Tweet.
  • PUREB2B  |  SUNDAY, SEPTEMBER 11, 2016
    [Best, Custom Publishing] 30 Terms Every Sales and Marketing Professional Should Know
    This refers to the process of testing two different variations of a single variable to determine which one performs best. A/B testing is most prominent when optimizing email marketing , CTAs, landing pages, forms, and content in general. This is a metric that measures what percentage of your customers you retain. Churn Rate. Blogging.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 10, 2016
    [Best, Custom Publishing] This Week in Content Marketing: 2017 Content Marketing Predictions
    Content recommendation engines (37:20) will grind to a halt: Media brands are beginning to place more scrutiny on how everything they publish contributes to the overall quality of the user experience they provide. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Best, Custom Publishing] Skyword’s Top Takeaways from Content Marketing World 2016
    Pulizzi urged marketers to target one audience at a time, with one mission and message, telling a different story and publishing consistently. Wednesday morning, Lars Silberbauer , Senior Global Director of LEGO , talked about selling LEGO’s product: a plain, plastic brick. “It’s a generic product,” he said.
  • ACT-ON  |  FRIDAY, SEPTEMBER 9, 2016
    [Best, Custom Publishing] Why Snapchat Might Be Your Next B2B Marketing Tool
    They are now your prospects and customers. They recently published the blog post, “ Oh snap! They use the social channel to maximize other aspects of transparency between the retailer and the customer, publishing raw, live footage to better connect with their audience. Showcase product sneak peeks.
  • 6SENSE  |  THURSDAY, SEPTEMBER 8, 2016
    [Best, Custom Publishing] The 4 Use Cases of Predictive Intelligence, Part 1
    Marketing and sales teams are increasingly using predictive intelligence to uncover insights into their customers and prospects from the data generated by their campaigns, captured by their marketing technology stack and created by their prospects across the broader B2B web. Deliver messaging that is product and buying-stage relevant.
  • 6SENSE  |  THURSDAY, SEPTEMBER 8, 2016
    [Best, Custom Publishing] Part 1: The 4 Business Use Cases of Predictive Intelligence
    Marketing and sales teams are increasingly using predictive intelligence to uncover insights into their customers and prospects from the data generated by their campaigns, captured by their marketing technology stack and created by their prospects across the broader B2B web. Deliver messaging that is product and buying-stage relevant.
  • ACT-ON  |  THURSDAY, SEPTEMBER 8, 2016
    [Best, Custom Publishing] How to Create an Engaging and Effective Presentation
    Dan Roam is best known as being the “back of the napkin guy.” He’s carved a career niche out of teaching people how to tell effective stories – with simple images. Finally, to build the actual slide content, I take the key words (the headlines, the products, the stats) and put only those onto the slides. How wrong I have been. SINGLE.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Best, Custom Publishing] Discover Where Your Competitors Are Beating You Online
    In fact, a competitive marketplace is a critical component of our free enterprise system, driving our economy, innovation and the continuous cycle of ever improving quality of products and services. Consider this: 97% of consumers now use online media when researching products and services in their local market 1. Content Evaluation.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Best, Custom Publishing] The Rise of the Unread: How to Avoid the Burial of Your Content
    It’s​ ​plain​ ​that​ ​content​ ​marketing​ ​is​ ​becoming​ ​the​ ​dominant​ ​form​ ​of​ ​communication​ ​between​ ​companies​ ​and​ ​customers. Only by creating and delivering really useful content can you truly capture customer attention and engagement. 90% of customers find custom content useful. Multichannel.
