Contently

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. We surveyed the best financial email newsletters, drawing inspiration from many of them.

Newsletter 72

Newsletter Service Best Practices Budget Programs 72

SendX

AUGUST 31, 2021

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. These are handpicked from our own inboxes so you can be sure that these follow the latest design trends and best practices. But it's hard to find emails when you are looking for them!

Email Marketing 261

Email Marketing Campaigns Examples Enterprise Management 261

Martech

APRIL 15, 2022

The quality of the content you publish on social media channels matters, but so does when you post it. That may be obvious; what is less obvious is that the optimum times for publishing can change from year to year. The best times to engage. Facebook: Tuesday through Friday are the best days, Saturday the worst.

Social Media 142

Social Media Media Best Practices Work Management 142

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., These directories are generally best for new business websites. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. Quick Takeaways The decline of social media as a primary driver of web traffic represents a shift in the relationship between social media platforms and content publishers. It’s like giving a megaphone to our best content pieces.

Social Media 261

Social Media Social Marketing Media Content Marketing 261

Marketing Insider Group

NOVEMBER 23, 2023

Some early classic examples of content in action are Benjamin Franklin’s Poor Richard’s Almanac, first published in 1732, and the American Bee Journal, launched by Samuel Wagner in 1861. The American Bee Journal is still published today! The best way to generate leads with content? This is why content marketing works.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

ConvertKit

OCTOBER 21, 2020

What makes a great email newsletter? 7 types of content you can include in your newsletter. 5 inspiring email newsletter examples from creators. #1: 3: Austin Kleon’s weekly newsletter. #4: Launch your email newsletter with ConvertKit. Launch your email newsletter with ConvertKit. Connect with your audience.

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 91

Examples Product Work Management Marketing Management 91

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 235

Marketing Budget Work Management Marketing Management Marketing Budget Creation 235

Metadata

MARCH 10, 2021

And yes, this is the February customer newsletter. Monthly Customer Spotlight: Corelight Corelight provides security operators unparalleled visibility across their virtual security networks. Monthly Customer Spotlight: Corelight Corelight provides security operators unparalleled visibility across their virtual security networks.

Newsletter 52

Newsletter CPL Cost per Lead Sales Qualified Leads 52

Sprout Social

MAY 18, 2023

How do our posts address customer pain points? Sprout’s competitor reports and listening tools expedite this research by identifying what kind of content works best on social for your audience and industry. Narrow in on the key components of your best performing posts, and use them to build your templates. What are they missing?

Copywriting 125

Copywriting Social Media Practices Marketing AI 125

Liveintent

JUNE 15, 2023

Retail-travel-commercial media networks among first adopters of technology as email embraces being next frontier of retail and commerce media LiveIntent today announced the launch of its new offering: InEmail Carousel for Product Promotions. Choose the pricing model that best aligns with your campaign objectives and budget.

Marketing AI 62

Marketing AI Product Budget Programs Marketing Automation Services 62

ConvertKit

FEBRUARY 10, 2020

The best way to keep your brand top-of-mind is to start an email newsletter. By starting an email newsletter, you’ll have an opportunity to connect with your subscribers on a consistent basis with personalized, educational content. The benefits of creating a newsletter landing page.

Landing Pages 80

Landing Pages Newsletter Work Management Marketing Management 80

Liveintent

JUNE 15, 2023

Retail-travel-commercial media networks among first adopters of technology as email embraces being next frontier of retail and commerce media June 15, 2023: LiveIntent today announced the launch of its new offering: InEmail Carousel for Product Promotions. Choose the pricing model that best aligns with your campaign objectives and budget.

Marketing AI 62

Marketing AI Product Budget Programs Marketing Automation Services 62

Brandpoint

APRIL 8, 2019

A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients. Email, however, is the best chariot the King has to get into the hands of readers.” In a study conducted by MarketingSherpa, 61 percent of customers would like to receive emails from businesses at least weekly.).

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Mailmunch

JULY 9, 2021

Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns. But how do you create an editorial newsletter that captures the recipient’s attention and holds it long enough until they click your CTA ? The worst part?

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

Marketing Insider Group

OCTOBER 18, 2023

Learn what creating content like a journalist really means and discover our best tips on how to do so. Journalistic writing makes your content more credible and boosts your content creation productivity. What Are the Benefits of Regularly Publishing Journalistic Content? You’ll attract better clients with journalistic content.