  • NUSPARK  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Best, Custom Publishing] How Technology Marketers Can Reach CIOs
    Today, he must also lead the way in creating consumer apps and digital products. Sadly for you, it’s most likely not your product’s cool features. He is most likely to seek information on IT vendor and publisher websites. [iv]. The best way to do this is to offer them educational content. Customer Engagement 2016.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, SEPTEMBER 6, 2016
    [Best, Custom Publishing] High-Profit Prospecting
    High-Profit Prospecting b y Mark Hunter, published by AMA (American Management Association) has laid out solutions to one of the top sales problems facing every sales organization. Best Practices for Making the Initial Contact. Customer Engagement Dos and Don’ts. What is your best method to prospect and fill your pipeline?
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 5, 2016
    [Best, Custom Publishing] 5 Brands with Highly Successful LinkedIn Marketing Strategies
    Users are already primed for industry content when they hop on the site, a major win for B2B and B2C marketers eager to share their brand stories with potential partners, customers, and employees. The profiles serve to showcase the best of Google and the diversity of its team members. World Economic Forum. Google. Mashable. Coca-Cola.
  • NUSPARK  |  SUNDAY, SEPTEMBER 4, 2016
    [Best, Custom Publishing] Lead Nurturing for Higher Education: Best Practices
    The recruitment efforts at higher education institutions are naturally and rightfully following the trends and best practices generally acknowledged by marketing and sales specialists across a wide assortment of various fields. The lead nurturing process itself is improved by leveraging marketing automation best practices.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 3, 2016
    [Best, Custom Publishing] This Week in Content Marketing: Google Lays Down Pop Over Punishment
    As reported in Ars Technica , Google wants search results to favor sites that have the best information and the least annoying advertisements that cover up that information. HANDPICKED RELATED CONTENT: How to Guide Your Customer’s Journey Through 6 Points of Content. We wrap up with an example of the week from Bloomingdale’s.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 1, 2016
    [Best, Custom Publishing] What B2B Marketers Need to Know About Social Media in China
    While Chinese people love to use it for connecting with family and friends as well, they also utilize social media for communicating with colleagues, following news and interesting content, learning and sharing knowledge, asking for help, and giving recommendations on products or brands. B2B marketers face a similar challenge. Final Thoughts.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 1, 2016
    [Best, Custom Publishing] Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick
    The best ones will support your brand, draw your audience in, and provide an engaging (e.g. Disclaimer: This is my company’s product, but there are other automation solutions in the market that you can use to personalize your direct mail campaigns). 3. Go The stakes are higher and there’s less room for error. Get Personal.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Best, Custom Publishing] What Is Digital Marketing?
    At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. So What Exactly is Digital Marketing? Tactics.
  • INFER  |  WEDNESDAY, AUGUST 31, 2016
    [Best, Custom Publishing] Platform Updates: New Salesforce Reporting Package, Nested Subqueries in Profile Management, Raw Marketo Signals, Short Fields for Profiles, and More
    We’re excited to share all of our newest product features and updates in greater detail below for our August 2016 release: New Salesforce Reporting Package. Customers can now publish an “Infer: Profiles (Short)” field directly into Salesforce for each published profile from the Infer Profile Management Platform.
  • CONTENTLY  |  MONDAY, AUGUST 29, 2016
    [Best, Custom Publishing] 5 Keys to Building a Culture of Content
    Content is primarily thought of as a marketing tool—a way to boost brand perception, reach potential customers, and drive leads. Content serves as a powerful tool for sales teams, a driver for recruiting efforts, a boon for investor relations, and a cost-saver for customer service. This relationship is symbiotic. Foster collaboration.
  • CONTENT STANDARD  |  MONDAY, AUGUST 29, 2016
    [Best, Custom Publishing] 5 Content Marketing Trends to Plan Your 2017 Budget
    We know video marketing in general is highly effective in engaging and converting customers. Media companies have started using live video as a way to cover major events like the RNC and DNC , the Olympics ; brands are using it to release new products, like Nissan and Chevrolet. ” What channels are best for live video, and why?
  • CHIEFMARTECH  |  MONDAY, AUGUST 29, 2016
    [Best, Custom Publishing] The absolutely epic Periodic Table of Marketing Signals
    While it naturally aligns with his company’s solution, I think his Marketing Signals Framework — and this absolutely epic Periodic Table of Marketing Signals — transcends their own product and is a powerful concept for marketing technlogy management. The following is a guest post by Steven Wastie , the CMO of Origami Logic. Right?
  • ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Best, Custom Publishing] How to Tie Your Content Marketing into Your Account-Based Marketing
    And the reason that content plays so well into an account-based marketing strategy is this: “CEB’s surveys found that individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.”. It’s not hard to see why. It is.
  • SCRIBBLELIVE  |  SUNDAY, AUGUST 28, 2016
    [Best, Custom Publishing] ScribbleLive Spark: Automate Content Research with Watchlists
    Welcome back to our ScribbleLive Spark series, where we outline tips and best practices to use our products for effective results.  ’ This is where you can monitor influencers of interest and receive automated notifications when influencers publish impactful opinions. Enjoy! TLDR (Too Long; Didn’t Read). What/How.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 26, 2016
    [Best, Custom Publishing] The Top 10 Stats from 2016 that Show the Importance of Email Marketing
    One of the best things about email—and automated email marketing in particular—is that it enables marketers to create personal experiences that speak to their recipients. Outbound Engine puts it best: “If an email does not display correctly, 71.2 ” Take time to experiment and find out what works best for your readers.
  • ACT-ON  |  FRIDAY, AUGUST 26, 2016
    [Best, Custom Publishing] 5 Content Marketing Lessons from David Ogilvy
    David Ogilvy held that the function of advertising is to sell and that successful advertising for any product is based on information about its consumer. He also believed that advertisers should respect the intelligence of the customer; in 1955, he coined the phrase, “ The customer is not a moron; she’s your wife.”
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Best, Custom Publishing] 9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have
    An Ultimate Guide is a comprehensive collection of the best articles about a particular subject. If you have an article titled “The 5 Pieces of Equipment That Every Puppy Needs” then you could offer readers an exclusive PDF with a few more pieces of equipment that may have come on the market since the original post was published.
  • VIDYARD  |  WEDNESDAY, AUGUST 24, 2016
    [Best, Custom Publishing] Are You a Master Video Marketer? Find Out in This 2-Minute Assessment!
    There’s a big difference between publishing videos here and there to YouTube (which, hey – no objections here, you’re definitely on the right track!) What does it really take to be a best-in-class video marketer? Because the best way to grow is to know where you should be growing to. We’d even bet on it. Start Assessment.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Best, Custom Publishing] How to Create an Engaging Snapchat Story: A Start-to-Finish Guide
    Snaps disappear 1-10 seconds after they are first opened, and they can be customized. You can add a lens if you are sharing a photo or video selfie by pressing down on your face until different lens options appear, such as the one pictured below: Source: Snapchat. 2) Customize your Snap. What is a Snapchat Story? Source: Snapchat.
  • SALES ENGINE  |  TUESDAY, AUGUST 23, 2016
    [Best, Custom Publishing] Feeding Sales Is a Process, Not a Project.
    Not that there’s anything wrong with projects and project managers —they’re still a necessary function and the best marketers are always the ones who can get stuff done. Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services. The buyer has WAY more control than they used to.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Best, Custom Publishing] 5 Ways to Get Personal With Your Audience at Scale
    Are your target audiences properly mapped to the products and services that will be the most interesting to them? Internally, companies may focus their communications more on the product than the customer, and these two objectives often conflict with one another. Develop Messaging Categories.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 19, 2016
    [Best, Custom Publishing] Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone
    One of the key strategies B2B marketers should leverage to increase productivity is lead scoring–ranking leads for their sales-readiness, sanctioned by service level agreements (SLAs) that are agreed upon by both sales and marketing. In fact, research shows that less than 1% of leads turn into revenue generating customers. They key?