Top of Funnel 286

Top of Funnel Tips Content High Quality Lead 286

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Trade Press Services

DECEMBER 26, 2023

By definition, a case study details the trajectory of a project with a customer, highlighting the challenge the customer faced and how your organization solved the problem. Who are the buyers of your services or products? Include real customer metrics , when possible, to illustrate ROI. Be specific about benefits.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. It can take time for people to take the leap and buy a product or even fill out a request for more information. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Content Standard

JULY 1, 2022

Content marketing budgets could seem like easy prey in these scenarios, especially in organizations where executives are less well-versed in content strategy and content’s influence on customer behavior. As a result, their customers never questioned their commitment. Never make cuts at the expense of your customers.

Marketing Budget 116

Marketing Budget Lead Scoring Lead Ranking Marketing Budget Creation 116

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Publication vs. Library, Explained The best content strategy for most teams is one that prioritizes quality and depth rather than volume and breadth. John’s response?

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

seo.co

JANUARY 30, 2022

Illustrate the need for your products, services, or idea. Up to this point, we’ve focused on creating high-quality homepage content that can help your site rank and appeal to your customers at the same time. Essentially, you’ll write guest posts for offsite publishers, and cite your own homepage in the body of those articles.

SEO 98

SEO Optimization Practices Lead Scoring 98

Liveintent

DECEMBER 1, 2021

Publishers must seek new identity solutions that will enable them to continue monetizing their digital properties and remain successful in a cookieless world. Publishers across the globe are most interested in audience data to help them improve yield across channels. Customer satisfaction data. Here are those findings.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Privacy 125

Liveintent

DECEMBER 13, 2022

Your brand will need to rely on its first-party data to find, connect, and engage new and existing customers across platforms and devices in a world without third-party cookies. First-party data strategies and email newsletters. The New York Times , for instance, has seen tremendous success with its email newsletter program.

Newsletter 118

Newsletter Marketing & Strategy Lead Ranking Acquisitions 118

Contently

APRIL 28, 2022

For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. The best ones are created and influenced by various perspectives, not just the view of the marketing department. Get more people involved.

Top of Funnel 173

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 173

Liveintent

SEPTEMBER 7, 2021

A retail media network is a proprietary advertising platform launched by a retailer, enabling advertising on their websites, apps, email newsletters, and other digital properties. All this information enables retailers to understand their customers’ interests and needs clearly. What is a retail media network? First-party data.

Ideal Customer Profiles 125

Ideal Customer Profiles Advertising Agencies Media Mobile Advertising 125

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? It’s been so great to see the growing engagement with newsletters.

Paid Content 122

Paid Content Features B2B Marketing B2B 122

Anyword

NOVEMBER 15, 2021

A great product helps, as does a functional, good-looking website (perhaps designed using one of Shopify’s templates). But an absolutely essential part of optimizing your sales on the platform is the creation of Shopify product descriptions that do all the right things. Who cares about Shopify product descriptions? You should.

Lead Ranking 52

Lead Ranking Product Lead Scoring eCommerce 52

Liveintent

DECEMBER 8, 2020

It’s a singular event that is disorienting for everyone, including marketers and publishers who use email newsletters to strengthen relationships with audiences. What kind of content works best in these strange times and at what frequency? Let your customers guide your email cadence. ” 3.

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

Scoop.it

MARCH 14, 2024

To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. These posts include links to their product pages in the video descriptions.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Scoop.it

MAY 4, 2023

The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published. It is like a testimonial for the brand that helps to expand its customer base and foster brand loyalty among its existing customers. Let us explore more on the same below.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Trade Press Services

JANUARY 2, 2024

Six Essential Takeaways from our 2023 Blogs and Newsletters Based on the topics that have been addressed in our own blog and newsletter over the course of 2023, there are some key lessons learned that can be leveraged for success in 2024. Being a customer-centric business is a full-time commitment.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Content Standard

MARCH 12, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Why does this matter?

Media 95

Media Brand Identity Branding Storytelling 95

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. Below are resources we recommend for your health IT product research. Health IT Resources. Virtual Lab.

Work Management 102

Work Management Marketing Management Research Organization 102

Liveintent

FEBRUARY 16, 2022

In the fight to build audiences in today’s digital world, publishers are turning to email as a valuable, trusted, and time-tested channel. Just look at Axios, which now runs over 30 unique, hyper-targeted newsletters like Axios AM/PM, Axios Latino, Axios Markets, Axios Media Trends, and Axios Gaming.

Ad Building 71

Ad Building Newsletter Custom Publishing Verticals 71