  • CHIEFMARTECH  |  THURSDAY, AUGUST 18, 2016
    [Best, Custom Publishing] Consolidating point solutions with a hub in your marketing stack?
    The following is a guest opinion piece by Josh Dreller , VP of product marketing at 4C. The customer service team was more generalists at a top-level across the expansive platform than specialists who could provide real, tactic guidance. When a company technology splits its time across a wide product set, it splits its focus.
  • CONTENTLY  |  WEDNESDAY, AUGUST 17, 2016
    [Best, Custom Publishing] Contently Included on Inc. 5000’s Fastest-Growing Companies List for Second Consecutive Year
    Exactly one year ago, I published a post about Contently making the 2015 Inc. We published “ Content Methodology: A Best Practices Report ,” a summary of what we’ve learned about content marketing from six years in the industry. Every time our customer success team has a 10 p.m. 5000 list. 5000 list.
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Best, Custom Publishing] 114+ Copywriting Formulas to Get Traffic & Leads
    To make it even easier for you, we’ve created a comprehensive collection of the best copywriting formulas, with simple examples, all in one place – a quick and easy reference for you to use. They will help you decide what type of headline best suits your content, so you can then find more specific formulas to try. Number] Best _.
  • SALES ENGINE  |  WEDNESDAY, AUGUST 17, 2016
    [Best, Custom Publishing] 5 easy steps to building ongoing thought-leadership content
    The development of ongoing, thought-leadership content has become the necessary element for a marketing program that increases visibility and produces leads, but it’s not enough simply to publish a blog or white paper anymore. All of these questions will help you determine the topics and mediums that will best resonate with your audience.
  • SALES ENGINE  |  TUESDAY, AUGUST 16, 2016
    [Best, Custom Publishing] Selling With Content: What’s Repeatable and What’s Not?
    For me, that looks like marketing generating enough qualified leads so that most of my time is spent having productive sales conversations. Unfortunately, it rarely looks like that, but that's always the goal when we establish demand generation systems--keeping sales people busy doing what they do best--consulting and closing.
  • KAPOST  |  TUESDAY, AUGUST 16, 2016
    [Best, Custom Publishing] Care for a Side of Strategy with Your Marketing Software?
    One such person is Meredith Giersch, Director of Customer Success at Kapost. Here’s how that conversation went: Barry Feldman (BF): What’s is the role of the Director of Customer Success? . Meredith Giersch (MG):  As the Director of Customer Success, my main role is to coach our CSMs to help customers at a strategic level.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Best, Custom Publishing] A High-Level B2B Marketing Budget Breakdown
    Ideally, your goals should map to each stage of the customer lifecycle. If your goal is more focused on customer retention and growth, then your campaigns should be focused on how to keep your customers happy and make them more successful with complementary products or services. Paid Advertising: 20-30%. Events: 5-10%.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, AUGUST 16, 2016
    [Best, Custom Publishing] 5 Ways to Immediately Boost Account Based Marketing (ABM)
    He is an evangelist, speaker, author who wrote the best-selling book – Lead Generation for the Complex Sale.  I’ve got a dog-eared copy, and he’s got a very, very well-known B2B lead blog with 20,000 people on his LinkedIn group. Do you have any date or publisher yet for that? Jim:   Empathy, huh? Brian:  Yeah. look for to that. Brian?
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 15, 2016
    [Best, Custom Publishing] What’s New in Social? Video Takes Center Stage
    Developing video content is a great way to communicate your brand’s story, reinforce your value proposition, engage with audiences, and interact with customers and prospects. My guess is that soon we’ll even see customer service requests start coming in via video chat. 2. Thinking about rolling out some new product features?
  • HUBSPOT  |  MONDAY, AUGUST 15, 2016
    [Best, Custom Publishing] 9 Signs It's Time to Grow Your Content Team
    It helps you stay on top of topic areas and ensure that content is published on a regular basis. Repurpose older content to give your production schedule a break. Gather advice from a former HubSpot Editor here or tips on how to quickly improve any piece of writing here. 3) Research leaves little room for production.
  • ACT-ON  |  MONDAY, AUGUST 15, 2016
    [Best, Custom Publishing] Should Social Marketing Still Get Your Vote?
    Also, I understand and am very familiar the many GREAT social listening, publishing and engagement tools on the market today. However, generating real demand (qualified leads and opportunities for sales), along with expanding customer lifetime value is ultimately the bottom line that marketing and CMOs get graded on. Getting to Yes.
  • SCRIBBLELIVE  |  SUNDAY, AUGUST 14, 2016
    [Best, Custom Publishing] The Difference Between Native Advertising and Content Marketing
    Although native advertising isn’t as upfront and in-your-face as more traditional methods, the consumer is still being sold a product or service — and this is where content marketing differentiates itself. They do so with content — content that doesn’t sell a product or service. Publish the content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 11, 2016
    [Best, Custom Publishing] What Can Marketers and Advertisers Take from the Pokémon Go! Craze?
    Earlier last month, Pokémon Go, a free-to-play location-based , augmented reality (AR) mobile game, developed by Nitanic and published by The Pokémon Company, was released for IOS and Android devices. One of the most important things in marketing is to have a defined targeted audience for your product. Be Proactive – Attract Customers.
  • ACT-ON  |  THURSDAY, AUGUST 11, 2016
    [Best, Custom Publishing] 8 Genius Ways to Repurpose Content
    B2B marketers are ramping up their content production, reporting a 51 percent budget increase for this year alone in a Content Marketing Institute study. If you have an email subscriber list, send out an email blast promoting the videos to the appropriate target market, maybe even your customers. Which blog posts performed best?
  • SNAPAPP  |  WEDNESDAY, AUGUST 10, 2016
    [Best, Custom Publishing] Content Planning Tools: What These 4 Teams Use to Work More Efficiently
    So instead, they studied the patterns of all of their different clients and assembled an all-star project management system using free or low-cost tools, including: Trello to manage production and to ensure communication between writers and clients. It uses KissMetrics to know how many paid customers it gets. Will they all be the same?
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Best, Custom Publishing] 12 of the Best Facebook Post Ideas for Facebook Lead Generation
    Attracting new leads using Facebook -- leads that might eventually turn into paying customers -- is one of the most intriguing reasons to use Facebook in your marketing. Although definitions can vary, in general, a lead is a person who has indicated interest in your company's product or service by giving you their information in some way.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Best, Custom Publishing] 5 Smart Reasons to Create Content Outside Your Niche
    Bottom line: What you lose in topical relevancy you'll make up for in volume. 2) You can start biasing future customers. When you're creating content, there are a couple of types of people you need to think about: People who know they need the product/solution you sell. Simply publishing generic posts doesn't cut it anymore.
  • HINGE MARKETING  |  TUESDAY, AUGUST 9, 2016
    [Best, Custom Publishing] Why Your Thought Leadership Strategy Might Be Killing Your Business Growth
    The most productive growth strategy for professional services firms requires a potent blend of expertise and communications that reach buyers who are ready to act. Maybe they find a helpful post on an industry blog published by an unfamiliar firm. And, to a large extent, growth means more leads. Making a Good First Impression Online.
  • CONTENTLY  |  TUESDAY, AUGUST 9, 2016
    [Best, Custom Publishing] Why Brands Need a Mission to Create Great Lifestyle Content
    This desire to embody a brand—or, rather, to find a brand that embodies you—is the mentality that lifestyle companies hope to impart on their customers. Lifestyle brands like Lululemon sell their culture, not just their product. To get there, brands have to know their customers very well. Who is the customer?
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Best, Custom Publishing] The 28 Best Influencer Marketing Tools
    Here are 28 of the best tools for influencer research and outreach. 1) Klout. Use their inbound marketing platform to organize your most influential customers into communities, encourage engagement, and monitor results. It also provides priority customer support. Interest in influencer marketing is skyrocketing. Pricing:  free.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2016
    [Best, Custom Publishing] NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content
    Despite the unusual products and services they've been tasked with marketing, they are finding unique ways to use the platform. They say that New York is the place to get the best of everything, and the city’s Department of Sanitation is no exception. Don’t be afraid to use Twitter for customer service -- your followers expect it.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Best, Custom Publishing] 18 Tips for Planning a Flawless New Product Launch
    If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. Pre-Launch. That's good.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Best, Custom Publishing] 5 Smart Ways Marketers Can Prepare for Unexpected Changes
    And the best part? This makes clearly communicating the value your product creates to prospects and clients more important than ever. Developing your product’s value proposition is both part art and science. You need to craft compelling copy, but also test different versions to see which works best. Tortuga Backpacks.
  • CONTENT STANDARD  |  THURSDAY, AUGUST 4, 2016
    [Best, Custom Publishing] Suffering from Billboard Syndrome? Cure It with Content Marketing ROI
    This problem can be further exaggerated for B2B brands when, after struggling to find a way to tell engaging stories through their products, they’re forced to bring it all back to those sales-oriented models that can feel at odds with content. The Billboard Syndrome. And yet, we readily treat digital content the same way.
  • PUREB2B  |  WEDNESDAY, AUGUST 3, 2016
    [Best, Custom Publishing] How to Turn Your Blog into a Lead Generating Machine
    For instance, we’ve come a long way since the first Ford Model T production line was created. Suffice it to say, blogging is best done the old fashioned way. That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Worst case scenario?
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Best, Custom Publishing] 62 Experts Share Their #1 Actionable SEO Technique
    Looking for the best ways to improve your SEO? Build a relationship with them, and leverage this relationship to get content published on their blog and pushed out on their email list and social media channels. If the website is for a pet store, gather the types of questions customers ask, and sort them by page. Zac Johnson.
  • BIZNOLOGY  |  TUESDAY, AUGUST 2, 2016
    [Best, Custom Publishing] Janet Thaeler & Maryanne Conlin on Influencer Marketing
    Just Say No to Prospects with Crappy Products. We tortured ourselves and we walked away from money and we even went to court over clients we took with products and services that just wouldn’t fly via earned media influencer marketing. Becoming an influencer ourselves is the best thing that we all have ever done. Indeed!
  • CONTENTLY  |  MONDAY, AUGUST 1, 2016
    [Best, Custom Publishing] The Best Branded Content of July: Advertising’s McConaissance Continues
    One of those was this “Best of Branded Content” column, which I started over two and a half years ago. No one had been rounding up the best content marketing each month, and it was easy for me to fill that need. Noah Waldman , editorial intern: This is not a choice for “best” of branded content.
  • KAPOST  |  MONDAY, AUGUST 1, 2016
    [Best, Custom Publishing] How to Hack Content Creation for Stretched-Thin Marketing Teams
    Flipping from product and company to buyer and customer is easier said than done. Think in groups of 3 – it’s what humans tend to remember best, as you can see in these phrases – crawl, walk, run; morning, noon, night; beginning, middle, end. Often, that content has been published once and left to languish. In Conclusion.
  • CONTENTLY  |  FRIDAY, JULY 29, 2016
    [Best, Custom Publishing] Can Accenture Take Over Advertising?
    Accenture’s content studio includes a 3,500-square-foot post-production facility where the firm has the ability to cut and edit anything from a 30-second Facebook video to a Super Bowl spot. In recent years, Mondelez , Best Buy , and Frito-Lay have all moved away from AORs to instead work with multiple specialized shops.
  • KAPOST  |  FRIDAY, JULY 29, 2016
    [Best, Custom Publishing] Strategy Before Tactics: 3 Simple Steps for More Effective Content
    To build a better, more direct path to customer connections and financial competency, make things easier at the source. An example of a goal tied to an objective might look like this: Goal: To increase outreach to first time customers by 25%. Create a clear workflow and set of questions around customer outreach.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Best, Custom Publishing] The Brilliance Behind the Ford Barking Lot
    callout-content text=”15 Experts Spill Their Greatest B2B Video Production Advice” is_modal=”true” modal_id=”guide-15-production-tips” modal_type=”Guide” modal_form_handler=”https://go.pardot.com/l/31612/2016-01-15/5z8hwd” button=”Get the Guide”]. Incidentally, so do we!
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Best, Custom Publishing] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. If you want to be the best, isn’t it smart to learn from the best? This is a compilation of some of the best tips, tools, and templates from the CMI blog. Well … good content. Am I right?
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Best, Custom Publishing] 4 Research-Backed Ways to Infuse Online Video in Your Marketing
    And publishing videos here and there, on YouTube sometimes or your website other times, isn’t a strategy. Figuring out who the content is for, what they’re supposed to do or feel, and even when video’s the right choice should precede video planning and production. Customers Aren’t Longing for Your Long-Form Content. Maybe not ….
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Best, Custom Publishing] How to Create a Video Marketing Strategy You Can Be Proud of
    Explainer videos and educational webinars are pretty commonplace now, since marketers know that video is the best way to educate given its high retention rates. But don’t forget that video is also the best way to inspire, entertain, and connect with people on a more personal and emotional level. Maybe you should be proud after all!
  • INFER  |  THURSDAY, JULY 28, 2016
    [Best, Custom Publishing] Predictive Analytics: Why They Make Your Content More Impactful
    This byline by Infer’s Sean Zinsmeister was originally published on the Salesforce blog. Customers today have an insatiable appetite for information, making content a vital part of how sales and marketing teams communicate, educate and influence prospects throughout the buying cycle. Step 1: Line up several pieces of content.
  • INFER  |  THURSDAY, JULY 28, 2016
    [Best, Custom Publishing] Predictive Analytics: Why They Make Your Content More Impactful
    This byline by Infer’s Sean Zinsmeister was originally published on the Salesforce blog. Customers today have an insatiable appetite for information, making content a vital part of how sales and marketing teams communicate, educate and influence prospects throughout the buying cycle. Step 1: Line up several pieces of content.
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2016
    [Best, Custom Publishing] I’m an influencer, pay me more!
    Medium could be the (or a) future of online publishing. No matter how many times lists of transgressions are published, PR practitioners continue to p**s off journalists. WordPress’s imminent update, and the woes of news publishers on Facebook. Lucky for me, a major focus of our time together was influencer marketing.
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Best, Custom Publishing] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    The other was out of my own pocket, when I rented a list to sell a gift box to a list of 50,000 people who supposedly had bought similar gift-type products in the last six months. I got not one order … from all 50,000 email addresses. It gives you the option of sending them a customized Welcome email. Plenty of subscribers. hear you.
  • KAPOST  |  MONDAY, JULY 25, 2016
    [Best, Custom Publishing] How to Align Your Content Marketing Strategy and Plan
    When you’re building a content marketing strategy, you probably have big goals on your mind: you want to publish amazing infographics, blog every day, and build a rigorous editorial calendar. Content marketing cycles are less agile than media publishing cycles. Here are a few tips to guide you: 1. Invest More Time in Planning.
  • CONTENT STANDARD  |  SATURDAY, JULY 23, 2016
    [Best, Custom Publishing] Is Word-of-Mouth Marketing Still Worth Your Time?
    The adage goes that word of mouth is the best form of advertising. Then marketers must answer an even tougher question for themselves: Is word of mouth worth pursuing on its own, or is it just a by-product of existing digital strategies? Word of Mouth’s Digital Evolution. Word of mouth still happens all the time.
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